Cassidy johnson prairie marketing

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Please get out your cell phones. You will need them for this presentation!

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Social restoration: Defragmenting our conservation community Cassidy Johnson, PhD President, Coastal Prairie Partnership Biology Professor, Houston Community College Faculty Lecturer, Rice University 2


Welcome to the prairie movement!

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+ We are all here because we are losing something

9 million to less than 90,000 acres... This is only 3X the size of the city of Lafayette....

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+ Habitat fragmentation is one of the biggest threats to biodiversity.

Conservation efforts are also hindered by our own community’s fragmentation! 5


+Instructions Get out your smartphone (or partner with someone that has one!) Go to: www. menti.com Put in the access code on the top of the screen!

Survey 6


+ Time to take action!

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+ Make a connection with someone that you do not know 1)

Meet someone from a different place with a different role in conservation.

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Discuss your opinion of the current state of conservation and what we could be doing better.

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Talk about your expertise and what you want to learn more about.

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+ Your challenge: 
 


Based on the discussion with your new connection, brainstorm an ides that the two of your could work on together to enhance our conservation efforts.

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+ This was a fun activity for after lunch, but does

making these type of connections really work?

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+ This was a fun activity for after lunch, but does

making these type of connections really work?

10-2


+ This was a fun activity for after lunch, but does

making these type of connections really work?

10-3


+ This was a fun activity for after lunch, but does

making these type of connections really work?

10-4


+ This was a fun activity for after lunch, but does

making these type of connections really work?

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+ Not only do we need to connect with our own community, we need to start looking beyond our organizations

• How can we make connections between people and the prairie environment? • What should our message be? • What actions do we need people to take? Community college students checking out Houston toad 11


CPP is currently designing a 
 Prairie awareness survey GOALS??

TARGET A WIDER AUDIENCE

Assess how to rebrand prairies to generate interest in a wider audience

Reach out to a broader demographic; with a greater emphasis on diversity

Assess how to increase giving

PLAN OF ACTION Information from survey will ultimately guide how CPP communicates Guide future education events and symposiums

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Let’s “defragment” our community!

Connectivity is essential if we want to succeed.

Your image here!!!

Thank you. 
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Acknowledgements

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