the
BRAND
I
THE BRAND Brand ingredients Brand values brand ideas Brand positioning
II
the
INDEX
THE IDENTITY Primary Logo Elements Logo Minimum Size The Logotyoe Exclusive Zone Progressive Scaling
III
BRAND COLORS Color SpeciďŹ cation Color Usage Secondary Colors
IV
V
TYPOGRAPHY Primary Typeface Secondary Typeface
STATIONERY
Visiting card letterhead Email Sign OFF Docket Presentation Template
1.
brand
INGREDIENTS
• unique experience • uncompromised quality • innovation
The brand
2. • Quality • Innovative • Leadership • Focused • Distinctive
The brand
brand VALUES
3. IDEA brand
Is to introduce Indian audience ( market ) to car fragrance experience with innovation and quality, like they have not experienced earlier.
The brand
4.
brand POSITIONING
Positioning the brand as an ultimate choice of car perfume in the Indian market.
The brand
the
IDENTITY
1. • Complete Logo • Only the Symbol • Logotype
The identity
primary LOGO ELEMENTS
x = 1.5 “
x=1“
2. SIZE
minimum
The minimum size of the logo which can be used in print.
x = 20 mm
x = 0.75 “
x = 0.5 “
x = 10 mm
The identity
3.
x
the
LOGOTYPE
The logo has two components, the symbol and the lettering. 2.1x
The identity
4. ZONE exclusive
1/4 x
x
Exclusive Zone refers to the minimum space which must be maintained around the logo to maintain its legibility.
x = 2.25 ‘’
The identity
5.
progressive
SCALING
Scaling the logo in various sizes maintaining the proportions.
The identity
6.
1
do
NOT’S
The Vivoh logo shouldn’t be used in any of the ways specified. The logo should not be : 1. Turned 2. Increased disproportionately 3. Skewed 4. Given any artistic effect, like drop shadow 5. Placed on a multi color background
2
3
4 5 The identity
Vivoh
COLORS
1.
CMYK 55 47 12 0
color
SPECIFICATION
The primary colors in which the Vivoh logo should be used.
CMYK 0 0 0 100
CMYK 0000
Brand Colors
2.
colour
USAGE
The colors which should be used while using the vivoh logo in primary collaterals like stationary.
Brand Colors
3.
secondary
COLORS
The secondary colors which should be used in other mediums like posters, yers etc.
Brand Colors
the
TYPOGRAPHY
SCENT SCENT
1.
primary
TYPEFACE
AVENIR FONT FAMILY is the primary typeface used for Vivoh.
Typography
SCENT SCENT SCENT SCENT SCENT SCENT
2.
secondary TYPEFACE
The secondary colors which should be used in other mediums like posters, yers etc.
Typography
the
STATIONERY
1. Stationery
visiting
CARD
Abhishek Sharma +91 8800 11 88 11 abhishek@vivoh.in
2. Stationery
letter
HEAD
3.
SIGN OFF
The colors which should be used while using the vivoh logo in primary collaterals like stationary.
Stationery
Spine (2cm)
BACK
4.
FRONT
Plot No. 8, Sector 32, Gurgaon info@vivoh.in www.vivoh.in
DOCKET
INSIDE 1
INSIDE 2
Spine (2cm)
The secondary colors which should be used in other mediums like posters, yers etc.
Smell is the sense closest linked to memory.
10.44 cm
www.vivoh.in
Stationery
Space for vc cutting
25.014 cm
5.
presentation TEMPLATE
The logo has two components, the symbol and the lettering.
Stationery