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MarketsandMarkets Presents
The consumer application segment is projected to account for the largest size of the extended reality market from 2023 to 2028.
The consumer application segment is projected to account for the largest size of the extended reality market from 2023 to 2028. The consumer segment of the market comprises gaming and entertainment applications wherein AR technology is used to create 3D visual objects in the real world.
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The flourishing gaming and sports and entertainment sectors fuel the use of AR technology in consumer applications. VR technology also offers remarkable results regarding visual effects when used in gaming and sports broadcasts. The demand for HMD is high in consumer applications. They are used in smart glasses in sports (such as ski driving and fighting games). The demand for the development of VR apps is increasing from the entertainment sector to enhance the experience of users during sports broadcasts, along with gathering information from social networking sites.