CASE STUDY
Dedicated marketing partner for a high growth BPU
The Client Established in 2007, the client is a high-growth emerging Business Process Utility (BPU) company. A pioneer in the BPU space, the client offers technology enabled services for the litigation, insurance and microfinance industry segments. With ambitious growth plans, the client already has established traction with companies across Asia, Australia, Europe and the United States.
Business Context Prayag was approached to help launch the company in the market as well as provide on-going marketing assistance. The scope of work included refinement of the corporate identity, building basic marketing infrastructure in quick time, and providing assistance with specific launch activities, through the media and at events. The company needed a marketing partner to develop the brand, create marketing collaterals, create and continuously enhance the corporate website as well as support on-going marketing initiatives. The key executives of the company had visibility, through a prior engagement, to Prayag’s customer-centric approach, understanding of the client context and the target audience, marketing expertise and web-communication skills. These were the key considerations for awarding the comprehensive outsourced marketing contract to Prayag.
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Email: info@prayag.com
www.prayag.com
CASE STUDY
Prayag’s Solution First, Prayag put in place a dedicated team for the engagement, drawing resources with diverse skills from its branding, content creation, research and creative teams. Once the context was set, the team immediately set about developing collaterals, including corporate and service brochures, case studies and whitepapers, and the website, with minimal inputs from the client. In parallel, the research team swung into action to map the market and competition – this helped in creating more compelling content as well as in keeping the client updated on the market and competition. Prayag’s solution also included corporate and service presentations. In addition, Prayag was involved in providing total support starting with messaging to creation of all collateral for launching the company and its flagship offering at an important industry event the company was participating in. The team created the panels, banners, a flash presentation, a press release and a white paper for the event. The on-going website revamp includes substantial augmentation of the site on design and content fronts, in addition to Search Engine Optimization. “Prayag’s flexibility and ability to deal with the evolving business context ensured that the client’s growth, evolution and expansion in service offerings reflected in the on-going web re-vamp as well as collaterals” says Sudha Kumar, CEO, Prayag Consulting. On a continuous basis, the team provides support and maintenance services for all the marketing initiatives.
Services Provided • Brochures • Corporate and Service presentations • White papers • Case studies • Corporate website creation and maintenance • Research and market updates • Event panels
Benefits The support provided for the various marketing and business development initiatives helped the client successfully launch the company in India as well as in key markets. Today, Prayag works as the client’s extended arm supporting all its marketing activities. Through its reliable support and marketing acumen, Prayag has helped the client focus totally on growing the business.
Prayag Consulting Pvt. Ltd. 45/B, 2nd Floor, Front Wing, 1st Main, JP Nagar 3rd Phase, Bangalore - 560 078. INDIA Phone : 080-41200439 | Tele-Fax : 080-26593328 2
Email: info@prayag.com
www.prayag.com