Pratt Institute SCPS Spring 2018

C R E A TE Spring 2018 Summer 2018

Pratt Institute School of Continuing and Professional Studies Art, Business, Design, and Architecture www.pratt.edu/scps 855.551.7727

Table of Contents

5

What’s New at Pratt SCPS

8

5

8 Art

Ceramics Program

Courses, Certificates, and Programs

5 Contemplative Studies

10 Ceramics Program

5 Downtown Revitalization Certificate

10 Contemplative Studies

5 Film Society Studies and Production Program

12 Film Society Studies and Production

13 Fine Art Certificate

5

Floral Art and Design Certificate

5

Furniture Design Certificate

5 Graduate Architecture Immersion Studio

20 Branding and Digital Marketing Certificate

5 Jewelry Design and Marketing Certificate

5 Perfumery, New Career Track: Fragrance Creation

21 Business Communication for the Creative Professional Certificate

6 Study Abroad: Street Photography Tour of Havana, Cuba

18 Business

24 Design

26 Adobe Creative Cloud

6 Study Abroad: A Close-Up on Luxury Retail in Paris, France

27 Advanced Perfumery Certificate

6

28 CAD Design Certificate

29 Computer Graphics (Digital Design) Certificate

30 Creative Interiors

32 Fashion New Media Certificate

34 Floral Art and Design Certificate

34 Furniture Design Certificate

Sustainable Design Certificate

6 Events

6 Perfumery Workshop (December)

36 Indie (Mobile) Game Design Certificate

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

1

Table of Contents

36 Geographic Information Systems and Design Certificate (GIS)

40 Graphic Design Certificate

42 Jewelry Design and Marketing

43 Motion Graphics Certificate

44 Online and Social Media Marketing Certificate

45 Photography and Digital Imaging Certificate

47 Digital Product Design Certificate

48 Sustainable Design Certificate

50 UX/UI Mobile Design Certificate

52 Web Design Certificate

54 Architecture

56 Architecture

58 Downtown Revitalization Certificate

60 PreCollege

62 Fall and Spring

64 PreCollege Certificate Programs

65 Summer

2

68 Summer Intensives

70 Summer Credit Intensives

73 Four-Week Summer Intensive

73 Two-Week Summer Intensives

76 Graduate Preparatory Courses

78 Graduate Architecture Immersion Studio

78 Graduate Industrial Design

79 Graduate Interior Design Preparation

80 General Information

82 Calendar

86 Registration Form

Catalog images by Bob Handelman, Cheryl Stockton, and Federico Salvini Location Key: BC = Brooklyn Campus PMC = Pratt Manhattan Center Check our website for course schedules, programs, and event updates: www.pratt.edu/scps.

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

3

4

What’s New at Pratt SCPS

The Pratt Institute School of Continuing and Professional Studies is pleased to announce a rich array of new educational opportunities rolling out this spring 2018. Designed for individuals from all walks of life and backgrounds, SCPS is the place for enriching your life, personally and professionally.

Check our website, www.pratt.edu/scps, for program updates and details.

Ceramics Program Are you an artist interested in exploring a new medium or an established ceramic sculptor seeking an opportunity to work with a world-renowned expert in a particular technique? The SCPS Ceramics program has got you covered. Learn about the history of ceramics as well as technical aspects in hands-on classes, museum trips, and visits to local artist’s studios. Intensive summer courses take place every year on the Brooklyn campus.

BC Contemplative Studies The Contemplative Studies program emphasizes an integrated approach to mindfulness through an introduction to a variety of contemplative practices. Drawing from a variety of historic cultural traditions, this program fosters the skills and knowledge necessary to practice a contemplative approach to all aspects of life.

SPRING 2018, BC Downtown Revitalization Certificate Please visit our website for all details.

PMC Film Society Studies and Production Program Formerly for Pratt students only, the Film Society joins SCPS to present exceptional films introduced by recognized and up-and-coming directors and international film experts on the Brooklyn campus. Join us and network with peers in lively discussion groups. Courses in appreciation and production are coming soon.

BC AND PMC

2017–2018 Guide

Floral Art and Design Certificate Pratt Institute, one of the finest art and design schools in the United States, partners with the most highly-rated floral design school in New York City, FlowerSchool New York, to offer one-of-a-kind, fine art-inspired floral design courses for students of all skill levels.

FLOWERSCHOOL Furniture Design Certificate Learn how to create furniture from successful designers and experienced fabricators. Use Pratt Institute’s outstanding facilities to develop your own ideas through experimenting, making, and testing. Search for inspiration studying the human body, needs, and routines.

Explore the fantastic world of structures, materials, and technologies. Gain and demonstrate fundamental skills required in the growing furniture design and manufacturing business.

SPRING 2018, BC Graduate Architecture Immersion Studio Our new Architectural Fundamentals course is taught by the Graduate School of Architecture and Urban Design faculty and is geared toward professionals and students interested in attending graduate architecture school.

SUMMER 2018, BC Jewelry Design and Marketing Certificate Is jewelry-making your passion? Take your practice to the next level with a suite of courses designed to help you acquire increased design proficiency and strategies for bringing your creations to market.

BC AND PMC Perfumery, New Career Track: Fragrance Creation Become a perfumer apprentice and learn how to create a perfume. Learn about olfaction (the sense of smell) and study the importance of olfactory tenacity and intensity by practicing the basics of the olfactive pyramid: the top, middle, and base notes. Discover the palette of olfactive ingredients that can blend into a beautiful perfume. Acquire knowledge of raw materials for each of these olfactive facets and understand their role in a fragrance composition. Based on these skills, on your creativity, and on your personal taste, write your own perfume formula. Compose your perfume and evaluate it with your instructor, who will guide you through your three trials for each session.

BC

855.551.7727 www.pratt.edu/scps

5

What’s New at Pratt SCPS

Study Abroad: Street Photography Tour of Havana, Cuba Next spring 2018, spend seven days capturing the neighborhoods and beauty of Havana, Cuba, with master photographer and Pratt instructor Federico Savini. The study tour includes guest lecturers and field trips to unique locations. Cuba study tour participants exhibit in a group show at the SCPS Gallery after the trip. All levels welcome. Limited availability. See our website for details.

Study Abroad: A Close-Up on Luxury Retail in Paris, France Led by architect Régis Péan, this intense one-week course is based in Paris, the capital of luxury, fashion, and beauty, and the source of an infinite array of luxury retail study subjects. Students’ assignments include analysis of various retail formats to establish an awareness and comprehension of the aspects of applied strategic design. The goal of this course is to understand how aspiration in retail is created strategically through the means of entertainment techniques, emotional connections, spatial sequencing, navigation, environmental and product lighting, visual cueing, sense activation, and social media tie-ins, among others. Students will learn about design strategies to create experiences for a seductive, branded environment. See our website for details.

SPRING 2018 Sustainable Design Certificate Pratt’s Sustainable Design Certificate program is taught by a team of top sustainable designers and awardwinning sustainability professors. Using an interdisciplinary and collaborative approach, the program covers sustainable design processes, practices, and materials to address real-world challenges, while highly encouraging research and innovation.

SPRING 2018, BC Events December: Perfumery Workshop Public Programs Design Innovators Series Check our website for course schedules, programs, and event updates: www.pratt.edu/scps.

6

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

7

A R

8

Art

R

T 2017–2018 Guide

855.551.7727 www.pratt.edu/scps

9

Ceramics Program

NEW

Pratt SCPS introduces a new area of study within the area of sculpture that is intended for artists of all ages.

Discover the history of ceramics as well as technical aspects in a range of experiences, including studio courses, museum trips, and visits to local artist studios.

These intensive summer courses are scheduled for the Brooklyn campus every year.

History in Our Hands: Ceramics COURSE CODE TBA | COURSE FEE: $680 10 SESSIONS | 3 CEUs Develop skills in ceramics by exploring techniques from cultures such as Greek, Islamic, Chinese, Mexican, and Native American. Students will use historical examples as a source of inspiration in creating their own clay pieces while learning a variety of handbuilding and surface techniques, such as terra sigillata, majolica, burnishing, and lustre.

By looking at the messages in ceramics from past cultures, students will learn to articulate their own views in this expressive medium while developing technical proficiency.

INSTRUCTOR: KATE MISSETT

Contemplative Studies

NEW SPRING 2018

We are far more than we think we are.

MINDFULNESS THROUGH CONTEMPL ATIVE PRACTICES PROGRAM Our program, Mindfulness through Contemplative Practices, emphasizes an integrated approach to mindfulness by drawing on a variety of traditions to understand and apply a more contemplative approach to life.

Contemplative practice enables a state of calm centeredness, improving focus, reducing stress, quieting the “monkey mind,” heightening creativity, fostering a nonjudgmental approach to thoughts and emotions, and aiding in developing deeper concentration.

Through theory and practice of meditation, yoga, and Qigong, students will enhance the practice of being present through awareness of breath and movement. Practical insights into applying the teachings of The Bhagavad Gita and The Yoga Sutras of Patanjali to our contemporary lives will be explored.

The courses are designed to increase attentiveness, help create positive emotions, and gain clarity and self-awareness, all unleashing creativity and cultivating wisdom that comes from developing mindfulness.

Mindfulness for Health and Healing Class participants will be introduced to the concept of “mindfulness” and mindful methods for avoiding, reducing, or managing perceived stress. The overarching agenda of these practices is to soothe and quiet the body and nervous system while cultivating presentmoment awareness. The techniques explored in this course are designed to reduce the experience of chronic stress in daily life and the workplace.

Stress Management Strategies During our four-week program, students will use these techniques, designed to aid in the avoidance of experiencing chronic stress, in their daily lives and in the workplace. Stress management strategies presented will include both mentally energized and low-impact physical wellness techniques. Students will review the causes of stress, study techniques to recognize how one experiences stress, and methods for avoiding, reducing, or managing perceived stress. Through practice, one can become more confident, self-assured, and at ease.

10

Art

Yoga Fusion Yoga Fusion integrates meditation, pranayama, and the most popular styles of yoga: Hatha Yoga, Ashtanga, Kundalini, Iyengar, Yin Yoga, and restorative yoga postures. We will investigate the philosophies of yoga traditions, inner traditions, and historical context along with contemporary perspective, and incorporate a physical practice of each yoga practice introduced.

PHILOSOPHICAL TEACHINGS OF INDIA Yoga Therapy The Bhagavad Gita is the eternal message of the spiritual wisdom from ancient India. The Bhagavad Gita (Song of God) is a beautiful, mystical poem within the epic Indian scripture Mahabharata, in which God is in conversation with his friend Arjuna (man). The story in the poem opens with a battlefield scene, offering nuggets of wisdom that can help influence and inspire our modern-day lives in positive ways. The Gita swings back smoothly from the head to the heart, and the worldly to the spiritual. Students immerse themselves in the teachings, intuitively and practically.

Yoga Sutras of Patanjali The focus of this class is on key sutras in the first and second chapters of The Yoga Sutras of Pantanjali.

The real work of The Yoga Sutras is in the understanding and learning of the authentic self.

In the first two weeks, the focus will be on yoga philosophy and the goals and effects of yoga, which are detailed in the first chapter. The second chapter of The Sutras is concerned with the practice of yoga and how to achieve the goal of a restrained and stable mind.

Several texts will be used and students will be asked to write a short weekly summary of the sutras covered in the previous week and how they apply them to their daily life. The Sutras exist for one reason: to help the meditator in their spiritual journey of reconnection (yoga).

PHYSICAL PRACTICES Qigong: Healing Powers through Qigong Qigong is a gentle Chinese physical wellness practice, doable by anyone, that dissolves stress and relaxes muscles, increases flexibility, clears the mind, lifts the spirit, and noticeably boosts the energy (Qi). You will leave each session with stimulating thoughts and experiences, physically healthier, and with a very different sense of yourself and of your powers. Along with the practice of Qigong, each session will include a combination of paradigm-expanding mental thoughts, facts, and research, from fields such as quantum physics, subtle-energy research, consciousness research, healing, and spirituality.

Yoga and Art, Clearing the Way Tap into higher inspiration and refine your artistic skills with yogic tools and teachings that empower creative expression. During a yoga practice, you are focusing attention on a subtler realm than usual. This is mental training to focus on aspects of awareness outside of our perceptual range. By examining our thoughts, movements, and breath, we become more perceptive in other areas of life, including making art. Musicians may become more skilled at the subtle movement of their fingers on their instruments and visual artists may tune in to a wider range of colors and textures. By mindfully observing and inspecting a full range of our experience on and off the mat, we pave the way to creating more authentic and nuanced art.

ART AND CULT URE: COURSES AND WORKSHOPS Cultivate mindfulness through directly engaging in a range of meditative and creative practices.

Composing Gathas Gatha is an ancient Sanskrit term for “song” or “verse.”

To silently recite gathas while enaged in mundane activities is a way to remain mindful in the face of routines that can be accomplished on “automatic pilot.” The practice of employing gathas as a tool to promote focus and concentration in daily life has been made popular by global spiritual leader and poet Zen Master Thich Nhat Hanh. In this workshop, you will read well-known gathas

by Hanh and others, learn to compose your own verses, and incorporate gathas into your contemplative practice.

Hatha Yoga A Hatha-style yoga practice emphasizes physical health and mental well-being through yoga postures (asanas), breathing techniques (pranayama), and meditation (dyana) to guide you to a clearer, peaceful mind and healthy, balanced body.

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

11

Tibetan Buddhist Art Courses

Film Society Studies and Production

Led by Amsterdam-based artist Carmen Mensink, an accomplished teacher and painter in the Tibetan tradtion.

What Film Executives Really Look for in a Script That Sells XAFL-104 | COURSE FEE: $395 1 SESSION | 2.1 CEUs This one-day workshop will demystify how the film industry really works by navigating this seemingly daunting maze with hands-on advice that is geared to empower you. Learn what movie executives demand in a winning screenplay, and gain firsthand insight into what story analysts look for when reading a script and specifics as to what will prompt them to reject or consider a project for production. We will cover key elements of screenwriting, including analysis of structure, plot, characters, dialogue, and genre through the eyes of a film executive. Learn how to grab a reader’s attention and avoid the common pitfalls most screenwriters encounter.

Whether you are working on your first screenplay or you’ve got several under your belt, this workshop will help you hone your craft as you gain a better understanding of the business of screenwriting.

Japanese Tea Ceremony Chado, the Way of Tea, is a five-century-old Japanese cultural tradition and living art form. A deeply contemplative practice that can be studied for a lifetime, the Japanese tea ceremony embodies the principles of Wa Kei Sei Jaku (harmony, respect, purity, and tranquility). You will receive an introduction to the history, philosophy, and etiquette of the traditional Japanese ceremony and experience a demonstration.

Draw a Buddha Face Discover Tibetan art and engage in a meditative drawing experience. No prior experience necessary.

Mandala Drawing Drawing a mandala is a great introduction to Tibetan Art. Over two days, engage in a contemplative drawing practice, including a visit to the Rubin Museum to view ancient Tibetan art. Particiapte in guided meditations, slide show discussions, and lectures on the symbolism of mandalas. The small class size insures each student recieves individual guidance. No prior experience necesary.

12

Art

Screenwriting Fundamentals XAFL-102 | COURSE FEE: $395 1 SESSION | 2.1 CEUs Do you have an idea for a screenplay and are ready to take the next step? This one-day class will help guide you to getting your ideas onto the page. Whether you’re writing a comedy or a drama, hands-on tools will focus on learning industry-standard screenplay formating, honing in and dramatizing ideas, creating compelling characters and dialogue, and understanding the three-act structure, visual storytelling, and more.

We will discuss sections of published screenplays and films, and you will learn the inside secrets of what movie executives demand in a winning screenplay.

Marketing Your Screenplay XAFL-106 | COURSE FEE: $395 1 SESSION | 2.1 CEUs This workshop will focus on demystifying the script submission process, along with hands-on tips for how to target appropriate companies for your project with specific advice on how best to submit your work and to whom you should submit it. Topics will also cover advice on writing loglines, synopses, and one-sheets, and presenting your pitch. This workshop is geared for screenwriters working in all genres, and for Hollywood and/or independent projects.

This six-week workshop is with acclaimed, notorious, and hilarious filmmaker Joe Gibbons.

Fine Art Certificate The ability to draw and paint is a foundation for all art and design disciplines. Whether you are studying to be a graphic designer, web designer, or photographer, having the skills to sketch concepts and ideas freely will enhance all you do. Our Fine Art Certificate is a program of study in methods, techniques, and materials that will inspire and support your conceptual and creative self-expression. It is also for those looking to pursue a study of art for individual growth or prepare a portfolio for entrance to a master’s program.

Certificate Fee $100, nonrefundable Certificate Requirements FOUNDATION COURSES XFA-429 Drawing I: Seeing, Perception, and Interpretation XFA-205

Color Theory in Practice

CORE COURSE XFA-510

Painting Materials and Techniques

ELECTIVES PMFA-451

Creating the Picture Book

PMFA-452 Introduction to Illustration: The Illustration Portfolio XFA-106

Metalworking I

XFA-457

Expressive Visual Media

XFA-458

Painting the Figure in Watercolor

XFA-467

Introduction to Botanical Illustration

XFA-511

The Story of Painting

COURSE CODE TBA

History in Our Hands: Ceramics

DRAWING Drawing I: Seeing, Perception, and Interpretation XFA-429 | COURSE FEE: $680 10 SESSIONS | 3 CEUs Explore, with artist Mark Leibowitz, essential drawing techniques such as creating form and using line and tone. Engage in exercises related to perception in preparation for each drawing assignment. This survey course treats the art of drawing as a tool for seeing and is designed to awaken and refresh your visual experience of the world. No prior drawing experience is necessary and all are welcome.

INSTRUCTOR: MARK LEIBOWITZ

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

13

Color Theory in Practice XFA-205 | COURSE FEE: $680 10 SESSIONS | 3 CEUs Color profoundly influences our moods and outlook and yet it is often overlooked as a powerful tool for communication. Discover how to deploy color theory effectively in a professional design or fine art setting.

Receive one-on-one guidance in learning to combine colors to achieve a variety of visual effects with an understanding of the science behind it. Consider the psychological implications of color and the philosophies of color as interpreted by master artists and designers throughout history. Develop your own understanding of color relationships and tonal values through creative projects, assignments, and class discussions. This course includes off-site visits to museums, galleries, and artists’ studios.

INSTRUCTOR: KELLY WORMAN Painting the Figure in Watercolor NEW XFA-458 | COURSE FEE: $680 10 SESSIONS | 3 CEUs This class will focus on accurately drawing and painting the figure. Students will execute a detailed drawing of the model and learn how to employ a monochromatic block-in to properly identify the values of the subject.

Once the values are established, a full application of color will be applied using thin glazes of transparent watercolor. The objective of the class is to demonstrate how a methodical approach increases the depth and sense of realism in paintings.

The model will maintain a single pose for the duration of the class. There will be a discussion of the materials and properties of watercolor. The monochromatic blockin is a key component to managing the proper values in a realistic watercolor painting. The importance of this initial step will be thoroughly demonstrated.

Prerequisite: XFA-429 Drawing I: Seeing, Perception, and Interpretation.

INSTRUCTOR: MARIO ANDRES ROBINSON

14

Art

PAINTING The Story of Painting XFA-511 | COURSE FEE: $680 10 SESSIONS | 3 CEUs Join our new figure painting class to learn traditional oil painting techniques, such as underpainting, grisaille, alla prima, and glazing, to render the model and explore narrative. By pairing classical technique with modern concept, we will strengthen our artistic language and more readily tell a story. Anatomy, composition, color, and form will all play a part in each painting, while the model, both nude and clothed, will offer a character with which to work.

INSTRUCTOR: ALEXIS KARL Expressive Visual Media XFA-457 | COURSE FEE: $680 10 SESSIONS | 3 CEUs The human desire to communicate through drawing and painting has existed for millennia. Reacquaint yourself with this essential expressive skill by learning the fundamentals of drawing and painting across a variety of wet and dry media. Develop your knowledge of color theory and learn to mix colors to create your own “color language.” Explore classic themes such as still life, landscape, and figure drawing in a supportive and encouraging environment. All levels are welcome.

INSTRUCTOR: JOHN MANDILE

Introduction to Illustration: The Illustration Portfolio PMFA-452 | COURSE FEE: $680 10 SESSIONS | 3 CEUs Illustrators are artists who are motivated to make pictures inspired by stories. As visual communicators, illustrators use various strategies to tell these stories.

In this course, you will be given assignments investigating problems such as metaphor, allegory, and narrative as ways to achieve this goal. We will focus on developing a body of work that reflects each student’s personal style, while developing clear and strong ideas. You will learn the entire process of executing an illustration, from preliminary sketch to finished product. Once a month, students will draw on location at the Society of Illustrators. Sample assignments may include, but are not limited to, visual puns in editorial illustration, science fiction, and fantasy for book jackets. Topics include: the elements of picture making, design, composition, and color; how to gain and use references; materials and techniques; presentation, both digital and traditional; keeping a sketchbook; and the artist’s book as portfolio sample.

Email sdevegh@pratt.edu for a supply list.

Prerequisite: Basic drawing experience.

INSTRUCTOR: TOM MOTLEY

Creating an Artist Folio XFA-461 | COURSE FEE:$300 1 SESSION | .8 CEUs Learn the basics of creating your own handbound folio to fill with your art or use as a portable journal for your sketches, notes, thoughts, or musings. This three-hour workshop will be divided into two parts. Part one will focus on the creation of handpainted paper using mixed media layering techniques. In part two, you will create the book structure using a simple pamphlet stitch and using your painted paper as the cover. Multiple folios will be made and ready to be filled after class. All levels are welcome.

Email sdevegh@pratt.edu for the materials list.

INSTRUCTOR:SETH APTER Creating the Picture Book PMFA-451 | COURSE FEE: $680 10 SESSIONS | 3 CEUs Are you an artist with a character in mind or a story to tell? Let an editorial director and an author-illustrator help you develop your ideas in the picture book format.

Lectures, demonstrations, and exercises focus on rhythm in plotting, eye movement, and other essentials.

With special emphasis on character development in art and text, we will give individual help as you develop a layout with pacing and style. The course goal is to develop a dummy that expresses your personal vision while successfully appealing to your audience—children and publishing professionals.

INSTRUCTORS: STEVE HENRY AND BARBARA LALICKI Painting Materials and Techniques XFA-510 | COURSE FEE: $680 10 SESSIONS | 3 CEUs Explore a wide range of media used in the creation of works of art, as well as the processes or methods incorporated in their fabrication. Experiment with oil paint, acrylic, egg tempera, watercolor, gouache, encaustic wax, and various kinds of brushes and paint applications.

No prior experience necessary. All levels welcome.

INSTRUCTOR: KATERINA LANFRANCO

2017–2018 Guide

Introduction to Botanical Illustration XFA-467 | COURSE FEE: $680 10 SESSIONS | 3 CEUs Botanical art is a satisfying and rewarding way to encounter natural systems. Focus on the details of plants through close examination and learn to record the structure and beauty of the stem, leaf, branch, root system, and flower. Examine the gesture of the plant, arrange the isolated subject on the page, draw the distinguishing characteristics of the plant, transfer the detailed drawing to watercolor paper, and complete the work with washes of watercolor.

INSTRUCTOR: NANCY GLOVER Interested in floral design courses? See the new Floral Art and Design Certificate program on page 34.

855.551.7727 www.pratt.edu/scps

15

SCULP T URE

PHOTOGRAPHY

History in Our Hands: Ceramics COURSE CODE TBA | COURSE FEE: $680 10 SESSIONS | 3 CEUs Develop skills in ceramics by exploring techniques from cultures such as Greek, Islamic, Chinese, Mexican, and Native American. Students will use historical examples as a source of inspiration in creating their own clay pieces while learning a variety of handbuilding and surface techniques, such as terra sigillata, majolica, burnishing, and lustre.

By looking at the messages in ceramics from past cultures, students will learn to articulate their own views in this expressive medium while developing technical proficiency.

INSTRUCTOR: KATE MISSETT

Analog Photography Masterclass NEW XAP-202 Creating photographs using older, chemical-based technology encourages thoughtfulness, experimentation, and the evolution of a personal methodology that will make your photographs stand out from the pack—film captures have a unique tonality, depth, and warmth.

Analog photographers may even design and build their own gear and combine old and new technologies. This can be done on a relatively modest equipment and materials budget.

In this class, students will gain the knowledge and skills to make informed decisions about film photography gear and methods so they may confidently embark on their own explorations and projects. The emphasis will be practical and hands-on, and technical information will be explained in concrete, everyday terms. Students will learn the basic principles of analog cameras, working with light-sensitive materials and gaining studio practice that will range from making photos with homemade pinhole optics to manipulating the controls of a largeformat view camera. Essential black-and-white darkroom techniques for developing roll film and making enlargements will also be covered, as well as how to successfully work with popular 35mm SLR and medium format (120 size) cameras.

Owning a film camera is encouraged. Students without a camera can discuss what to buy via email prior to the class commencing.

INSTRUCTOR: RA FRIEDMAN

Metalworking I XFA-106 | COURSE FEE: $680 10 SESSIONS | 3 CEUs Explore metalworking as an art form and examine the techniques of welding, brazing, soldering, bending, cutting, forging, and drilling. Create and construct a small sculpture by the culmination of class.

INSTRUCTOR: ADAM APOSTOLOS

Check our website for course schedules, programs, and event updates: www.pratt.edu/scps.

16

Art

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

17

B U I E S S 18

Business

U S N 2017–2018 Guide

855.551.7727 www.pratt.edu/scps

19

Branding and Digital Marketing Certificate Understand who your audience is, how to reach them, and how to persuade them. Build a brand story from the ground up or grow an existing brand. Use brand positioning to cut through the noise of the marketplace.

Understand why some campaigns thrive while others flop.

Design, package, and sell your ideas to brand stakeholders and clients. Activate your brand/marketing strategies through online outreach channels. Develop a portfolio.

Certificate Fee $100, nonrefundable Certificate Requirements PMFD-102

Introduction to Communications Strategy

PMCG-201

Brand and Digital Strategy

PMGD-478

Brand Design and Corporate Identity

PMSM-109

Digital Marketing

Introduction to Communications Strategy PMFD-102 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Take an introduction to marketing, advertising, and communications strategy for new media where traditional media (TV, print) and social media (social networks, user-generated content, blogs, forums, etc.) coexist.

Discover a practical framework for solving some of the communications challenges faced by fashion, lifestyle, and consumer brands.

20

Business

Brand and Digital Strategy PMFD-201 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Engage in strategic thinking and design for new media.

Start with the basic framework behind brands—a promise, voice, and values—and progress to how brand stories are brought to life across channels with a focus on new media. A variety of visual inspiration will be presented, including video and print work from prominent fashion, lifestyle, and consumer/retail brands.

The second half of the course deals with conceiving of and executing creative strategies. Emphasis will be placed on the relationship between brand idea and campaign execution. Learn how campaigns can be reverse-engineered to understand the creative process behind them, and how different kinds of media can be used together to promote brands and their products and services. You will develop an extension for an existing campaign and a new campaign for an existing or new brand. By the last week of class, you will see new media as a combinationof channels, each with the ability to engage and form deep connections with audiences.

Brand Design and Corporate Identity PMGD-478 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs A brand is everything a company, product, or organization represents in our collective consciousness.

Learn the craft of brand expression and how it flows from brand strategy and business objectives to perception in the minds of consumers and the public at large. Gain practical experience in the systematic creation of corporate identities, marks, and logotypes with established techniques that combine typography and symbology. Analyze brand systems and architectures through the lens of business verticals and customer experience. Gain exposure to real-world scenarios that trigger re-brands, brand refreshes, and new brand creation. Master the process of systematic brand design and presentation with a variety of assignments and exercises using Adobe Illustrator and Photoshop.

Prerequisites: Adobe Illustrator I and Photoshop/ Imaging I. Beginning Typography and Graphic Design are a plus.

Digital Marketing PMSM-109 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Survey opportunities for digital marketing: online advertising, blogs, and social outreach. Examine methods for developing successful online brand-building and marketing strategies. Focus on how to drive traffic through SEO. Explore best practices for using social media for business. Discover how to collect data from sources, including website analytics, email blasts, abandoned email carts, and more. Learn how to parse the data, draw useful conclusions, and apply it to ongoing and future online marketing initiatives to improve results.

Business Communication for the Creative Professional Certificate Present yourself and your creative work professionally!

Strategically position yourself and communicate your own or other creative businesses’ compelling stories to attract and keep ideal clients. Present yourself and your skills as an indispensable agent providing the best solutions to business problems in today’s digital marketplace. This certificate is for anyone whose responsibility includes communications in creative enterprises, including artistic and cultural organizations, design and architectural firms, entertainment, advertising, publishing, and other professional areas.

Pratt Brooklyn Certificate Requirements This certificate program requires the successful completion of 51 hours of study or four core courses.

Priority seating will be given to students who register for the Certificate Course in Business Communication for the Creative Professional, XBC 108.

REQUIRED XBC-108 Certificate Course in Business Communication for the Creative Professional or: CORE COURSES XBC-100 Effective Client Communication Strategies XBC-103

Compelling Business Writing

XBC-105

Public Speaking for the Professional

XBC-106 Design Thinking and Communication

Certificate Course in Business Communication for the Creative Professional XBC-108 | COURSE FEE: $2,835 5.1 CEUs Learn the best practices and methodologies in business communication. Explore how to strategically position yourself and communicate your own or other creative businesses’ compelling story to attract and keep ideal clients. This course includes all four core courses at a 10 percent discounted price.

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

21

Effective Client Communication Strategies XBC-100 | COURSE FEE: $1,500 8 SESSIONS | 2.4 CEUs Find and keep your ideal clients by mastering clear and engaging communication. Explore the client communication spectrum, from identifying, starting, and cultivating new client relationships and articulating the value of your own or others’ creative work to confidently mastering win-win conversations. Through interactive exercises and engaging discussions, students will learn the most effective client communication strategies in the digital age and complete a customized communications plan.

INSTRUCTOR: ESMILDA ABREU

Design Thinking and Communication XBC-106 | COURSE FEE: $550 3 SESSIONS | .9 CEUs Learn to communicate with poise, confidence, and empathy, applying the essential principles and practice of design thinking to communication. Cater to your audience’s needs while exploring self-awareness as well as personal and client motivations to cultivate an empathetic understanding of your audiences, while adding value to, and creating, meaningful customer interactions.

INSTRUCTOR: KIRSTEN RICHERT

Compelling Business Writing XBC-103 | COURSE FEE: $550 3 SESSIONS | .9 CEUs What makes your written expression most compelling in today’s professional and digital marketplace? Build fundamental business communication knowledge and skills to best express your own or others’ vision and make a positive impression on selected audiences. Gain an overview of the art of authentic persuasion through the written word to any market with sincerity, clarity, and strategic positioning.

INSTRUCTOR: ESMILDA ABREU

Check our website for course schedules, programs, and event updates: www.pratt.edu/scps.

Public Speaking for the Professional XBC-105 | COURSE FEE: $550 3 SESSIONS | .9 CEUs Passion is contagious. Learn how to harness your own or others’ creative vision into a compelling oral presentation.

Develop strategies to gain poise and confidence and deepen your ability to connect empathically with your audience. Using a set of core public speaking techniques, physical exercises, and theater games, learn to break through insecurities; enhance your ability to hone your fundamental creative narrative; listen, present, pitch, propose, connect, and network with stakeholders; and spark curiosity and buy-in from prospective audiences—whether buyers, dealers, clients, funders, or investors.

INSTRUCTOR: CARL FENGLER

22

Business

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

23

D S I G 24

Design

E

N 2017–2018 Guide

855.551.7727 www.pratt.edu/scps

25

Adobe Creative Cloud These classes focus on the computer as a design and imaging tool for artists and designers going into all areas of digital design.

Introduction to Adobe Illustrator PMCG-202 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Adobe Illustrator is the premier program in the graphic design industry for vector drawing. Create smooth-lined, clean, scalable graphics for both print and the web.

Develop portfolio pieces.

Adobe Illustrator Advanced PMCG-420 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Use the complex variations and advanced tools of Adobe Illustrator to execute refined projects that demand a mature skill set. Develop portfolio pieces.

Prerequisite: PMCG-202 Introduction to Adobe Illustrator.

Adobe InDesign PMCG-303 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Produce professional-quality, full-color output on high-volume color printing presses with InDesign.

Explore the vast capabilities of InDesign as an integrative production tool with Photoshop and Illustrator.

Develop portfolio pieces.

Introduction to Photoshop PMCG-422 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Learn how to use tools and develop techniques in Adobe Photoshop, the premier image-editing program used by professionals for image/photo color correction, retouching, compositing, and more. Gain the skills and confidence to work with this versatile program.

Develop portfolio pieces.

26

Design

Photoshop Advanced PMCG-425 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Go beyond the basics and unleash the full potential of Adobe Photoshop. Produce seamless images for a multitude of industries with this versatile application.

Develop portfolio pieces.

Prerequisite: PMCG-422 Introduction to Photoshop.

Adobe After Effects PMCG-436 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Dive into After Effects’ tools to discover this powerful application’s potential for digital artists interested in 2-D and 3-D animation.

Check our website for course schedules, programs, and event updates: www.pratt.edu/scps.

Advanced Perfumery Certificate

The Technique and Language of Perfumery by Cinquième Sens PMPF-310 | COURSE FEE: $1,095 + $35 (MATERIALS) 6 SESSIONS | 1.8 CEUs Experience a voyage into the world of perfumes, test your sense of smell, and review the whole fragrance process from concept to market product. Smell the key raw materials, understand the fragrance structure, and memorize the various olfaction families. Explore the sense of smell—physiology of olfaction; olfaction and emotions; the world of perfumery, from the perfumer’s formula to manufacturing and distribution; the perfumer’s palette: natural raw materials, molecules, specialties, and reconstitutions; the fragrance composition—profile, structure, perfume families, and technical and regulatory aspects; the language of perfumery—analytical and emotional; and the key role of words and spoken expression. This course is intended for marketing professionals in perfumery brands, fragrance houses, or perfumery distribution, and fragrance enthusiasts.

INSTRUCTOR: RAYMOND MATTS

Pratt Institute’s School of Continuing and Professional Studies proudly collaborates with Cinquième Sens to be the exclusive New York City provider of the Certificate Program in Advanced Perfumery. Since 1976, Cinquième Sens, an acclaimed perfumery school in France, has been a global leader in the creation and culture of perfumery operating in Paris, Dubai, Shanghai, and Brazil.

Experience a superior professional perfumery education with an outstanding faculty. The certificate program provides excellent exposure to the secrets of the perfume industry and a well-rounded introduction to the various facets of fragrance creation. You will learn the language that defines a perfumer’s vocabulary and informs their palette. Awaken and cultivate a new, more refined “sense of smell.” Garner knowledge that can be beneficial to an entry-level position within the perfume industry.

Certificate Fee $100, nonrefundable Optional: Olfactorium® Students have the option to purchase their own personal Olfactorium® (compact, portable palette of raw materials).

The retail price is $300. Pratt SCPS’s introductory course participants are eligible to purchase the Olfactorium® for the discounted price of $265 ($300 minus the $35 rebate).

Please note: The $35 rebate can only be applied once, no matter the number purchased. The rebate in the case of the Advanced Perfumery Olfactorium® is $50 and also can be applied only once.

2017–2018 Guide

Advanced Perfumery PMPF-311 | COURSE FEE: $1,247 + $50 MATERIALS FEE 6 SESSIONS | 1.8 CEUs Advance your skill level in this course, which is a continuation of The Technique and Language of Perfumery course, PMPF-310. Improve your olfaction skills, master fragrance classification, memorize key raw materials and their illustration in market products, and develop your perfumery culture. You will review olfactive families of citrus, aromatic, new freshness, marine; floral, aldehydic, green, fruity; woody, spicy, powdery, gourmand, musk; and chypre, oriental, leather, ambery, and fougère. You will also study the key raw materials in each olfactive family (naturals, synthesis ingredients, and specialties), key fragrances, and latest trends in each olfactive family (women’s and men’s fragrances).

Prerequisite: PMPF-310 The Technique and Language of Perfumery by Cinquième Sens.

INSTRUCTOR: RAYMOND MATTS

855.551.7727 www.pratt.edu/scps

27

Fragrance Creation Workshops PMPF-312 | COURSE FEE: $650 + $70 MATERIALS FEE 2 SESSIONS | .6 CEUs Become a perfumer apprentice and learn how to create a perfume. To compose a fragrance, perfumers not only use their creativity but also follow certain rules and methodologies. Learn about olfaction (the sense of smell) and study the importance of olfactory tenacity and intensity by practicing the basics of the olfactive pyramid: the top, middle, and base notes. Based on these skills, on your creativity, and on your personal taste, write your own perfume formula. Compose your perfume and evaluate it with your instructor, who will guide you through your three trials for each session. The first class will be dedicated to the creation of a perfume using the simple facets. The second class will focus on how to create a modern twist of historical and complex accords (using the simple facets from the first class).

Materials fee: $70 INSTRUCTOR: ALEXANDRA HEGELER

CAD Design Certificate Hone the CAD tools needed to deliver designs to both contractors and clients. Create CAD drawings using industry standards: Autodesk®, AutoCAD®, and Autodesk® Revit® Architecture. Finish with photorealistic renderings using Autodesk® 3ds Max. Certificate Fee $100, nonrefundable Certificate Requirements CORE COURSES (CHOOSE FOUR) PMA-401

Introduction to AutoCAD®

PMA-402 AutoCAD® Advanced PMA-406A

Introduction to Revit®

PMA-412A Revit® 2017 Advanced PMCG-223

Introduction to 3ds Max: Modeling

and Rendering PMCG-240

3ds Max Advanced

Introduction to AutoCAD® PMA-401 | COURSE FEE: $950 13 SESSIONS | 39 AIA/CES Begin with basic tools and concepts that enable you to create and edit simple drawings, then move on to more advanced tools. Explore the AutoCAD® workspace and user interface. Finish with a production drawing that’s ready to print. Hands-on class exercises are used to simulate a real-world workflow.

Prerequisites: Working knowledge of basic design/ drafting procedures and terminology.

Please note: Not accepted by NYS for LU or PDH credit.

AutoCAD® Advanced PMA-402 | COURSE FEE: $950 13 SESSIONS | 39 AIA/CES LUs, 3.9 CEUs Replicate a professional workflow and build upon concepts introduced in Introduction to AutoCAD® through hands-on exercises that explore how to create 2D production drawings. Create and manage blocks, add attributes to blocks, prepare templates, define text and dimension styles, use external reference files, work with tables, utilize collaboration tools, and publish and distribute project drawings.

28

Design

Introduction to Revit® PMA-406A | COURSE FEE: $950 13 SESSIONS | 39 AIA/CES LUs, 39 PDHs, 3.9 CEUs Revit® is the AEC industry’s most popular parametric building modeler. In Autodesk® Revit®, you don’t just draw 2D building plans, elevations, and sections, you create a digital database of your building, comprising 3D graphical information and nongraphical data. Revit® includes a library of predefined parametric building components that can be customized to meet your needs.

Productivity is improved through increased automation of construction documentation and scheduling. New tools, templates, and construction content that extend the benefits of building information modeling solutions to the construction community are covered in comprehensive exercises.

Revit® 2017 Advanced PMA-412A | COURSE FEE: $950 13 SESSIONS | 39 AIA/CES LUs, 39 PDHs, 3.9 CEUs Replicate a professional workflow for building plans, elevations, and sections, as well as the digital database of 3D graphical information and nongraphical data in Revit®. Collaboration is an integral part of today’s work environment and Revit®’s work-sharing provides a method for sharing files with other partners. Catalogs of predefined building components are supplied but may not be exactly what you need. Use Revit®’s family editor for customization.

INSTRUCTOR: NICK SCALONE

Computer Graphics (Digital Design) Certificate Digital tools empower designers to blur the lines between fields. Take an interdisciplinary approach to Pratt SCPS’s Digital Design Certificate programs. Combine elective classes across digital design fields with a foundation in graphic design to enter one of the multifaceted roles today’s designers occupy. Grow your network and gain real-world experience through an internship while you study (not available to students in F1 status).

Pratt Institute is authorized under federal law to enroll nonimmigrant, international students. International students are required to maintain a full-time schedule, consisting of a minimum of 18 clock hours per week, during the fall and spring semesters. Students may be eligible for optional practical training (OPT) upon completion of the certificate program. To apply, contact Chris Ferrara at cferrara@pratt.edu.

Program Tuition $16,950 Application Fee $100, nonrefundable Certificate Requirements SEMESTER 1

Introduction to 3ds Max: Modeling and Rendering PMCG-223 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Learn how to model and render objects, and apply textures and lighting in this foundational 3ds Max class.

PMCG-475

Introduction to Graphic Design

PMCG-202

Introduction to Adobe Illustrator

PMCG-422

Introduction to Photoshop

PMFD-301B Project/Portfolio Development (Plus 3 Electives) SEMESTER 2

3ds Max Advanced PMCG-240 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Explore organic shapes, advanced modeling, mapping, and texturing. Built-in camera mapping functions and matching are covered, as well as prepping for composites.

Prerequisite: PMCG-223 Introduction to 3ds Max: Modeling and Rendering.

PMGD-466

Introduction to Typography

or PMCG-480

Experimental Typography for the Web

PMCG-420

Adobe Illustrator Advanced

PMCG-425

Photoshop Advanced

PMFD-301B Project/Portfolio Development (Plus 3 Electives)

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

29

Creative Interiors

SEMESTER 3 PMGD-477

Logo and Branding Design

or PMGD-478

Brand Design and Corporate Identity

PMCG-303

Adobe InDesign

PMCG-436

Adobe After Effects

PMFD-301B Project/Portfolio Development (Plus 3 Electives)

*Elective classes can be selected from any of the Digital Design and Photography Certificate program offerings.

Some classes in UX/UI and digital product design may incur additional fees. New electives are consistently added to embrace evolving technologies in new media and digital design. A required class may be substituted for an elective with prior approval.

Do you have a passion for interior design? Are you preparing to enter a master’s program?

This program will equip you with the necessary skills and knowledge to advance your personal design projects and guide you to create a professional portfolio.

If you are passionate about interior design and would like to explore this exciting and useful discipline to design your own rooms, or to see if you might be interested in preparing for a master’s degree, our program will provide the principles, techniques, and projects to design interior spaces and guide you to create a portfolio. Classes are offered in Manhattan. The program begins in fall 2017 with additional courses available in spring and summer 2018.

Disclaimer: This is a noncredit program and does not provide NYIAD or NCIDQ credits toward certification.

Creative Interiors Certificate of Completion Fee $100, nonrefundable Certificate Requirements FOUNDATION COURSES XGID-105

Interiors for the Beginner

XGID-109 Drawing and Visual Presentation for Interior Design XFA-205

Color Theory in Practice

CORE COURSES XGID-111

Spatial Design

XGID-114

Furniture and Finishes

XGID-116

Residential Interiors

ELECTIVES (CHOOSE ONE) XGID-117

Commercial Interiors

XGID-200

Portfolio Design

PMA-406A

Introduction to Revit® 2017

Successful completion of program requirements can result in a certificate of completion upon student request.

30

Design

Interiors for the Beginner XGID-105 | COURSE FEE: $535 12 SESSIONS | 3 CEUs Is Architectural Digest your favorite magazine? Do friends ask your advice on interior design? This course will take your personal practice to the next level. Familiarize yourself with the skills, terminology, and techniques professional interior designers utilize to develop a space from initial idea to finished design. Learn how to present your designs to clients with the guidance of New York City-based design firm principal Amy Purcell, who will guide you through a variety of project assignments intended to nurture your creativity and foster problem-solving skills. Field trips include visits to industryexclusive showrooms and tips from licensed practitioners.

INSTRUCTOR: AMY PURCELL Color Theory in Practice XFA-205 | COURSE FEE: $680 10 SESSIONS | 3 CEUs Color profoundly influences our moods and outlook and yet it is often overlooked as a powerful tool for communication. Discover how to deploy color theory effectively in a professional design or fine art setting.

Receive one-on-one guidance in learning to combine colors to achieve a variety of visual effects with an understanding of the science behind it. Consider the psychological implications of color and the philosophies of color as interpreted by master artists and designers throughout history. Develop your own understanding of color relationships and tonal values through creative projects, assignments, and class discussions. This course includes off-site visits to museums, galleries, and artists’ studios.

INSTRUCTOR: KELLY WORMAN Drawing and Visual Presentation for Interior Design XGID-109 | COURSE FEE: $680 10 SESSIONS | 3 CEUs Interior designers use drawing to conceptualize and represent spatial ideas. In this course, students will use drawing and two-dimensional media to observe, document, and reimagine interior spaces. Through the development of a course project, students will create plans, sections, elevations, and three-dimensional drawings, as well as develop presentation skills through in-class assignments and group critiques.

INSTRUCTOR: CHELSEA LIMBIRD

2017–2018 Guide

Spatial Design XGID-111 | COURSE FEE: $680 10 SESSIONS | 3 CEUs This studio course will take students through the basics of interior design and space planning while creating two to three projects that will be ready to be placed in a portfolio. This course will introduce some of the key concerns of the contemporary interior, such as sustainability and changing technologies. We will use the foundational elements of interior design to describe a proposed space. Students will draft floor plans and elevations, create mood boards, and explore color, material, and furnishings. We will discuss how space, materials, lighting, furniture, finishes, and textiles can work together to create better spaces in which to work and live.

INSTRUCTOR: ROY LORIEO Floral Design for Restaurant Interiors XGID-118 | COURSE FEE: $300 1 SESSION | .3 CEUs Floral design is an integral part of restaurant interiors.

Add this essential skill to your interior design practice in this one-day, three-hour intensive class. Led by a master instructor from FlowerSchool NY, you will learn to structure both small- and large-scale arrangements suitable for interiors and restaurant and bar entranceways.

In this class, you will learn compositional strategies for balance and beauty in arrangements; how to select flowers for longevity; flowers appropriate for the season and setting; style choices for restaurant interiors (modern, traditional, country); conditioning flowers so that they will last a week; the best lighting to highlight flowers and the types of lighting that are destructive; maintenance for restaurant flowers—the use of a siphon to change the water in large-scale arrangements; and how to develop a weekly budget. No previous experience necessary.

INSTRUCTOR: CALVERT CRARY Interested in more floral design courses? See the new Floral Art and Design Certificate program on page 34.

855.551.7727 www.pratt.edu/scps

31

Fashion New Media Certificate

SEMESTER 2 PMFD-102

Fashion enthusiasts will thrive in the Fashion New Media Certificate program, which combines photography, graphic design, web design, and social media marketing with a design curriculum focused on fashion brand creative.

Through this unique interdisciplinary program, you will examine the new media landscape, develop a vision, and create deliverables for target audiences. Here are some production skills you can learn on the way: •• Fashion Photography: Shoot and retouch photographs using advanced studio lighting techniques and beauty retouching techniques in Photoshop.

•• Web Design: Design gorgeous blogs and websites with WordPress.

•• Graphic Design: Create sizzling graphics for fashion brands and marketing campaigns.

•• Online and Social Media Marketing: Drive traffic and monetize your site.

With a course trajectory rooted in portfolio development, you will finish with a market-ready, professional design portfolio that exemplifies your unique voice. In addition, you can grow your network and gain real-world experience through an internship while you study (not available to students in F1 status).

Pratt Institute is authorized under federal law to enroll nonimmigrant, international students. International students are required to maintain a full-time schedule, consisting of a minimum of 18 clock hours per week, during the fall and spring semesters. Students may be eligible for optional practical training (OPT) upon completion of the certificate program.

Program Tuition $16,950 Application Fee $100, nonrefundable Certificate Requirements SEMESTER 1 PMFD-100

Survey of Western Dress

PMPH-472

The Grammar of Photography

PMCG-422 Introduction to Photoshop PMFD-301B Project/Portfolio Development (Plus 3 Electives)

32

Design

Introduction to Communications Strategy

PMFD-303 Adobe InDesign PMSM-109

Digital Marketing

PMFD-301B Project/Portfolio Development (Plus 3 Electives) SEMESTER 3 PMFD-201 Brand and Digital Strategy PMGD-478 Brand Design and Corporate Identity PMCG-202 Introduction to Adobe Illustrator PMFD-301B Project/Portfolio Development

*Elective classes can be selected from any of the Digital Design and Photography Certificate program offerings.

Some classes in UX/UI and digital product design may incur additional fees. New electives are consistently added to embrace evolving technologies in new media and digital design. A required class may be substituted for an elective with prior approval.

Survey of Western Dress PMFD-100 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Examine the history of apparel and accessories design, the business of fashion, fashion and technology, and fashion designers. Explore the relationship between the evolution of design and technological advancements (including mass media), the accomplishments of notable designers, and the changing structure of the business of fashion. Course content surveys trends from the beginning of the fashion cycle to the present with an emphasis on 20th- and 21st-century design.

Textiles for the Fashion Industry PMFD-101 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Study textiles and the textile industry with an emphasis on natural and synthetic fiber classifications, color applications, and weave classifications in this hands-on course. Develop a basic understanding of the common uses of specific textiles in the fashion industry (apparel fabrics, linings, interfacings, etc.). Produce a swatch reference book. Learn about textile care, discerning fabric quality, textile, trends, and trend forecasting.

Additional attention will be given to new advancements in textiles, including nanotechnology in fabrics, the challenges of fabric recycling, and the ecological impact of the textile industry.

Required text: Fabric Science Swatch Kit, 10th Edition. Allen C. Cohen, Ingrid Johnson, and Joseph J. Pizzuto. New York: Fairchild Books, Inc., 2011.

ISBN: 978-56367-858-5

Introduction to Communications Strategy PMFD-102 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Take an introduction to marketing, advertising, and communications strategy for new media where traditional media (TV, print) and social media (social networks, user-generated content, blogs, forums, etc.) coexist. Discover a practical framework for solving some of the communications challenges faced by fashion, lifestyle, and consumer brands.

Brand and Digital Strategy PMFD-201 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Engage in strategic thinking and design for new media.

Start with the basic framework behind brands—a promise, voice, and values—and progress to how brand stories are brought to life across channels with a focus on new media. A variety of visual inspiration will be presented, including video and print work from prominent fashion, lifestyle, and consumer/retail brands. The second half of the course deals with conceiving of and executing creative strategies. Emphasis will be placed on the relationship between brand idea and campaign execution. Learn how campaigns can be reverse-engineered to understand the creative process behind them, and how different kinds of media can be used together to promote brands and their products and services. You will develop an extension for an existing campaign and a new campaign for an existing or new brand. By the last week of class, you will see new media as a combination of channels, each with the ability to engage and form deep connections with audiences

Introduction to Fashion Illustration PMPH-518 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Create a stunning collection of fashion illustrations with a variety of media. Illustrate faces, hands, feet, a variety of poses, clothing (dresses, tops, bottoms, and more), and textiles. Discover the roles fashion illustrators occupy in the fashion industry. Survey the work of fashion illustrators, both past and present. Learn how to color correct your illustrations in Adobe Photoshop and Illustrator.

Finish with a portfolio of your fashion collection.

Cult of Fashion PMFD-303 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Explore female archetypes through historical and contemporary fashion. Look at the fashion of fairy tales in all of their moralistic complexity, the ritualistic garb of ancient shamans and modern witches, the regalia of queens, the literally deadly dresses and cosmetics of the Victorian era, and armor of warriors seen in long ago battles and re-envisioned on today’s runways.

Peer through the looking glass and examine how we don characters as we don clothes. Explore the philosophical aspect of covering one’s form and, in doing so, how another form is created. Work with nontraditional materials and techniques to create garments of your design. Break the boundaries of fashion and create art as fashion and fashion as art. Experimentation, multimedia, technology, and organic materials are all encouraged. Finish with a fashion show of your collection of works.

Additional supplies cost approximately $100.

Digital Marketing PMSM-109 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Survey opportunities for digital marketing: online advertising, blogs, and social outreach. Examine methods for developing successful online brand building and marketing strategies. Focus on how to drive traffic through SEO. Explore best practices for using social media for business. Discover how to collect data from sources, including website analytics, email blasts, abandoned email carts, and more. Learn how to parse the data, draw useful conclusions, and apply it to ongoing and future online marketing initiatives to improve results.

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

33

Floral Art and Design Certificate

NEW

Explore topics in art, art history, interior design, and fashion—all of which inform and inspire this certificate program intended for artists, design professionals, and floral design enthusiasts.

Application Fee $100, nonrefundable Certificate Requirements Successful completion of all three courses, totaling 9 hours of study.

Furniture Design Certificate

NEW

More than a product, deliver a unique experience!

Learn how to create furniture from successful designers and experienced fabricators. Use Pratt Institute’s outstanding facilities to develop your own ideas through experimenting, making, and testing. Search for inspiration studying the human body, needs, and routines.

Explore the fantastic world of structures, materials, and technologies. Gain and demonstrate fundamental skills required in the growing furniture design and manufacturing business.

Pratt Brooklyn

Floral Design through the Eyes of Master Artists XGID-124 | COURSE FEE: $395 + $75 MATERIALS FEE 1 SESSION | .3 CEUs Bella Meyer, the granddaughter of one of the most revered artists of the 20th century, Marc Chagall, is a well-regarded artist in her own right. Her medium, however, is not paint but flowers, branches, and foraged materials. In this class, Meyer selects a famous artist and interprets the artist's work using florist's natural materials.

INSTRUCTOR: BELLA MEYER Color Theory in Art and Floral Design XGID-120 | COURSE FEE: $395 + $75 MATERIALS FEE 1 SESSION | .3 CEUs Vincent Van Gogh famously said, “One can speak poetry just by arranging colors well.” Explore a variety of color theories through the work of modern and contemporary artists and interpret them in floral compositions.

INSTRUCTOR: LEWIS MILLER Sculptural Floral Designs for Contemporary Interiors XGID-122 | COURSE FEE: $395 + $75 MATERIALS FEE 1 SESSION | .3 CEUs Sleek modernist furniture, contemporary art, and restrained interiors often demand a sculptural approach to floral design. In this course, consider geometry and 3D design as you formulate floral designs for on-trend interior designs.

INSTRUCTOR: EMILY THOMPSON

34

Design

Registration Registration deadline: Five business days before class starts. Early registration is encouraged. After the deadline, students may still be admitted if space remains in the selected course or program.

Prerequisites Minimum age requirement: 18 years Minimum education requirement: High school diploma Certificate Requirements This certificate program requires the successful completion of 156 hours of study, corresponding to 5 core courses.

CORE COURSES XCSI-313 Furniture Design Foundation (waivable upon portfolio approval) XCSI-314

Furniture Design Drawing and Composition

XCSI-315

Furniture Materiology

XCSI-316

Furniture Design Studio

XCSI-317 Professional Practices in Furniture Design

Furniture Design Foundation XCSI-313 | COURSE FEE: $1,199 4 SESSIONS (6 HOURS EACH) | 2.4 CEUs Design and model your own piece of furniture. The key premise is learning through making and testing. Working on full-size models and prototypes, develop a sense of human scale and proportion. Explore a variety of materials and techniques, gaining basic understanding of furniture construction and manufacturing. While developing individual projects, experience all stages of the design process, including research, ideation, development, testing, refinement, prototyping, documentation, and presentation.

Please note: Students will be expected to bring their own design tools and materials—following the instrucor’s supplies list, to be provided upon registration. Total estimated supplies cost: $100. This course is waivable upon portfolio approval by faculty. Please submit a digital portfolio to prostudy@pratt.edu by 10 business days prior to class start date.

INSTRUCTOR: KAROL MURLAK Furniture Design Drawing and Composition XCSI-314 | COURSE FEE: $1,450 10 SESSIONS | 3 CEUs Learn how to generate, refine, and communicate your furniture designs through different types of drawing.

Develop fundamental two-dimensional and threedimensional drawing skills. Explore axonometric drawing as well as two- and three-point perspectives. Practice skating, presentation drawing, and drafting. Experience different tools and techniques. Enrich your furniture design skills by studying composition, proportions, and human scale.

Prerequisite: XCSI-313 Furniture Design Foundation— waivable upon portfolio approval.

INSTRUCTOR: DAM MARKSON Furniture Materiology XCSI-315 | COURSE FEE: $2,120 10 SESSIONS | 3 CEUs Materials are the great source of design inspiration.

Physical and sensual properties of materials determine the functional, formal, and semantic nature of furniture. Develop your furniture design skills, experiencing a variety of materials and technologies. Try working with wood, metal, or plastic. Gain your own understanding of physical features and requirements. Explore different fabrication and manufacturing processes.

Prerequisite: XCSI-313 Furniture Design Foundation— waivable upon portfolio approval.

INSTRUCTOR: JUHI SOLANKI

2017–2018 Guide

Furniture Design Studio XCSI-316 | COURSE FEE: $2,370 12 SESSIONS | 3.6 CEUs Learn how to turn an initial idea into a real piece of furniture and go through all stages of the professional design process. Observe, search, and experiment to find an inspiration. Create, evaluate, choose, and develop your concepts. Use sketches, drawings, samples, models, and prototypes to test and refine the proposal. Learn how to effectively document and communicate your projects to both your clients and contractors. This studio builds on the courses offered in Semester 1. It deals with similar themes and methodologies, but on a higher level of complexity.

Please note: Students will be expected to bring their own materials—following the instructor’s supplies list, to be provided upon registration. Total estimated supplies cost: $100.

Prerequisites: XCSI-313 Furniture Design Foundation, XCSI-314 Furniture Design Drawing and Composition, and XCSI-315 Furniture Materiology—waivable upon portfolio approval.

INSTRUCTOR: KAROL MURLAK Professional Practices in Furniture Design XCSI-317 | COURSE FEE: $1,955 12 SESSIONS | 3.6 CEUs Furniture design and manufacturing is a growing business in the region. Learn how to thrive in that exciting world.

Develop and adopt your professional skills to the specificity of the market. Learn how to specify, plan, and price your designs. Work on project briefs, timelines, and costing sheets. Gain a basic understanding of ergonomics. Learn from professionals during study trips to leading furniture design and manufacturing companies in the region.

Prerequisites: XCSI-313 Furniture Design Foundation, XCSI-314 Furniture Design Drawing and Composition, and XCSI-315 Furniture Materiology—waivable upon portfolio approval.

INSTRUCTOR: KAROL MURLAK

855.551.7727 www.pratt.edu/scps

35

Indie (Mobile) Game Design Certificate Certificate Fee $100, nonrefundable Certificate Requirements PMCG-600

Indie (Mobile) Game Design

PMCG-612

Introduction to Unity 3D

PMCG-617

Unity 3D Advanced

Indie (Mobile) Game Design PMCG-600 | COURSE FEE: $2,850 39 SESSIONS | 11.7 CEUs Build a core set of skills to design and develop games independently through the Certificate Program in Indie Game Design. You’ll learn fundamentals in game theory, art direction (put your artwork into a videogame), and how to develop a mobile game with the Unity 3D game engine. You’ll finish with prototypes you can develop into finished games and publish in the app stores, and a skill set and portfolio you can scale beyond mobile to embark on a career path in game design.

This certificate course includes PMCG 612, Introduction to Unity 3D. Prerequisite: None.

Introduction to Unity 3D PMCG-612 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Jump into Unity’s deep ecosystem of tools for game development and publishing. Learn core skills in coding (and tricks) as a foundation for game development.

Create mini-games that utilize popular mobile game mechanics. Utilize your own artwork and finish with game prototypes. Create a portfolio piece.

Prerequisite: Basic Photoshop.

Unity 3D Advanced PMCG-617 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Moving beyond the basics, focus on building larger games with a professional level of polish. Experiment with interfaces, mechanics, and emotion. The class will culminate in the development of a mobile game for the app stores.

Prerequisite: PMCG-612 Introduction to Unity 3D.

36

Design

Geographic Information Systems and Design Certificate (GIS) As location-based data becomes ubiquitous in our society, employers are recognizing the importance of mapping (Geographic Information Systems), statistics, and visualization. Spatial data requires special considerations for use and mapping is transforming how we communicate and interpret data. Pratt Institute’s Spatial Analysis and Visualization Initiative (SAVI) has created a modernized GIS program that teaches students both traditional, robust analytical software along with the latest interactive tools and coding skills. This, along with a heavy emphasis on design, enables students to make compelling, data-driven maps and visualizations to solve real-world problems.

Course projects give students the opportunity to bring their diverse, multidisciplinary backgrounds to bear on research and problem-solving. Students in the program can also take advantage of Pratt Institute’s rich history of community engagement by working with SAVI’s community clients on practicum projects. Upon completion of the GIS and Design Certificate program, students emerge with a curated online portfolio that can be shown to current and potential employers.

How We’re Different •• Data Assessment and Methodology: The open data movement has “liberated” endless data sets, but users often apply the data without assessing its accuracy, representativeness, and true utility. We teach students to approach all data with a critical eye.

•• Thoughtful Methodologies: With so much data available and a myriad of tools to create maps and graphics, it’s easy to get caught up in creating things that look “cool.” However, we want our students to be able to solve real problems using in-depth analytics and statistical methods.

•• Current, Marketable Skills: Our nimble curriculum is continually updated to ensure we’re teaching in-demand skills. We not only focus on traditional GIS analytical methods but also on the technical underpinning of online mapping and interactive graphics using current programming languages.

•• Multidisciplinary: Our students come from a variety of topical backgrounds, which allow them a rich experience through exposure to many perspectives and applications of GIS and data analysis. This allows them to be more creative in their own projects and to work better in groups.

••

Focus on Design: In typical GIS programs, cartography is often an afterthought. However, in our modern, visual world it’s critical that students learn to create professional, sleek visual map and data analysis products. We teach students to transform their raw data into compelling stories.

Certificate Fee $100, nonrefundable Certificate Requirements The certificate program requires the successful completion of 22.5 CEUs (225 hours).

CORE COURSES XSAVI-700 Foundations: Spatial Thinking, Data, and Design XSAVI-701 Introduction to GIS Software: ArcGIS or XSAVI-702 Introduction to GIS Software: QGIS XSAVI-805 Advanced GIS (45 hours) ELECTIVES XSAVI-750 Mining the Web: How to Scrape, Analyze, and Map Open Data XSAVI-751 Data-Driven Decision-Making: Demographic Analysis XSAVI-754 Mapping the Physical World: Science and People XSAVI-780 Introduction to Interactive Web Mapping, Programming, and Design XSAVI-800 Advanced Interactive Web Mapping, Programming, and Design XSAVI-810 Introduction to Python Scripting for ArcGIS XSAVI-820 R and Spatial Statistics for GIS XSAVI-850 Practicum or

Foundations: Spatial Thinking, Data, and Design XSAVI-700 | COURSE FEE: $1,220 15 SESSIONS | 4.5 CEUs Learn to tell stories with maps and data. There’s more than meets the eye when it comes to creating accurate, compelling visualizations based on GIS analysis. This course introduces the critical fundamentals of spatial theory/spatial relationships, cartography, design, and data visualization while introducing online interactive mapping through Carto. You will acquire the skills to properly assess and analyze spatial data and maximize the message of your map output through engaging design. The course is for beginning and experienced GIS users as it covers important aspects of design that are often overlooked in traditional GIS courses.

Prerequisite: None.

INSTRUCTORS: ALIHAN POLAT AND JEFF FERZOCO Introduction to GIS Software: Students Choose ArcGIS or QGIS XSAVI-701 | INTRODUCTION TO GIS: ARCGIS COURSE FEE: $1,220 XSAVI-702 | INTRODUCTION TO GIS: QGIS COURSE FEE: $1,220 15 SESSIONS | 4.5 CEUs Get down to business in GIS by learning how to use the best available analytical software. As you brush up on the basics of spatial theory, projections, and cartography, the course will guide you through the most commonly used software tool sets and geoprocessing techniques in Esri’s ArcGIS or in QGIS. Through practical examples, you’ll learn how to create data from scratch, geocode tabular data, and work with open data and census information, all with the goal of understanding spatial patterns related to environmental or urban issues.

You’ll also learn how to choose the best data sources and create professional-quality map output.

Prerequisite: None. However, XSAVI-700 Foundations: Spatial Thinking, Data, and Design is helpful.

INSTRUCTOR XSAVI-701: SHRADDHA RAMANI INSTRUCTOR XSAVI-702: ERIC BRELSFORD

XSAVI-851 Independent Study

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

37

Advanced GIS XSAVI-805 | COURSE FEE: $1,220 15 SESSIONS | 4.5 CEUs Now that you have a firm grasp on the basics, Advanced GIS will present you with more sophisticated and powerful spatial analysis tools. This course focuses on expansive analytical projects using vector and raster data in GIS modeling, network analysis, density analysis, and 3D environments. Additionally, students will learn exploratory data analysis and be introduced to spatial statistics. Tools include GeoDa and ArcGIS extensions such as Network, Spatial, 3D, and Geostatistical Analyst.

Prerequisites: XSAVI-700 Foundations: Spatial Thinking, Data, and Design and XSAVI-701 Introduction to GIS Software: ArcGIS, or comparable experience.

INSTRUCTOR: ALIHAN POLAT Mining the Web: How to Scrape, Analyze, and Map Open Data XSAVI-750 | COURSE FEE: $815 10 SESSIONS | 3 CEUs Data is all around us. There are now seemingly unlimited data sets on the web, but they aren’t always easy to obtain. And social media is generating new kinds of data that can be analyzed spatially. You, too, can conquer the world “wild” web and create sophisticated maps and visualizations. Through a course project, you will mine open data from a variety of platforms and experiment with different mapping/visualization techniques, while also learning how to critically assess the utility and accuracy of data. You will be introduced to the Python programming language and you will work with tools such as QGIS, Carto, OpenRefine, and APIs.

Prerequisite: Some experience using open data is helpful.

INSTRUCTOR: NEIL FREEMAN

38

Design

Data-Driven Decision-Making: Demographic Analysis XSAVI-751 | COURSE FEE: $820 10 SESSIONS | 3 CEUs What’s the difference between the U.S. decennial census and the American Community Survey? A lot more than you might think. This course will ensure that you are a census data rock star and will dig deep into important considerations such as the statistical margin of error, impacts of geographic scale, and time frame of study.

You will also learn how to use PUMS data and how to apply dasymetric mapping, which allows for census data to be assigned to appropriate land uses within census geographies to produce more realistic maps of population density and distribution.

Prerequisites: XSAVI-700 Foundations: Spatial Thinking, Data, and Design and XSAVI-701 Introduction to GIS Software: ArcGIS, or comparable experience.

INSTRUCTOR: JESSIE BRADEN Mapping the Physical World: Science and People XSAVI-754 | COURSE FEE: $815 10 SESSIONS | 3 CEUs GIS is a powerful tool for answering questions about the intersection of people and the environment.

This class will focus on using spatial analysis to understand how changes in our physical surroundings impact human populations. Students will use desktop GIS (ArcGIS and/ or QGIS) to perform targeted research on questions such as “What populations are most at risk given sea level rise predictions?” or “What impacts can green infrastructure have on storm water runoff to reduce flooding?”

Additionally, students will get assistance in navigating the many data sets available for these topics.

Prerequisite: XSAVI 701 Introduction to GIS Software: ArcGIS or comparable experience level.

INSTRUCTOR: LELA PRASHAD

Introduction to Interactive Web Mapping, Programming, and Design XSAVI-780 | COURSE FEE: $1,220 15 SESSIONS | 4.5 CEUs Another day, another beautiful web map in your blog feed. Want to know the secrets behind all those amazing maps? This course will introduce you to the skills needed to build dynamic web-based maps and data visualizations. You will learn the principles of GIS, design for the web, interactive design, and user experience. By course completion, you will be able to work with a programming language like JavaScript and online mapping platforms in order to create professionallooking interactive maps and map-based charts and graphics. You’ll also learn to use tools and software, such as Git, Sublime Text 3, Leaflet, CSS, and web mapping tools (MapBox).

Prerequisite: Some programming experience is helpful but not required.

INSTRUCTORS: JD GODCHAUX AND LELA PRASHAD Advanced Interactive Web Mapping, Programming, and Design XSAVI-800 | COURSE FEE: $1,220 15 SESSIONS | 4.5 CEUs Learn to take your interactive mapping skills to the next level. This course builds upon the introductory interactive web mapping course. You will take a deep dive into JavaScript and go more in depth with HTML and CSS. By the end of this class, you will be able to write your own code to custom design interactive maps, charts, and graphics. Tools may include Git, Leaflet, Carto, MapBox, Adobe Creative Suite, and more.

Prerequisite: XSAVI-780 Introduction to Interactive Web Mapping, Programming, and Design or comparable experience level.

INSTRUCTOR: ERIC BRELSFORD

2017–2018 Guide

Introduction to Python Scripting for ArcGIS XSAVI-810 | COURSE FEE: $815 10 SESSIONS | 3 CEUs Stand out from the usual GIS crowd by learning how to program and unlock the potential of ArcGIS with Python, one of the most popular and user-friendly programming languages. Move beyond the out-of-the-box capabilities of ArcGIS by learning how to automate lengthy GIS processes, create custom/shareable tools, and synthesize data and apply geoprocessing in ways that would be impossible to do manually. We’ll introduce you to Python and then dive into ArcPy, the Python site package for ArcGIS. If time permits, we will also experiment with accessing data via APIs using the Requests library in Python.

Prerequisites: XSAVI-805 and XSAVI-750, or comparable experience.

INSTRUCTOR: KRISTEN GRADY Practicum XSAVI-850 | COURSE FEE: $815 10 SESSIONS | 3 CEUs Apply your new GIS and design expertise in a professional applications-for-GIS setting while developing new skills and building your network through on-site participation.

Pratt’s Spatial Analysis and Visualization Initiative (SAVI) staff will facilitate your internship placement at a New York City community-based organization (CBO), or you can work with SAVI on a CBO project. For more information, please contact Jessie Braden at savi@pratt.edu.

Prerequisites: At least three GIS and Design Certificate program courses should be completed prior to an independent study.

Independent Study XSAVI-851 | COURSE FEE: $815 10 SESSIONS | 3 CEUs Perform a larger individual research project under the guidance of a professional practitioner or Pratt Spatial Analysis and Visualization Initiative (SAVI) staff member.

This is a chance for a deep dive into a topic and it provides an opportunity for a meaningful contribution to your certificate program final portfolio. For more information, please contact Jessie Braden at savi@pratt.edu.

Prerequisites: At least three GIS and Design Certificate program courses should be completed prior to an independent study.

855.551.7727 www.pratt.edu/scps

39

R and Spatial Statistics for GIS XSAVI-820 | COURSE FEE: $1,220 15 SESSIONS | 4.5 CEUs As the amount of available data grows exponentially, data-driven decision-making has become the standard approach in both the public and private sectors.

Performing data analytics on geographical data requires specialized statistical methods. In this course, GIS users will learn how to apply spatial statistics to derive valuable insight from spatial data. You will learn how to code in R, an open-source scientific language that is becoming the standard for data analysis and visualization. QGIS and GeoDa will also be taught. (GeoDa combines analytics and visualizations, allowing maps and statistics to be viewed in tandem.)

Prerequisites: At least XSAVI-701 and XSAVI-780, or comparable experience.

INSTRUCTOR: PHILIP MARTIN

Graphic Design Certificate Communicate your message with typography, layout, color, and image. Master industry-standard tools, such as InDesign, Photoshop, and Illustrator. Choose from a wide selection of electives in new media and web design to prepare for today’s demanding market.

Get your foot in the door by taking advantage of internship opportunities. Finish with a market-ready portfolio and knowledge of best practices for presentation and networking. Classes are hands-on, project-based, and taught by Pratt faculty and design professionals.

Certificate Fee $100, nonrefundable Certificate Requirements CORE COURSES PMCG-475

Introduction to Graphic Design

PMGD-466

Introduction to Typography

PMGD-477

Logo and Branding Design

or

Check our website for course schedules, programs, and event updates: www.pratt.edu/scps.

PMGD-478

Brand Design and Corporate Identity

ADOBE CREATIVE CLOUD (CHOOSE THREE) PMCG-202

Introduction to Adobe Illustrator

PMCG-420

Adobe Illustrator Advanced

PMCG-422

Introduction to Photoshop

PMCG-425

Photoshop Advanced

PMCG-303

Adobe InDesign

PMCG-436

Adobe After Effects

ELECTIVES (CHOOSE TWO)

*Elective classes can be selected from any of the Digital Design and Photography Certificate program offerings.

Some classes in UX/UI and digital product design may incur additional fees. New electives are consistently added to embrace evolving technologies in new media and digital design. A required class may be substituted for an elective with prior approval.

40

Design

Logo and Branding Design PMGD-477 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Discover the creative power of letterform and imagery and use fresh ideas and typographic principles to create the potent symbol of business identity—the logo.

Study and apply the process of branding: identifying and communicating the desired emotional corporate image, which is the way the public views a company, individual or group, and its associated products or services. Learn how to brainstorm, adapt, and combine visuals and typography, customizing it to this end, whether modifying or drawing from scratch. Master the finetuning process and digital illustration of your logo design using Adobe Illustrator and Photoshop.

Introduction to Graphic Design PMCG-475 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Study the foundation of graphic design as a communication tool and learn the importance of graphic design as an informative and promotional presence in commerce and society. What is the designer’s role as a communicator and innovator of design? Develop the creative, technical, and business skills needed to reach a specific target audience. Learn the steps to create a project from concept through execution. Improve the visual quality of the final artwork through the use of high-resolution imagery and dynamic composition.

Create a magazine layout, logo design for product or service, brochure and poster design, unique folds, die cuts, and paper engineering. Adobe Creative Suite: InDesign, Photoshop, and Illustrator will be used.

Introduction to Typography PMGD-466 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Embark on a broad exploration of the art, science, and craft of typography from a historic, cultural, technological, and practical perspective. Gain exposure to the principles and reasoning behind the use of type as the medium for written language and content. Learn how to design typography for optimal reading, communication hierarchy, and graphic impact through a variety of real-world assignments and exercises. Understand approaches and perspectives on typographic practice from masters of the craft. Investigate type families and letterforms to understand terminology and analyze structure, style, and sensibility. Differentiate between analytic and optical methods for typographic design. Become fully conversant in the terminology, rationale, and practice of typography in a wide range of business and creative contexts.

Prerequisites: Knowledge of Adobe Illustrator and InDesign.

Brand Design and Corporate Identity PMGD-478 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs A brand is everything a company, product, or organization represents in our collective consciousness. Learn the craft of brand expression and how it flows from brand strategy and business objectives to perception in the minds of consumers and the public at large. Gain practical experience in the systematic creation of corporate identities, marks, and logotypes with established techniques that combine typography and symbology.

Analyze brand systems and architectures through the lens of business verticals and customer experience.

Gain exposure to real-world scenarios that trigger rebrands, brand refreshes, and new brand creation.

Master the process of systematic brand design and presentation with a variety of assignments and exercises using Adobe Illustrator and Photoshop.

Prerequisites: Adobe Illustrator I and Photoshop/ Imaging I. Beginning Typography and Graphic Design are a plus.

Check our website for course schedules, programs, and event updates: www.pratt.edu/scps.

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

41

Jewelry Design and Marketing Certificate Fee $100, nonrefundable Certificate Requirements 4 core courses plus 2 electives CORE COURSES PMJ-482 Making Wearable Art: Beginner Jewelry Fabrication PMJ-483

Branding: A Jewel Box for Success

PMJ-484 Computer-Aided Design and 3-D Modeling for Jewelers PMJ-485

From A-Z: Jewelry Design for Production

ELECTIVES Coming Spring 2018

Making Wearable Art: Beginner Jewelry Fabrication PMJ-482 | COURSE FEE: $680 10 SESSIONS | 3 CEUs This beginning jewelry studio course will provide an introduction to basic direct metal fabrication techniques using nonferrous metals. Students will learn fundamental techniques such as: sawing, piercing, filing, sanding, and forming, along with various finishing applications to create wearable pieces. Cold connections, silver soldering, basic bezel setting for stones and scoring and bending for creating dimensional forms will be covered and will enable students to create more complex pieces as the course progresses. Design concepts and problems associated with making wearable objects will be addressed with each project. Patterns will be used to support artistic design development and all projects will be student-designed within project parameters. Students can expect to create three wearable pieces in this course and come away with a strong foundation in direct metal fabrication techniques and skill sets.

INSTRUCTOR: SARAH SAUNDERS

42

Design

Branding: A Jewel Box for Success PMJ-483 | COURSE FEE: $680 10 SESSIONS | 3 CEUs This course will cover all the basics and beyond of what is required to successfully create your own design brand and optimally market yourself and your product to the appropriate target audience, whether jewelry, service, or skill based. You will be guided in creating a mission statement, identifying a core concept for your business and a value proposition that differentiates you from the competion. You will develop the skills necessary for creating a strong logo, guidelines for building a unique identity in the market, and the tools required to present yourself confidently. The course also includes tips and information on topics such as best practices in photography, effective strategies for optimizing social media, and creating an appropriate and effective digital presence with a consistent message and presentation, and exploration of omni-channel marketing.

INSTRUCTOR:REBECCA FOERSTER From A-Z: Jewelry Design for Production PMJ-485 | COURSE FEE: $680 10 SESSIONS | 3 CEUs This course is designed for the jewelry entrepreneur or industry designer. Students will learn how to use traditional rendering and sketching as a fundamental starting point for any jewelry collection. With the use of mood boards as a valuable tool, students will begin to organize the various aspects of their ideas into a cohesive collection, while examining trends and exploring color palettes. Students will build skill sets for effectively communicating with a design team, understand best practices for communicating concepts to a technical designer, interpreting CAD drawings for production and selecting the best methods for production. Prototyping and creating spec sheets for manufacturing, as well as effectively outsourcing all or part of the production process, will be covered. Students will also be introduced to methods for creating an all-important archival record of their collections.

INSTRUCTOR: MANUELA JIMENEZ

Computer-Aided Design and 3-D Modeling for Jewelers PMJ-484 | COURSE FEE: $680 10 SESSIONS | 3 CEUs This course is designed for the Computer-Aided Design novice. Through a series of hands-on exercises and projects, students will experience fundamental digital tools suitable for the design, modeling, rendering, and production of small jewelry items. Students will learn the fundamentals of the design software Rhino to build 3D models suitable for production, with an emphasis on 3D printing as a tool in the design process. Students will use CAD to create objects and photo-realistic renderings, and will conclude the class with a design ready for realworld production.

Students should expect to master the basic interface of Rhino and be proficient with general tools that will enable the creation of solids and surfaces and the application of patterns and text, ring sizing, standards for thicknesses, and hollowing. The course will also address various production methods and best practices when working with a manufacturer.

INSTRUCTOR: ASHLEY MARCOVITZ

Motion Graphics Certificate Certificate Fee $100, nonrefundable Certificate Requirements CORE COURSES PMCG-507 Introduction to Motion Graphics PMCG-602 Motion Graphics Portfolio

Introduction to Motion Graphics PMCG-507 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Take a survey- and project-based approach to learning motion graphics while building a core set of skills in Adobe After Effects. Skills covered include key framing, track mattes, 3D space, particles, typography techniques, and more. You’ll finish with stunning motion graphics for your film, television, or advertising projects, and have a working understanding of the exciting field of motion graphics design.

Prerequisite: PMCG-436 Adobe After Effects.

Motion Graphics Portfolio PMCG-602 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Having an impressive portfolio of motion graphics pieces is key to your future success in the industry. As a companion class to Introduction to Motion Graphics, you will focus on creating projects that you may be asked to make in a professional setting. Each class will add a new project and style to your repertoire. By the end of the course, you will have a solid selection of work to display.

(The final classes will be focused on creating a show reel to impress future clients.)

Prerequisite: PMCG 507 Introduction to Motion Graphics

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

43

Online and Social Media Marketing Certificate Marketing is the core of commerce: it is the art and science of bringing products to market and introducing them to consumers. The evolution of marketing creative strategies and outlets is rapidly changing due to social media and other online outreach opportunities.

Marketers, brand managers, product developers, artists, and entrepreneurs who want to thoroughly understand how to use social media outlets and other online media to sell products and reach new audiences should take this course. Explore social and online media from both theoretical and practical standpoints, from basic introductions to advanced insights.

Certificate Fee $100, nonrefundable Certificate Requirements CORE COURSES PMSM-800 Certificate Course in Online and Social Media Marketing or PMSM-201 Get in the Biz: Introduction to the Landscape of Social Media Marketing PMSM-202 Online Marketing I: Driving Non-Social Traffic PMSM-203 Marketing II: Social Media and Viral Campaign Marketing PMSM-204

Marketing III: Measurement and Review

Certificate Course in Online and Social Media Marketing PMSM-800 | COURSE FEE: $950 + $100 CERTIFICATE FEE 4 SESSIONS | 3 CEUs For students wishing to earn the Certificate in Online and Social Media Marketing in one semester, this certificate course is highly recommended. It provides a discounted course package, which includes PMSM-201 Get in the Biz: Introduction to the Landscape of Social Media Marketing, PMSM-202 Online Marketing I: Driving Non-Social Traffic, PMSM-203 Marketing II: Social Media and Viral Campaign Marketing, PMSM-204 Marketing III: Measurement and Review.

Prerequisite: None.

44

Design

Get in the Biz: Introduction to the Landscape of Social Media Marketing PMSM-201 | COURSE FEE: $295 1 SESSION | .75 CEUs Marketers are faced with multiple options for outreach, ranging from online advertising and public relations to blogger outreach and social networks. You will receive a complete overview and understanding of the social media landscape: what it is, how it works, where it came from, and the reasons behind its rapid growth. Examine methods for developing successful online brand building and marketing strategies. Focus on the opportunities for generating online revenue to enhance an existing business or launch a new one and examine options including e-commerce, selling advertising, affiliate programs, content syndication, and more. Learn how these methods are set up, potential pitfalls, price points, and marketing.

Online Marketing I: Driving Non-Social Traffic PMSM-202 | COURSE FEE: $295 1 SESSION | .75 CEUs Online success relies heavily on a brand’s ability to drive traffic to its site. Focus on how to drive traffic through search engine optimization (SEO) to gain an organic audience. Review online advertising opportunities, including cost per click, cost per thousand, and others. Examine various providers and gain an understanding of how search engines, social media networks, media sites, and ad networks differ in terms of structure, and the roles each plays in the development of online advertising. Additionally, explore other means of creative advertising and driving traffic. Examine SEO; understanding online advertising (paid traffic); using Google AdWords, Yahoo!, and Bing to place ads, and other methods of placing online ads; and case studies—some of the best ads on the web.

Marketing II: Social Media and Viral Campaign Marketing PMSM-203 | COURSE FEE: $295 1 SESSION | .75 CEUs Explore how to use social media networks for business and marketing purposes, focusing on four of the most important networks: Facebook, Twitter, YouTube, and LinkedIn. Learn how each of these networks functions as a marketing tool and how to set up profiles and pages, attract consumers, and use each to improve marketing and brand exposure. Develop and execute online campaigns and examine case studies of some of the best online and social media campaigns. Content development strategies will be dissected, including the different types of content that need to be created, such as news items, articles, blogs, status updates, how to develop a reliable calendar for content, and where to draw inspiration for keeping content fresh and interesting. Study how content can be created and developed, including writing, video, audio, and photographic, which is the most effective, as well as how to blend content development strategies with ongoing campaigns.

Photography and Digital Imaging Certificate

Marketing III: Measurement and Review PMSM-204 | COURSE FEE: $295 1 SESSION | .75 CEUs The key to successful marketing is understanding consumer behavior. Multiple online markets can provide you with vital information on what your consumers do online, how they react to content, what they discuss, and what their interests are. Discover how to collect data from sources, including website analytics, email blasts, abandoned e-commerce carts, and more. Learn how to parse the information, draw useful conclusions, and how to take the collected data and apply it to ongoing and future online marketing initiatives to improve results. Focus on affiliate marketing, measuring success, analytics, and what you need to know to land a job.

Bring results from your online marketing efforts to class for review.

PMPH-472

Pratt’s Certificate in Photography and Digital Imaging program combines modern and traditional photography practice with a curriculum that fosters individual style and vision. Immerse yourself in a discourse in photography while developing advanced digital post-processing techniques in small, hands-on classes. A wide selection of electives allows students to develop genre-specific skills for commercial and art applications. Portfolio development provides a springboard into professional practice. Through the SCPS Gallery, Photography and Digital Imaging Certificate students annually exhibit their work to the public and Pratt community at large.

Certificate Fee $100, nonrefundable Certificate Requirements CORE COURSES (CHOOSE SIX)

2017–2018 Guide

The Grammar of Photography

PMCG-422 Introduction to Photoshop PMCG-425 Photoshop Advanced PMCG-500

Introduction to Digital Photography

PMCG-505 Digital Photography and the Digital Darkroom: From the Studio to the Final Image PMPH-525

Developing Your Personal Vision

PMPH-485

Photographic Lighting I

PMPH-518

Introduction to Fashion Photography

PMPH-507

Video Storytelling

855.551.7727 www.pratt.edu/scps

45

The Grammar of Photography PMPH-472 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Photographs tell stories. As writers use cadence, sentence structure, or the sounds of words to help advance the story, photographers use light, shape, and color. In order for photographers to communicate effectively, they must go beyond employing general visual principles. Analyze the challenges and potential solutions involved in photographical composition.

Investigate how photographers say what they say based primarily on ideas suggested in the seminal writing on photography, John Szarkowski’s The Photographer’s Eye. Students are required to purchase the book. Through regular shooting assignments that deal with the principles of photographic vision and composition, students will learn how to formulate, strengthen, and translate an idea into the visual form of a photograph.

Introduction to Digital Photography PMCG-500 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Discover the world of digital photography, camera systems, controls, and photography techniques. Learn how your camera functions and collects information.

Explore aesthetics, composition, color correction, image and color management, storage archiving, and image output. DSLR required.

Digital Photography and the Digital Darkroom: From the Studio to the Final Image PMCG-505 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Develop a studio workflow that includes lighting, cataloging, editing, and image creation. Over 10 weeks, you will learn to photograph with the final image in mind, delving into the setup, safe handling and use of lighting equipment, photographing tethered to the computer, developing the image for print (as well as the screen), and maintaining a library of images. DSLR required.

Prerequisite: PMCG-500 Introduction to Digital Photography.

46

Design

Developing Your Personal Vision PMPH-525 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs What is style in photography? Photographs by Lee Friedlander, Richard Avedon, and Nan Goldin are instantly recognizable as such because we see not only the subject depicted in the photograph but we also perceive the photographer’s way of seeing the subject.

As photographers, we want to create images that bear the imprint of our thoughts, values, and experiences.

The decisions we make—where to stand, when to press the shutter, and how to arrange the subject within the frame—provide an entry point revealing the photographer as subject.

Prerequisite: PMPH-472 The Grammar of Photography.

Photographic Lighting I PMPH-485 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Master the fundamentals of working with a variety of lighting systems and techniques. Learn the theory and application of lighting in the studio and on location. Focus on the photographic works and lighting of master photographers to give you a background in visualizing light and lighting methodology. Work with a variety of lighting systems, including existing light that is enhanced by fill cards, reflectors, flash, tungsten, and studio strobes with umbrellas, and soft boxes.

Setups will include art and commercial applications of portraiture, still life and food, editorial, magazine, and beauty photography. Explore historical perspectives, capturing truthful moments and new perspectives, and organize a portrait session, including scheduling and setup, managing client expectations, lighting backgrounds, clothes, props, and makeup. DSLR required.

Prerequisite: PMCG-500 Introduction to Digital Photography.

Introduction to Fashion Photography PMPH-518 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Explore the art and production of the fashion shoot, which covers editorial, advertising, and beauty tasks in a hands-on format. Develop lighting techniques for strobe and natural light. Learn how to produce your own photo shoots, scout locations, and work with models and makeup artists. Study the relationship between photographer, model, art director, and client.

DSLR required.

Note: Please bring samples of your work to the first class.

Prerequisite: PMCG-500 Introduction to Digital Photography.

Video Storytelling PMPH-507 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Video storytelling abounds in both commercial and art applications. Develop visual literacy in linear and nonlinear narrative and nonfiction forms used in documentary-style filmmaking, social media marketing, and more. Cultivate a unique vision by applying these forms to a story. Learn how to use basic video production tools and perform basic video editing in Adobe Premier Pro. Create your own video: a portrait of a person, place, or event.

Digital Product Design Certificate

NEW

PMCG-901 | COURSE FEE: $2,950 26 SESSIONS | 7.8 CEUs Enter the most dynamic role to emerge from the UX/UI landscape through the Digital Product Design program.

Create digital products that traverse end-user and business needs. Integrate research, design, and presentation in your work and oversee the entire product life cycle from conception to execution. Develop a core skill set that addresses the phases of product design across platforms and the know-how of which tools to use and when to use them. Build key portfolio pieces.

Designed to perfectly complement Pratt SCPS’s Certificate Program in UX/UI Mobile Design, take an evolutionary step into product design by spearheading the entire design process in a role that involves advanced communication skills and the ability to manage a team.

Fittingly, the program teaches a workflow common at agencies. You’ll engage with faculty who themselves are professional product designers and gain insights from not one, but several accomplished designers working in the field of product design.

Phase 1 (Process) Survey digital products and how they’re conceived, implemented, and improved, and the key business models and business ethics that affect them. Look ahead to upand-coming platforms such as voice-activated products.

Phase 2 (Research) Identify a business problem and perform research to understand how the organization, its stakeholders, and its customers think and behave in relation to the product (or problem).

Phase 3 (Ideation and Iteration) Facilitate workshops that generate massive amounts of ideas as well as provide transparency and buyin to the product design process. Produce prototypes of increasing fidelity to solve problems and gather information from customers in usability testing and validation exercises.

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

47

Phase 4 (Presentation/Portfolio) (Delivering successful products is predicated on the ability to communicate intent to relevant parties with respect to their perspective and priorities.) Learn the language of design communication and apply it in a shifting business environment. Integrate your work (product) into a professional design portfolio.

Program Prerequisites PMCG 802 Visual Artifacts in User Experience (or equivalent knowledge). PMCG-800 UX/UI Mobile Design Certificate Course highly recommended.

Sustainable Design Certificate

NEW

Learn to create innovative, sustainable design solutions for the benefit of the planet and all living things!

•• •• •• •• •• •• ••

Gain knowledge of sustainable design criteria, processes, practices, and materials; Learn to research and analyze information; Generate innovative ideas; Build quantitative and qualitative skill sets; Learn to design to reduce impact on the planet while meeting the needs of all living things; Build your sustainable design portfolio and prepare a proposal package; and Join a network of sustainable design professionals.

Pratt’s Certificate in Sustainable Design program is taught on the Brooklyn campus by a team of top sustainable designers and award-winning sustainability professors.

Using an interdisciplinary and collaborative approach, the program covers sustainable design processes, practices, and materials to address real-world challenges while highly encouraging research and innovation. The program is based on whole systems thinking, engaging the design process with nature’s processes and designs in the context of societal systems.

With an emphasis on hands-on studio practice combined with lectures, workshops, and research, students develop creative problem-solving skills to design challenges. Integration with the design and sustainability communities at Pratt Institute provides students and alumni rich networking opportunities. Students have access to Pratt’s cutting-edge sustainable design resources, such as Pratt’s Center for Sustainable Design Strategies, which houses a sustainable materials research center. The program is for all those engaged in the design industry, design education, or related professions who seek to enhance their knowledge and skill set in sustainable design.

Pratt Brooklyn

48

Design

Certificate Requirements This certificate program requires the successful completion of 10.8 CEUs (108 hours) of study, corresponding to 5 core courses.

CORE COURSES XCSI-318 Sustainable Design Foundation (waivable upon portfolio approval) XCSI-319

Sustainable Processes and Materials

XCSI-320

Sustainable Design Theory and Practice

XCSI-309 Biomimicry XCSI-311

Design for Indoor Environmental Quality

Sustainable Design Foundation XCSI-318 | COURSE FEE: $1,199 4 SESSIONS (6 HOURS EACH) | 2.4 CEUs Study the basic principles and design elements of sustainable design thinking. Develop basic design skills and build on the Bauhaus tradition of understanding design vocabulary, composition, form, and materials.

Based on a design-studio approach, the class will move through a series of hand and digital, 2D, 3D, and 4D exercises that test and question sustainable technology and performance. Each session combines a historically based lecture, studio lab, and critique of students’ design projects, and includes a basic introduction to the presentation of ideas in different formats.

Please note: This course may be waived upon approval by faculty. Please submit a digital portfolio (at least 10 pieces) to prostudy@pratt.edu no later than 10 business days prior to class start date.

INSTRUCTORS: ANNIE COGAN AND CHRISTIAN RIETZKE

2017–2018 Guide

Sustainable Design Theory and Practice XCSI-319 | COURSE FEE: $1,199 8 SESSIONS | 2.4 CEUs This course explores design processes in which issues in sustainable design thinking are researched, input, edited, and reflected in a simple design project that engages students from different discipline backgrounds. The goal is to have a portfolio piece in sustainability to be able to further a career or educational track. This project is research based (i.e., written with data-based output) as well as design based.

Prerequisite: XCSI-318 Sustainable Design Foundation— waivable upon portfolio approval.

INSTRUCTORS: ANNIE COGAN AND CALEB CRAWFORD Sustainable Processes and Materials XCSI-320 | COURSE FEE: $1,199 8 SESSIONS | 2.4 CEUs From concept creation to final implementation, the decisions that designers make during the design phase contribute to the majority of the environmental and social impact of a product or system. Learning to incorporate sustainable practices at concept inception is a competitive advantage and encourages smart design.

The journey from raw material through processing, manufacturing, transportation/distribution, use, and disposal will be explored using examples of design across scales. Participants will learn about tools and strategies that designers can use to reduce the impact of their designs on the environment.

Prerequisite: XCSI-318 Sustainable Design Foundation— waivable upon portfolio approval.

INSTRUCTORS: CAROLYN SCHAFER AND CALEB CRAWFORD

855.551.7727 www.pratt.edu/scps

49

Biomimicry XCSI-309 | COURSE FEE: $1,199 8 SESSIONS | 2.4 CEUs Generate innovative ideas and forms that perform and give back to the planet and its inhabitants responsibly in space. Based on the Biomimicry Institute’s 3.8 guidelines, explore all three levels of the biomimicry design process. Learn sustainability principles and practices, such as life-cycle assessment, and discover nature’s time-tested design strategies, functions, and patterns to apply them to human-made designs. Using a holistic approach, learn to integrate biomimicry into your creative process and demonstrate its value to stakeholders.

Prerequisite: XCSI-318 Sustainable Design Foundation— waivable upon portfolio approval.

INSTRUCTOR: TETSU OHARA

UX/UI Mobile Design Certificate Enter the fast-growing field of UX/UI design for apps and much more through the Certificate in UX/UI Mobile Design program. The program will provide you with all of the building blocks to get started as a UX/UI designer.

Commencing with a comprehensive introduction to the field, through best practices and methodologies in user research, you’ll finish knowing how to manifest your designs so they are deliverable both to clients and developers.

Certificate Fee $100, nonrefundable Certificate Requirements CORE COURSES (CHOOSE SIX)

Design for Indoor Environmental Quality XCSI-311 | COURSE FEE: $1,199 8 SESSIONS | 2.4 CEUs Learn to assess human environmental quality challenges and apply effective ecological design solutions in ways that address the LEED-certification Indoor Environmental Quality standards. Study sustainable design principles and processes for making forms and spaces responsibly. Explore the essential elements of design that can positively impact spatial conditions for health and wellness, including air quality and ventilation, thermal comfort, sound design, light design, and scent design using natural aromatherapy.

Prerequisite: XCSI-318 Sustainable Design Foundation— waivable upon portfolio approval.

INSTRUCTOR: TETSU OHARA

50

Design

PMCG-800 UX/UI Mobile Design Certificate Class or PMCG-801

Introduction to UX/UI Mobile Design

PMCG-802

Visual Artifacts in User Experience

PMCG-803

User Experience Design Research

PMCG-804 User Interface Visual Design and Prototyping

Certificate Course in UX/UI Mobile Design PMCG-800 | COURSE FEE: $3,500 23 SESSIONS | 6.9 CEUs For students wishing to earn the Certificate in UX/UI Mobile Design in one semester, the Certificate in UX/UI Mobile Design course is highly recommended.

It provides a discounted course package, which includes PMCG 801 Introduction to UX/UI Mobile Design, PMCG 802 Visual Artifacts in User Experience, PMCG 803 User Experience Design Research, and PMCG 804 User Interface Visual Design and Prototyping.

Prerequisites: None. (See individual classes for course schedule.)

Introduction to UX/UI Mobile Design PMCG-801 | COURSE FEE: $500 2 SESSIONS | .6 CEUs User experience design is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.

This course provides students with a general overview of user experience design (UX) and user interface design (UI), paying special attention to mobile usage contexts and building a career in the field.

Visual Artifacts in User Experience PMCG-802 | COURSE FEE: $1,325 8 SESSIONS | 2.4 CEUs Focus on the visual design deliverables that user experience designers create every day. As an essential part of the user experience designer’s process, you’ll develop visual manifestations of your ideas to deliver to members of your team and clients. Topics include sketching for user experience, journey maps, flow diagrams, architecture diagrams, motion prototypes, wireframes, and presentation.

User Experience Design Research PMCG-803 | COURSE FEE: $1,000 5 SESSIONS | 1.5 CEUs Incorporate research to support your design decisions and tell compelling stories in your projects. Understanding user needs is fundamental when building compelling products and experiences. Learn and apply user research methodologies for digital projects through their evolving stages. From a human-centered approach to a more quantitative one, you will learn about the most used research methodologies utilized for UX/UI design across platforms (mobile, tablet, desktop) and how to modify them to meet your project’s needs.

User Interface Visual Design and Prototyping PMCG-804 | COURSE FEE: $1,325 8 SESSIONS | 2.4 CEUs Visual design for apps and websites is more than just making something pretty. Digital products are meant to be touched, scrolled, and swiped. Creating an attractive and usable prototype can help sell your idea as well as foster valuable user feedback. Using common UI and navigation patterns and components, as well as standard design concepts such as typography, color theory, and composition, you’ll focus on taking UX artifacts to the final step before development. Use Sketch for visual design and then explore various ways to create lowand high-fidelity prototypes using tools such as Invision and others, and learn front-end coding concepts to help you “talk the talk” with developers.

User Experience Portfolio Critique and Interview Practice PMCG-805 | COURSE FEE: $295 2 SESSIONS | .6 CEUs This hands-on, workshop-style course enables user experience designers to prepare for their job search.

Practice mock interviews and portfolio presentations.

Learn how to tell the story of your designs, answer tough critical questions about your design decisions, and represent yourself in a fashion that sets you apart from other job candidates.

Prerequisite: Completion of user experience design projects and a portfolio ready for critique.

Check our website for course schedules, programs, and event updates: www.pratt.edu/scps.

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

51

Web Design Certificate Take a design-first approach to web development.

Master industry-standard tools, such as frameworks and content management systems, for rapid development in today’s fast-paced market. Learn core and advanced concepts in coding, UX/UI, and responsive design.

Choose from a wide selection of electives across all of SCPS’s digital design courses to customize your program.

Get your foot in the door by taking advantage of internship opportunities. Finish with a market-ready portfolio and knowledge of best practices for presentation and networking. Classes are hands-on, project-based, and taught by Pratt faculty and design professionals.

Certificate Fee $100, nonrefundable REQUIRED COURSES PMCG-250

Introduction to Web Design

PMCG-316 Coding I: Introduction to Web Development PMCG-324C Coding II: Web Development Advanced PMCG-485

WordPress for Designers

PMCG-480

Experimental Typography for the Web

ADOBE CREATIVE CLOUD (CHOOSE TWO) PMCG-202 Introduction to Adobe Illustrator PMCG-420

Adobe Illustrator Advanced

PMCG-422 Introduction to Photoshop PMCG-425 Photoshop Advanced PMCG-303

Adobe InDesign

PMCG-406

Adobe After Effects

ELECTIVES (CHOOSE ONE)

*Elective classes can be selected from any of the Digital Design and Photography Certificate program offerings.

Some classes in UX/UI and digital product design may incur additional fees. New electives are consistently added to embrace evolving technologies in new media and digital design. A required class may be substituted for an elective with prior approval.

52

Design

Introduction to Web Design PMCG-250 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Start with the foundations universal to great design: thoughtful typography, color interactions, solid grids, and layout. Progress to working with website fundamentals such as wireframes, site maps, style guides, design patterns, usability (UX/UI) assets, and user flow. Finish with prototypes of responsive web designs for desktop and mobile, using Sketch and Photoshop.

Prerequisite: Photoshop.

Coding I: Introduction to Web Development PMCG-316 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Learn to code beautiful, interactive websites that look great on mobile and desktop browsers. Craft modern, responsive pages with HTML and CSS. Then bring your pages to life by adding dynamic interactions through Javascript and jQuery. Take a mobile-first approach.

Geared toward complete beginners, non-techies, and creative professionals. Assumes no prior knowledge.

Coding II: Web Development Advanced PMCG-324C | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Advance your web development skills by building responsive and mobile websites in HTML, CSS, Javascript, and jQuery that look great across a range of devices.

Achieve fluency in web standard technologies: CSS preprocessors, front-end frameworks, UX/UI considerations, CSS animations, CSS Grid, libraries, and other tools employed to create rich and engaging websites.

As design and development continue to converge, you’ll learn through an easy-to-understand conversational style aimed at creative professionals transitioning into development.

Prerequisite: PMCG-316 Coding I: Introduction to Web Development.

WordPress for Designers PMCG-485 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Use WordPress as a platform for creating personalized websites. WordPress is not only simple to set up but it is also a great content management system used by many of the largest websites and corporations.

Prerequisite: PMCG-316 Coding I: Introduction to Web Development.

Experimental Typography for the Web PMCG-480 | COURSE FEE: $950 13 SESSIONS | 3.9 CEUs Push the limits of traditional type design by creating a rich web experience. Build experimental typography that blurs the line between reading and seeing, where information becomes pictorial. Contemporary topics include hand lettering typefaces, type pairings, modular fonts, variable font technology, and generative type.

You'll come away with a deeper understanding of typography fundamentals and user-centric design, as well as a portfolio-worthy collection of typography experiments.

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

53

A R I T T U 54

Architecture

R C H T EC U R E 2017–2018 Guide

855.551.7727 www.pratt.edu/scps

55

Architecture Drawing on Pratt’s historically strong architecture and engineering curriculum, the Institute is registered as a premier provider with the American Institute of Architects Continuing Education System (AIA/CES).

We are committed to offering quality education in accordance with the AIA/CES criteria (Provider #F163).

Architecture for Emergency Response NEW XT-700 | COURSE FEE: $400 1 SESSION | 7 AIA/HSW LUs The increase of global disasters in recent years, brought on by global warming (or climate weirding) and other factors, has increased worldwide thinking about how to prepare, design, mitigate, and implement readiness for disaster events. This course will explore those questions and others in an effort to understand what makes designing for emergency response a unique challenge. You will study: •• the history of emergency response management: How does emergency response generally work? What is an emergency response plan?

•• various well-known disasters and how they were responded to, such as the San Francisco earthquake (1906), Hurricane Katrina (2005), Haiti earthquake (2010), and Hurricane Sandy (2013) Participants will be asked to examine how a project that takes into consideration the local skills available and the local materials that are at hand might (while solving the basic problems of shelter) take the community toward a more sustainable future. These and other ideas will be explored.

The final third of the course day will pose a disaster situation that teams of students will be asked to respond to in order for the group to evaluate.

56

Architecture

Biophilic Design: Where Health and Sustainability Meet XT-810 | COURSE FEE: $800 2 SESSIONS | 14 AIA/HSW LUs, 14 PDHs “We only sustain what we love.” This course builds on our innate human spatial preferences, their origins, purpose, and relevance for designers in meeting today’s environmental and health challenges. It explores the science, building blocks, patterns, and elements of biophilic design, where the experience of physiological well-being reveals itself as the most viable path to sustainability. Participants will engage in guided hands-on biophilic interventions in the classroom, and as a “take-away” will have a sense of “biophilic method,” as well as the experience of a paradigm shift in their own design approach.

INSTRUCTOR: HELENA VAN VLIET Biophilic Design 2.0: Applications, Interventions, and Biomimetic Building Products NEW XT-811 | COURSE FEE: $800 2 SESSIONS | 14 AIA/HSW LUs, 14 PDHs This course builds on participant knowledge acquired in XT-810 Biophilic Design: Where Health and Sustainability Meet. After a summary review, we will discuss current science updates and dive into a series of case studies of biophilic buildings and biophilic interventions, studying the methodology’s project applications and physiological implications in element/pattern detail. We will venture into the intersections between biophilic design and biomimicry, discuss bio-inspired design processes in general and biomimetic building products in particular. You will learn key elements of a biophilic-design-focused design charrette process. In hands-on interventions, we will tackle biophilic improvements to a selection of local places and buildings. You are welcome to bring a sample project from your own portfolio to experiment with in the classroom. A guided group site visit to experience biophilic design in action will be included in the course.

Prerequisite: XT-810 Biophilic Design: Where Health and Sustainability Meet.

INSTRUCTOR: HELENA VAN VLIET

Feng Shui and Architecture PMPD-718 | COURSE FEE: $400 1 SESSION | 7 AIA/HSW LUs An overview of Feng Shui, from its ancient origins to its various schools of interpretation to its practical application in modern construction, will be presented.

Case studies of buildings erected with and without these principles will be studied and compared. Symbolic and cultural aspects in architecture will be examined, including what constitutes a harmonious landscape in accordance with Feng Shui principles. Discussions regarding what benefits the occupants, as well as the interests of the public, will be covered. Examination of Feng Shui strategies that have been used in luxury buildings and in entire cities will be explored.

INSTRUCTOR: LAURA BENKO Historic Preservation: Techniques and Methods PMPD-844 | COURSE FEE: $800 1 SESSION | 14 AIA/HSW LUs, 14 PDHs With so many buildings declared historic landmarks, architects are increasingly discovering that many of their projects require preservation expertise. Learn the technical and theoretical information necessary for the examination, documentation, and analysis of historic structures and their materials. Explore the various tools for preserving historic and existing buildings as established by the Secretary of the Interior’s Standards for the Treatment of Historic Properties, such as preservation, restoration, rehabilitation, and conservation, as well as adaptive reuse and reinvention; assess appropriate levels of intervention; discuss historic materials, such as masonry, metals, and wood; and identify materials and their physical properties and conditions.

INSTRUCTOR: L. EASTON

2017–2018 Guide

Off-Site Fabrication for Housing PMPD-966 | COURSE FEE: $400 1 SESSION | 7 AIA/HSW LUs, 7 PDHs There is a bright future for prefab in the construction industry due to the demand for green and sustainable products and practices. Examine the various aspects of off-site fabrication. Discuss the details of timeline comparison between off-site and conventional projects.

Identify the physical components of a prefab project and look at the workflow and the composition of the project team. Special considerations need to be taken into account in an off-site fabrication project. What are the special drawings that are required and how does the very nature of drawing sets change? Look at the benefits of prefab and its sustainable aspects. Examine case studies to address specific issues that arise on a project basis. View photographs and drawings of work that the lecturer has performed at an off-site fabrication company in London for the affordable housing market.

INSTRUCTOR: MICHAEL HARDIMAN, AIA, NCARB Placemaking in the Urban Environment PMPD-753 | COURSE FEE: $400 1 SESSION | 7 AIA/HSW LUs, 7 PDHs Placemaking is a people-centered approach to the planning, design, and management of public spaces that promotes opportunities for moving, gathering, and connecting. These spaces are not simply the leftovers between buildings, but are designed elements in themselves, working in conjunction with the buildings that surround them. Placemaking views the creation of successful public spaces as the first step of a comprehensive design, which informs the location of components of the urban fabric, creating spaces that are valued by the community. Please note: Utilizing case studies and historic examples—both successful and unsuccessful— this seminar will examine the civic, planning, design, and social/political issues unique to public urban places.

We will explore the qualities and uses of places that provide physical and emotional connections between people and the urban environment as well as the range of qualities that make public places.

INSTRUCTOR: TOM GRASSI

855.551.7727 www.pratt.edu/scps

57

Downtown Revitalization Certificate This certificate program provides professionals and advanced/graduate-level students the introductory knowledge and skills required to meet the needs of government, business, and nonprofits to plan, design, and implement efforts for the downtown revitalization of their communities and their Main Streets/Commercial Corridor Districts, and to help meet the goals of federal, state, and local programs such as U.S. HUD—Community Development Block Grants, the NYS Office of Community Renewal’s New York Main Street program, and NYC-Small Business Service’s Storefront Improvement program. This program introduces cutting-edge best practices, case studies, and tools, and is of particular value to architects, urban designers and planners (both private-sector and public-sector/municipalities), Main Street managers, Business Improvement Districts and their staff, Chambers of Commerce and community planning groups, and many more. A healthy downtown is both a symbol of community pride and history and a civic and social center for positive interaction. Current issues include revitalizing, restoring, and preserving the scale and character of our downtowns and Main Street communities; encouraging and maintaining small, independent (“mom and pop”) businesses; improving the aesthetics of facades, signs, awnings, streetscapes, civic plazas, and traffic/street intersection-crossings for pedestrians and bicycles; and placemaking and historic preservation.

Students will learn how to assess, organize, plan, and implement design and revitalization efforts into the downtown/Main Street districts of their communities.

A specific two-part (14-hour) Downtown/Main Street Strategy course will require students to apply and implement what they learn from all eight courses in this program to the downtown/Main Street district of their own town or neighborhood. Students will design and present a project (of their own downtown/Main Street district) during the program—culminating in a final review at the end of the Capstone course.

58

Architecture

Certificate Fee $100, nonrefundable Certificate Requirements The certificate program requires the successful completion of all eight courses, which totals 56 hours of study.

FALL 2017 Please visit our website for course details.

First 4 of 8 required courses: Downtown Assessments and Community Visioning XT-605 | COURSE FEE: $400 1 SESSION Creating a Downtown/Main Street Strategy: A Strategic Action Plan to a Community’s Future-Part One XT-607 | COURSE FEE: $400 1 SESSION | 7 AIA/HSW LUs, 7 PDHs INSTRUCTORS: VICTOR AND ROBERT DADRAS Market Analysis and Marketing, Retail Attraction, and Tenant Mix XT-609 | COURSE FEE: $400 1 SESSION | 7 AIA/HSW LUs, 7 PDHs INSTRUCTOR: LARISSA ORTIZ Developing a Downtown Revitalization Organization and Capacity Building XT-611 | COURSE FEE: $400 1 SESSION | 7 AIA/HSW LUs, 7 PDHs INSTRUCTOR: NORMAN MINTZ

Check our website for course schedules, programs, and event updates: www.pratt.edu/scps.

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

59

P C O L E 60

PreCollege

R E O L E GE 2017–2018 Guide

855.551.7727 www.pratt.edu/scps

61

PreCollege Build. Make. Possible.

Created to Create.

Imagine Reach Dream PreCollege programs during the summer, fall, and spring semesters provide high school students with rigorous college-level art, design, and creative thinking courses modeled after Pratt Institute’s undergraduate offerings.

Classes are taught by Pratt faculty who are committed to sharing their expertise in the fields of art and design.

Students enrolled in credit-bearing PreCollege classes receive elective credits accepted at Pratt and most colleges and universities. Participating students will have the opportunity to: •• explore the possibility of studying art, design, architecture, creative writing, or critical and visual studies at the college level; •• confirm that this is the subject you want to study in college; •• develop your skills through college-level coursework, using a variety of tools, materials, and techniques; •• develop a body of work for your portfolio for admission to college; •• meet other students who share your interests; and •• get a preview of the college experience.

FALL AND SPRING PRECOLLEGE Fall and spring classes are designed for commuter high school students living in the New York City area who wish to further their studies in art, design, and creative thinking. Both credit and noncredit classes meet on Saturdays.

Most classes take place on Pratt’s Brooklyn campus with the exception of some courses that are held at Pratt Manhattan. Course offerings are outlined below.

Architecture ARCH-100S 10 SESSIONS | 2 CREDITS In this studio course, learn to create the structures in which we live and work. Develop solutions to a series of architectural problems through hands-on work, including sketches, drawings, and models as you study the fundamental principles of architectural design.

Produce work toward building a portfolio. It is highly recommended that students registered in this course also enroll in the noncredit Architecture Design Studio course to support project exploration and development.

Art and Design Discovery FDN-103S 10 SESSIONS | 2 CREDITS Experience diverse disciplines in the field of art and design. Delve into 2D and 3D techniques as you sample areas of study such as fine arts/painting and drawing, graphic design, and industrial design in this interdisciplinary course. Perfect for students interested in investigating all aspects of art and design.

Creative Writing ENGL-100S 10 SESSIONS | 2 CREDITS Express thoughts and ideas through words. Focus on the basics of creative writing while developing writing skills in one or more genres (poetry, essay, fiction, writing for theatre, film, or magazines). Through reading and writing assignments and critical reviews, students examine written language, the composing process, and voice. Students produce written works in various styles and genres and then present the work for peer review and critique.

62

PreCollege

Digital Illustration COMD-101S 10 SESSIONS | 2 CREDITS This introductory course explores ways to tell a story through creating digital images that communicate new ideas for editorial and commercial purposes. The world of illustration has moved rapidly into the new millennium.

The computer has created countless new and exciting opportunities for illustrators. In this elective course, students will analyze the current styles employed in today’s illustration field and explore directions for the future.

Students will develop technical and artistic skills in drawing while experimenting with scanning, digital photography, internet research, and using Adobe Photoshop and Adobe Illustrator software. Students will be expected to produce finished professional-level digital work.

Fine Arts: Painting and Drawing FAU-100S 10 SESSIONS | 2 CREDITS Develop skills in perceptual and aesthetic awareness and expand visual memory, vocabulary, and technical skills through the creation of fine art. Learn to translate the three-dimensional world to a two-dimensional surface using different drawing and painting techniques, media, and subject matter. Learn to cultivate an effective studio practice and produce works to include in your portfolio.

The studio practice is supplemented by an introduction to contemporary and historic artists. Students registered in Fine Arts: Painting and Drawing are encouraged to enroll in the noncredit Fine Arts Studio Practice course to offer additional support and time within a studio environment.

Please note: Nude figure drawing included.

Graphic Design COMD-105S 10 SESSIONS | 2 CREDITS Explore what makes a design successful and investigate the role of design and the designer in meeting the demands of an ever-changing society. Learn design tools, principles, and methods to produce unique and memorable graphic work. Create professional logo, website, poster, and packaging designs that culminate in successful branding. Typography, photography, and illustration are incorporated in visualizing your ideas along with the introduction and application of stateof-the-art computer graphics.

Industrial Design IND-101S 10 SESSIONS | 2 CREDITS Create objects that meet the everyday needs of society.

This elective examines how embracing today’s social, physical, and ecological needs presents opportunities for creative design. Through drawing and modelmaking, students explore, challenge, and redefine the forms and inventions with which we live.

Interior Design INT-101S 10 SESSIONS | 2 CREDITS Optimize the space in which we live. This elective course centers on the impact of the interior space on the individual, as well as various groups, by working with the classic elements of light, color, form, and space.

Projects include drafting, rendering, and model-making.

Architectural Design Studio PMPC-107 10 SESSIONS | NONCREDIT This course builds on the teachings from the two-credit Architecture course. Explore a major design problem to develop different solutions, working closely with your instructor. Incorporate basic notions on defining space, form, and how architecture communicates, while developing solutions through drawings and models. Produce work toward building a portfolio. This course must be taken in conjunction with or after the two-credit Architecture course.

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

63

Fine Arts Studio Practice PMPC-116 10 SESSIONS | NONCREDIT This course builds on the teachings from the two-credit Fine Arts course. Expand your conceptualization and technical skills of drawing and painting through in-depth studio practice and critique. The skills gained from this course are applicable to other art and design fields. This course must be taken in conjunction with or after the two-credit Fine Arts course.

Please note: Nude figure drawing included.

Portfolio Development PMPC-114 10 SESSIONS | NONCREDIT Your portfolio is the key to success in being admitted to leading accredited art and design schools. Prepare the best presentation and portfolio for getting into the college of your choice. Develop the necessary skills toward building and presenting a personal, thoughtful, and technically proficient portfolio. Please bring examples of your work, an 18” x 24” all-purpose drawing pad and soft vine charcoal to the first class.

Please note: Nude figure drawing included.

PRECOLLEGE CERTIFICATE PROGRAMS The certificate curriculum is offered for students interested in a continued pursuit of college-level art, design, or creative-thinking disciplines. Students engaged in the certificate program will be guided through a series of courses designed to cumulate a body of work in support of a portfolio for college admission, a developed understanding of the artistic process, and a refinement of skills.

Certificate students are asked to choose a concentration of study within one of Pratt’s four certificate options: Architecture Certificate Concentration options: Architecture; Construction Management Art Certificate Concentration options: Digital Arts: Art and Electronics (summer only); Digital Arts: 2D/Traditional Animation (summer only); Film/Video (summer only); Jewelry/Metal Arts (summer only); Painting and Drawing; Photography: Black-and-White Analog (summer only); Photography: Digital; Sculpture (summer only)

64

PreCollege

Design Certificate Concentration options: Fashion Design (summer only); Graphic Design; Illustration (Digital); Illustration (Traditional) (summer only); Industrial Design; Interior Design; Sequential Art and The Comic Book (summer only) Liberal Arts and Sciences Certificate Concentration options: Creative Writing; Cultural Studies (summer only) Certificates can be completed through one of two paths: Immersion Path •• Complete all courses in any order within one calendar year •• Successfully complete the summer program in one of the concentrations listed within the type of certificate completing •• Successfully complete one non-concentration credit-bearing course during a fall or spring semester Gradual Path •• Complete all courses within two calendar years •• Choose a concentration of study offered within a chosen certificate •• Successfully complete one concentration creditbearing course •• Successfully complete one noncredit studio course •• Successfully complete a credit-bearing Foundation course (Art and Design Discovery or Fine Arts: Painting and Drawing) •• Successfully complete one non-concentration credit-bearing course of your choice •• Successfully complete a Portfolio Development course (taken after or during concentration and foundation class) Upon completion of all required courses with a grade of B- or higher, students should file a petition form including an unofficial transcript with PreCollege. Please submit the petition after the last class is completed.

Certificates are issued three times a year: in February, August, and October.

SUMMER PRECOLLEGE Each summer for the month of July, Pratt Institute’s PreCollege program welcomes more than 400 high school sophomores, juniors, and seniors to our Brooklyn campus where they encounter life as an art and design college student.

Reflecting Pratt’s academic culture, PreCollege students are immersed in their studio practice and actively participate in a rigorous full schedule of classes.

Beyond enjoying the beauty of Pratt’s campus in classes or taking advantage of our state-of-the-art equipment and studio spaces, students are provided with opportunities after class and during weekends to explore New York City through lectures and cultural and social events.

PreCollege students get a head start on college by living and studying with peers from across the country and around the world. The program welcomes both domestic and international students with diverse backgrounds and experiences to share a common interest in exploring creative fields in a vibrant urban setting.

Students choose a major focus modeled after Pratt’s undergraduate offerings. To complement this chosen major, students are automatically enrolled in foundation, art history, and portfolio development classes. Upon completion of the program, students earn four elective college credits. Course offerings are outlined below: Major Offerings Students choose one of the two-credit major classes below. Transcripts will reflect a letter grade from this class.

Architecture Create the structures in which we live and work. Students develop solutions to a series of architectural problems through hands-on work, producing sketches, drafting plans, and building models.

Art and Design Discovery Experience diverse disciplines in the field of art and design. Delve into 2D and 3D techniques as you sample areas of study such as fine arts/painting and drawing, graphic design, and industrial design in this interdisciplinary course. Perfect for students interested in investigating all aspects of art and design.

Creative Writing Express thoughts and ideas through words. Focus on the basics of creative writing while developing writing skills in one or more genres (poetry, essay, fiction, writing for theatre, film, or magazines). Through reading/writing assignments and critical reviews, students examine written language, the composing process, and voice. Students produce written works in various styles and genres and then present the work for peer review and critique.

2017–2018 Guide

Cultural Studies Explore and critique culture using a multidisciplinary, theoretical, and practical approach, from philosophy and social science to the humanities and journalism.

Immerse yourself in every aspect of urban culture, from popular music and film to underground art and international cuisine, using culture as a lens to examine issues of race, class, and gender. Field trips around New York City will foster your ability to assess and write critically on selected norms of culture. This major course allows students to choose either art or writing foundations and is for those who are interested in exploring the professional worlds of writers/journalists/critics and who are drawn to issues of contemporary culture.

Digital Arts: Art and Electronics This course provides the foundation for creating multisensory art with hardware electronics and software code. Students will learn the basics of using sensors to gather data from the physical world, coding programs on a micro-controller board, and controlling motors that make objects move. Focus will be on creating physical, interactive art objects that possess visual, kinetic, and sonic qualities. No previous experience with electronics or coding is required.

Digital Arts: 2D/Traditional Animation In this course, students will explore both handcrafted and digital approaches to the art of animation. From early optical toys through drawing frame-by-frame on paper to creating digitally composited layers of movement for a fully realized project with sound and color, students will experience a wide range of animation techniques. Daily exercises range from traditional character animation to more experimental techniques, allowing students to foster their own vision in the discipline. These exercises will lead to the production of a short animated film in the style of the student’s choice, which will be showcased at the final exhibition.

Fashion Design This course offers an introduction to the fashion industry in New York City. Various aspects of design, inspiration, and terminology will be explored. Experiment with designers’ techniques in sketching and illustration and develop basic skills in collection development. Field trips to related industry exhibitions and designer showrooms will enhance the depth of learning.

855.551.7727 www.pratt.edu/scps

65

Fine Arts/Painting and Drawing Develop skills of observation and expression through a visual medium. This major course enhances students’ perceptual and aesthetic awareness through the creation of fine art. Instruction in drawing and painting incorporates a variety of techniques, media, and subject matter.

Interior Design Optimize the space in which we live. This major course centers on the impact of the interior space on the individual, as well as various groups, by working with the classic elements of light, color, form, and space.

Projects include drafting, rendering, and model-making.

Graphic Design Explore what makes a design successful and investigate the role of design and the designer in meeting the demands of an ever-changing society. Learn design tools, principles, and methods to produce unique and memorable graphic work. Create professional logo, website, poster, and packaging designs that culminate in successful branding. Typography, photography, and illustration are incorporated in visualizing your ideas along with the introduction and application of stateof-the-art computer graphics.

Jewelry/Metal Arts Jewelry has a rich history, from the earliest examples of personal adornment to the thriving world of contemporary jewelry. This course is an introduction to basic direct metal fabrication techniques for jewelry and small-scale metal objects. Students will research and develop design concepts and execute finished pieces using nonferrous metals combined with alternative materials and current technology.

Illustration (Digital) This introductory course explores ways to tell a story through creating digital images that communicate new ideas for editorial and commercial purposes. The world of illustration has moved rapidly into the new millennium.

The computer has created countless new and exciting opportunities for illustrators. In this elective course, students will analyze the current styles employed in today’s illustration field and explore directions for the future.

Students will develop technical and artistic skills in drawing while experimenting with scanning, digital photography, internet research, and using Adobe Photoshop and Adobe Illustrator software. Students will be expected to produce finished professional-level digital work.

Illustration (Traditional) Tell a story without using words. This course explores ways to create pictures that communicate new ideas.

Students develop technical and artistic skills in drawing and painting for use in the commercial world, enhancing illustration skills through life studies, experimenting with a variety of media, and cultivating their imagination.

Industrial Design Create objects that meet the everyday needs of society.

This major course examines how embracing today’s social, physical, and ecological needs presents opportunities for creative design. Through drawing and modelmaking, students explore, challenge, and redefine the forms and inventions with which we live.

66

PreCollege

Film/Video Explore the aesthetic and craft of filmmaking through individual hands-on projects. Using digital video, students will produce short film projects designed to develop both a technical competence and an appreciation of the power and creative potential of the moving image. Camera and editing equipment will be provided.

Photography: Black-and-White Analog Capture life in the moment. Students study 35mm camera operations, lighting techniques, and darkroom procedures to achieve a broad-based knowledge of black-and-white photography. Instruction includes exposing and developing film, making contact prints, and enlarging and finishing photographs. Color photography will be introduced. A limited number of 35mm cameras may be available on a first-come, first-served basis.

Photography: Digital Learn the basics of digital imaging: scanning, shooting, using graphic software, and various forms of manipulating and outputting images. Using primarily Adobe Photoshop and Lightroom, students will develop imagery and improve conceptual and technical skills while incorporating art elements and the principles of design.

Familiarity with a computer is helpful, but not necessary.

Students must have access to a digital camera.

Sculpture Delve into a variety of processes and materials in the making of a three-dimensional sculpture. Life-casting, mold-making, plaster, and basic woodworking will be explored. Contemporary sculpture and artists will be introduced as they relate to the projects and processes learned. Students will leave with a greater knowledge of contemporary sculpture and the ability to create unique works of their own.

Sequential Art and The Comic Book Explore the art of pictorial storytelling, combining images and text to create visual narratives for single-panel illustrations, comic strips/books, and graphic novels. Investigate all aspects of this art form, from drawing techniques, lettering, and inking to composition, perspective/camera angles, panel sequences, and developing your own original stories. Skills acquired provide a foundation for creative processes such as children’s book illustration, storyboards for film and television production, and animation.

Foundation Courses Students who enroll in a major course in art or design classes will automatically be enrolled in the Foundation of Art and Design course. Students will develop their skills in using color, shape, line, movement, and other formal concepts basic to professional study in all areas of art and design.

Students enrolled in Creative Writing will be automatically enrolled in a Foundation of Writing course.

Students will further develop fundamental writing and critical analysis skills for application to their area of study. The Cultural Studies major allows students to choose either art or writing foundations.

Modeled after Pratt’s first-year Foundation program and taught by professional artists, designers, and writers, this course will expand your thinking, strengthen your portfolio, and provide a basis for further study.

The Foundation course is worth two credits and is designed to complement the two-credit major choice.

Transcripts will reflect a letter grade from this class.

Portfolio Development A professional portfolio can be vital in gaining admission into college. This course is designed to introduce the fundamentals of portfolio development. Students will learn what to include in their portfolios—based on standards set by top colleges—and investigate the basic technical skills for developing a professional portfolio.

Upon completion of this course, students will be given the opportunity to have their portfolios reviewed by a Pratt admissions counselor to help them gain a firsthand understanding of what might be expected by one of the top colleges. This course is a noncredit class offering a pass/fail grade.

Art History This course will use the culturally rich resources of New York City to help students experience key elements of the history of art. Students will explore the many functions of art and the stylistic differences and similarities across historical periods. The course also serves as a complement to studio classes, helping students find meaningful connections between art history and the development of their own work. This course is a noncredit class offering a pass/fail grade.

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

67

SU M ER I EN S 68

Summer Intensives

M M I NT S I V ES 2017–2018 Guide

855.551.7727 www.pratt.edu/scps

69

Summer Intensives The only way to discover the limits of the possible is to go beyond them into the impossible.

—Arthur C. Clarke Open Summer Courses for College Students and Adult Learners

SUMMER CREDIT INTENSIVES At Pratt Manhattan Center, unless otherwise noted 2018 Program Dates Session 1 (4 weeks): June 4—28* Session 2 (4 weeks): July 2—26* *Please note: The above dates are for studio courses.

Lecture courses end one day earlier.

Every summer, Pratt Institute welcomes students to an immersion learning experience in their creative field of choice. Pratt’s Summer Credit Intensive courses in art, design, creative writing, and architecture are individual elective courses designed for the college student and adult learner (age 19 and older) seeking to develop or enhance their skill set in their chosen discipline for academic or professional objectives. Each intensive course represents three undergraduate elective credits.

Students interested in transferring these credits to their home institution should contact their home adviser regarding their school’s credit transfer policy.

Satisfy elective requirements this summer while enjoying the many rich, diverse, and exciting arts and cultural opportunities that New York City has to offer! Most courses are held in Manhattan, unless otherwise noted.

•• Earn 3 to 9 credits in one or both summer sessions to transfer back to your school; •• Develop or sharpen your skills in a chosen creative field; •• Cultivate your unique creative voice and build your portfolio; •• Be a part of creating a greener world by investigating sustainable design; and •• Explore New York City from our convenient Chelsea–Greenwich Village location or Clinton Hill, Brooklyn campus.

70

Summer Intensives

Architecture Intensive (Studio) SESSION 1: ADAR-205-01: M-T-W-TH 2—6 PM 3 CREDITS SESSION 2: ADAR-205-02: M-T-W-TH 2—6 PM 3 CREDITS This course serves as an introduction to the field of architecture and the 3D design process. Course content will be emphasized through a combination of lectures, studio exercises, and projects including sketching, drafting, and model building. Students cultivate basic technical skills and develop an understanding of spatial relationships and structures, as well as acquire knowledge of professional practices in the field.

INSTRUCTOR: CHRISTOPH KUMPUSCH, ING, MAG. ARCH, PHD Creative Writing Intensive SESSION 2: ADCW-405-02: M-T-W-TH 10 AM—1 PM 3 CREDITS For writers in our global, virtual, DIY, and increasingly lateral world of cultural production, this course provides access to the lush reality of community, collaboration, and real-life engagement. Students explore methods of collaborative and engaged writing, with a focus on creating a contemporary issue-based writing practice, and build on the ideas and writings produced by and about socially engaged movements and collectives.

Whether interested in poetry, performance, nonfiction, translation, cultural criticism, digital media, documentary, science fiction, or hybrid approaches, students will develop critical thinking and communication skills, as well as complete creative writing projects for portfolios.

Please note: This course ends on July 31.

INSTRUCTOR: KRYSTAL LANGUELL

Fashion Design Intensive (Studio) SESSION 1: ADFD-205-01: M-T-W-TH 2—6 PM 3 CREDITS Explore the fundamental aspects of the fashion industry.

Experiment with the elements of design and inspiration, and learn terminology, collection development, and techniques in clothing construction. Weekly field trips related to industry exhibitions and designer showrooms will enhance the depth of learning. Some classes will be spent on the Brooklyn campus learning the inner workings of a fashion design studio.

BROOKLYN AND MANHATTAN CAMPUSES INSTRUCTOR: ADRIENNE JONES

Digital Photography Intensive (Studio) SESSION 2: ADDP-205-02: M-T-W-TH 9 AM—1 PM 3 CREDITS Express your creative ideas by utilizing digital capture and editing at a professional level. Explore digital photography/imaging for various purposes, such as for the web and book/portfolio design. Whether you are a photographer, painter, illustrator, designer, or an amateur/enthusiast, this course will cultivate your digital editing skills while also enhancing aesthetic awareness of composition, movement, light, and shade. Projects are geared to address the students’ individual goals, complementing personal and career objectives. Students must provide their own digital SLR camera.

INSTRUCTOR: STEPHANIE POWELL Drawing Intensive (Studio) SESSION 1: ADDR-205: M-T-W-TH 2—6 PM 3 CREDITS Explore the fundamentals of drawing as a descriptive and expressive skill for all types of visual work, using a variety of materials, subjects, and techniques. Accurately describe and express form and space, learning various methods of seeing, transcribing, constructing, and expressing imagined and real subjects. The course builds visual fluency as a useful precursor to other intensives in this program and is appropriate for designers, architects, and illustrators, both professional or student.

INSTRUCTOR: JANE HAIMES Fine Arts Intensive (Studio) SESSION 2: ADFA-205-02: M-T-W-TH 2—6 PM 3 CREDITS This course results in a development of visual awareness and methods in students at both the beginning and more advanced levels. Learn ways of seeing and expressing with intention in the studio. Methods of drawing and painting, such as mark, color, and composition, are taught using various formats and subject matter. Composing as visual thinking is developed through short and long projects with an emphasis on process, culminating in independent projects or series in the final weeks.

INSTRUCTOR: JANE HAIMES

2017–2018 Guide

Graphic Design Intensive (Studio) SESSION 1: ADGD-205-01: M-T-W-TH 9 AM—1 PM 3 CREDITS SESSION 2: ADGD-205-02: M-T-W-TH 2—6 PM 3 CREDITS Cultivate visual communication skills for industry application and gain knowledge of design tools, principles, and methods to produce unique and memorable graphic work. Create professional logo, website, poster, and packaging designs that culminate in successful branding.

Students will develop an understanding of theoretical concepts through lectures and hands-on practice, gain knowledge of professional practices in the field, and begin to build their own portfolio.

SESSION 1 INSTRUCTOR: SCOTT SANTORO SESSION 2 INSTRUCTOR: CHRISTOPHER CALDERHEAD

855.551.7727 www.pratt.edu/scps

71

Historic Preservation and the City (Lecture) SESSION 1: ADHP-405-01: M-T-W-TH 2—6 PM 3 CREDITS Enter the world of historic preservation from a broad perspective—that of the architect, designer, historian, government, and the private and not-for-profit sectors—to understand the issues and policies facing preservationists beyond the physical preservation and restoration of structures. Through a general overview of the field, interactive lectures, and field trips, explore how the theory and practice of historic preservation has impacted a city like New York. Examine innovative urban planning and preservation approaches, rooted in the principles of social and environmental responsibility, to reconcile the need to protect the city’s heritage with its desire for constant innovation.

Please note: This course ends on June 27.

INSTRUCTOR: NADYA NENADICH Illustration Intensive (Studio) SESSION 1: ADIL-205-01: M-T-W-TH 9 AM—1 PM 3 CREDITS Explore visual storytelling by creating images that communicate new ideas for commercial purposes, combining both traditional and digital illustration to produce a professional-level portfolio. Maximize your full creative expression by developing technical and artistic skills, from drawing through life studies to skillfully using software such as Photoshop for creating images. Examine current and future styles and directions generated by the digital world in the illustration field.

INSTRUCTOR: CHERYL GROSS Industrial Design Intensive (Studio) SESSION 1: ADID-405P-01: M-T-W-TH 9 AM—1 PM 3 CREDITS Designers learn by designing a series of projects of increasing complexity, scale, and various contexts, such as sustainability. These experiences will facilitate internalizing the design process and knowing what to do next, whether the goal is defined or not. The projects will provide platforms for just-in-time discussions about visual literacy, fabrication, and emerging theories impacting design and how design impacts life experience.

INSTRUCTOR: SCOTT LUNDBERG BROOKLYN CAMPUS

72

Summer Intensives

Interior Design Intensive (Studio) SESSION 1: ADIT-205-01: M-T-W-TH 9 AM—1 PM 3 CREDITS SESSION 2: ADIT-205-02: M-T-W-TH 9 AM—1 PM 3 CREDITS This course is an intensive overview of the professional world of the interior designer. Explore the resolution of basic interior design problems in the context of human and environmental factors. Understand and use the elements of color, form, light, texture, and space, along with the principles of design, such as scale and proportion, through hands-on studio work, lectures, discussions, and extensive critique. A class discourse on the history and contemporary practices in the field, as well as the relationship between design and society, will further inform the student’s learning experience.

INSTRUCTOR: WILLIAM WATSON Sustainability by Design (Combined Lecture/Studio) SESSION 2: ADSD-405-02: M-T-W-TH 6—9 PM 3 CREDITS Explore sustainability challenges, practices, and creative opportunities within the design disciplines. Examine interdependent environmental, economic, and social systems, and their influence on the design process.

The course is tailored to students’ experiences and interests while covering principles of ecology, climate change, resource use and conservation, and environmental risks and toxicity; responsibilities of clients and interactions with end users and other stakeholders; as well as design-thinking tools such as systems thinking, environmental cost-benefit analysis, life-cycle assessment, design for disassembly, and biomimicry. Students will complete work toward a portfolio and acquire a distinct tool set for the emerging sustainable design professional.

Please note: This course ends on July 31.

INSTRUCTOR: LEONEL PONCE

Three-Dimensional Design Intensive SESSION 1: ADTD-405-01: M–T–W–TH 9 AM—1 PM 3 CREDITS Explore three-dimensional design through a timetested methodology and principles of form and space relationships. Learn to assess the aesthetic, conceptual, and functional aspects of form and space through observation, experimentation, research, and analysis.

Emphasis is on the sum total and synthesis of all design elements and principles in a unified visual idea within the context of sustainability, social needs, and design history. Various materials are used in building eyehand coordination skills. This course can benefit designers, artists, and sculptors.

INSTRUCTOR: SCOTT VANDERVOORT

FOUR-WEEK SUMMER INTENSIVE Graduate Architecture Immersion Studio SESSION 2: XT-600-01 | M–T–W–TH | 2—6 PM 6.65 CEUs (NONCREDIT) This architectural fundamentals course is taught by the Graduate School of Architecture and Urban Design faculty and is geared toward professionals and students interested in attending graduate architecture school.

Through a series of studio sessions, lectures, and technical workshops, the studio introduces students to a series of design approaches to conceptualize architectural investigations using the most current techniques in visualization and methods of fabrication. Students typically receive one-to-one technical instruction on digital modeling, drawing representation, rendering, CNC milling, 3D printing, laser cutting, and robotics.

The work will culminate in a design exhibition with invited Pratt faculty and documented in an individually developed portfolio which prepares students to apply for graduate architecture school.

Please note: Completion of this course does not guarantee admission to Pratt’s graduate architecture programs.For information on admission requirements, please visit Pratt Institute’s Graduate Departmental Requirements page online.

Prerequisite: Completed bachelor’s degree.

INSTRUCTORS: HART MARLOW AND OLIVIA VIEN BROOKLYN CAMPUS

2017–2018 Guide

T WO-WEEK SUMMER INTENSIVES Noncredit courses Session 1A: June 4—14 Session 1B: June 18—28 Session 2: July 16—26 Check www.pratt.edu/scps for 2018 program dates At Pratt Brooklyn, unless otherwise noted Accessing Authentic Voice: Improvisation and Public Speaking XSI-307 | COURSE FEE: $1,600 8 SESSIONS | 2.8 CEUs Ignite your creative business. Learn how to harness your own or others’ creative vision into a compelling oral and visual presentation. Enhance your ability to share your creative spark with confidence, connect empathically with your audience, and generate buy-in from a diverse set of stakeholders. Learn how to hone your foundational business narrative and build cross-cultural fluidity. Through the use of physical exercises, theater and improvisation games, and a set of core public speaking and presentation techniques, gain the poise and skills needed to access your authentic voice in a variety of business scenarios.

INSTRUCTOR: TBD PRATT MANHATTAN

855.551.7727 www.pratt.edu/scps

73

Biomimicry Intensive XSI-309 | COURSE FEE: $1,600 SESSION 1B: 9:30 AM—1 PM 8 SESSIONS | 2.8 CEUs Generate innovative ideas and forms that perform and give back to the planet and its inhabitants responsibly in space. Based on the Biomimicry Institute’s 3.8 guidelines, explore all three levels of the biomimicry design process. Learn sustainability principles and practices, such as life-cycle assessment, and discover nature’s time-tested design strategies, functions, and patterns to apply them to human-made designs.

Using a holistic approach, learn to integrate biomimicry into your creative process and demonstrate its value to stakeholders.

Please note: This course can be taken as part of the Sustainable Design Certificate program, and is equivalent to the XCSI-309 Biomimicry course from that program, with four additional class hours for further in-depth exploration of this discipline. A prior background in design or architecture is recommended.

INSTRUCTOR: TETSU OHARA Design for Indoor Environmental Quality Intensive XSI-311 | COURSE FEE: $1,600 SESSION 1B: 1:30—5 PM 8 SESSIONS | 2.8 CEUs Learn to assess human environmental quality challenges and apply effective ecological design solutions in ways that address the LEED-certification Indoor Environmental Quality standards. Study sustainable design principles and processes for making forms and spaces responsibly. Explore the essential elements of design that can positively impact spatial conditions for health and wellness, including air quality and ventilation, thermal comfort, sound design, light design, and scent design using natural aromatherapy.

Please note: This course can be taken as part of the Sustainable Design Certificate program, and is equivalent to the XCSI-311 Design for Indoor Environmental Quality course from that program, with four additional class hours for further in-depth exploration of this discipline. A prior background in design or architecture is recommended.

INSTRUCTOR: TETSU OHARA

74

Summer Intensives

Digital Branding Intensive XSI-303 | COURSE FEE: $1,600 SESSION 1B: 1:30—5 PM 8 SESSIONS | 2.8 CEUs Engage in branding, identity, and marketing for the digital marketplace. Examine the role of the creative in the processes of branding, identity, logo development, strategy, and business, including “creating brand equity.” Whether planning to pursue a career in the corporate world or a career in an agency or design studio, or even start your own business, learn to create a brand essence, a strategy, and an identity for a business through lectures, critiques, and hands-on execution. Explore the vocabulary and execution of branding and marketing for the digital age.

INSTRUCTOR: BRUCE DUHAN Furniture Design Intensive XSI-313 | COURSE FEE: $1,600 SESSION 2: 1:30—5 PM 8 SESSIONS | 2.8 CEUs Design and model your own piece of furniture. The key premise is learning through making and testing. Working on full-size models and prototypes, develop a sense of human scale and proportion. Explore a variety of materials and techniques, gaining basic understanding of furniture construction and manufacturing. While developing individual projects, experience all stages of the design process, including research, ideation, development, testing, refinement, prototyping, documentation, and presentation.

Please note: This course serves as a basic overview of furniture design and is a suggested prerequisite for beginners to our Certificate in Furniture Design program (beginning fall 2017). Students will be expected to bring their own design tools and materials—following the instructor’s supplies list, to be provided upon registration.

Total estimated supplies cost: $100.

INSTRUCTOR: KAROL MURLAK

Mixed Media Arts Intensive NEW XSI-315 | COURSE FEE $1,600 8 SESSIONS | 2.8 CEUs SESSION 1B: M–TH | 9:30 AM–1 PM Explore mixed media arts and discover inspiring ways to tell your unique story and enhance your creativity.

Combining various media and techniques such as collage, painting, pan pastel drawing, printing with your own stamps, and adding stitching to your pages, complete unique compositions toward a portfolio. “I help others express their unique beauty by illuminating the stories of who they are in quiet moments, in harmony with nature and as the creative voice of what’s sacred,” Roxanne Evans Stout.

INSTRUCTOR: ROXANNE EVANS STOUT BROOKLYN CAMPUS Painting Intensive XSI-305 | COURSE FEE: $1,600 SESSIONS 1A AND 1B: 9:30 AM—1 PM 8 SESSIONS | 2.8 CEUs Engage in fine arts painting as a vehicle for exploring color, image-making, materials, and composition.

Develop skills in color mixing, paint application, and various techniques in the context of figurative representation and abstraction. Study historical precedents and contemporary trends in painting today through excursions to galleries and museums. Through immersion practice, group and individual critique, and exposure to the New York art world, students will begin to develop or expand their own direction as painters.

INSTRUCTOR: SCOTT WILLIAMS

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

75

GR P RE AT 76

Graduate Preparatory Courses

AD EP AR T OR Y 2017–2018 Guide

855.551.7727 www.pratt.edu/scps

77

Graduate Preparatory Courses

INDUSTRIAL DESIGN Graduate Industrial Design Preparation

Pratt Brooklyn Campus Thorough preparation makes its own luck.

—Joe Poyer The following courses prepare students with the skills necessary to enter a degree program. Gain the confidence and skills to pursue one of Pratt Institute’s master’s programs or advance your creative career.

ARCHITECT URE Graduate Architecture Immersion Studio XT-600 | COURSE FEE: $3,977 16 SESSIONS | 6.65 CEUs This architectural fundamentals course is taught by the Graduate School of Architecture and Urban Design faculty and is geared toward professionals and students interested in attending graduate architecture school. Through a series of studio sessions, lectures, and technical workshops, the studio introduces students to a series of design approaches to conceptualize architectural investigations using the most current techniques in visualization and methods of fabrication. Students typically receive one-to-one technical instruction on digital modeling, drawing representation, rendering, CNC milling, 3D printing, laser cutting, and robotics.

The work will culminate in a design exhibition with invited Pratt faculty and documented in an individually developed portfolio that prepares students to apply for graduate architecture school.

Please note: Completion of this course does not guarantee admission to Pratt’s graduate architecture programs.

For information on admission requirements, please visit Pratt’s Graduate Departmental Requirements page.

Offered in the summer

Prerequisite: Completed bachelor’s degree.

INSTRUCTOR: OLIVIA VIEN

78

Graduate Preparatory Courses

Drawing for Product Design XIND-107 | COURSE FEE: $1,188 10 SESSIONS | 3.5 CEUs Drawing is a form of visual communication. Experiment in different media, including pen, pencil, markers, and pastels, to develop a broad range of skills and an understanding of two- and three-point perspectives.

Study composition and basic rendering techniques that help create a sense of light and atmosphere, making your drawings vibrant and dynamic. Examine geometric and amorphic forms, ideation through freehand sketching techniques, presentation techniques, and technical drawing/drafting. Students will present their drawings and build their portfolios.

INSTRUCTOR: MARK LIM Product Design XIND-105 | COURSE FEE: $1,188 10 SESSIONS | 3.5 CEUs Learn how products are designed and what it takes to bring a product to market in this hands-on class.

Exercises will include analyzing and dissecting current products; brainstorming, prototyping, and materials workshops; and developing a product from concept to basic prototype. Explore designers and design firms, the elements of a successful product, basic prototyping, materials, manufacturing processes, understanding the current market, and patents.

INSTRUCTOR: JOBE BOBEE Innovation on Demand: From Ideation to Action NEW XBC-107 | COURSE FEE: $550 3 SESSIONS | .9 CEUs Go beyond random inspiration and unfocused brainstorming. Learn fail-safe methods for ideation to produce new ideas that stand out from the competition.

Learn step-by-step innovation processes on your own or with a team to define a problem, generate ideas, work through potential solutions, and decide optimal next steps in fun, interactive, and effective ways.

This course is a must for designers, artists, entrepreneurs, marketers, brand managers, and anyone seeking to consistently produce innovation on demand. This methodology has proven effective with both the creative thinker—by providing structure—and the analytical thinker—by sparking insights. Gain effective tools that help stretch both your imagination and resources, and inspire innovative activities.

INSTRUCTOR: KIRSTEN RICHERT PRATT BROOKLYN

Solidworks XIND-109 | COURSE FEE: $1,212 10 SESSIONS | 3 CEUs Students will learn to build virtual 3D models of parts and assemblies using Solidworks (parametric CAD software).

Topics include: learning the interface, communicating design intent, building parts and assemblies using solid features, producing 2D drawings from Solidworks models, 2D and 3D sketch tools, associative relationships and parametric constraints, and basic rendering. No prior experience with Solidworks or other CAD modeling is required.

INSTRUCTOR: LAWRENCE AU

INTERIOR DESIGN Graduate Interior Design Preparation Drawing Foundation for Interior Design XDIT-109 | COURSE FEE: PLEASE CHECK WEBSITE 10 SESSIONS | 3 CEUs This noncredit summer course is a preparatory course for students (without previous hand-drafting experience) entering Pratt’s three-year graduate interior design program in the fall. Develop basic drawing skills to allow you to quickly and accurately visualize your ideas. The class will include an introduction to various drawing media and equipment; freehand sketching; orthographic projection (plans, sections, elevations); line weights, line types, symbols, scale, and dimensions; lettering; an introduction to presentation; and rendering techniques.

Offered in the summer

Registration deadline: June 30 INSTRUCTORS: IKE CHEUNG AND CHELSEA LIMBIRD PRATT BROOKLYN

Check our website for course schedules, programs, and event updates: www.pratt.edu/scps.

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

79

G E N I NF M A T 80

General Information

NERAL FO R T ION 2017–2018 Guide

855.551.7727 www.pratt.edu/scps

81

General Information SCHOOL OF CONTINUING AND PROFESSIONAL ST UDIES Brooklyn Campus (BC) 200 Willoughby Avenue ISC Building, 2nd Floor Brooklyn, NY 11205 Telephone | 718.636.3453 Fax | 718.399.4410 Pratt Manhattan Center (PMC) 144 West 14th Street, 2nd Floor—Room 209 New York, NY 10011 Telephone | 855.551.7727 Fax | 212.367.2489 Email prostudy@pratt.edu

SPRING 2018 TERM JANUARY 2018 1

New Year’s Day

All Institute, school closed

15

Martin Luther King Jr. Day

All Institute, school closed

16

SCPS spring classes begin

FEBRUARY 19

Presidents’ Day

All Institute, classes are in session

MARCH 11

Daylight Savings Time begins

APRIL 2

Open registration begins for summer term

14

Good Friday, SCPS no classes

SUMMER 2018 TERM

Website www.pratt.edu/scps

MAY 8

Office Hours Monday–Friday | 10 AM–6 PM Evening and Saturday hours are by appointment only, when classes are in session.

Last day of spring classes

14 Summer term starts AUGUST 6

Open registration begins for fall term

27

SCPS classes begin

2017–18 Calendar FALL 2017 TERM NOVEMBER 5

Daylight Savings Time ends

22–26 Thanksgiving Break

All Institute, school closed

Computer Labs The Pratt Manhattan Center computer lab is open seven days a week and offers professional scanning, printing, and finishing options for students to utilize for assignment completion. Two hours of lab time are available per week for those taking 10- to 15-session courses. Students must show their student ID to enter the lab.

DECEMBER 4

Open registration begins for spring term

18

Last week of classes

22–29 Winter Break

All Institute, school closed

OneKey Access, Pratt ID Access to student benefits and Pratt buildings requires a Pratt ID and OneKey access. Upon successful registration for a course, a login and password will be mailed to your street address. Allow 24 hours for processing after registration. Any problems with your OneKey should be communicated to the Pratt IT Service Desk via email at helpdesk@pratt.edu. Pratt photo ID cards are issued at the security desk in the Manhattan building lobby and in the Engineering Building (1st Floor) on the Brooklyn campus.

Visitor Pass A visitor pass may be issued for students registered in short-term workshops and lectures. For more information, please call 855.551.7727 or email prostudy@pratt.edu.

82

General Information

ACADEMIC POLICIES Changes to Policies, Procedures, and Fees Pratt Institute SCPS reserves the right to make changes to any of the information listed in this catalog when necessary. We make every effort to notify students of any changes in a timely fashion. However, courses are sometimes cancelled as late as the day of the first meeting. For this reason, it is vital that we have students’ correct phone numbers and email addresses on file at all times. Please visit our website for the most up-to-date information regarding course details.

Continuing Education Units (CEUs) Students may receive CEUs for any successfully completed course upon request. Pratt adheres to the industry formula of 10 classroom hours equals 1 CEU. Additionally, Pratt Institute SCPS is an authorized provider of CEUs for the American Institute of Architects (AIA). AIA-approved courses are specifically noted throughout the catalog and website.

Course Cancellation Pratt Institute SCPS reserves the right to cancel any class that has insufficient enrollment. If you enroll in a course that is cancelled, you are notified and given the option of substituting another course or receiving a full refund.

Refunds may take up to 60 days to process.

International Students Specific programs are available to international students who meet the I-20 requirements of an F1 visa. For advisement, contact our office.

Photographs and Videos Photos and videos of students and their artwork may be taken for the purpose of promoting Pratt Institute SCPS programming on our website and social media, and in our catalogs. If you are currently registered for a Pratt Institute SCPS course and would like to request that your photo or video not be taken or shared, please email us at prostudy@pratt.edu so we may advise the photographer during class. All photos or videos are property of Pratt Institute SCPS. Supplies and Books Students may be required to purchase books and/or specific supplies for a course. Supply lists are usually distributed during the first class. However, suggestions may also be listed in the course description on the website.

2017–2018 Guide

Grades and Transcripts Grades are issued according to the type of program courses taken. Transcripts are available for a fee of $5.

To order transcripts, send a check or money order (payable to Pratt Institute SCPS) or your credit card information along with the following information: •• Name at time of enrollment •• Year and semester enrolled •• Phone number and email where you can be reached •• Contact name and address where transcript should be mailed •• If using a credit card, include the expiration date and cardholder name plus the house number and ZIP code of the billing address.

Mail to: Transcripts Pratt Institute, SCPS 144 West 14th Street New York, NY 10011 or fax to 212.367.2489 (credit card payments only) Allow 2–3 weeks for processing

FINANCIAL INFORMATION Tuition Tuition costs are listed alongside each course description.

See “Discounts” if you qualify for any discounts. All tuition is due at the time of registration.

Fees All fees are due at the time of registration, are nonrefundable, and are not subject to discount.

Special Fees Any lab, model, studio, materials, or other fees appear with the course description and must be paid at the time of registration with the tuition fee.

Certificate Application Fee Certificate candidates pay an additional $100 fee per certificate.

Uncollectible Check Fee A $25 surcharge will be imposed for processing any uncollectible checks.

855.551.7727 www.pratt.edu/scps

83

Veterans Veterans should consult the Veterans Administration Regional Office to verify their benefits. A letter from the VA confirming benefits must accompany the student’s registration form.

Discounts Senior citizens (age 65 or older) and Pratt alumni are entitled to a 10 percent discount on tuition. Discounts apply only once and apply to the current semester only. Discounts are not retroactive and do not apply to special fees. Pratt faculty and staff members may be eligible for tuition remission subject to the established guidelines set by the Pratt Institute Human Resources Office. Tuition remission is permitted only after sufficient registration by paid students has been attained.

Refunds Withdrawals and refund requests can be faxed, emailed, or mailed to SCPS. All requests must be made in writing.

Refunds are computed from the date and time that written or electronic notice of withdrawal is received in our office. Allow 60 days for refunds to be processed.

•• 2 business days before first meeting: 100% tuition refund •• 2 business days before second meeting: 80% tuition refund •• 2 business days before third meeting: 60% tuition refund •• 2 business days before fourth meeting: 40% tuition refund Please note: Withdrawal or refund requests cannot be made by telephone or through the instructor.

No refunds are issued for any reason after the fourth class meeting.

Seminars and Four- to Six-Day Courses Withdrawals six business days before start date: 100% tuition. No refunds after this date.

Withdrawal by Email Email: prostudy@pratt.edu Withdrawal by Fax Brooklyn classes: 718.399.4410 Manhattan classes: 212.367.2489 Withdrawal by U.S. Mail See address for Manhattan or Brooklyn SCPS office.

84

General Information

How to Pay for Your Courses through an Employer Your finest asset is you! Whether you are an artist, designer, architect, developer or a leadership team member, completion of Pratt Institute professional development certificates, intensives, courses, and programs, can support you at the forefront of design innovation.

We encourage you to think about the ways your creative talents can benefit your company if you enroll in professional development.

Next, find out if your employer supports a tuition reimbursement program, and ask for a short meeting with your supervisor or human resources manager to discuss the details. Some courses may not be eligible for tuition remission. Visit our website for more ideas.

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

85

5 Ways to Register

1. By Telephone Call 855.551.7727 with your credit card information.

M–F, 10 AM–6 PM 2. In Person 144 West 14th Street, Room 209 Between Sixth and Seventh Avenues M–F, 10 AM–6 PM

4. By Mail Fill out the registration form and mail with check or money order to our office: Pratt Institute School of Continuing and Professional Studies 144 West 14th Street, Room 209, New York, NY 10011 5. By Fax Send your fax to 212.367.2489.

Be sure to have your registration form filled out with your credit card number and expiration date.

3. Online/Instant Enrollment www.pratt.edu/scps

We accept: American Express, Discover, Mastercard, Visa, Check/Money Order

Method of Payment Check/Money Order AmEx Discover Visa Mastercard I hereby authorize use of my credit card.

Last Name First Middle Social Security #

Date of Birth

Street Signature

City State ZIP

Card number

Phone Email

Exp. date (month/year)

CVV

Corporate Billing: Purchase orders accepted. Please forward billing information with registration.

Occupation Course # Section

Title

Dates

Day & Time

Tuition

Certificate or Program Fee ($100 nonrefundable)

Advanced Perfumery Branding and Digital Marketing Creative Interiors Digital Design: CAD Design Computer Graphics Graphic Design Game Design Motion Graphics Digital Product Design UX/UI Mobile Design Web Design Downtown Revitalization Jewelry Design and Marketing Fashion New Media Fine Art Floral Art and Design Geographic Information Systems (GIS) and Design Online and Social Media Marketing Photography and Digital Imaging

86

General Information

Additional Fees

TOTAL

Course Location Pratt Manhattan Pratt Brooklyn Brooklyn campus parking ($5 fee)

I Heard About Your Program Through Friend/Coworker/Employer Website Email Ad Teacher/Counselor Facebook Instagram Twitter Postcard

Mail Application Mail application with a check or money order, payable to Pratt Institute, SCPS, to: Pratt Institute School of Continuing and Professional Studies 144 West 14th Street, Room 209 New York, NY 10011-2700 855.551.7727 or Pratt Institute School of Continuing and Professional Studies 200 Willoughby Avenue Brooklyn, NY 11205-9975 718.636.3453

2017–2018 Guide

855.551.7727 www.pratt.edu/scps

87

Pratt Institute School of Continuing and Professional Studies

www.pratt.edu/scps Manhattan 144 West 14th Street New York, NY 10011-2700 Telephone: 855.551.7727 Brooklyn 200 Willoughby Avenue Brooklyn, NY 11205-9975 Follow us on Instagram, Facebook, and Twitter