Introduction to the project
Field work
About Business and SDM Assignment : Select a small business on the basis of following criteria : 1) Sole proprietorship. 2) Organized/Unorganized sector. 3) Unregistered business. 4) Willingness to change.
Fruit Vendor
Assignment : 1) Identify 2) Ideate 3) Implement 4) Impact
3rd Feb
Ideation Prospective Partners Barber
Bike services
Heath Services
Fruit Vendor Vijay Bhai Bike Services Vipul Bhai
Vijay Bhai
Ashish
Vipul Bhai
Jayant Bhai
Runs fruit cart at Reliance Choukdi with Son and Wife.
Runs a small Hair cutting salon alone in Pramukh Arcade
Runs his own 2-wheeler service center near NID .
Runs his shop in Info-city
Criteria of selection : 1) Strategic Location 2) Fixed Customer Base 3) Long term business exposure 4) Visionaries 5) Vocal
Pramukh Arcade
NID
DAICT NIFT Info-city
Time from 8 to 8 pm.
Team mates : Akar Sinha Parthivi Joshi Praful R
Brief : To come up with creative strategies for the development of small business.
Identification
Time from 8 to 9 pm
Time from 9 to 6 pm.
Time from 10 to 8 pm.
Fruits selling like Apple, Pineapple, Banana,Grapes, Papaya,Orange,
Gives services to 12 Services 10 to 12 to 15 people during bikes daily. weekdays which may rise to 25 during weekends.
Sells Alopathy and Ayurvedic medicine to more than 40 customers.
Makes profit of Rs.500/- daily .
Makes profit of Rs.1000/- daily..
Makes Profit of Rs.1000/- daily
Makes Profit of Rs.600/- daily
Unorganized
Unorganized
Organized
Organized
Willing to change
Willing to change
Willing to change
Not willing to change
4th Feb
5th Feb
Mentor’s Comment swot, look at gaps, identify the problem area, what do we feel, that the intervention is help us to grow ,for long run will they grow after us ,short term and long term gain, don't think of solutions, go by the process test the solution, possibility of implementation, observe one day in their life, shadowing customer behavior, how is one pleased how do they, deal with complains, get real assessment of the business
6th Feb
Schedule 7:30 - 8:00 am : The tempo arrives at the cart to give the fruits Unloading procedure starts The old fruits are replaced with new fruits, and the old fruits are transfered in the second cart. 8:00 am 10:00 am
: He starts selling fruits to the customers : His wife takes the second cart (the one with the old fruits ) and goes in the nearby areas to sell fruits.
11:00 am
: Tea with the near by stalls and vendors.
1:00 am
: Lunch
9th Feb
04:00 pm
: His wife comes back after selling fruits in nearby area with an empty cart.
08:00 pm
: He starts winding up and cart closes and locks it then he goes back home.
Common Observation People have a habit of asking directions. The customers first taste the fruit and then buy. Vipul bhai spends his time mostly in reading newspaper His customers are mostly from NIFT, NID, DAICT, TCS and nearby apartments. Do not depend on digital weighing machine and calculator. No inventory maintained .
TCS
Price List Fruit Banana Apple Chicku Papaya Grapes Black Grapes Green Pomegrenate Pineapple Orange Mosambi Muskmelon
Price RS.40/RS.100/RS.80/RS.40/RS.80/RS.80/RS.100/RS.60/RS.50/RS.50/RS.50/-
QTY per dozen Kg Kg Kg Kg Kg Kg per piece Kg Kg Kg
Emotional reasons
Strategic reasons
FRUITS ARE HEALTHY People nowadays are being increasingly health conscious. So, the consumption of fruits overall will never go down.
LOCATION OF THE FRUIT SELLER Location of any cart should be such that maximum people could reach it for buying purposes.
CONNECT WITH THE FRUIT SELLER Many a times, we customers tend to develop a certain kind of a bond with our fruit seller (especially when he comes at the doorstep).
ACCESSIBILITY To support the above point, in order to attract maximum customers the location should be strategic, such that it is easily visible and accessible by maximum crowd.
BUY FRUITS AS PER YOUR CHOICE AND WILL Sometimes even if the season of the fruit is gone, we tend to at times buy it and don’t mind paying extra/ high rates just because we love the fruit.
COST FACTOR The pricing of fruits is also a deciding factor. If the pricing is high, but the quality not good, sales will go down.
VARIETIES AS PER CHOICE Fruits can be consumed in variety of ways like it can be eaten raw, fruit juices, sliced fruit plate, fruit salad, fruit custard etc.
SEASONAL CHANGE IN FRUIT Not all fruits are available throughout the year. So, in order to sustain and keep a steady income going all along, there needs to be proper planning of what fruit to sell in which season.
READY TO EAT Fruits are those kind of edible items which do not require any cooking or additional preparations.
INVESTMENT AND SERVICES OFFERED There are different kinds of fruit sellers. Some only selling fruits, some selling juices and chopped fruit plates etc.
STRENGTHS Two carts 2nd for Backup Electricity not required More 20yrs of Experience Relatives in same Business No credit system for Customer Year long Business OPPORTUNITY Selling at Playgroup Targeting Nearby Hospitals Phone orders + Home delivery + Juices Sliced Fruit Reseller
WEAKNESS No alternative\Options in Not using technology for Benefit No Inventory maintained Only Daytime Selling option Not willing to Invest.
THREATS Supermarket selling fruit Unavoidable risks like rotting / perishing Legal issues of Municipal Corporation Stealing / Theft of fruits Accidents on roads by vehicles Climate and weather change Other vendor on same vicinity