Pranali Patil
+91 7506112515
UX Designer
pranalipatil@outlook.com
Summary Pranali currently works as a User experience designer having 3+ years of relevant experience. Her role involved her in working on a broad range of projects from Identity, Branding, Interaction Design, IA, Conceptualising and Visual Design. She graduated from MIT Institute of Design as a Graphic Designer. She has experience working on print media design as well. A self starter who isn’t afraid to look beyond conventional means of learning. Working with and exploring different mediums has always remained her area of interest.
Qualification Graduate Diploma, Graphic Design-MIT Institute Of Design, Pune, India June. 2009–April 2014 Bachelors of Art, University of Pune, Pune, India June. 2010–February 2013 Certificate course in 2D & 3D Animation- SNDT, Mumbai, India June. 2007– February 2008
Experimental Cook
Closer
Tools
Skills •
Wireframing
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Concept Design
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Photoshop
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Keynote
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Interaction Design
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Design thinking
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Illustrator
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Corel Draw (Basic)
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Visual design
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Coordination
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Indesign
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After Effects (Basic)
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Sketching
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Usability Testing
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3DS Max (Basic)
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Microsoft office
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UX Audit
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User research &
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2D Flash
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Omnigraffle
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Information Architecture
interview
Key Responsibilities •
Worked on consumer facing domains like Insurance, FMCG, Security, Travel, Administration, E-commerce, Healthcare, and enterprise level domains like Media Journalism, Insurance, Security, I.T and Data Research.
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Key responsibilities included requirement gathering, client interaction, project scoping, branding, creating visuals, app positioning, creating workflows, defining design, wire framing, QA, conducting user interviews and conducting UX audit.
Seqrite Branding Role
Visual Designer Description •
Designed Brand Identity for Seqrite (Quick Heal’s Enterprise domain)
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Designed Brand Guidelines & Stationary for the same
PROJECT YEAR: SEP 2014
Successfully implemented across Print Platform!
Seqrite Website Design Role
Visual Designer Description •
Designed Visuals for Seqrite responsive website
www.seqrite.com PROJECT YEAR: OCT 2014
Successfully implemented across Web Platform!
Crimes POC Role
Visual Designer Description •
Designed Visual design screens for Crimes project
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POC done for an IOS App
PROJECT YEAR: SEP 2014
Quick Heal — Fonetastic App Role
Visual Designer Description •
Assisted on Visual and Animation design for Quick heal App (Consumer mobile Security domain)
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Created artefacts for the app screens
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Designed state transitions
PROJECT YEAR: OCT 2014
Transition
BATTERY
DATA
SECURITY
PRIVACY
STORAGE
SPEED
Successfully implemented and available on Google Playstore
Cbazaar Website Design Role
Visual Designer Description •
Assisted on branding and chalking out some visual design approaches for Cbazaar
www.cbazaar.com PROJECT YEAR: DEC 2014
Web and print Successfully implemented Locally and Globally across Web and Print Platforms!
Autowale Role
Visual Designer Description •
Contributed in creating visual design approaches for Autowale
PROJECT YEAR: DEC 2014
Smart Evaluation Role
UX Designer | Visual Designer Description •
Defined product philosophy, naming, personas, scenarios, use cases & app positioning
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Defined information architecture, interaction design & visual language for iOS & android platform (In-house product)
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Designed visuals for entire platform
PROJECT YEAR: DEC 2014
Information Architecture LOGIN
0 LEVEL
MAIN NAVIGATION
NOTIFICATION
YOUR TEAM STATUS
LOGOUT
MY RECEIVED EVALUATION
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View list of members (Picture+Name)
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View topic ratings received from manager
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View evaluation status
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Search for member
View detailed competency ratings + comments
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Filter ‘Priority vs. All’
DETAILED PAGE
EVALUATE MEMBER PAGE •
Evaluate the member under different competency
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Add comment (Optional)
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View past evaluation
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View other manager’s past evaluation for team members
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View team’s past evaluation
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View topic ratings received from team
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View detailed competency ratings + comments
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Filter to view ‘Month-wise ratings’
NOTIFICATION •
Pop-ups/Alerts
MY PROFILE •
View my information - Picture, Name & Designation
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Edit Information
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Logout
Wireframes
Android
iOS
Visual Design
INFORM - Phase I Role
UX Designer | Visual Designer | Strategy Designer Description •
Defined user journey map
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Defined visual design strategy for the platform & proposed future scenarios
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Designed visuals (Responsive Web)
PROJECT YEAR: OCT 2015
User Journey Map Stages
Research
Doing
Lows
Feeling
Highs
Thinking
Information & features evaluating the users needs & requirements @ various Touch points @ various stages of the product cycle
Drives
Shortlist • Check eligibility • Maximum benefits • Review based
Select
• browse, search websites, fb • research online: Blogs, Quora (reviews), live chats, Ads • research offline: word of mouth, recommendation, Ads, Magazine • Newsletter • Business Pitches
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Features Benefits Revenue Model Partner/ Collaborators Testimonials Offerings
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• • • • • • • • •
Which one is more popular Which are the experiences of other people Who is offering maximum benefit? Free vs. paid subscription — benefits & features Which revenue model will benefit me better? Will the review on site be genuine? Ease of use? Out of the shortlisted which one will be more profitable I think i should ask my friends
What are the options to publish/find relevant news videos? What are the subscription prices? is it in my budget? What are the brand credentials? popularity? recognition? What do reviews say? is it genuine? What is the eligibility to enroll? What benefits are being offered? Does it meet my requirement? What is the revenue model?
• Summarising of Benefits
Become a Partner
Inservice
Post Service
Exit
• Sign up • Enrolment form
• Device: Mobile, tablet, desktop • Process: Capture-ManagePublish-share • Place: Home, office, travel/ on the move
• Billing follow-up • Follow up on performance report • Follow up on performance breakdown report for the large scale • Knowing payment status
• Unsubscribe (sorting rights of video transfer, money generation via uploaded video) • transfer of rights • feedback
• How do I sign-up • Will the sign-up process be hassle free • Will there be an approval to become a partner • How long will it take to get registered • Are there any hidden charges • How different is it to get registered as an individual or a group • Is there a different criteria to register a large scale company • What is the payment cycle
• How do i get started • Do i need to download any app • Does it work across multiple devices • Is there any product demo
• • • •
When will i get my payment Do i have to raise an invoice How can i improve my performance Will i get any revenue breakdown based on team • performance for my distribution reference • Can i subscribe to trend analysis report or forecasts?
• What happens to my videos that i uploaded • Can i transfer my video rights • Can i still receive payment for the remaining videos uploaded • Can i transfer/sell account
• Anxious to find a right platform • Delighted to find existing opportunities
• Uncertain on whom to trust • Delighted to find free subscription based platform
• Anxious to get started • worried about the registration criteria
• worried on getting started • worried to get my team started on this
• Worried about receiving payment in time • Worried about employee performance (who’s helped generate revenue)
• Worried about the existing account
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Coming across opportunities Eligibility match Great earning opportunity Wide presence (trust)
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Positive testimonials Success stories Popular partners Free enrolment
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Brand credibility
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In-time payment
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easy transfer
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Indecisive of what platform to choose lack of clarity to match requirement
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Negative testimonial Non- eligibility
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Enrolment via mail(ambiguity) Mail follow-up
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Non- payment
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Non- payment
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Website 1. product features 2. offerings, benefits 3. case studies 4. credentials 5. quality of content 6. credible distributors
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E-Mail: sign-up Follow-up
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App: tools timely suggestion reports payments
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E-mails: payment, report follow-up Account Manager: tracking payment
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E-mails: payment, exit status follow-up Customer care: resolving transfer issues
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Google, Social media & offline presence Google/ bing, other search engine: Search generally around requirement Website: product overview, FAQ Advertisements(print/online), review blogs, online brochure Customer care: Questions around requirement Colleagues
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SEO online product manual testimonials crystal clear UI free subscription
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Benefits contextual help Brand popularity Credibility Free subscription
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None
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mobile — on the go coach marks — guide
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one point of contact for account management sense of security
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product satisfaction In-time payment popularity quick resubscription
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Unbranded Robotic language
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Trust issue(will i get paid) Poor copywriting, Poor design Unbranded How will i get paid
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Workshops: content building, trend analysis Talk session: content building, trend analysis, content management Micro-sites: content specific, target audience specific (dynamic content optimisation) social media: G+ helps optimises search on Google Fb, twitter, linked in, wiki: will act similarly to optimise search Instagram: with videos trending — short video competition can be hosted Marketing website: SEO can be improvised considering following: Category-wise content (eg:sports, fashion) Feature/ benefit wise Get started — role-wise Revenue model proof (How it works) Eligibility criteria Success stories Case study Upfront Sign-up (lead to quick enrolment)
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Summary chart presented based on dynamic content optimisation
Blocks
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Improvement opportunities
Compare
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Perception
Customer care 1. Questions around requirement
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Customer care? Payment process unfriendly site
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Multiple hand offs status enquiry large team management in a self service system
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too many clicks long forms confusing pre-service training connecting dots across all devices deployment doesn’t match preservice promise
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follow-up on billing Manual process (cheques) better option than DME No help centre
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Exploitation Unpaid bills Product usage hassles
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Autocomplete Expert suggestion pre-service training hassle free sign-up Upfront sign-up form Few step to sign-up Online Guide/Chat Large team management system Welcome kit Subscription to message/email service for timely suggestion Walkthrough lead generation by asking them to refer product to other peers while filling up form
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connecting dots across all devices
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performance reports perfomance optimisers Billing system design lead generation by asking them to refer product to other peers for some perks
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Feedback utilisation lead generation by asking them to refer product to other peers during exit
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Persuasion
Ease of use
Product experience
Post product experience
Visual Design
Successfully implemented phase I
INFORM - Phase II Role
UX Designer | Visual Designer | Strategy Designer Description •
Defined ecosystem
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Visualised user scenarios
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Defined high-level workflow
PROJECT YEAR: OCT 2015
Ecosystem for Self Service Platform Publish Select
ng oa
Distributor
DISTRIBUTION PARTNER
rdi
New Agency / Freelancer
Embed
On b
Analyse Discover Audience
Video Request
Maximise
New Article DISTRIBUTION PARTNER
Ads
Partner Mgmt.
Products
Revenue
IT Support
Push Video
New Video
Maximise
CONTENT PARTNER
bo n O
in d r a
g
Upload
CONTENT PARTNER Analyse
New Agency / Freelancer Contributor
Enters Media Library INFORM
Different Platforms • Blogs • Newsletters
Proposed Workflow for Media
CREATION
NOTIFICATIONS
MEDIA LIBRARY
DISCOVER
EMBED
PUBLISH & SHARE
ANALYSIS
MAXIMISE
Analyse
Maximise
V i d e o s u g g e s t e d b y C o n t e n t P a r t n e r s / I N F O RM The New York Times
Search/Browse
(Distribution Partner)
Finds a video
Keywords Latest uploads
Triggers
Calender event
Distribution Partner’s Open Playlist
WRITE
Super Bowl starting 7th Feb’16
Addr
Trending video
ess r equ
Video suggestion from Content Partners or INFORM
Reque
National parks celebrate 100 years 5
sts to
/s t Partner Conten
Suggest
Self initiates a new story/subject
est
Title
Bridge project could dry up Niagara falls
Reque
Share article
Quick share Scheduled share
Bookmark video
Send targeted request Create open playlist
for a video
ion to D istributi
Performance Trends
o
Why we shouldn't panic about Zika 4
Publish article
Embed video
Thumbnail
e vid nd ’ t fi
Pope Francis and Russian Orthodox Patriarch Kyril to meet
3
Discards
Add video details
Playlists
Critical/Breaking news or events Paris attack
2
Select video
Doesn
1
Review appropriateness & relevance
INFORM’s Curated Playlists on Partn ers
r/s for a video ontent Partne sts to C
Request Video
Curation
Product
Suggest Video
Ads
Analyse
Product
Associated Press
(Content Partner)
Initiate upload
(Title, description, tags, thumbnail, etc.)
Triggers 1
Pope Francis and Russian Orthodox Patriarch Kyril to meet
Adds to playlist
Calender event
Distribution Partner’s open playlist
+
Parsing
Analyse Available in Library
Create within group companies Collaborate across ownership group
SHOOT
INFORM’s Open Playlists
INFORM’s open playlist
Super Bowl starting 7th Feb’16 3
Confirm upload
Push to Distribution Partner/s, respond to request/s
Critical/Breaking news or events Paris attack
2
User input validation
Completely fills metadata
Su
gg
es
Performance Reports tio
nt
oD ist rib
uti
on
Par
Purge
tne
rs
Maximise Edit metadata Add to playlist (open or collabrative) Suggest video to Distribution Partner/s
EDIT
Build on a old news/story Sanders attacks Clinton's relationship with Henry Kissinger
4
Resumes
Request from Distribution Partners or INFORM
Partially fills metadata Cancels
Bridge project could dry up Niagara falls 5
Discover a new story/subject National parks celebrate 100 years
CREATION
System Validation
Status Information
NOTIFICATIONS
UPLOAD
MEDIA LIBRARY
ANALYSIS
MAXIMISE
SAFE DRIVE Role
Visual Designer
Description •
Identified gaps in the workflow
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Designed Visuals for the entire App (iOS)
Excerpt from client commendation “They did a fantastic job filling in the gaps, coming up with clear interaction flows, and then finally the visual designs. After some initial VD iterations, Pranali came up with a design language that is simple, elegant, and modern. The rest of the work was done with very high quality - requiring very few edits from my side - sometimes none! She (and the team) fully understood the context and designed the assets, many times questioning my ideas - but always coming up with a even better solution. I so enjoyed this interaction; it is relatively rare for leaders to work with talented people who are not afraid to speak their mind when they have better ideas. I am forever grateful to this team for having faithfully rendered my vision into tangible product.”
PROJECT YEAR: JUN 2016
Visual Design
TYCO - Audit Trail Role
UX Designer | Visual Designer
Description •
Identified gaps and corrected the workflow
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Reviewed and fixed interaction in detail design
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Designed Visuals for the entire App (Responsive)
Rating from client “Got an impressive 9.94 overall score from customer and got a 10 in "I will recommend Globant to other companies or colleagues."”
PROJECT YEAR: AUG 2016
Visual Design
Successfully implemented to test blockchain technology!
Fair & Lovely — HUL Role
Visual Designer Description •
Assisted on chalking out visuals for screens
www.fairandlovelyfoundation.in PROJECT YEAR: AUG 2016
EH Earth — Allianz Role
Visual Designer Description •
Designed Visuals for the entire Responsive Web App (Desktop, Tablet & Mobile)
Excerpt from client commendation “On behalf of the whole EH team, I’d like to thank you for the good quality of the demo you did this morning, as well as for the job done to achieve sprint 2 on time. The basis of EH Earth are now in place to start with the third sprint, and I’m confident that it will also be a success to make it live end of November Again, thank you for your commitment into this project.”
www.ehearth.com PROJECT YEAR: SEP 2016
Visual Design
GE Healthcare Role
UX Designer | Visual Design Mentor Description •
Defined interaction design (Platform - iOS Tablet)
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Lead the visual design team
PROJECT YEAR: SEP 2016
Visual Design
Kantar Role
UX Designer | Strategy Designer Description •
Defined interview protocol
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Conducted user interview
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Gathered stakeholder insights and insights from interviews
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Conducted heuristics evaluation for the legacy tools
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Provided recommendations & high level strategy
PROJECT YEAR: OCT 2016
Dflux Role
UX Designer | Research & Analysis Description •
Conducted contextual interviews & Direct observation method
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Created artifacts to translate findings
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Created Information architecture
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Envisioned a content creation tool for Nano domain
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Prototyped the tool
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Defined interaction design
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Collaborated with the UI developers
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Conducted Usability Testing
PROJECT YEAR: MAR 2017
Pamper Me Role
UX Designer | Visual Designer Description •
Self initiated project.
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Idea was to explore android guidelines.
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Choose an existing application, visualized the flow and revamped the look.
PROJECT YEAR: Jun 2015
Jiffy Role
UX Designer | Visual Designer Description •
Self initiated project.
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Create a to-do list app which is engaging and approaches the concept in a unique manner
PROJECT YEAR: Jun 2015
Workflow
0.Splash Screen
1. Register/Log in • •
Create Account Log in
Success Message
2. Landing Screen • • • • •
Select Date View To-Do list Remove a task Set a reminder Share task with people (Collaborate)
2b. Add List • • • •
Type a task Select task Remove a task Switch between date
3.Menu • •
Settings Rate us on play store
Wireframes
Visuals
50 BREAKTHROUGHS 2014
50 BREAKTHROUGHS Critical scientiďŹ c and technological advances needed for sustainable global development
Authors: Shashi Buluswar, Zach Friedman, Priya Mehta, Subarna Mitra, Roger Sathre. Editor: Urvashi J Kumar
Institute for Globally Transformative Technologies Lawrence Berkeley National Lab
Have any more questions?
Let’s Connect pranalipatil@outlook.com
| Skype: pranalipatil13 | +91 7506 11 25 15