„Never complain, never give up.“
Paco Borao, president of AIMS
KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVENSKO | NAJSTARŠÍ V EURÓPE | WWW.KOSICEMARATHON.COM
FACTS FIGURES EVALUATION KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVENSKO | NAJSTARŠÍ V EURÓPE | WWW.KOSICEMARATHON.COM
THE EVENT OF THE YEAR Košice peace Marathon has been marked by media and essential personalities as the most significant sport and social event of the year 2014.
KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVAKIA | EUROPE`S OLDEST | WWW.KOSICEMARATHON.COM
PLEID OF THE GUESTS High-ranking representatives of the world marathon movement attracted massive media attention. Saturday Gala program evocated wave of positive emotions and great feedback. KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVAKIA | EUROPE`S OLDEST | WWW.KOSICEMARATHON.COM
90 YEARS IN 9 MINUTES Brand new short film had its premiere on the night before the marathon in front of the 400 invited guests for Marathon Gala evening 1924 – 2014.
KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVAKIA | EUROPE`S OLDEST | WWW.KOSICEMARATHON.COM
WHAT WILL REMAIN IN ARCHIVES Fans, collectors and guests beared off exclusive souvenires from Kosice. The most wanted were the book, commemorial coins and post stamp.
KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVAKIA | EUROPE`S OLDEST | WWW.KOSICEMARATHON.COM
MARATHON FESTIVAL Marathon in Košice is a patchy festival of activities and events. Gala Program Inflamation of marathon fire & Nuit Blanche Gallery Pasta Party Historical train to Marathon Memorial in Turňa Music Marathon KPM EXPO Waterman´s Marathon Exhibition 90 years of marathon in photography Photo Contest „Shoot the marathon“ KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVAKIA | EUROPE`S OLDEST | WWW.KOSICEMARATHON.COM
TEN IN ONE From the sport side KPM offers unique spectrum of 10 activities and disciplines. Marathon Halfmarathon Relay 4 X ¼ Junior Relay 42 X 1 km Minimarathon Company Run Inline Handbike University Run IAAF Kids Athletics
KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVAKIA | EUROPE`S OLDEST | WWW.KOSICEMARATHON.COM
MARATHON HAS REACHED 500 000 PEOPLE During the weekend from October 3 to 5 marathon has reached and involved 500 000 people. 390 000 at TV screens 60 000 in the streets 30 000 during EXPO and accompanying program 15 000 on the web and social networks 10 000 on the course
KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVAKIA | EUROPE`S OLDEST | WWW.KOSICEMARATHON.COM
BUSY WEB 168 965 visitors of the web page Annual increase of the fans of 58% The most succesful post with total reach of 14 584 users On the day of marathon 13 826 people expressed some kind of activity on Facebook related to the event
KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVAKIA | EUROPE`S OLDEST | WWW.KOSICEMARATHON.COM
PR CAMPAIGNS Over 100 media outputs during last 30 days before the marathon is a result of targeted activities focused mainly on the 5 press conferences during September and October 2014.
KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVAKIA | EUROPE`S OLDEST | WWW.KOSICEMARATHON.COM
MEDIA CAMPAIGN Advertising campaign starting September 1 until October 5, 2014 (TV, radio, print, on-line and outdoor) reached its media value of almost 100 000 EUR.
KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVAKIA | EUROPE`S OLDEST | WWW.KOSICEMARATHON.COM
THE 8% GROWTH
KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVAKIA | EUROPE`S OLDEST | WWW.KOSICEMARATHON.COM
2012
10 194
2011
9 451
2010
7 419
2009
6 644
5 421
THE NUMBER OF PARTICIPANTS
5 074
The annual increase of the participants might have been even higher but the need for defined limit brought this result.
2013
2014
WOMEN DISCOVER THE BEAUTY OF RUNNING Over 32% out of all participants were women. All together there were app. 3 300 of them through all the disciplines. Their share increased annualy by 5,4%.
KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVAKIA | EUROPE`S OLDEST | WWW.KOSICEMARATHON.COM
AT THE TOP TEN TRESHOLD This year results of the winners were the best ones among the overall history of the event. As a result Košice Marathon ranked among Europe´s top ten.
MEN
WOMEN
1. Berlin (2:02:57)
Berlin (2:20:18)
2. London (2:04:29)
London (2:20:21)
3. Rotterdam (2:05:00) Paris ( 2:22:44 ) ... 8. Düsseldorf (2:08:07) Košice (2:28:46) 9. Lodz (2:08:21) 10. Košice (2:08:28)
Vienna (2:28:59) Düsseldorf (2:28:59)
... Hannover
Roma
Zürich
Warsaw
Milan
Zürich
KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVAKIA | EUROPE`S OLDEST | WWW.KOSICEMARATHON.COM
IN THE LANGUAGE OF FIGURES 10 199 runners in all categories
32 000 plastic cups
850 organizers and Police members
14 300 bottles for energy drinks
8 music stages within Music Marathon
45 000 safety pins for bibs
60 000 spectators in the streets
12 000+ T-shirts for organizers and participants
31 000 bottles of water on the refreshment stations 6 800 litres of additional non-bottled water 4 200 plates of spaghetti and pasta during Pasta Party 2 500 kg of fruit 15 100 cookies
25 000 program bulletines 18 200 plastic sacks and bags 7 000+ meters of barriers and plastic tape along the course and start/finish area 20+ tons of technical material carried out to the course
KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVAKIA | EUROPE`S OLDEST | WWW.KOSICEMARATHON.COM
SEE YOU NEXT YEAR The oldest Europe´s marathon again on October 2 – 4, 2015.
KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVAKIA | EUROPE`S OLDEST | WWW.KOSICEMARATHON.COM