Brand Development Guide
Brand Development Guide
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Content 3 5 6 8 9 10 12 14 16 18 19 20 22 24 25
Content Client History Mind-map Philosophy Naming Contemporary images Historical images Logotype Development Colour palette Mark Final Logotype & Mark Secondary type Imagery Modular - Secret ingredient Brand application
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Capstone Project - Graphic Design Specialisation
My start-up is a concept space engulfed in nature with a performance area where budding theatre and art enthusiasts showcase their talent along with a cafeteria having the concept of serving slow, healthy and home-cooked food.
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CLIENT HISTORY
The client Ms Ananya D. is an architect having
a strong artistic background, as her family members are theatre artists and dancers. She is a theatre artist as well as a Bharatanatyam and Contemporary dancer. She is very proud of her Indian culture and rooted to it. Being an artist herself, she understands the struggle and passion of artists. She wants to provide a platform to creative minds and budding artists because she strongly feels that these talents should be showcased to the public and should be encouraged for their creativity. The strategy of the space is mainly to make it a creative public domain. She is very foodie but at the same time fond of healthy and home-cooked food. Architecture helped her in cultivating her interests more.
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Capstone Project - Graphic Design Specialisation
Brainstorming
Manual s
Thoughtful Budding
Creativity | T Gujarati/Indian Ahmedabad
Food Vibrant Colourful
Concept S Sabarmati River Performance Stories/Narratives
Natyasastra
Free from fear Libertarian
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Artist/Actor
MIND-MAP
Manual
Collaboration
skills
Dancers
Digital Designers
Thespians Painters
Artists
Talent
Green
Five elements Earthy
Nature
Calming Soothing
Pleasant
Rooted to culture
Architecture
Traditional Indian Space
Space
Barrier-free
Homely
Cafe
Indoor
Outdoor
Tea room/Bar Local
Slow food Healthy
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Capstone Project - Graphic Design Specialisation
PHILOSOPHY
1. Homely 2. Creative 3. Libertarian
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NAMING
1. Project Theatre Cafe 2. Thes-Narratives room 3. Narratives of thespians 4. “Natya & Narratives�
Why this name? Natya: the Sanskrit term refers to the drama Narrative: A story There are drama and story behind all the pieces of creativity, be it a play, or a dance or a visual art form. 9
Capstone Project - Graphic Design Specialisation
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CONTEMPORARY REFERENCE
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Capstone Project - Graphic Design Specialisation
Brand Development Guide
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HISTORICAL REFERENCE
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Capstone Project - Graphic Design Specialisation
TYPE EXPLORATIONS
Letter Shapes
|| a y & r s|| || a y & r s || || Natya & Narratives || || a y & r s || || a y & r s ||
T A R E T A R E • NATYA & NARRATIVES • T A R E T A R E
Type Skeleton
|| Natya & Narratives ||
|| Natya & Narratives ||
|| Natya & Narratives ||
|| Natya & Narratives ||
|| Natya & Narratives ||
|| Natya & Narratives ||
|| Natya & Narratives ||
|| Natya & Narratives ||
McBean Explorations
||Natya&Narratives||
|| Natya & Narratives ||
|| Natya & Narratives ||
|| Natya & Narratives ||
_natya & narratives_
|| Natya & Narratives ||
_Natya & Narratives_
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LOGOTYPE DEVELOPMENT
Why this style? The standing lines at the ends are used in Devanagari scripts while writing shlokas. Sleeping line suggestive of Devanagari script which is the root of ancient Indian scriptures. 15
Capstone Project - Graphic Design Specialisation
COLOUR PALETTE
Why this colour palette? These colours are traditional Indian colours. Ranging from food items to traditional rituals, clothing to festivities, all have bright colour palette which includes these colours. In addition, these colours/pigments can be made from natural elements, too.
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Capstone Project - Graphic Design Specialisation
MARK/ ICON
Why this mark? These hand gestures are the mudras used in Yoga, Indian classical dance as well as teaching mudra of Gautama Buddha. The place is a platform to share art and knowledge and to have intellectual discussions.
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FINAL LOGOTYPE & MARK
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Capstone Project - Graphic Design Specialisation
SECONDARY TYPEFACE
Tell your stories... A space where you can get all freedom and speak of your heart. A place where you can collaborate with like-minded people and create and weave your stories..
‘A space for the Real you.’
Tell your stories... A space where you can get all freedom and speak of your heart. A place where you can collaborate with like-minded people and create and weave your stories..
‘A space for the Real you.’
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Tell your stories... A space where you can get all freedom and speak of your heart. A place where you can collaborate with like-minded people and create and weave your stories..
‘A space for the Real you.’
Tell your stories... A space where you can get all freedom and speak of your heart. A place where you can collaborate with like-minded people and create and weave your stories..
‘A space for the Real you.’
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Capstone Project - Graphic Design Specialisation
IMAGERY
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Tell your stories... A space where you can get all freedom and speak of your heart. A place where you can collaborate with like-minded people and create and weave your stories..
‘A space for the Real you.’
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Capstone Project - Graphic Design Specialisation
MODULAR - Secret ingredient
The basic form and shape remains the same of the mark, but according to the colour palette selected the colours get varried as per their use for different purposes.
The mudra in different parts filled with colours can be used according to the purpose.
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BRAND APPLICATION
1. Branding collaterals 2. T-shirts 3. Posters for events taking place 4. Product packaging
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Capstone Project - Graphic Design Specialisation
BRAND APPLICAITON - Branding collaterals
Letter-head
Business card Front
Envelope
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Back
BRAND APPLICATION - Invites
Event invites Envelope
Invitation card
(Enevelope with a cut-out on the top so that the company name can be seen from it.)
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Capstone Project - Graphic Design Specialisation
BRAND APPLICAITON - Event posters
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BRAND APPLICATION - Mobile app Front side
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Back side
Capstone Project - Graphic Design Specialisation
BRAND APPLICAITON - Mobile app
All three of the above in the sequence from left to right can be used as a preloader for its website or application. (Fade in-fade out preloader with all of them coming in and going one by one.) Brand Development Guide
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Mudras are rising from the bottom part of the screen as bigger ones and going up and getting smaller while loading.
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Capstone Project - Graphic Design Specialisation
Specialisation in Graphic Design Capstone Project Coursera | CalArts December 2018