Q1. Mr. Varun Shah is the CEO of a new event company setup six months back. The Company has around 100 employees working in it. In order to discuss a new event or growth of the firm or any past events with the managers what mode of verbal communication must Mr. Varun use and why?
Q2. Prof Albert Mehrabian has formulated the Mehrabian Circle that states “there are 3 types of fundamental elements of one-to-one communication.” Which are the 3 elements in the Mehrabian Circle and which has the maximum weight age? Give Reasons for your answer also 4 components of the same element.
Q3. In 1982, a 12- year old girl named Mary Kellerman Of Chicago, died after she took extra- strength Tylenol capsules for headache. Subsequently there were 6 more reported deaths within 3 days after consuming Tylenol. The news spread like a wildfire and created the nationwide panic. A hospital in Chicago received 700 distress calls in a single day. People started admitting themselves to hospitals fearing cyanide poisoning. In just 10 days, J&J received 1411 calls from customers.
Responding to the crisis, J &J sent alert messages to its consumers through the national media and the police against consuming any type of Tylenol product. The company recalled all the Tylenol bottles from US retail stores, which were 31 million bottles worth more than $100 million. Its temporarily closed the production, distribution and advertising of Tylenol. This was followed by a warning from the Food and Drug Administration (FDA) of the US taking Tylenol capsules.
J&J fully cooperated with the Chicago Police and FBI to determine the cause of cyanide tampering. After testing of 8 million Tylenol capsules, it was revealed that in 6 different stores in Chicago, 75 capsules had been opened and filled with 65 mg of cyanide in 8 different bottles. Although the tampering was local, the company decided to recall all Tylenol products at the national level. This decision led to a loss of $1.24 billion due to the damage of goodwill and brand value. The market share of J&J dropped from 37% in early 1982 to just 7% by late 1982.
To rebuild its image, J&J launched an aggressive promotional campaign. James, The Chairman and CEO of J&J said, “It will take time, it will take money, and it will be very difficult, but consider it as a moral imperative, as well as good business, to restore Tylenol to its preeminent position.”
By the end of 1982, J&J relaunched Tylenol in a new triple-tamper-resistant package and $2.50 coupons. As a result, the company recaptured 32% of its previous 37% market share just 6 months after bottle tampering.
The media praised the company for its prompt action in recalling Tylenol products and the great length it went to prioritize consumer safety over loss of revenue. The company’s honest, open and transparent communication with the public helped it to maintain its credibility and establish trust with the public. Instead of considering the financial loss, the CEO, James sent a team of scientists to investigate the source of tampering. Although the company’s stock declined in the immediate aftermath of the crisis, its soon recovered due to the positive and honest communication by the company to the shareholders, customer and general public.
Q3. A. What was the reason of Tylenol-related deaths in 1982?
Explain the crisis communication steps taken by J&J.
Q3. B. How does the PR communication of a company during s crisis determine whether the company’s reputation will be irreparably damaged during the crisis or the company will bounce back stronger than before? Give examples and non-examples (examples which are not good crisis communication) to explain your point.
Contact us: - Prakash
Call: - +919741410271
Email: - smu.assignment@gmail.com
Essentials of Management
Q1. XYZ Ltd has hired you as a consultant in order to devise a strategy to motivate their employees. Can you guide them with monetary and non-monetary Employee Motivating factors?
Q2. Post Covid, ABC Ltd. wants to do a major overhaul of the organization. They know that it is not going to be easy to bring about a change in the organization. Can you guide them about the Change Management Process?
Q3. Bit coin Motels have hired you as a consultant as they feel that the management has lost control over the smooth functioning of the hotel which is also leading to many customer complaints. They need your help and guidance in order to get things back in control
a. Can you guide them with the traditional techniques that they can use in order to get things back in control?
b. Can you manual them with the cutting-edge strategies they can use to get matters returned to control?
Contact us: - Prakash
Call: - +919741410271
Email: - smu.assignment@gmail.com
Advanced Financial Accounting
Q.1 The Balance sheet of AB Co. and PQ Co. as of 31st March 2021 was as follows. AB co. took over PQ co. for Rs 450000 and paid equity shares for settlement of PC AB Co. took over all the assets and Liabilities of PQ Co. Identify the method of Purchase consideration and explain it and discuss the entries to be passed in AB Company.
2. There are various methods used for the valuation of goodwill. However, the selection of a valuation method depends on different business practices adopted by the company. So you are required to discuss commonly used methods for the valuation of goodwill in detail with suitable examples.
Q.3 Shell Ltd furnishes the following information. Calculate the Valuevalue of closing inventory as of 31st March and the cost of goods sold during March Month
(a) Using the FIFO method under a periodic inventory system and explaining the concept of the FIFO Method.
(b) Under the Perpetual Inventory system and interpret it.
Date Particulars Units Rate
1st March Opening stock 1000 10
5th March Purchase 2000 20
16th March Purchase 2500 25
20th March Sales 1500
28th March Sales 2000
Contact us: - Prakash
Call: - +919741410271
Email: - smu.assignment@gmail.com
Business Statistics for Decision Making
1) Business Statistics for Decision Making or, in a greater sense, Data Analysis for Decision Making is fundamental to Business Decisions in a competitive world. Explain the statement concerning suitable examples.
2) Measures of Central Tendency tell us the nature of the data collected for analysis. State the uses of the various measures of central tendency in business decision-making.
3 a) Coefficient of Variation measures the variability of data points in a data set. Concerning this, explain this statement.
3 b) Concerning the Coefficient of Variation (CV), calculate the CV of two data sets where the Standard Deviation and Mean of the data set are 2.5 and 76, respectively, and the Standard Deviation and Mean of the second data set are 8.9 and 45. Infer your results.
Contact us: - Prakash
Call: - +919741410271
Cost and Management Accounting
Q1. Prepare monthly statement of the cost, also called as cost sheet.
Calculate the cost per unit and selling price per unit for the above product
Student needs to Define the term cost sheet, prepare monthly statement of the cost and Calculate the cost per unit and selling price per unit.
Q2. Service costing is the process of identifying and recording all costs associated with providing a service. Service costing is important because it allows businesses to track their total costs related to providing a service, which can help them determine how much they should charge for that particular service.
Discuss about service costing & application of service costing.
Q3. From the following information
Q3a. Calculate Machine hour rate from the above information. (All the necessary steps).
Q3b. Discuss how machine hour rate differs from labour hour rate. (Differentiating both the terms and formula of both the concepts). Contact us: - Prakash
Call: - +919741410271
Email: - smu.assignment@gmail.com
Design Thinking
Q1. You have been given the responsibility to rework the branch experience of patients for an eye hospital named Rotterdam. Explain the process (in steps) that would be involved in order to transform the patient experience from the typically grim, anxiety-riddled affair into something much more pleasant and personal?
Q2. The Creative & Marketing Head of a famous Ice cream company, “Gelato for You”, needs to have a comprehensive study of their customer segmentation in order to create a new product called “Flavor of the month”. What will be the research plan you will create for this purpose?
Q3. You found yourself at a meeting with an entrepreneur, a few managers, and many ideas flying around the room. Their direct competitor had recently released a new application and the tension was palpable. The company wanted to go out with something new in the market, to avoid losing ground to their competitor.
They prepared a document with some requirements, a vague idea of what the product should look like, and how much should it cost.
“We have to follow what others have done, with a lower price,” the Marketing Director said. “We have to create a more usable system, which simplifies the user journey,” added another manager. “We have to change the way we collect information, simplify it and integrate our processes with third parties,” said another. “It will take us months,” the technical manager shook his head, who mentally translated all those requests into hundreds of hours of code to be implemented.
The product was hub communication software. This piece of software managed different channels (email to SMS, fax to VoIP) and it was created for the web and mobile platforms. The product was originally created a few years before, but its usability was poor. At the time of the launch, the competitor was far ahead in terms of user experience. Moreover, they had an excellent mobile app, which was gaining ground in the mobile app store.
Company X was a traditional process driven company, familiar with traditional projects. It had run a few Agile products in the past, but it was new to the idea of creating an MVP (Minimum Viable Product) and testing it on the market. More notably, they feared the unknown. What if the new MVP would have an undesirable or unpredictable effect on their customer user base? This lack of control didn’t inspire confidence.
The meeting described above and the following ones did not lead to a clear definition of what the product to be achieved actually was. We only knew that we had to hit the target as soon as possible.
However as the project progressed and a competitor was beginning to gain traction, consent from the company was solidifying. Most agreed with the idea that: “We cannot afford to launch a half-finished product, we need a product that is working from the start.”
Despite some initial perplexity and fear, this was an opportunity to learn what would bring real value to their user base and potentially attract more users by making a streamlined lightweight product.
This prompted the company to look for approaches that they haven’t tried before, in order to have a complete product built on time even if it’s going to have only essential features at its launch. You’ll decided to use the Design Thinking process and focus on the things that would really bring value to the end user and thus, beat the competition by bringing only what’s necessary to the customer.
a. You have been asked to help them better empathize and understand their customers. What are the deliverables you will produce to document this understanding? Describe the content and purpose of these deliverables with short examples.
b. Once you have developed a thorough customer understanding, you are expected to present insights and come up with a problem statement for the entrepreneur to approve. Provide the problem statement with supporting insights.
Contact us: - Prakash
Call: - +919741410271
Email: - smu.assignment@gmail.com
Environment & Disaster Management
1) India’s Meteorological Department (IMD), observes a cyclonic disturbance pattern, which spells of an impending likelihood of a cyclone which is likely to impact coastal regions of Odisha & Andhra Pradesh. You are in charge of NDRF (National Disaster Response Force).
Suggest various modern disaster management steps to help the entire region better prepare for the onslaught of the cyclone.
2) India’s financial capital Mumbai during the month of February 2023 has earned the rare dubious distinction of being ranked as the world’s 2nd most polluted city in Global Air Quality Index. As an external consultant to Maharashtra Government, suggest 5 innovative solutions to solve the “Air pollution” issue. Please make sure that the solutions proposed by you must be concrete in nature & must have the capacity of creating long-term benefits to the residents & the visitors of the city.
3) You are an external consultant to Bruhat Bengaluru Mahanagara Palike (Bangalore Municipality).
A) Your Mavallipura landfill site is overflowing with garbage & waste materials. Suggest 3 innovative and urgent mechanisms to quickly address this issue. This landfill site of Mavallipura located at Bangalore has reported a fire caused in the dumping yard owing to which several residents of Bangalore are complaining of breathing issues & air pollution matters.
B) Suggest two innovative ideas to smooth Bangalore’s multiple lake sites, which unfortunately were converted into a sewage water body.
Contact us: - Prakash
Call: - +919741410271
Email: - smu.assignment@gmail.com
Introduction to Analytics
1. A leading retail chain faces a consistent sales decline and net margin decline. They hire a management consulting firm to ascertain its reason and suggest corrective actions. The management consultant advises the lack of analytics implementation is the primary reason for sagging sales and negative net margin. The retail chain now wants to engage an IT consulting firm to suggest them a roadmap toward the implementation of data analytics in their organization. Suggest how the retail chain can move up the analytics value chain and leverage the advantages of predictive analytics to derive valuable insights into future strategies.
2. Food has successfully paved its way as the favorite luxury in every family, emerging as an ample opportunity for many businesses to grow. Skipping the long queues to get tasty food and walking out of the house to a store have become outdated concepts. Currently, we are in an era of a plethora of options to choose from in every variety available in various locations and ready to be delivered to our doorsteps safely. The food-tech market in India is projected
to grow at a robust pace, at a CAGR of over 12% during 2016 – 2021. The growth is expected because of the increasing internet penetration and proliferation of smartphone users, the budding e-commerce market, and the rising young working population. Against this backdrop, the number of food-tech players and aggregators has swelled –Swiggy, FoodPanda, InnerChef and FreshMenu. Elaborate on six key areas where food-tech start-ups put analytics to use to make data-driven decisions to maintain a competitive edge.
3. The mobile analytics market was valued at $4.72 billion in 2021, and is estimated to reach $27.60 billion by 2031, growing at a CAGR of 19.4% from 2022 to 2031. Mobile analytics provides insights about consumer behavior on mobile and their experiences with mobile apps, which can be improved to generate greater revenue. Marketers can use mobile analytics to determine the effectiveness of different campaign efforts on mobile devices. The market penetration of smart phones and the growth in demand to receive new and actionable insight into buyers' preferences have accelerated the need for mobile analytics worldwide. In addition, the upsurge in mobile advertising and the advent of data analytics and big data have further boosted the growth of the mobile analytics market. Mobile location analytics, the science of figuring out where shoppers spend their time based on the movement of their cell phones, is being used to answer those questions and to help retailers, restaurants, and developers make more intelligent decisions about where they open and close stores. Mobile analytics firms say their data helps level the playing field between physical stores and ecommerce sites. Online retailers know how long their customers stay on their site, which search terms led them to the site, and where they go after leaving it.
a. What are the goals of using mobile analytics? Describe any five goals in detail.
b. What information can an organization track by using mobile analytics? Explain any five points.
Contact us: - Prakash
Call: - +919741410271
Email: - smu.assignment@gmail.com
Macro Economics
1. Explain the impact of a change in autonomous expenditure on the equilibrium level of income using Investment Multiplier.
2. Why did the classical economics assume that in a competitive economy, full employment will be automatic? On what grounds Keynes questioned this assumption.
3a. From the following data calculate National Income
3b. Excessive involvement of government in a sector of market affects the other remaining participants of the sector. Comment.
Operations Research
1) A company manufactures two products (A and Band the profit per unit sold is Rs 3 and Rs 5 respectively. Each product must be assembled on a particular machine, each unit of product a takes 12 minutes of assembly time and each unit of product B takes 25 minutes of assembly time. The company estimates that the machine used for assembly has an effective working week of only 30 hours (due to maintenance/breakdown). Technological constraints mean that for every 5 units of product A produced at least 2 units of product B must be produced. Formulate the problem of how much of each product to produce as a linear program and find the points of intersection for maximization. The company has been offered the chance to hire an extra machine, thereby doubling the effective assembly time available. What is the maximum amount you would be prepared to pay (per week) for the hire of this machine and why?
2) A firm produces three products A, B, and C each of which passes through three different departments fabrication, finishing, and packaging. Each unit of product A requires 3, 4 and 2 hours, B requires 5, 4 and 4 hours and C requires 2, 4 and 5 hours in 3 departments respectively. The maximum capacity available is 60 hours in fabrication department, 72 hours in finishing and 100 hours in packaging department. If unit contribution is Rs. 5 for A, Rs. 10 for B and Rs. 3 for C. Then determine number of units of each product so that total
contribution to cost is maximized and also determine if any capacity would remain unutilized using simple method.
3) a) An investor is considering investing in two securities 'A' and 'B'. The risk and return associated with these securities are different. Security 'A' gives a return of 9% and has a risk factor of 5 on a scale of zero to 10. Security 'B' gives a return of 15% but has a risk factor of 8 on a scale of zero to 10. The total amount to be invested is Rs. 500000/- Total minimum returns on the investment should be 12%. The maximum combined risk should not be more than 6. Formulate as Linear Programming Problem (LPP).
3) b) There is a small company in the town of Mysore which has recently become engaged in the production of office furniture. The company manufactures tables, desks, and chairs. The production of a table requires 8 kgs of wood and 5 kgs of metal and is sold for Rs 8000; a desk uses 6 kgs of wood and 4 kgs of metal and is sold for Rs 6000; and a chair requires 4 kgs of both metal and wood and is sold for Rs 5000. We would like to determine the revenuemaximizing strategy for this company, given that their resources are limited to 100 kgs of wood and 60 kgs of metal. How will a much bigger company (like IKEA) determine the appropriate amount of money that should be offered for a unit of each type of resource, such that the offer will be acceptable to the smaller company while minimizing the expenditures of the larger company?
Contact us: - Prakash
Call: - +919741410271
Email: - smu.assignment@gmail.com
Principles of Marketing
Q1. You are the marketing director of Delta enterprises. Your company is launching a new range of color televisions for the Indian market. Create a distribution plan for the product. Create a communication and advertising plan.
Q2. You are the marketing director of Sports Authority of India. India does not have a sporting culture. You have been tasked to build national awareness so that young and old alike indulge in physical activity or sports. Create a marketing plan.
Q3. You are the marketing director for meta flix streaming service. You are launching a new entertainment video streaming service which will compete with SonyLiv, Disney plus, Netflix, amongst others.
a. Analyze the market situation and suggest solutions for acquiring and retaining subscribers.
b. Create a marketing plan for the service. Suggest any alternative revenue source that can be tapped.
Contact us: - Prakash
Call: - +919741410271
Email: - smu.assignment@gmail.com
Business and Allied Law
Q1. Many employers abuse “fixed-term-contract” by rolling it over to a new period. This is being done to discriminate the fixed-term-employee in comparison with permanent-employee and yet get the same return as that of permanent-employee. Explain how the new Code on Labour Law addresses this problem.
Q2. Mr. ABC purchased varnish from M/s XYZ Ltd. While using the product, Mr. ABC contracted a health hazard. He filed a complaint in the consumer forum and the company submitted its reply saying that the “chemical composition is visible on the product package and the consumer knew exactly what he was buying”. Based on this ground, the company is seeking consumer forum to reject the complaint. Discuss the maintainability of company’s reply.
Q3. The concept of “safe harbour” protects a party in good faith who might otherwise violate law(s) on technicalities beyond their reasonable control. In this background, imagine you are running a company which hosts an “online marketplace” website. An NGO has filed a case against our company alleging that few “sex-drugs” were sold without requisite license (which involves non-compliance of various laws).
a) Discuss whether the company can claim protection under the concept of “safe harbour”.
b) Discuss what measures can be taken by the company to prevent such abuse of the online marketplace. Contact
Email: - smu.assignment@gmail.com
1. Homepage is one of the essential web pages on the website as it creates an excellent first impression. Airbnb, Drop box, and Red bull are examples of brands with good website homepage design. Visit the homepage of the brands mentioned above and mention the best practices of good homepage design.
2. Collegedunia (www.collegedunia.com) is a one-stop solution to all students' educationrelated queries. What are the off-page SEO factors Collegedunia has adopted for consistently ranking higher on all education-related queries on Google Search Engine Result Page.
3. a) BookMyShow India is the number one online ticket vendor in India. Why does BookMyShow use online display advertisements on the Google search engine, Facebook, LinkedIn, and other platforms?
3. b) Myntra, a pure-play e-commerce site launched out of India in 2007, has noticed a drop in traffic on the website. Myntra wants to drive traffic to the website by running online display ads. Suggest the buying model Myntra will use to run online display advertisements on Google and Instagram.
Contact us: - Prakash
Call: - +919741410271
Email: - smu.assignment@gmail.com
Financial Management
Q1. From the below-given data calculate the overall cost of capital (WACC) for Business Scanner Ltd.
Q.2 Ramadheer wants to invest 10,00,000 for 5 years and he is having 2 investments option.
Option 1 Investment in a mutual fund with a return of 12%
Option 2 50% investment in shares with a return of 14% and 50% investment in bonds with a return of 10%
Find out which option should be considered.
Q.3 Adani has two alternative proposals under consideration. Project Food Chain requires a capital outlay of Rs. 50, 00,000, and Project Ice Cream Parlor requires Rs. 100, 00,000. Both are estimated to provide a cash flow for five years:
Project Chai Rs. 18, 00,000 per year, and Project Ice Cream Parlor Rs. 35, 00,000 per year. The cost of capital is 14%. Show which of the two projects is preferable from the viewpoint of
(i) Net present value method
(ii) Profitability Index
Contact us: - Prakash
Call: - +919741410271
Email: - smu.assignment@gmail.com
Human Resource Management
Question 1
Aldowa is a manufacturing company with 40 years of experience in engineering production and assembly of metal claddings. With PVH, Mercedes Benz and Rabobank among its clients, Aldowa prides itself on delivering value to all its stakeholders, customers or employees. Droste brought Aldowa from its founders in 2007. When Droste acquired the Company, its factory workers were underpaid, and they worked long hours. Moreover, they used equipment that had not been maintained for 12 years. The Company culture was traditional, with a lot of hierarchy and a shared sense of ownership among employees. Droste has appointed you as a CHRO to introduce HR practices (4 HR practices0 focused on creating self-managed teams keeping customer centricity as the primary performance parameter.
Question 2
It has been a year since your organization ABC Ltd introduced a structured performance management system. However, the leadership team has observed that most first-line managers are still not hands-on with this new system. Most managers lack the ability to give constructive feedback- they either shy away from discussing this or put it across very harshly
thus defeating the objective. Also, the focus has been on completing discussions quickly
and centred more around the rating and past performance rather than setting SMART goals and a developmental action plan for the forthcoming review period. You have been asked to design a learning intervention to address this issue.
Using the ADDIE approach, specify the key questions to be considered during your learning design.
Question 3
PROBANK runs daily banking activities for customers and small enterprises in the Netherlands. Services are provided along three client-facing lines: Mortgages, insurance and running accounts. The department holds nationwide banking offices where you, as an individual, can go to. The department comprises 3,500 full-time employees (FTEs) and covers 250 front offices, ranging from single personal desk- shops to local branch offices with 80 employees. Some of its branch offices are dedicated to offering all other services for personal banking clients like online services, contact centers, administrative support and coordination functions. The change management team has asked you to identify the external and internal change drivers who demand Probank transformation from a hierarchical to a flat structure (Note: Probank is at present a part of a risk-averse and highly government-regulated banking sector)
a. External change drivers
b. Internal change drivers
Contact us: - Prakash
Call: - +919741410271
Email: - smu.assignment@gmail.com
International Business & Export Import Management
1. Crompton Greaves, a manufacturer of Consumer Electrical products, wants to lower production costs without compromising with required quality standards. Should the company go for global sourcing? Analyze the situation with reference to the benefits and challenges of Global sourcing.
2."The enormous growth in international trade and business is a direct result of Globalization and increased connectivity and communication among countries of the world." – Do you agree? Take the example of any Indian company of your choice and explain how it can take advantage of the growing significance of globalization.
3. Abhijit has a carpet manufacturing unit in Ludhiana which was established ten years ago. He sells Silk and Woolen fans to several towns in Delhi & North India. Though the business is doing well, Abhijit started to feel that he should expand the business by attracting more customers. Abhijit has an opportunity to sell the carpets to Sri Lanka and Maldives. He has also been contacted by a party in Mumbai for sales. Also, it has been observed that worldwide demand for carpets is on the rise. Based on his production capacity, Abhijit can either take up the Mumbai market or plan for Exports.
a. What factors are to be considered by Abhijit to decide if he wants to go for exports in Sri Lanka and Maldives?
b. If Abhijit decides to go for Exports, what procedure and documents are required?
Contact us: - Prakash
Call: - +919741410271
Email: - smu.assignment@gmail.com
Fundamental of Taxation
1. The Krishna Kumar Bangur Associates business of a HUF is transacted from Singapore and all the policy decisions are taken there. Mr. Krishna Kumar, the Karta of the HUF, who was born in Delhi, visits India during the P.Y. 2022-23 after 25 years. He comes to India on 1.8.2021 and leaves for Singapore on 7.02.2022. Determine the residential status of Mr. Krishna Kumar and the HUF for A.Y. 2023-24.
2. From the following particulars of income furnished by Mr. Kapil Rajpal pertaining to the year ended 31.3.2023, compute the total income for the assessment year 2023-24, if he is:
(i) Resident and ordinary resident;
(ii) Resident but not ordinarily resident;
(iii) Non-resident Particulars Rs.
(a) Income earned from business in Singapore which is controlled from the Indore, out of which 50000 received in India 90,000
(b) Income from house property in Dubai deposited in a bank of Dubai, latter on remitted to India 30,000
(c) Interest on Bonds received in Dubai from Adani limited 20,000
(d) Gift received on the occasion of his wedding from brother 55,000
(e) Gift received on the occasion of his marriage anniversary from best friend 90,000
3. The following details have been furnished by Mrs. Rashi pertaining to the year ended 31.03.2023
(i) Gift of Rs.80000 received from her family friends on the occasion of her daughter’s wedding.
(ii) On the above event, a gold bracelet worth Rs. 5 00,000 was offered by her brother living in Singapore.
Contact us: - Prakash
Call: - +919741410271
Email: - smu.assignment@gmail.com
Performance Management System
Q.1 Illustrate with example, how to write SMART Goals.
Q.2 You are the team leader of a team of ten Sales Executives. Your Manager has asked you to design a Performance Planning Process for your team. How will you do it?
Q.3 In a strategy meeting, as a HR Manager, you are asked to evaluate the Management By Objectives method for evaluating the performance of employees.
a) How will you explain your views related to MBO as a method of appraising the performance of the employees?
b) If it is decided to follow MBO method for performance evaluation of employees, what steps would you suggest for implementing MBO?
Contact us: - Prakash
Call: - +919741410271
Email: - smu.assignment@gmail.com
