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PROPOSAL
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C O N T E N T S
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Contents
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Foreword
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Introduction
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Palapa Network 2013
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Theme
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Objectives
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Event Description
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Target Participants
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Target Audiences
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How It Works
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Expenses & Budget
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Timeline
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Sponsorship Package
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F O R E W O R D PALAPA PROJECT 2015
Being an Indonesian student abroad is one of the most memorable experiences for me as well as thousands of students in the Great Britain. I have encountered various things beyond my lecture halls, particularly on how the culture in a country plays a great role in representing the national identity.
Organised by: PPI UK in collaboration with PPI Glasgow – Edinburgh Aberdeen
Having lived and interacted with people in the United Kingdom as well as with international students from various parts of the world for several months, many things have made me think that there is a lot of mileage for the creative young generation of Indonesia to introduce and develop their creations in the global arena to compete with the other countries. As a result, Indonesia can be better known by the quality and value of its arts and culture with its unique characteristics. Based on the aforementioned principle, we hold a moral obligation to promote unique Indonesian creativity, initiative and work. We are going to build a platform dedicated for creative people to present Indonesian values, creativity, initiative and craftsmanship. Palapa Project 2015 is our way to expand the network and introduce Indonesia to the global community.
Rudi Bachtiar Rifai President of Palapa Project 2015 PPI UK
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INTRODUCTION PPI UK (www.ppiuk.org) is the Indonesian Students Association in the United Kingdom, an independent society that the Indonesian Embassy in the United Kingdom. PPI UK acts as a body that connects Indonesian students from all regions in the United Kingdom and Ireland. In the spirit of promoting Indonesian creative economy, PPI UK collaborates with its local branches in Scotland, PPI Glasgow, Edinburgh and Aberdeen to present Palapa Project 2015. Referring to the data from Indonesian Statistic Bureau in 2013, the growth of Indonesian creative economy rose to 5.74% and contributed to Indonesia’s GDP sees the need for support and a strong synergy between creative businesses, government and the public in general, to introduce and promote the creative industry sector in Indonesia.
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PALAPA NETWORK 2013 Before Palapa Project 2015, there was Palapa Network 2013. The main event was an exhibition held in the prestigious Bargehouse, OXO Tower Wharf in London for three days, from the 4th to the 6th of October 2013. Bargehouse is located at the heart of London Southbank area where the arts and cultures resonance vibrantly.
creative industry exhibition to be hold in an international arena, showcasing a fusion of Indonesian culture with modern values. The products exhibited were chosen carefully by a prestigious board of international curators from Japan the USA, the UK and Indonesia. There were about 550 recorded visitors to the exhibition, varying from local students, artists, families, tourists, Indonesians who reside in the UK and local governmental least 1 hour in the exhibition, showing a degree of engagement towards the event. We received a number of positive that they are willing to attend any other Palapa events in the future.
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We have chosen
M
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as Palapa Project 2015’s theme. The main the objective of Palapa Project 2015, which is to bring individuals and business stakeholders from the local context into the global market.
is that it embodies our hope on this event as a network for everyone involved. A network with seamless and limitless connection that fosters reciprocity and trust, which will expose new prospects through links built during the event. The word ‘beyond’ is chosen to represent the spirit of Palapa Project on integrating Indonesian local cultural roots and the global creative industry to become a strong and dynamic economy driver.
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O B J E C T I V E S This year, Palapa Project aims to enhance Indonesia’s creative industry competiveness in both the regional goal in mind, Palapa Project will bring the spirit, practice, and culture of Indonesia’s creative industry to global stakeholders such as Indonesian Chamber of Commerce, international business and organisations, academics, and the citizen of the United Kingdom in general. Palapa Project encourages Indonesian students and craftsmen to participate in advancing Indonesia’s creative industry as well as Indonesia’s unique culture in a form of Palapa Creative Competition and Exhibition. This competition and exhibition will give an opportunity for the participants to expose and promote their own products and design. The event will also be a networking event, a chance for the participants, audiences and various related parties in the existing business business as well as creative ideas. Although only some of the products which will be displayed in the exhibition, all of the submitted products will be included in an online map of Indonesian crafts via Palapa Project’s website. The purpose of this online map is to create a sustainable platform to bridge Indonesia’s local creative industry with the global market.
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This year, Palapa Creative Competition & which are: Fashion, Homeware, Furniture, Electricals, dan Toys. This year’s competition & exhibition aims to attract about 150 submissions from teams consisting of up to 3 people. The teams are composed by a minimum of 1 student and people from the related industry (craftsmen, fashion designer etc.). The team should be able to present its product digitally since the judges will assess all the submissions online. After screening processes by the judges and curators, 30
Friday, 11 September 2015 Glasgow
Saturday, 12 September 2015 Edinburgh 5 – 9 PM
1st, 2nd, and 3rd winner will be invited and funded to travel to Scotland to attend Palapa Project events and present their products in the UK. The concept of the Gala Dinner and Awarding Night is to blend the two cultures of Indonesia and Scotland. The invitees will be entertained with a fusion of Indonesian and Scottish art performance. Indonesian authentic food will be served for the invitees to accompany the entertainment.
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TARGET PARTICIPANTS Palapa Project will be open to all Indonesian nationals.
1. Existing craftsmen and workers in the creative industry. 2. Potential creative industry entrepreneurs aiming to start a sustainable business in the creative industry. 3. University students aiming to transform their product design to a tangible product ready for the production process. 4. NGOs interested in developing the Indonesian culture.
Each team consists of a maximum of 3 people. There should be at least 1 currently enrolled university student and the rest can be people from the related industry (craftsmen, fashion designer etc.). All team members are Indonesian citizen. Indonesian students studying
Submitted products or concepts must be ready for production and to meet the deadline and quality demands. 1. Submission must include description on the feasibility of shipping for international customers. requirements of the competition. 3. Submitted products or concepts’ details can be used by Palapa project for publication purposes.
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TARGET AUDIENCES Palapa project focuses on the fusion of Indonesian culture and the creative industry, with hopes to bring about positive change for the economy through of Palapa project, we aim to have an international audience consisting of: 1. Businessmen 2. Creative industry workers i.e. Architects, and designers from various creative areas such as fashion designer, product designer, creative directors, etc. 3. Members of the international public, including Indonesian who live overseas 4. United Kingdom governmental bodies 5. Indonesian governmental bodies in the United Kingdom 6. University students 7. Business Investors
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HOW IT WORKS Mass Publication of Palapa Project to Greater Audience Registration registration form including brief description of creative products) First Screening Process
Production stage and Online Presentation Submission
End
2nd Screening Process for Standardizing Submission
Product Appraisal by Judges and Curators Best 30 Finalists Invitation for UK Exhibition and Product Delivery Online Publication via Palapa’s website
Presentation from Top 3 Submission
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how it works The event will be publicized to potential partnering universities in Indonesia after which the committee will start accepting registration for the competition. A registration form will be required which includes a brief description of the proposed creative product. The committee will then screen all submissions under the predetermined applicants will be requested to start the production process and submit their creative products as proposed in the initial registration form. Applicants should then present their products online by including the product details such as dimensions, a business plan. The committee in the UK will receive all submitted creative products. The submissions will then be screened again for submission quality standardization. A panel of judges and professional international curating team will then judge products that passed this screening stage. will be presented in the exhibition, but only the top 3 paid trip to the main event in Glasgow and Edinburgh which will take place from 11th will present their products on the Gala Dinner and Awarding Night in Edinburgh. attend the exhibition, all submitted creative products will be published to project website. This website will become a comprehensive online map for the Indonesian creative industry.
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how it works Participants must submit their products in accordance with the following requirements. The product must: 1. Be based on and inspired by Indonesian culture. 2. Be a mixture of traditional craftsmanship techniques implemented in a new and modern way. 3. Be ready to be sold and has the potential to go on production in the future. 4. Represent unique characteristics of Indonesian culture and produced by Indonesian local or traditional craftsman. 5. Represent modern lifestyle, appealing in both aesthetics and practicality. Fashion, Homeware, Furniture, Electrical, or Toys. for marketing purposes. Patent of the products are still in the hands of the product’s creator.
The exhibition will be held in Glasgow. The best 30 products submission from the Creative Competition will be displayed for the general public. There will be creative industry related workshops and talks during the event in 11th of September. However, it is possible to exhibit the products for a longer period of time before or after the main exhibition day on the 11th.kreatif Indonesia dengan pasar global.
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how it works Palapa Project’s website will display the submission from all participants that went through the production stage. Audiences from around the world will be able to view information regarding the products. The products will be arranged based on the type of submission along with product descriptions and detailed pictures as well as the address and contact of the related craftsmen / company / organization. We hope that this will aid in the process of bridging Indonesia’s creative industry with the global market.
This event will begin with Scotland Trip, in which the participants and guests will be invited to explore and enjoy Scotland’s breath taking natural beauty. This also transports the attendees to the main venue in Glasgow to Edinburgh for the event’s closing night. The Gala Dinner is held to introduce the taste of authentic Indonesian cuisines to the world, which will be opened by Indonesian cultural performance with a mix of Scottish culture. This fusion the cooperation between Indonesia and the United Kingdom. In this event, the top in front of the invitees. The Gala Dinner will be closed with an awarding session for the 1st, 2nd, and 3rd winner as well as the closing ceremony.
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EXPENSES & BUDGET No 1
Deskripsi University of Glasgow University of Edinburgh
2 Coach for participants Flight ticket International Shipping Flyer, website & banners
Kuantitas Harga(£) Jumlah(£) Total(£) 8,000 4,000 4,000 1 day 4,000 4,000 1 day 14,000 2,000 2,000 1 unit 200 800 4 unit 800 7,200 9 person 4,000 2,500 500
sound system
Keterangan Business Competition & Exhibition Gala dinner & Awarding Glasgow to Edinburgh Glasgow to Edinburgh (committee)
Business Exhibition Business Exhibition
2,000 2,000
4 Participants, judges, & committees
committee 40 room
50 2,000 9,500
5 Lunch (1st day) Dinner (2nd day) Lunch (1st day) Gala dinner
150 100 100 200
pax pax pax pax
10 10 10 30
Business Exhibition Business Exhibition Bus trip Gala dinner & Awarding
1,500 1,000 1,000 6,000 5,000
6 Website Judges
2,000 3,000 2,700
7 Edinburgh Castle entrance Ceilich band & performers
100 person
17 1,700 1,000 4,000 Gala dinner & Awarding
8 Best Exhibition Team 1 Best Exhibition Team 2 Best Exhibition Team 3 Doorprize
1 team 1 team 1 team
500 1,500 400 1,200 300 800 500 300
9 TOTAL
48,000
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EVENTS TIMELINE 1 2341 2341 234 1 234 1 2341 234 1 2341 234 Proposal Event Concept Fixation Appointment for Indonesian PIC Establish Promotion Team in Indonesia Promotion Social Media Website Poster Sponsorship-seeking Announcement of Palapa Submission Product Ideas submission period Approaching judges and curators Listing & Approaching speaker for Exhibition Assessment Stage Announcement for winners in Indonesia Shortlisted announcement for participants in the UK Business Competition dan Exhibiton Day Scotland Trip dan Gala Dinner
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SPONSORSHIPPACKAGES (Primary Sponsor)
Description
Donate Donate Donate Donate 5% Donate Donate 50% or 30% or 15% or 2.5% or less than or more more more more more 2.5% of total of total of total of total expenditure of total of total expenditure expenditure expenditure expenditure expenditure
Target
1
2
Logo space
~6x8 cm
~5x7 cm
3
4
10 to 15
unlimited
~4x6 cm ~3.5x3.5 cm ~6x8 cm
Banner Website & LCD
Half website ~18x7 cm background Back
Guide book
full page; full page inside
~6x7 cm
~4x6 cm
1 or half page front 1 full page 1/2 page page+1 full page inside
1/4 page
Permission Banner
Non-Monetary
~40x25 cm ~30x20 cm ~25x15 cm ~20x10 cm ~20x10 cm Provision of brochures & merchandises for audiences
Provision of brochures & merchandises for audiences
Provision of brochures & merchandises for audiences
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2
2
Premium Gala Dinner free seats
17
1
1/6 page