NMIMS 3RD SEM PGDMM JUNE 2023 ASSIGNMENT

NMIMS SOLVED ASSIGNMENT JUNE 2023, NMIMS SOLVED ASSIGNMENT SOLUTION, NMIMS SOLVED ANSWERSHEET JUNE 2023

MBA Solved Assignment Solutions

Project Report & Thesis

Contact us: - PRAKASH

Mobile: - +91- 9741410271

Email: - smu.assignment@gmail.com

Visit: - www.mbaassignmentsolutions.com

Brand Management

Mr. Sharma is planning to launch a new health and wellness app that will provide users with customized workout and nutrition plans based on their individual needs and preferences. As the brand manager, you have been tasked with developing a brand identity for the app:

1. What are the various types of brand elements that you would suggest for the health and wellness app?

2. What are the criteria for selecting appropriate brand elements that will resonate with the target audience and communicate the app's key benefits?

3. M/s Man Machine Company is a new player in the market that deals in high-quality men's grooming products, including shaving kits, beard oils, and aftershaves. The company is committed to using natural ingredients in their products to ensure that their customers are getting the best quality grooming experience. However, they are struggling to differentiate themselves from established competitors in the market.

a. As a consultant, explain four steps to develop a strong brand for Man Machine Company.

b. Also, cover various positioning approaches for Man Machine Company and suggest the one that fits the brand.

JUNE 2023

MBA Solved Assignment Solutions

Project Report & Thesis

Contact us: - PRAKASH

Mobile: - +91- 9741410271

Email: - smu.assignment@gmail.com

Visit: - www.mbaassignmentsolutions.com

Consumer Behaviour

1. Explain Motivation in Consumer Purchases. Taking Sony and Bose as examples of a Home Theatre System explain how what are the Rational and Emotional Motives for purchasing SONY or BOSE Home Theatre System.

2. You want to purchase a washing machine. With reference to this explain what is Total Set, Awareness Set, Consideration Set, Choice Set before making the final choice of the washing machine that you and your family desire to have/ own and use.

3. Answer the following:

a. What is acculturation? Give 5 product or services that the Indian consumer has adopted for their regular consumption as a result of Acculturation.

b. Fear and Optimism / Positivity drive consumer behaviour. Give 2 examples for fear and 2 examples of optimism / positivity has been used to drive customers to either buy certain products or stop them from buying certain products / services.

Call: - +919741410271

Email: - smu.assignment@gmail.com

1. You already have CRM software installed in your company and that is providing support to your existing CRM practices. However, your bigger worry is that there is a lot of technological development that is happening in the CRM market, which you need to integrate at your workplace. How do you ensure that there is a systematic integration between the future of CRM, best practices and internal systems and processes?

2. Your company manufactures air conditioners. You have products both for industrial markets, as well as consumer markets. However, this industry thrives on season and with plenty of players in the market, CRM really does not work is what the management thinks. Being the head of sales and marketing you feel differently and you understand that without CRM practices you would not even have a chance to forge a strong relationship in a highly fragmented marketplace. You have a meeting with the top leadership next week. Prepare a case favouring CRM?

3. Ravi has started his own coaching centre for competitive exam preparations. Although he is hiring the best and the most competent people, with the best salary, he is not able to compete with the other players. The market is mostly unregulated with a large proportion of students visiting private coaching. Apart from that, the bigger players can scale easily. You feel that for your growth you need to approach a reference-based mechanism. More the references there is a higher chance that new students would enrol.

a. How will you create a system to build this? How will design the reward system?

b. What will be your evaluation criteria to measure the success of this initiative?

Q1. “Think globally, act locally” has been often used in various contexts. Comment on the same and give your opinion in which areas this term can be applied?

Q2. Countries like US have at times stated “America First” as their policy. Do you consider that our country should adopt “India First” policy? In this context explain how countries can create barriers to promote their own products.

Q3. Read the following case study carefully and then answer the questions that follow: India has been the home of Ayurveda. Ayurveda drugs have been a key player for medicines in India. Your company manufactures various Ayurvedic drugs, and its Ayurveda formulations have done well to recoup Covid 19 patients in India. In order to change the things in its favor to cash-in on the “Covid 19” the company wants to adopt a new strategy and market its products globally.

a) Explain your strategy to launch Ayurvedic products to global market after the pandemic?

b) Suggest any two Market Entry Strategies for the company to enter global markets?

Marketing Strategy

Q1. An IT firm is facing fierce competition from its competitors in the market. Which defending market strategy should it adopt to retain its global position? Suggest what actions can be adopted by the firm to increase its internal resource effectiveness.

Q2. HUL as an organization wants to analyze the market growth versus market share of its product portfolio. Consider any top four performing product categories. Which matrix can be utilized for the same? Define which strategy can be used by each quadrant.

Q3. Case Study:

Rural retailing constitutes more than 95% of total retail revenues with more than 70% of India's population concentrated in the rural areas. Rural hypermarkets are growing at a blistering pace meeting the unique requirement of the rural consumer. The range of services provided by the rural retailers extends from creating a platform to buy and sell farm produce, to banking services, to restaurants, etc. One of the key players in the rural retail segment is ITC with its Choupal Sagar initiative. ITC has 14 outlets in operation presently and plans to increase the number to 700 over the next 7 to 10 years. ITC choupal Sagar retail products acts as a procurement hub for ITC e-choupal where farmers are offered better rates for their agricultural produce compared with prevalent market rates for the same. Other examples of players and their services in rural retail segments are DSCL’s Hariyali Kisan Bazaar which has more than 70 outlets presently and company proposes to operate a total of 200 outlets over next 12 months Reliance Retail and Pantaloon Retail India Limited are expected to undertake more ventures to capture the fast growing and tap potential in rural retail segment.

Q3a. Why do we call that rural retail has abundance potential in India. Justify it.

Q3b. What kind of market strategy can be adopted by ITC to strengthen its presence in rural segment of India?

Sales Management

1) FMCG companies like Unilever and Procter& Gamble salespeople are known to be given aggressive sales quotas and targets. Sales quota and target setting has 4 methodologies namely sales volume target/quota, activity target/ quota, profit target/quota and expenses/target quota. From your understanding of the FMCG market, what kind of methodology would be used by you to set targets for the sales team and why? Explain in detail.

2) Sales forecasting is one of the most important tools for any large organizations to meet its revenue estimates. Popular forecasting tools are jury of executive opinion, poll of sales force opinion, projection of past sales, time series analysis and exponential smoothing. What method would you recommend for a startup organization and why?

3) HCL is an Indian multinational with its headquarters based in Delhi. It has total revenue of $11Billion with net income of $2.8 Billion across all its business units which has both information technology services and products.

Based on the success of its local laptop brands in the Indian marketplace, HCL would like to enter the high-end laptop/notebook segments by distributing Dell products.

Laptops/notebooks as a product category fall in both the B2B (Business to Business) as well as B2C (Business to consumer) segments.

As the Vice President Sales for HCL-Dell laptops, you are required to come out with a sales management strategy covering sales methodology and budgeting:

a) Out of the 5 theories of buying namely AIDAS, Buying Formula theory, Behavioral equation theory SPIN and Right set of circumstances theory, which would be used by you to build a sales methodology for HCL-Dell laptops? Please justify your choice of methodology.

b) Out of the top down and bottom-up methodology for setting budgets which of them would be used by you for HCL -Dell laptops and why?

MBA Assignment Solutions is a leading provider of NMIMS assignment help services. Our team of experienced professionals has a deep understanding of the NMIMS curriculum and the specific requirements of each assignment. We provide comprehensive support to students to help them excel in their academic pursuits.

Our NMIMS assignment work is prepared by subject matter experts who have years of experience in the field of business management. We follow a systematic approach to ensure that each assignment is completed to the highest standards. Our team starts by understanding the specific requirements of the assignment and then conducts extensive research to gather relevant information. We use only the most credible and up-to-date sources to ensure that the content is accurate and relevant.

Our NMIMS assignment work is structured in a logical and easy-to-follow manner. We use clear and concise language to ensure that the content is easy to understand. We also ensure that the assignment is properly formatted and contains all the necessary sections, such as introduction, body, and conclusion.

We also provide NMIMS assignment help services for specific subjects such as finance, marketing, operations, human resources, and more. Our team of subject matter experts has indepth knowledge of these areas and can provide comprehensive support to students.

We understand that students often have tight deadlines for their assignments, which is why we work efficiently to ensure that the assignment is completed on time. We also offer revision services to ensure that the assignment meets the specific requirements of the student.

MBA Assignment Solutions is a leading provider of NMIMS assignment help services. We provide comprehensive support to students to help them excel in their academic pursuits. Our team of experienced professionals follows a systematic approach to ensure that each assignment is completed to the highest standards. We offer timely and affordable services to ensure that students can achieve their academic goals.