Industrial design Portfolio 18

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1/0 Pranjal Anand

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[ Industrial designer ]

Product Concept Graphic

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Hello, I graduated myself with a bachelors degree in Product designing from GD Goenka university, Gurgaon and untill now i have more than 2 years of experience working in the industry of product/interior/graphic design . I went for an exchange programme to Politecnico Di Milano for one semester in Product Design programme. I have a keen interest in working on a project that challenges my ability and thereby striving forward. I am open to projects that can test capability as an industrial designer, turning ideas into tangible products and experiences. My potential is expressed using various mediums, from sketching, graphics to the use of software renders, for better comprehension of a project. Specialising in the creative use of product and graphic direction; willingness to experiment with new methods and innovations allowing myself to continue evolving my unique design,material language,and ensure my work is both relevant and striking.

Pranjal Anand Š 2018.


I HAVE DEVELOPED PRODUCTS FOR THOUGHTS ABOUT DESIGN I have a very clear philosphy about design; form and function may never compromise for the user. Design to me is when a physical object merge with a vivid user experience. As a designer , I strive to bring joy to peoples lives through a minimalistic product approach. Why? Because we live in times where materials, technologies and manufacturing methods are rapidly evolving and capable of bringing complex products to the market. Therfore, I believe that the consumers needs honest and easy to grasp products. What drives me within design is not only designing products - I find complete user experiences where a mix of different cross-relating fields comes together much more interesting. As a designer, I think that you must be aware of the importance of how these cross - relating fields consorts together and how you can use them in order to improve a product.


Pranjal Anand

WORK EXPERIENCE

[ Product and Graphic designer ]

PERSONAL STATEMENT

Design should have a purpose and meaning to be on this planet. Not only look at consumers using it, but eventually this planet consuming the product. Aspirations as a designer is to explore oneself and others around more than what you see. My works philosophy is based on the idea that design is not only responsible for incessant effort such as the movement between inspiration and stringency. Its main focus should be the users, their happiness and satisfaction. I have more than 18 months of experience working as a Senior Product and Graphic designer in a Design studio, but and I’m willing to work in other countries & explore their design trends and culture.

HOBBIES & INTERESTS

18 months

From 2016 to Present Senior Product/Graphic designer. Stable design Studio

From 2015 to 2015 Visual Merchandiser intern adidas group

months To design a product for the main area of the new store opening and to design a space for learning, training and development space which was inspired by the THE SHED, GERMANY.

Travelling

Music

Photography

Modelling

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From September 2013 to September 2017. Product Design. School of fashion and Design, GD Goenka University- Gurgaon From 2016 to 2016 Creative Designer. Fella Homes

months

My responsibilities include Product/ Graphic designing for the top notch hospitality, liquor brands and retail visual design for fashion brands.

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EDUCATION

My responsibilities include designing social media and marketing creatives for the brand.

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RECOGNITIONS

From 2014-2014 Vehcile Quality intern Honda2wheelersindia

months

Graphic Design

Retail design

PET, Union foods India PET Bottle Design Contest. Selected as one of the finalists

pranjal.anand91@gmail.com +91 83 7607 1477

To study the major problem faced on the production line of the vehcile at the factory, Bhiwadi-India and to find a solution for it.

Smaaash SKY KARTING Time Trial Championship National contest. One of the 15 finalist. Went to the semi-final round.

Racing

DESIGN SKILLS

MY SPECIALITIES

From September 2015 to March 2016 Prodotto Designing Exchange Programme Politecnico Di Milano - Milan,Italy

LANGUAGE SKILLS

01 Computer

02 Knowledge

Adobe Photoshop

Layout

Adobe InDesign

Design Strategy

Adobe Illustrator

Illustration

Google Sketchup

Prototyping

Keyshot

Branding

Microsoft Office

Photography

Rhinoceros 3d

Digital Art

Solidworks

Graphic Designing

Microsoft Office

Implementation

Google Sketchbook

Design Management

3ds Max

User Centered Design

Cinema 4D

Design Thinking

HINDI Mother tongue

ENGLISH Advanced level

ITALIAN Basic level

Design Research

Product Design

Pranjal Anand © 2018.


Contents

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03 F

ÉCLAIRAGE

04 COFFEECAT

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S E R V I C E D E S I G N

M O D E L L I N G & R E N D E R I N G


ÉCLAIRAGE


The desideratum of the project was to make a collection of table and pendant lamps as well as furniture for the European market: The choice of the material being pine wood. Pine trees are considered a softwood tree, which means the wood is softer than hardwood varieties. Pinewood being one of the most flexible and commonly available materials: its versatility and use of structures provide both strength and integrity as well as aesthitically pleasing forms to an individuals eyes. Also there are various posibilities to enhance the visual and functional capacities of any product created out of the same.The basic outline of the design process was inclusive of research , exploring the given material, ideation and conceptualization, mock uo models and their refining processes. A design which is conceptualized from the flowing matter, this form is essentially originated from the ups and downs of one life. Taking an inspiration from the ups and down its gives an experience of hope and blessful feeling to the user.

I N S P I R A T I O N


ÉCLAIRAGE

TABLE

DEUX

A collection of design to be used as a table lamp or corner lamp. A whole range of collection of thses lighting form is universal in use. Si the user can itself convert the style of these light forms as per the situation or the space.

/CORNER

LAMP


HANGING

LAMP

FLOOR LAMP

LIGHT SOURCE


COFFEECAT


To create a brand and its packaging. Taking an inspiration from Arnold coffee. A brad which is catchy and easily addictive to the target audience. To make people free from caffeine addiction and make aware about green coffee and its positivity against the normal roasted coffee. Expect More Than Coffee. We are passionate purveyors of coffee and everything else that goes with a rewarding coffeehouse experience. Branding - Coffeecat Packaging for green coffee, attractive form and graphics Promoting green coffee in india. Free from caffeine addiction as it comes next to alcohol in addiction. Not only just caffeine free but also has so positive effects over normal coffee which can improve your health and metabolism of your body. Stay energised. Stay healthy. Go green. Experience the dazzling flavour of your favourite select blends. Relax into a mellow cup of one of the following green coffee without scarificing quality, aroma and taste. Also creating an attractive packaging so that people get easily attracted towards it and they addictively grab and have the coffee. Designed by simplicity, catchy, eye pleasing forms and lines of shapes.


B R A N D

L O G O


I D E A T I O N

F I N A L

D E S I G N

F O R M




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I N S P I R A T I O N Flo is a water conservation system that teaches people how to use their water more efficiently. Through seamless interation of hardware and software, flo collects accurate data and informs users about the realities of water consumption in their home. The majority of the innovations in today’s market revolve around gadgets that automate home electronic systems as well as other facets of the house. The gadgets allow us to do things like control lights, security, temperature and even blinds with the touch of a button from virtually any smartphone and from far distances, sometimes in other countries. Imagine being able to turn on your alarm remotely from your hotel on vacation in case you forgot to do it when you left. There’s some crazy innovations out there when it comes to things like sinks, toilets, refrigerators, etc..


P O S T M AT E R I A L I S T I C S

MODERN PERFORMERS

C O U P L E S / FA M I L I E S

COUPLES/ SINGLES

They are....

They are..

-Environmentally friendly -Critical against the performance society -Intellectual interested & family oriented -Thinking 'less is more' -Freedom and balance seeking -freelancers/self employed -Very highly educated -Dont want to work at home but have to do it anyway.

-Performance oriented -Highly motivated in job and function -Flexible.mobile.achieving -Appreciating a good life standard -Atheletic and active -Unconventional & trendsetting -Very highly educated -Willing and highly motivated to work at home.


I N N O V A T I O N

U S E R

As one of the highest water consumption offenders at home, I decided to target the sanitary wares as the fixtures to innovate. It is also a fixtures that we tend to interface most with at home, giving a better opportunity to leverage behavioural change at the point of interaction.

Touch the GUI up or down to set the water volume and left or right to set the water temperature. The water color indicates changes accordingly to the temperature

As a part of the design, user recieves a recommended water usage quota depending on their provided household size, location and number of fixtures. Usage is then tracked through the connected sensors and shower head to inform the user of their current status.

< > TEMPERATURE SETTING

I N T E R F A C E

The UI/UX gives you a new experience , making you feel as if you are touching water . Rather than a mechanical feel of existing water purifiers, The FLO has a user interface appealing to user’s sentiments.



S E R V I C E D E S I G N


I N S P I R A T I O N Premium

Handcrafted Simplicity

Audaciously bold

An amalgamation of modern design language and the brand values. Service design for plush customers more specifically hospitality and liquor brands. Handcrafted with simplicity and a mixture of materials. It is complemented with white , grey goose metallic silver with a pinch of blue to make a sophisticated and balanced color palette to ease the eyes of the users using it. The whole idea was to create an experience and not just a trolley or sevice design. It represents the purest form of the grey goose brand and it should be treated distinctively. Tricolor is an ever - present reminder of the frrench heritage. Touches of imperfection allude to that humanity and create personality. Grey goose is not hard, angular brand- taking an inspiration fromgraceful geomteric forms and creating soft flowing lines.


Solid steel frame structure with soft lines. Mixing different materials to enhance the appeal of the trolley. Keeping in mind the usage: creating ample amount of space to keep glasses, bottle chiller, garnishing buckets.



Cub-eir is a sitting installation for an open air theatre, public park nad fashion shows. The inspiration was taken form a very common shape or structure i.e. cube. A array of cubes stacked around each other to form an installation. The idea was to recreate a sitting plan and to create an art structure which would be distinctive and yet functional. Its a contemporary space which is ergonomically refined and suited for sitting and restign for longer period of time. Made of polypropelene with a thin layer of soft cushioning makes the furniture a feeling of lightness. This simple, cost-effective outdoor and indoor grandstand provides instant view for the spectator seating, or accommodation for standing spectators. The benefit of using this shape is it can easily be stacked and you can play with the number of seating as per the requirement for the location. To give a more distinctive feel it can also be wrapped with layer of graphic over it , so it can also be used to promote socil messages while it sits in the park, or any othe location playing a vital role and not just boring stairs around the space.

A Fast Solution

C U B - E I R

Flexible and Modular Seated grandstands are available in 42, 50, 58 or 75 seat modules which can be joined together to form larger banks of seating. "Standing" grandstand modules are available to accommodate 70, 85, 100 or 125 spectators. Accessible Optional positions to accommodate spectators.


M O D E L L I N G & R E N D E R I N G


G I N

T R O L L E Y

G L A S S W A R E

D E S I G N


C H A M P A G N E

S E R V I C E

B O T T L E

C H I L L E R


B O T T L E

S E R V I C E


Indian History has always been regaled with stories of royalty, yet few have ever been as opulent or gracious as Taj Usha Kiran Palace, a historical property of the Taj Hotels in India. Located on a lush 9-acre landscaped estate in Gwalior, beside Jai Vilas Palace, this white-and-yellow palace was built in 1880 by H H Maharaj Jayaji Rao Scindia (Scindia Dynasty of the Marathas) and since then has hosted royalty and dignitaries on myriad occasions. True to the aesthetic spirit of Gwalior, exquisite craftsmanship is the hallmark of the palace. Every nook and corner flaunts a tapestry of ancient stone carvings and delicate filigree work that tell a story. The lavish interiors of the hotel have their own share of treasures. The Royal Suites evoke Gwalior's royal heritage with period furnishings and ornate accessories such as Venetian mirrors, mother-of-pearl mosaics and canopied beds. The Luxury Villas offer privacy and exclusivity with a private pool and a sun bathing area. The indulgence extends itself to the ancient healing and wellness therapies of the famous Jiva Spa, which also offers royal treatments that originated at the 14th century spa in the magnificent Man Mandir Palace, Gwalior Fort. History is an ingredient that is all pervasive in Taj Usha Kiran Palace and finds favour even in its culinary flavours. Savour closely guarded recipes from the Maratha and Nepal royal kitchens accompanied by classical music from the Gwalior Gharana at Silver Saloon, the multi-cuisine restaurant. Dine under the sky at the palm-shaded The Court’s. The majestic meets the modern with contemporary amenities and technologies readily available for any meeting, event, exhibition, wedding or other social occasion. Designed to exceed expectations, professional service with a personal touch brings out the very best in every occasion, whether business or pleasure.


A lighting insalation at Taj hotels, Falaknuma on the occasion of festival of lights. Inspired by the motif and jaali pattern of the palace itself and using traditional lights that is tea light. Jaali pattern gives an incredible way of light reflection and shadows making it a symmetrical art piece.


An art installatio with smart materials and using smart way of emitting light through various mediums. Exploration of light through materials an processes

An entry installation for grey goose bar nights events. Taking their key brand elements and incorporating them ito a design


Product Packaging design for Hyatt hotels. Festive packaging for small eatbales or bakery items inspired by delhi art , culture and artifacts.


A bar space render for a ightclub with an amalgamatin of materials and shapes


pranjal.anand91@gmail.com +91 83 7607 1477 www.behance.net/pranjalanand www.instagram.com/inďŹ n8_ageratos

Pranjal Anand Š 2018.


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