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The direct sales channel segment is expected to contribute a significant market share in the overall outdoor LED lighting market by 2027.

Sales of outdoor lighting fixtures through direct channels (Energy Service Companies (ESCOs), municipalities, and direct-contract deals) accounted for a significant market share in 2021. A similar trend is expected to continue by 2027.

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Most outdoor commercial lighting projects and infrastructure project development contractors prefer direct sales or contract-based channels to meet the lighting requirements of their customers. The direct sales channel has several benefits as it eliminates third-party interference, thereby reducing procurement costs. Sales of outdoor lighting fixtures through direct channels are estimated to gain significant market share by 2027.