SPONSORSHIP DECK WASHINGTON, D.C. | JANUARY 2018
THE "OFFICE PARTY" IS AN EVENT CREATED SPECIFICALLY WITH THE MILLENNIAL ENTREPRENEUR IN MIND. SOCIALLY SAVVY DMV ENTREPRENEURS, ASHLEE LAUGHLIN & TEARRA HIGH OF STUDIO II CAME UP WITH AN EVENT CONCEPT TO BRING THE HOLIDAY, "OFFICE PARTY" EXPERIENCE TO ENTREPRENEURS AND FREELANCERS IN THE DMV. WITH AN EMERGING COMMUNITY OF CREATIVES AND THRIVING MILLENNIAL PROFESSIONALS IN THE DC METRO AREA SPECIFICALLY, THE GOAL IS TO LAUNCH AN ANNUAL "HOLIDAY STYLE" PARTY CATERED TO A DEMOGRAPHIC THAT IS OFTEN FORGOTTEN ABOUT DURING THE "OFFICE PARTY" SEASON. AS MOST MILLENNIAL FREELANCERS AND ENTREPRENEURS WORK WITHIN THE CONFINES OF THEIR HOMES, HAVING AN EVENT TO CALL THEIR OWN WOULD ONLY BE THE START OF NEW RELATIONSHIPS, COMRADERY, AND OF COURSE A MOMENT IN TIME TO LOOK FORWARD TO FOR YEARS TO COME!
ABOUT
GOAL: TO PROVIDE AN ONLINE PLATFORM FOR WOMEN TO ENGAGE, EMPOWER, AND CONVERSE WHILE BUILDING VOLUMES OF ORGANIC CONTENT. THE TOPICS DISCUSSED WITHIN STUDIO II WILL TAKE THE MILLENNIAL ENTREPRENEUR IN & OUT OF WORK-MODE--TO BOTH MAXIMIZE THE OVERALL QUALITY OF LIFE, AND TO STRENGTHEN SKILL SETS IN ORDER TO LEAD SUCCESSFUL PARTNERSHIPS. VISION: TO SHED LIGHT ON REAL TOPICS BOTH IN LIFE AND IN BUSINESS. WE ARE LOOKING TO UNCOVER DIFFICULT SUBJECT MATTERS INSTEAD OF INFLATING THE NOTION OF "A PERFECT BUSINESS." STUDIO II WILL REASSURE ITS AUDIENCE THAT REAL PROBLEMS OCCUR IN LIFE AND IN BUSINESS, THE GOAL IS TO MAKE IT OUT AND EDUCATE THE MASSES ON HOW TO DO THE SAME. BENEFIT: TO CONNECT WITH WOMEN BY INCITING DIALOGUE, WHILE SHEDDING LIGHT ON TOPICS THAT ARE SOMETIMES UNCOMFORTABLE. BUILDING CHARACTER IS BETTER THAN BUILDING UTOPIAN REPUTATIONS. WOMEN WHO COMMIT THEMSELVES TO CONTRIBUTING AND SUPPORTING STUDIO II WILL GAIN A COMMUNITY OF SUPPORTERS AND FRIENDS WHILE BUSINESS RELATIONSHIPS FLOURISH .
ABOUT US
THE OFFICE PARTY ALLOWED ENTREPRENEURS AN OPPORTUNITY TO FORMALLY CELEBRATE MILESTONES.
CONNECTIONS WERE MADE, LASTING BUSINESS RELATIONSHIPS WERE FORMED... GOALS WERE SOLIDIFIED.Â
IMPACT
THE LOCAL CHA FACES
EVENT GAVE BUSINESSES A NCE TO PUT WITH NAMES. FUTURE COLLABORATIONS WERE FOSTERED.
PARTICIPATION STATISTICS
125 NUMBER OF ATTENDEES
93 TICKETS SOLD
8 PARTICIPATING VENDORS ON SITE
OUR OVERALL GOAL WAS TO REACH AT LEAST 100 LOCAL ENTREPRENEURS TO ATTEND THIS EVENT. WE ENDED UP FILLING THE ROOM TO CAPACITY BETWEEN VENDOR ADMISSION. INFLUENCER ATTENDANCE, AND TICKET SALES.
TARGET AUDIENCE
ENTREPRENEURS, AND FREELANCERS BETWEEN THE AGES OF 21-35 IN THE GREATER DMV AREA WHO WANT TO CONNECT, NETWORK, GROW, AND DEVELOP BOTH PROFESSIONALLY AND PERSONALLY. Â 100-150 ENTREPRENEURS EXPECTED
ENTREPRENEURSHIP FACTS ARE SEEKING OPPORTUNITY ARE
70%
NOT DEFERRED BY FEAR OF FAILURE SEE ENTREPRENEURSHIP AS A PROSPEROUS CAREER PATH
65% BELIEVE THEY HAVE RELEVANT
53%
SKILL SETS TO PURSUE ENTREPRENEURSHIP
SEE GOOD OPPORTUNITIES FOR ENTREPRENEURSHIP
51%
SOCIAL MEDIA TRACKING OFFICIAL HASHTAG: #THEOFFICAPARTYDC TOTAL POSTS UNDER HASHTAG: 237 POSTS TOTAL LIKES UNDER TOP 9 INSTAGRAM POSTS: 973 LIKES SOCIAL MEDIA EXPOSURE VIA LOCAL INFLUENCERS: 30,881 FOLLOWERS
TOP 3 INFLUENCERS
SPONSORSHIP INFORMATION
THE AMAZING PART ABOUT PARTNERING WITH OUR PLATINUM LEVEL SPONSOR, (VISTAPRINT) WAS THE ABILITY TO ASSIST IN PROMOTING THEIR LATEST PRODUCT/SERVICE LINE, THE PROMOBOX. AFTER PITCHING THIS IDEA TO THEM, VISTAPRINT SENT OUR ATTENDEES A 50% COUPON , A LARGE PROMO DISPLAY TO EDUCATE EVERYONE ON HOW PROMOBOX CAN BE USED AS A BUSINESS TOOL. VISTAPRINT.COM
THE OFFICE PARTY, DC WAS FORTUNATE ENOUGH TO WORK WITH VISTAPRINT FOR OUR 2017 EVENT. IN ADDITION TO ALLOWING US TO FEATURE THE PROMOBOX, THEY HAPPENED TO SPONSOR 700 CUSTOM ITEMS OF OUR CHOICE TO GIVEAWAY AND INCLUDE IN OUR SWAG BAGS.
"WE HAD AN AMAZING TIME WORKING WITH THE OFFICE PARTY, DC! PLEASE REACH OUT LATER THIS YEAR TO SEE HOW WE CAN PARTNER WITH YOU ALL FOR NEXT YEAR'S EVENT." CHRISTI PROPOSKI – VISTAPRINT
PLATINUM SPONSORSHIP $5000 COMPANY NAME PROMINENTLY DISPLAYED (ON-SITE COLLATERAL SIGNAGE, EVENT DISPLAYS) LARGE LOGO PLACEMENT ON A PROMOTIONAL LITERATURE DELIVERY OF "WELCOME ADDRESS" / "CLOSING" (OPTIONAL) EXCLUSIVE POST EVENT PHOTOS INCLUSION IN PRESS RELEASE AND PROGRAM ACTIVE LINK ON SITE ON-SITE PRESENCE (VENDOR TABLE) SOCIAL MEDIA MENTIONS / PROMOTION PROMOTIONAL ITEM PLACEMENT IN ATTENDEE GIFT BAG (OPTIONAL) ATTENDEE LIST
GOLD SPONSORSHIP $2500 LARGE LOGO PLACEMENT ON A PROMOTIONAL LITERATURE ACTIVE LINK ON SITE SOCIAL MEDIA MENTIONS / PROMOTION PROMOTIONAL ITEM PLACEMENT IN ATTENDEE GIFT BAG (OPTIONAL) DELIVERY OF "WELCOME ADDRESS" / "CLOSING" (OPTIONAL) ATTENDEE LIST
SILVER SPONSORSHIP
BRONZE SPONSORSHIP
$1500
$500
MEDIUM LOGO PLACEMENT ON A PROMOTIONAL LITERATURE ACTIVE LINK ON SITE SOCIAL MEDIA MENTIONS / PROMOTION PROMOTIONAL ITEM PLACEMENT IN ATTENDEE GIFT BAG (OPTIONAL) MENTION IN WELCOME AND CLOSING REMARKS
SPARKLE SPONSORSHIP IN LIEU OF MONETARY SPONSORSHIP, INKIND GIFTS ARE ACCEPTED. IN-KIND SPONSORS WILL BE LISTED IN THE EVENT PROGRAM AND SITE.
LISTING ON WEBSITE PROMOTIONAL ITEM PLACEMENT IN ATTENDEE GIFT BAG (OPTIONAL
CONTACT US IF THERE ARE ANY QUESTIONS LEFT UNANSWERED, PLEASE FEEL FREE TO REACH OUT TO US AT THEOFFICEPARTYDC@GMAIL.COM OR ASHLEE LAUGHLIN - ASHLEE@ASHLEELAUGHLIN.COM TEARRA HIGH - INFO@PREAREPUBLIC.COM WASHINGTON, D.C. | JANUARY 2018