RadiQ - Health with Taste - Royal Rose Radiccio, USA

Page 1

DA Domus Academy Master in BUSINESS DESIGN 2013 WKS3/Design Harvesting Innovation Through Design

Project Leader: Marcella Foschi I Business Doctor: Elena Sisti Project Assistant: Georgia Spanou

B

Group

Rujul Vora

I

Prateek Batra

I

Sukhada Dahale


INDEX

Research Analysis

$ Concept

Conclusion

Scenario


Research Analysis


INTRODUCTION

One of the biggest producers of fresh salads in the US with in house production of Radicchio throughout the year.


TYPES Chioggia

Treviso

RADICCHIO

Tardivo

Castelfranco


NUTRITION

High

Magnesium &

Carbohydrate

Riboflavin/B 2

Vitamins

Proteins

A, B, C,K1

potassium Keep cells healthy by protecting them from oxidation Essential for proper blood clotting Good to control blood pressure Builds strong bones and teeth


BUSINESS ?

Do We Eat Responsibly And Sustainably? Food Trends in U.S.A

Food Tradition

Organic food segmentation

Market


FOOD CULTURE


FOOD CULTURE

74% - World’s

25% people eat some kind of fast food everyday.

Frozen Food Market ( fruits & vegetables )

US and Europe

Is in

60% Diet Conscious


TRADITION

How often they Have Barbeque meal?

Occasionally


ORGANIC FOOD MARKET SEGMENTATION

31.5 % Processed food and other

20.4 % 17.8%

Beverages

Dairy

12.2% 11.8%

Meat and Fish

Fruit and vegetables

6.3 %

Bread and grains


MARKET

20.4%


MARKET

Canada

U.S.

86%

Japan Korea

Europe

Taiwan

with upscale, more disposable income

Consumers Generally radicchio is part of upscale salad blend or part of a special meal like radicchio risotto, high end salad, etc.


Concept


A Step Forward with

Sustainable Food Product Providing Health with Taste


Presenting.....

AMERICAN TRADITION On grill experience


CONCEPT


PRODUCT

Flavour: Cheese /Mexican Salsa/Chocolate

Mixture of mashed potato and radicchio

Skewer


PACKAGING

Health with taste


PACKAGING RADICCHIO BARBEQUE LOLIPOP

NUTRITIONAL FACTS: CALORIES...low ENERGY......High CARBOHYDRATES...Medium


PACKAGING


Healthy organic 80 % Recyclable Self sustaining


PRICING STRATEGY


DISTRIBUTION CHANNEL

Retail Stores Through Super Markets: Enabling the product to easily get the right exposure in the frozen

section.

Restaurants Through top restaurants with a barbeque cuisine, there by enhancing the total experience.


MARKET PLACE

Price Lifecycle Flavour


BUSINESS PLAN Initial Investment

Production Cost

Distribution Cost Retail

$10,000

•Patent – •Processors –

$9,000$30,000

$

$

1.60

0.60

50% Wholesale

25%

Profit (More than 100 % )

$ 1.00 Prices are approximated excluding the tax.


BUSINESS PLAN

$ Profit

(More than 100 % )


Conclusion


$

Distribution

$

$

Wholesale

Retail

$

Restaurants

Customer


THANK YOU


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