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AAT’s new logo
was the old enemy for many. One PQ said that despite passing everything first time they were totally lost in this exam, mainly due to time. They also felt the questions just seemed odd.
ATX was also ‘tough’ and ‘time pressured’. It was also an exam of two halves – easy for the first half and tough for the second.
See all the feedback on page 17
It may have gone under the radar with the launch of AAT’s Strategy to 2030, but AAT launched a refreshed brand on Friday 3 February 2023. The last brand refresh was 15 years ago, and AAT explained: “This was at a time with the internet was still relatively young and smartphones and tablets were just emerging. To take us into the future and to align with our digital-first approach, as outlined in the new strategy, we felt now was the right time to revisit and update our brand.”