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PRANALI SHAH PERSONAL INFORMATION Nationality: Indian D.O.B : 04.09.1997 Contact Details Email: spranali4997@gmail.com Mobile number: 9409541922 Instagram: @in.hue.of Wordpress: kettledwords.wordpress.com Medium: @pranalalala
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I’m a graphic designer, writer, architect, illustrator, and art & music enthusiast from Ahmedabad. I also come bearing unapologetically awkward peace signs as a means of doing something with my hands in photographs. Most of my time is spent reading, drawing, designing and playing songs on my guitar. I am an acute overthinker, with a highly strung obsession of organising stationary, closets, and other miscellaneous items found around me. Other than that, I function best in an outdoor space preferably dotted with plants. I’m currently looking to build a career at the intersection of my passion for design, art and expression. Flexible for the most part, I belive that change is the only constant we can embody and I strive to work towards it.
ALMA MATTER
SOFTWARE SKILLS
Writings in Architecture 2021 | Cleared with Gold distinction A course on Architectural and Design Writing and Journalism, under Ar.Apurva Bose Dutta
Confident M.S Office Adobe Photoshop Adobe InDesign Adobe Illustrator Nurbs Rhinoceros Autodesk AutoCAD
Bachelors of Architecture 2020 | Graduated Institue of Architecture and Planning, Nirma University High School 2015 | Graduated Ahmedabad International School
Capable Grasshopper for Rhinoceros Adobe After Effects Autodesk Revit Google SketchUp Lumion
Former Schooling 2001-2011 Delhi Private School, Dubai 2011-2013 Delhi Public School, Ahmedabad
Basic Adobe Premier Pro Twilight V-Ray rendering
EXPERIENCE
Hand-drafting Model- Making Carpentry Sketching Illustrating
2018-2019 Architectural Intern at andblack Design Studio | Principal architects : Jwalant Mahadevwala, Kanika Agarwal 2020-2021 Visiting Faculty at Institute of Architecture and Planning, Nirma University | Subjects: Graphic Signages, Architectural Journalism 2020-ongoing English Fiction Editor at Moboreader Incharge of stylistic enhancements, corrections in grammar and punctuation LANGUAGES KNOWN Fluent English, Hindi, Gujarati Conversational American Sign Language Basic Arabic, French
PHYSICAL SKILLS
PERSONAL SKILLS Excellent Communication and Leadership skills, Detail-Oriented, Self-Motivated, Good organisational skills, Good at Research, Good eye for art and fashion, Visually perceptive, Hard-working and Enthusiastic, Excellent writing skills INTERESTS Art History English Literature Cinema Music Bio-Design Graphic Design Product Design Sustainable Design and Living Anatomical Study Psychology and Human Behvaiour Fashion Design, Styling and Mnaufacturing
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EDGE CHAIR Project: Development of graphics for Design competition and Social Media. Client: andblack Design Studio (note - project completed as part of
EDGE CHAIR
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ED
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Ground Floor Plan
Project Cafe at IIM, Ahmedabad Project: Development of graphics for design proposal. The Project Cafe - C.I.I.E.
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Client: Project Cafe
(note - project completed as part of internship The existing ramp provides a scope for the spaces to be divided into multiple levels for with the firm andblack Design Studio) the cafe furnitures.
A convertible display unit for merchandise that can be modified as per the ease of use.
A single e Here, the
Reinterpre sculpture.
Reference im
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The Project Cafe - C.I.I.E.
The Project C
ease of use.
ease of use.
The existing ramp provides a scope for the spaces to be divided into multiple levels for the cafe furnitures.
A single entit Here, the rai
Reinterpreting the architectural language of IIM through millenial concepts of art & sculpture. Reinterpreting the architectural language of IIM through millenial concepts of art & sculpture. Reference images for lights
Reference images
Reference images for lights
Reference images
The Project Cafe - C.I.I.E.
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The Project Cafe - C.I.I.E.
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A convertible display unit for merchandise that can be modified as per the ease of use.
Reinterpretin sculpture.
Reference image
Reference images for the convertible display unit
Reference
The Project Cafe
The Project Cafe - C.I.I.E.
Reference images for the convertible display unit
Reference
The Project Cafe - C.I.I.E.
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The Project Cafe - C.I.I.E.
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Reference images f
Homelab Experience Center, Ahmedabad Project: Development of icons for webpage and print (brochures/ instore products etc) Client: Homelab experience center
(note - project completed as part of internship with the firm andblack Design Studio)
Discover
Develop
Decide
Deploy
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Deliver
What’s your story? - a series of experiences Project: Development of posters for lecture series at Nirma University Client: Self
The lecture series was organised as part of an initiative undertaken by me, with my friend and batchmate - Darshi Kapadia, to help build interaction between faculties and students at the Institute of Architecture and Planning, Nirma University. Each poster design corresponds to the theme which the faculties have chosen to speak on.
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Heartbreak Weather - Album Art Project: Development of cover art for any song from the album ‘Heartbreak Weather’ by Niall Horan. Client: Niall Horan
Project done as part of an open design competition.
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Cross Over Art - Indian Film Project Project: Designing a cross-over poster between any two music album arts.
Following design is a crossover poster between the albums ‘American Idiot’ by Green Day and ‘The Velvet UNderground and Nico’ by The Velvet Underground.
Client: Indian Film Project
Project done as part of an open design competition.
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in.hue.of designs
in.hue.of is a platform started by me to explore my artistic and verbose abilities. It is an outlet of self-expression and experimentation.
Collage Series Concept: To design a collage that portrays the emotion of a word/phrase/situation.
Space Beach
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Wildest Dreams
Seek 13
Boarding School
Spare Room 14
Privilege
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Eavesdropping
Shelter
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Music Series Concept: To design a collage that portrays the emotion of a song/musical composition
No More Tears - Ozzy Osbourne
Walking The Dog - Fun. 17
Octopus’s Garden -The Beatles
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Firmament -Joshua Lee Turner
Dear Prudence -The Beatles
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Flowers Never Bend With The Rainfall - Simon and Garfunkel
California Dreamin’ -The Mamas and The Papas
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Good Vibrations -Beach Boys
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Vanity Series Concept: To depict self-affirmations to our public personalities. A tribute to self-adulation.
Nazm
Arabic
Zahra Arabic
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: Flower
: Star
Colour Series Concept: To design a collage that portrays the extent of indulge of a single hue.
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Movie Series Concept: To re-design a poster/ art print for a movie
The Perks of Being a Wallflower 24
Call Me By Your Name 25
Black Swan
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Eternal Sunshine of the Spotless Mind
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spranali4997@gmail.com @in.hue.of