brand
2023 Reunion Experience
brand 2023
InTRODUCTIOn
Remember, Relive and Reunite
04
2023 marketing tagline
Brand guidelines
Colors
primary Colors
secondary Colors green
gray DARK
gray LIGHT
COLOR VALUES: PANTONE: 357C CMYK: 80 9 88 60 RGB: 33 87 50 HEX/HTML: 215732
COLOR VALUES: CMYK: 0,0,0,0 RGB: 255, 255, 255 HEX: FFFFFF
COLOR VALUES: PANTONE: 151C CMYK: 0 54 100 0 RGB: 255 130 0 HEX/HTML: FF8200
COLOR VALUES: PANTONE: 021C CMYK: 0 74 100 0 RGB: 254 80 0 HEX/HTML: FE5000
COLOR VALUES: PANTONE: 377C CMYK: 41 0 100 22 RGB: 122 154 1 HEX/HTML: 7A9A01
COLOR VALUES: PANTONE: 421C CMYK: 28 20 20 1 RGB: 178 180 178 HEX/HTML: B2B4B2
COLOR VALUES: PANTONE: C. GRAY 2C CMYK: 14 10 8 0 RGB: 208 208 206 HEX/HTML: D0D0CE COLOR VALUES: PANTONE: 130C CMYK: 0 32 100 0 RGB: 242 169 0 HEX/HTML: F2A900 06
W HIT E
orange
orange DARK
orange light GREEN LIGHT
logo
TERCIARY LOGO
PRIMARY LOGO SECONDARY LOGO
THE SUNSHINE STATE ARCH OF MIAMI GARDENS
FLORIDA ORANGES
07
AMERICAN FOOTBALL CROSS STITCHES
typeface
HEADERS
FONT TYPE: VARSITY TEAM BOLD
SUB HEADERS
FONT TYPE: OCTIN SPORTS REGULAR
BODY TEXT
FONT TYPE: ARIAL REGULAR
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 ( )
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 ( )
a b c d e f h g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ( ) 08
= X
Orange blossom classic
TYPEFACE COLOR POINT SIZE* LEADING TRACKING
VARSITY TEAM BOLD White or Dark Green 357C
50 The leading should be equal to the X height 100pt minimum, no more than 200pt
*Font sizes for headline are based on a 10x8 ad and the sizes should be scaled proportionally.
Orange blossom classic
TYPEFACE COLOR POINT SIZE* LEADING TRACKING
OCTIN SPORTS regular Orange 151C or Dark Green 357C
30 The leading should be equal to the X height 100pt
*Font sizes for sub headline are based on a 10x8 ad and the sizes should be scaled proportionally.
Orange Blossom Classic
TYPEFACE COLOR POINT SIZE* LEADING TRACKING
Arial Regular Black
18 The leading should be equal to the X height 0pt
*Font sizes for body type are based on a 10x8 ad and the sizes should be scaled proportionally.
typography
= X
= X
09
LOGOS DON’TS
It is important to not modify the logo in any way. Shown are some examples of violations. Same rules applied for the secundary logo and co-branded logos as well.
LOGO BACKGROUND
Never use one of the brand color or similar color values as the logo background, make sure there is sufficient contrast so the logo stands out.
LOGO ROTATION
Never rotate or angle the logo.
LOGO COLORS
Never change the colors of the logo.
LOGO VISIBILITY
Never obscure, cover or hide any part of the logo.
BUSY BACKGROUND
Never placed the logo on a striped background.
LOGO DISTORTION
Never distort the logo in any way.
LOGO COLORS
Never switch colors within the logo.
10
c0-BRanDed guidelines
Colors
primary Colors green
orange
12
COLOR VALUES:
PANTONE: 151C
CMYK: 0 54 100 0
RGB: 255 130 0
COLOR VALUES:
PANTONE: 357C
CMYK: 80 9 88 60
RGB: 33 87 50
HEX/HTML:
COLOR VALUES:
0,0,0,0
255, 255, 255
secondary Colors
c0-branded Colors
black orange light GREEN LIGHT
red light red dark
COLOR VALUES:
PANTONE: 377C
CMYK: 41 0 100 22
122 154 1
HEX/HTML: 7A9A01
COLOR VALUES: PANTONE: 130C CMYK: 0 32 100 0
242 169 0
HEX/HTML: F2A900
6C COLOR VALUES: PMS: 1797C CMYK: 13 94 83 3 RGB: 206 52 57 HEX/HTML: CE3439 COLOR VALUES: PMS: 107C CMYK: 0 17 87 0 RGB: 255 209 58 HEX/HTML: FFD13A
yellow gold
COLOR COLOR VALUES: PMS: 7621C CMYK: 0 96 82 1 RGB: 158 28 43 HEX/HTML: 9E1C2B COLOR VALUES: PMS: 117C CMYK: 31 39 100 5 RGB: 176 144 48 HEX/HTML: B09030
RGB:
RGB:
215732 W HIT E
CMYK:
RGB:
HEX:
FFFFFF
VALUES: PANTONE: BLACK
HEX/HTML: FF8200 CMYK: 100 61 32 96 RGB: 16 24 32 HEX/HTML: 101820
logo
SECONDARY
LOGO
TERTIARY LOGO
TITLE SPONSOR 13
PRIMARY LOGO
14
logo
co-branded
15 co-branded logo
co-branded logo
TITLE SPONSOR
16
SECONDARY LOGO PRIMARY LOGO
PRESENTING SPONSOR
17 co-branded logo
Events guidelines
and promo logos game Reception the mixer VIP on the yard reunion 19 day! game It’s x
events
brand 2023