Graphic Design
PORTFOLIO 2017-2018
Pramesya Arstyawangi 1
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Oh hello there, nice to meet you :) Please let me introduce my self. My name is Pramesya Arstyawangi and I'm excited to meet you. Welcome to my portfolio! Currently I'm a freelance Graphic Designer who is passionate and loving my routine. This portfolio filled with my curated projects that I have accomplished in 2017 until 2018 in University and also as a freelance. Beside that, some of them were also my projects when I did my Internship at Pantarei Communication Advertising Agency and PT HM Sampoerna Tbk.
The process that I've been through until today might took a lot of time and energy, but actually I'm proud to see them to be useful for others. Although, I'm looking forward to learn more and more and trying to create things beyond my comfort zone. After all, this world is already my happy zone too since I've always love to draw, doing crafts and have a big interests in art, colour even in fashion and beauty. I hope you enjoy it!
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CON01
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Preface
02 C a m p u s P r o j e c t s
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03 I n t e r n s h i p - 1
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04 I n t e r n s h i p - 2
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05 Fr e e l a n c e
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Projects
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TENTS
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and anyway, you can call me Mesya. I'm easy to adapt, independent, calm, curious person. I'm responsible, good listener and always try to put smiles on people’s faces. An ENFP and a Libra girl.
01 Preface
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Experiences Funding Team (2015) at Miss UMN
Date of Birth 30 September 1996
Public Relation (2015 - 2016) at Obscura - UMN Photography Organization
Address Jl. KH Ramli no 7, Menteng Dalam, Tebet, Jakarta Selatan
Graphic Design Intern (Sept 2017 - Jan 2018) at Pantarei Communication Advertising Agency
Phone Number
Graphic Design Intern (Sept 2017 - Jan 2018) at PT HM Sampoerna Tbk. for EHS Division
0813 1026 4351
Email pramesya@gmail.com
Education
Skills
Junior High School (2008 - 2011) at Saint Theresia Junior High School, Jakarta Senior High School (2011 - 2014) at Saint Ursula Senior High School, Jakarta
Interests Makeup | Beauty | Fashion | Almost all genres of music | Art Galleries | Museums | Positive Vibes | Bakmi | Ramen | What’s on trend | Ice cream | Coffee.
Graphic Design (2014 - 2018) at Universitas Multimedia Nusantara, Tangerang
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My campus' projects are filled with some of my assignments such as editorial, branding and motion graphics. It is also contained with my final projects that I made about promotional campaigns for a skin cleansing products.
01 Campus Projects 6
Warung Pasta | Rebranding The Lecturer asked us to do re-branding any restaurant in Jakarta. I chose Warung Pasta, as a unique Italian restaurant because it served pasta with Indonesian tastes, with affordable prices too.
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the original logo
re-designed logo
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Besides the Coorporate Kit, I also made the new design for packaging, tableware, uniform and web. The keywords for Warung Pasta that I made are elegant, modern but still shows fun. The purpose is to make Warung Pasta looks more classy as an Italian Restaurant compared with another competitors.
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(top left to bottom right) Pizza Takeaway Packaging, Takeaway Packaging, and Uniforms.
(top left to bottom right) Menu, Cutlery Packaging, Table Number & Paperbag.
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(top to bottom) Warung Pasta's GSM, Warung Pasta's Mobile Apps & Website.
The main color that I chose is dark gray, represent elegant and sophicticated. Then yellow and white, respresents fun and warm also with good quality restaurant. The Logo has watercolor illustrations in order to show the fun -
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not to formal side but still looks modern and appealing, especially with the superghraphics that has monochrome color watercolor illustration which will be shown almost in every Warung Pasta's design.
Model Photoshoot & Packshot | Photography These were some of my photographs that I took with my team include products photoshoot and model photoshoot. Our lecturer decided the main theme and in a group of two-three, we created the concept, decoration and models costume. All of the photoshoot held in photography studio.
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Citra Lulur Scrub | Advertising Campaign For my final project, i create Advertising Campaign for Citra Lulur Scrub. The reason why is because Citra Lulur Scrub position in market has actually defeated from the top 3 of TOP BRAND AWARDS 2017 and that because almost a year before they didn't publish ads or promotions so that consumers didn't aware about the products anymore. The aim is to make an awareness of the
products that Citra Lulur Scrub could radiate your own light and be confident about it. The message is purposed to the consumers mindset that beauty is not judged by the color of the skin but from your inner beauty which is the matter of beautiful bright skin, like Citra Lulur Scrub which contained all natural ingredients to make your skin naturally beautiful.
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The advertising campaign is targetted for Citra Lulur Scrub consumers around 18-25 years old. The main media for this campaign is online media, where the targetted consumers spend most of the time in social media such as facebook and instagram. So that, i create facebook ads and instagram ads.
Top to bottom : Facebook ads, hanging display on KRL
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Beside online advertising, I also create offline advertising that more showing the three keyvisual combine as one so people who sees them could directly know a glimpse of some message that the model wants to say through some gesture. They would be installed in public areas hat will be seen by the target consumers such as supermarket, public transportations and streets.
Top to bottom : Hand Grip, Standing Panel and Wall Branding on KRL, back window ads on Transjakarta
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Top to bottom : Wobbler, Shelf Devider, Banner and Floor Display.
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Cipta Girto Perkasa | Logo Design
This company has been established since 2015, as general contractor. The owner wanted to change their logo to look more elegant and modern. After a long brainstorming and revision, the owner still want to show their shorten of the full before
after
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name in their logo and still want to keep the hexagonal shape. So I combined some shades or red that they wanted to make it had depth and a little illusion.
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In order to accomplished University's Graduation Requirement and also to gain my knowledge and skills, i did an Internship program in Pantarei Advertising for 4 months. I joined their creative team and became one of their Graphic Designer to handle some jobs from their clients. Most of them for TRI Indonesia.
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BonsTri BonsTri are characters who are made to support almost any promotions from Tri. They are Emot, Onyit, Odut and Bray. Each BonsTri character has some expressions and gesture which already been made, but designers could change or add some illustration too to complete the brief. Beside that, each character also have different points which is used for top up balance and other promotions' credit.
Tukar BonsTri Tukar BonsTri is coupon from Tri that made when cooperated with other brands. The media that applied such as for BIMA (Tri Apps), product banner, microsite banner, email blast, Instagram post & story, Facebook, Twitter, and Line. When I was their intern, I made this "Tukar Bonstri" series for 18 tenants.
Some sample of the coupon when applied to media that is needed. These coupon was a promo with McDonald 's at Lodaya Bogor.
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Tent Card, Hanging Tag, Door Sticker, Poster & X-Banner These type of promotions were made to inform consumers that they able change the coupon (Tukar BonsTri) in the counter where they were at. Every of BonsTri Character have ther own version for each media that were asked.
@koln.supply
Some sample for each media. (left to right bottom) Odut version for X-banner. All BonsTri version for Hanging Tag, Emot version for Door Sticker, All BonsTri version for Tent Card
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3Champions 3Champions is an event, holds by Tri as a gift for the best Tri retailer which had been chossen from all over Indonesia. The best four retailers will go for taking part of fun activities like they're in a vacation, also attending Gala Dinner and Awarding Night. Every year, the
location changes and the activity become more interesting. This time, 3Champions season 15 would be held at Pulau Bintan. The colors of every design materials that support 3Champions should consist gold and black as a symbol of luxury and appreciation.
(Left to right bottom) Teaser, Car Number, Banner, Medal and Flag.
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For Awarding Night, we designed also the Pendant as the Jewelry Gift for the best of four winner retailer. Tri wants to gift and treat them as special as they could in order to appreciate their spirit as a retailer that have been supporting Tri.
(Left to right bottom) Invitation, Manual Book and Pendant as the Gift.
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Christmas & New Year 2018 In order to celebrate Christmas and New for celebrating Christmas and New Year 2018. Year, Tri Indonesia wanted to make Greeting The media promotions that they chose were E-Cards to their employees and wallpaper for e-card, hanging mobile and wall stickers. their office computers. Tri also want to make holiday version of their campaign #SayangituTri
(Top to bottom) E-card and Wallpaper, Wall Sticker and Hanging mobile front-back.
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I have been an intern at PT HM Sampoerna Tbk. in Environment, Health and Security Team for 3,5 months. I become their only graphic designer to create posters, infographics and motion graphics to support their campaigns.
04 Internship - 2 24
Green Commerce | Infographic Green Commerce is a monthly campaign which is intended for Sampoerna employees to encourage their concern about the environment. All of the topic are aimed to remind them about eco-friendly living for all of their daily activities.
Mission Zero | Motion Graphic Another fatality accident that happened in Sukoharjo, EHS team want to give their employees some warning tips and the picture of the chronology to prevent the possibility of this kind of accident while driving.
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Earthquake | Flyer After the earthquake happened and make a huge change in some of the cities in Indonesia, EHS team held training and seminar for the Sampoerna employees around the disaster location and give them the flyer to remind how to react and survive.
Event Safety | Motion Graphic
For the event safety, EHS team want to show some requirement such as the costume rules until the forms with simple animation that should be completed by the vendor before starting any works with PT HM Sampoerna Tbk.
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Safeclopedia | Infographic Safeclopedia is a monthly campaign from EHS team about plenty tips around driving problems in order to feel safe and secure when driving or taking a trip by vehicle.
Mission Zero | Motion Graphic Another fatality accident that happened in Duri, EHS team want to give some warning tips for driver to become more concern and focus to the environment around while driving. They
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show their chronology of the accident as a reminder for the employees for any possibility of accident that might be happened if we don't concern about it.
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As a freelance, I create to support some of my collegues' brand and projects. Those projects give me an extra push to my actual limit in the real world between my idea and their tastes. In the end, by creating something that help them and finally match with their expectation before really make me learn a lot of new experiences and I never been so happy and addicted.
04 Freelance Projects 28
Monomolly | Instagram Story Monomolly is an online clothing line that sells trendy pants, blazers, tops and cute sets with self-manufactured. It has been growing in the market for about
2 years. They sell their products mainly on Instagram. Besides, consumers can easily found their products too through e-commerce & website.
They want to show their best selling pants to remind consumers on Instagram to shop their collections more to the website. @monomolly.id
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Another time, they want to make their promotional ads on Instagram story to remind their current consumers' favorite products that actually could level up their ootd games. They want it to be eyecatching yet simply cute.
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For this ads series, they also want to show their latest collection by promoting through Instagram Post Carousel Ad with the same illustration.
Monomolly wants to tell their customers that they are adding their delivery services with GO-SEND. So the concept is finalized with the hand drawn illustration about their new service with simple motion graphics.
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Yellow Fit Kitchen | Instagram Story Yellow Fit Kitchen is an new healthy catering for those who are on diet or just want to start a new habit to eat healthier. They serve their customer with a good quality with a very affordable price. They are using Instagram to show their daily menu. Through Instagram story, they want to introduce their catering as a solution for losing weight and become their favorite diet catering. @yellowfitkitchen
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The Koln | Instagram Story The Koln is an instagram-based bags shop which sells some simple masculine bags such as backpacks, shoulder bag and travel bag. As a new online shop, they want to introduce their products to people about their simple yet useful bags. @koln.supply
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Coloval | Instagram Feeds & Stories
Coloval is a charity event that will be held by the communication students from UMN as their class project. The concept of this event is about selling preloved products from beauty bloggers that usually have lots of unused endorsement's things such as makeup, clothes, etc.
All the revenues from the sales will be given as a charity to the victim of the earthquake in Lombok and Tsunami in Palu. The design that they want is to be colorful and playful with the mix of vector illustration and and vintage pictures. @coloval2018
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Wonderbleu | Branding & Instagram promotions Wonderbleu is a new clothing line that produce and sells all denim products such as jeans, denim jacket, overall and etc. The concept is to show the fun side of wearing denim and jeans which will never
goes wrong and hoping the customers that wear those to have a #Wonderbleu day.
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Don't forget to smile! 35
