DAVID ROTHERA Go green – and get Gen Z on board

Generation Z has officially hit the employment market and all the evidence suggests that they want to work for companies with strong sustainability and ethical commitments.

A recent survey from KPMG found that, when it comes to looking for a new role, one in three 18-24 year olds had turned down a job because the company’s ESG commitments were not in line with their values.

This means that businesses that set net zero targets and take climate action now will have a resource advantage over their competitors!

By adopting net zero practices, businesses demonstrate their commitment to reducing their environmental impact and safeguarding the planet. Aligning company values with those of Gen Z enhances employer attractiveness and establishes a sense of shared purpose, increasing the likelihood of attracting and retaining talented individuals from this generation.

Embracing sustainability opens doors to innovation and creativity within an organization. Gen Z, often thought of as a tech-savvy and forward-thinking generation, want to contribute their ideas and make a positive impact. By implementing sustainable practices, businesses create an environment that encourages problem-solving and fosters new ideas.

In an era where sustainability is a top priority for the Gen Z workforce, adopting net zero practices not only benefits the environment but also helps accountancy practices to become more resilient by creating a workplace fit for the next generation.

Go to www.netzeronow.org/ accountants to find out more about The Net Zero Accountancy Initiative.