Melek Media Media Literacy
[ http://medialiterasi.co.cc ]
Senin 22 November 2010
1
“We must prepare young people for living in world of powerful images, words, and sounds...� - UNESCO, 1982
Senin 22 November 2010
2
“Powerful” ??
Senin 22 November 2010
3
http://id.answers.yahoo.com/question/index?qid=20090510192328AA8rm9A Senin 22 November 2010
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Senin 22 November 2010
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Senin 22 November 2010
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http://koinkeadilan.com
Senin 22 November 2010
7
Rp 592.639.105,00
Senin 22 November 2010
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Senin 22 November 2010
10
126.000 akun/orang marah marah
Senin 22 November 2010
marah
?
marah ?
marah
marah
11
“Powerful”
Senin 22 November 2010
12
“APA LITERASI?”
Senin 22 November 2010
13
“LITERASI”, DOELOE...
mengidentifikasi, mengerti,
menerjemahkan, membuat, mengolah, dan mengkomunikasikan - MELEK AKSARA atau TIDAK BUTA HURUF [UNESCO]
Senin 22 November 2010
14
TINGKAT LITERASI INDONESIA 2009
92.0%
15th ke atas, dengan jumlah penduduk 231 juta jiwa.
- PERINGKAT KE 85 DARI 173 NEGARA [UNDP REPORT 2009]
Senin 22 November 2010
15
4 KRITERIA KEMAMPUAN MEMBACA
1. Fokus pada & mengambil explisit informasi; 2. Mampu menarik kesimpulan berdasar; 3. Interpretasi - integrasi ide & informasi; 4. Menilai isi, bahasa, & elemen lain dalam bacaan. - PROGRESS IN INTERNATIONAL READING LITERACY STUDY [PIRLS] - 2006
Senin 22 November 2010
16
Tinggi 3% Sedang 21%
Mahir 0%
Rendah 76%
Rendah = Level-1 Sedang = Level-2 Tinggi = Level-3 Mahir = Level-4
- PROGRESS IN INTERNATIONAL READING LITERACY STUDY [PIRLS] - 2006
Senin 22 November 2010
17
Persentase Peserta Belajar
Afsel
Rusia
USA
Indonesia
100 90 80 70 60 50 40 30 20 10 0 Rendah
Sedang
- PROGRESS IN INTERNATIONAL READING LITERACY STUDY [PIRLS] - 2006
Senin 22 November 2010
Tinggi
Sangat Tinggi
Tingkat Kemampuan Membaca Anak Kelas 4 SD
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SEMENTARA...
Informasi kini tidak hanya “tulisan”
Senin 22 November 2010
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LITERASI VISUAL...
a group of vision-competencies a human being can develop by seeing and at the same time having and integrating other sensory experiences... - The International Visual Literacy Association: Debes’ (1969b:27)
Senin 22 November 2010
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DATANYA?
Senin 22 November 2010
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lalu dunia digital keburu datang...
Senin 22 November 2010
22
Fatwanya...
media 2.0 baca, lihat, dengar, terlibat.
Senin 22 November 2010
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atau...
web 2.0 social media...
Senin 22 November 2010
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- social media portrait by Brian Solis. Senin 22 November 2010
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Senin 22 November 2010
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357.98M
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223.13M
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75.47M
Senin 22 November 2010
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http://www.urgentevoke.com/ Senin 22 November 2010
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Interaksi [saja] = “Gossip”
Senin 22 November 2010
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Informasi [saja] = Mass Media
Senin 22 November 2010
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Informasi + Interaksi = Social Media
Senin 22 November 2010
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Indonesia
25 juta internet user
[2008]
21 juta Facebooker [2010] 4,6 juta Tweeps [2009]
Senin 22 November 2010
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APA MELEK MEDIA?
‌the ability to access, analyze, evaluate and create media in a variety of forms... - medialit.org
Senin 22 November 2010
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APA MELEK MEDIA?
‌kemampuan mengakses, menganalisa, menilai, dan mengembangkan media dalam berbagai bentuk... - medialit.org
Senin 22 November 2010
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ACCESS informasi relevan & bermanfaat.
Senin 22 November 2010
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ANALYZE
menilai rancangan, struktur, dan pembabakannnya.
Senin 22 November 2010
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EVALUATE informasi vs (pengalaman) diri sendiri.
Senin 22 November 2010
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CREATE merancang pesan & berinovasi.
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PARTICIPATE menyebarluaskan & kerjasama mutual.
Senin 22 November 2010
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“The illiterate of the 21st century will not be those who can not read and write, but those who can not learn, unlearn, and relearn...” - ALVIN TOFLER
Senin 22 November 2010
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“Being a prosumer means we're part consumer and part producer...� - david armano http://darmano.typepad.com/logic_emotion/ 2007/12/peace-on-earth.html Senin 22 November 2010
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‘Membaca’
‘Menulis’
+ Senin 22 November 2010
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‘Tw/Rply/RT’
‘Following’
+ Senin 22 November 2010
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Model Komunikasi Umum Encoding
Decoding
SALURAN MEDIA
KOMUNIKATOR noise
KOMUNIKAN noise
Decoding
Encoding
UMPAN BALIK
Senin 22 November 2010
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Model Komunikasi dalam Media Literacy
KOMUNIKATOR /KOMUNIKAN
Senin 22 November 2010
Encoding
Decoding
PESAN/UB MEDIA Decoding
Encoding
KOMUNIKAN/ KOMUNIKATOR
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BAGAIMANA MELEK MEDIA?
AWARENESS
Senin 22 November 2010
45
BAGAIMANA MELEK MEDIA?
ANALISA AWARENESS
Senin 22 November 2010
45
BAGAIMANA MELEK MEDIA?
ANALISA AWARENESS
REFLEKSI Senin 22 November 2010
45
BAGAIMANA MELEK MEDIA?
ANALISA AKSI AWARENESS
REFLEKSI Senin 22 November 2010
45
AWARENESS Menyadari adanya “sesuatu” Senin 22 November 2010
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ANALIZE “Apa, Mengapa, & Bagaimana” Senin 22 November 2010
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REFLECTION “Relevansi & kontekstualitas” Senin 22 November 2010
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ACTION “Memutuskan tindakan” Senin 22 November 2010
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Image Sources
• • •
http://www.sxc.hu/
•
Communidad de Madrid: Campaign against Drug Abuse
http://developies.files.wordpress.com http://darmano.typepad.com/logic_emotion/2007/12/ peace-on-earth.html
Senin 22 November 2010
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