MURDA BEATZ

MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ

8

MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZMURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDABEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ MURDA BEATZ

Proof Copy: Not optimized for high quality printing or digital distribution

Preme: How has the pandemicimpacted you personally?

Murda: COVID-19 put a lot of things in perspective for me and gave me a lot of time to think. [I] got back to making music by myself with no distractions. I’ve been in a good headspace. Working a lot. Staying focused. I've been coming up with new ways to make money. I’m buying a house soon. I’m really happy. Everything’s coming into place.

Preme: Do you think aspiring artists and producers need to be located in a major city, like Los Angeles or Atlanta, to make it?

Murda: You can definitely make it from anywhere. I came from a town with 30,000 people. Everyone told me I couldn’t do what I did. My whole story and come up inspires a lot of people. You can do whatever you want to do and become whatever you want to become. [However] being in a big major city like Los Angeles, Atlanta, and New York [makes it] easier to connect [with] people. When you connect [with] people in person, that’s the best thing to do. It definitely helps.

9

Preme: Do you think producers can rely on social media to make it or is there nothing like connecting with artists and other producers in person?

Murda: I feel like it might be harder for producers to make it now because there are so many. When I was coming up, there were not as many people trying to do this. I’ve been producing for nine years. I put my first beat out on YouTube in August 2011. It was the first beat I made. It was horrible. Back then there were probably a thousand kids trying to become a producer on the internet. Now there are millions. I feel like there's more [aspiring producers] because they got inspired by people's stories. People used to [tell me] “You’re a random White kid from Canada. You can’t make rap music.” I believe you can do anything you want to do. I feel like the youth now is realizing that. Regardless of what you look like, you can make it. You can become whatever you want to become.

Proof Copy: Not optimized for high quality printing or digital distribution

10

Proof Copy: Not optimized for high quality printing or digital distribution

Preme: How do you maintainlongevity in the industry?

Murda: You have to recreate yourself all of the time. You can't keep making the same type of beats. You have to try new things [and] evolve. It’s all about growth. You have to keep moving with the times because the sound of music changes every couple of years, if not every year. Music moves so fast. There’s like one million songs uploaded onto Spotify every week. You have to keep it moving.

Preme: How do you choose which artists and producers to work with? Do you only work with hip hop artists?

Murda: I work with everybody and I’m making everything. I have some big records coming soon that aren’t hip hop records. I [have worked] with Zane and Madonna. I like R&B. I try to do everything.

Preme: What has been your favoritestudio moment?

11

Murda: When Drake and I made “Nice For What” was a special moment. Back in 2015 when Quavo and I made “Pipe it Up”, that was a special moment. Before we made that record, we were talking about making a song that had a dance to it. When we made “Pipe it up”, it blew up the ‘Dab’ internationally. We made one of the biggest dance moves of this decade. That was manifestation.

Murda: Also, shoutout to PartyNextDoor. That’s my boy! We were in the studio last week and we went crazy! When he wrote “Work” for Rihanna, I was staying at his house in 2016 and we were just cooking up so much stuff. I learned a lot. I feel like we have a great relationship because we both push each other. Every time we work, I try to bring the best out of him and he tries to bring the best out of me. Being in the studio with people, you [get to] feel their vibe. Energy is a real thing.

Proof Copy: Not optimized for high quality printing or digital distribution

Preme: How important is speaking thingsinto existence for you?

Murda: I found God through music. I started praying and believing there was a higher power and having faith in myself. That got me close to God. I speak things into existence. When I was sleeping on floors in Los Angeles, I wrote down a list of stuff and read it every day. You also have to be comfortable being uncomfortable. If you’re comfortable all the time, how are you going to get in that work mode to make something happen? If you’re really trying to get it, you got to go out your way and go get it. You can’t be comfortable sitting in your home for a whole year thinking your life is going to change. I stay hungry.

Preme: As someone who has made a living working with Black creatives, what are your thoughts on racial inequality? How have you played your part to eradicate it?

12

Murda: I’m a White kid that makes money through Black culture. I’ve spoken up. I’ve donated where I need to donate and I still have more to do. I feel like the whole world needs to wake up. I like to see progress. It’s something that is going to take time. We have to take one day at a time.

Preme: What are your thoughts on Kanye West speaking out about recording contracts in the industry and the lack of ownership artists have over their music?

Murda: The music industry [can be] pretty shady. I preach to everybody to have a lawyer before you sign anything. You get into the music industry because of your passion for music, but, at the end of the day, it’s a business. If you don’t have your business taken care of, it’s going to take all the fun out of it. The music industry is 20% skill 80% business. The more knowledge you have and the more people you have in your corner, that will go a long way.

Preme: What advice do you have foraspiring artists and producers?

Murda: Ask questions. A lot of people have egos and are too prideful to ask their peers about things. I still ask questions every day. I have no problem calling a producer or artist and asking them questions. When you ask questions you are getting shortcuts. You can never have too much knowledge. The more questions you ask, the more you're going to learn.

Proof Copy: Not optimized for high quality printing or digital distribution

13

Proof Copy: Not optimized for high quality printing or digital distribution