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Consumer Behaviour
1. Explain Motivation in Consumer Purchases. Taking Sony and Bose as examples of a Home Theatre System explain how what are the Rational and Emotional Motives for purchasing SONY or BOSE Home Theatre System.
2. You want to purchase a washing machine. With reference to this explain what is Total Set, Awareness Set, Consideration Set, Choice Set before making the final choice of the washing machine that you and your family desire to have/ own and use.
3. Answer the following:
a. What is acculturation? Give 5 product or services that the Indian consumer has adopted for their regular consumption as a result of Acculturation.
b. Fear and Optimism / Positivity drive consumer behaviour. Give 2 examples for fear and 2 examples of optimism / positivity has been used to drive customers to either buy certain products or stop them from buying certain products / services.
NMIMS JUNE 2023 PGDBM 3RD SEMESTER ASSIGNMENT
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Cost & Management Accounting
Question 1:
Office Products Ltd provides the Sales and the cost data for 60,000 units as given below.
At full capacity the plant can produce 100,000 units
Sales Rs. 12,00,000
Costs:
Variable:
Material Rs. 2,40,000
Labour Rs. 3,60,000
Overheads Rs. 1,80,000
Fixed Cost Rs. 3,20,000
Total Rs. 11,00,000
PROFIT Rs. 1,00,000
Prepare the Income statement under marginal costing for production at 80,000 units.
Question 2:
Nikson Ltd provides the following information relating to the activities of a production department for the month of January 2023
Material Used Rs. 72,000
Direct wages Rs. 60,000
Machine hours 20,000 hours
Labour hours 24,000 hours
Overhead chargeable to the department Rs. 48,000
The relevant data for carrying out one order in the month of February is given below:
Material used Rs. 4,000
Direct Wages Rs. 3,300
Machine hours 1,200 hours
Labour hours 1,650 hours
Using the rates of the month of January, prepare a comprehensive statement of cost for this order by using the following absorption of overheads
1) Direct labour hours
2) Percentage of direct wages
3) Machine hour rate
Question 3a
Samsung Ltd. are the manufacturers of Television. The following are the details of a Product during the year 2022.
Ordering Cost Rs.50 per order
Inventory carrying cost 10% per annum
Cost of Product A is Rs. 500 per unit
Annual consumption of Product A is 5000 units.
Compute the Economic order quantity. What if the inventory maintained by the company is 200 units?
Question 3 (b)
New Corp Ltd. incurs fixed costs of Rs. 5,00,000 per annum. The company produces a single product with annual sales budgeted to be 70,000 units at a sales price of Rs.300 per unit.
Variable costs are Rs.280 per unit.
You are required to determine the breakeven point and explain the significance of breakeven point.
A small business owner is trying to decide how to allocate their marketing budget for the coming year for M/s Fresh Blossom. The company deals with selling flowers to the final customers. They have 50+ retail stores in major cities. The company specializes in imported flowers.
They have historically relied on traditional marketing methods, such as print ads in local newspapers and flyers distributed in the community. However, they've been hearing a lot about the benefits of digital marketing, and are considering shifting some of their marketing budgets to digital channels.
1. The owner wants to understand the interaction points of the Marketing and Consumer Funnel stages so that he can take appropriate decisions for the organization.
2. Explain 6S Digital Marketing Implementation Strategy for Fresh Blossom.
3. a. What are some of the key differences between traditional and digital marketing, and how might these differences impact the small business owner's decision?
3. b. What are the various social media platforms that you will use to promote Fresh Bloom? Explain the same with reasons.
NMIMS SOLVED ASSIGNMENT JUNE 2023, NMIMS SOLVED ASSIGNMENT SOLUTION, NMIMS SOLVED ANSWERSHEET JUNE 2023 MBA Solved Assignment Solutions Project Report & Thesis Contact us: - PRAKASH Mobile: - +91- 9741410271 Email: - smu.assignment@gmail.com Visit: - www.mbaassignmentsolutions.com
Digital Marketing
International Business
Q1. You are a manufacturer of packaged sweets and salty snacks products from India and are keen on expanding your business globally. Discuss the challenges of marketing your product globally suggests measures to overcome them.?
Q2. Critics of WTO including economists such as Dani Rodrik and Ha Joon Chang have argued that WTO only serves the interests of multinational corporations, undermines local development, penalizes poor countries and is increasing inequality. Comment on the above and suggest the changes in your opinion can bring improvement to developing countries.
Q3. Read the following case study carefully and then answer the questions that follow: Your firm manufactures EV bicycles in India and wishes to market them globally. In spite of competition, you see that South Africa has a huge potential and plan to expand your retail operations in South Africa. a) Explain your market entry strategy to launch the EV bicycles in South Africa.
b) Explain major global pricing policies. Which of these pricing policies would you consider while launching the EV bicycles in South Africa?
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Organizational Theory, Structure and Design
1. ‘Star Bazaar Limited’ has decided to modify their organizational systems to beat the market competition. Help them assess the organisation according to the 7S framework in the context of this retail chain company. Give appropriate examples in this case.
2. Look Book, a social network platform has decided to launch it mobile application for engaging its users. However, the IT head has no idea about the challenges it might face. As their Business consultant, explain the different phases of organisational life cycle, that the company may go through. Associate these phases with the social media business.
3. Ryan, the VP and Suman, the AVP are brainstorming on strategies for enhancing the organisational effectiveness of their export-import business. While Ryan prefers the traditional Goal Approach, Suman believes in a more contemporary Stakeholder’s approach. Keeping the above scenario in mind,
a. How do you think Ryan wants to use the goal approach for the business and discuss its loopholes?
b. Explain why Suman supports the contemporary stakeholder’s approach?
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1. A ABC company is launching the new project consist of designing and constructing a Cricket Stadium and Amenities around it. Prepare the RACI (Responsible, Accountable, Consult, Inform) Matrix with the following details.
a. Brief activity list (6-8 activities).
b. Figure out 4-6 project management related roles.
c. Prepare the RACI Matrix for the same.
2. A ABC company is launching the new project consist of designing and constructing a Cricket Stadium and Amenities around it. Consider following details for the project.
a. Feasibility study
b. Estimating the cost – Material and Construction
c. Designing of Stadium and Amenities.
d. Procuring the material
e. Construction and installation
f. Finishing work
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Project Management
You as a project controller are asked to submit your plan for project control. Cover different project control tools and explain how they will be applied in this case. Also, mention as a head of project control which control you will monitor personally and why.
3. Answer the following questions:
a. A ABC company is launching the new project consist of designing and constructing a Cricket Stadium and Amenities around it. For this work we have three options. The details for these options are given below.
I: Initial investment C1 to C6: Cash flow at the end of Year-1 to Year-6 respectively.
Consider Discounting Rate as 8% per year.
b. Consider a hypothetical project of conducting a grand event in stadium. Explain the triple constraints of a project in this context with the examples for each constraint. Give your summary comment about this.
Students pursuing MBA from NMIMS are expected to complete various assignments throughout the course to enhance their understanding of the subject matter and demonstrate their skills and knowledge.
I C1 C2 C3 C4 C5 C6 Option-I Cashflow -20 5 5 5 5 5 5 Option-II Cashflow -25 10 5 5 5 5 5 Option-III Cashflow -30 10 10 5 5 5 5
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