PREMIERE DESIGNERS THE NEW DESTINATION FOR GREAT DESIGN & LIVING
2010 MEDIA KIT
Get Visible
Collaborate. Network.
new
in Premiere Designers Magazine.
The Destination for Great Design & Living
Consumer Direct Marketing
Best Social Media Networking & Marketing Program for
PREMIERE DESIGNERS
Influence affluent buyers.
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PHILOSOPHY
PREMIERE DESIGNERS THE NEW DESTINATION FOR GREAT DESIGN & LIVING Premiere Designers is the new destination for great design & living. It is an online magazine and luxury furnishings marketplace that has garnered the attention of US and international affluent design enthusiasts & savy consumers. Our magazine has an editorial focus that captures the interests of the upscale consumer. Premiere Designers is dedicated to the very best of everything associated with great design & living. We cover fine interior design and architecture, fine wines & dining, luxury products, destination travel, authentic antiques & luxury furniture. All from a perspective of the great design, Designers & Artisans who help create the best of great design and living. Our articles are researched, written and designed with the interests of the most discriminating audience in mind, and each reflects the high standards that our enthusiasts have come to expect. National content from around the United States and international content is expertly blended to interest the sophisticated, savvy reader.
PREMIERE DESIGNERS
Great Design is priceless.
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LUXURY DESIGN & LIVING FOCUS
Full page ads
VISUAL APPEAL
deliver your message exactly the way it was intended. PREMIERE DESIGNERS IS THE ONLINE SHELTER MAGAZINE WITH A LUXURY DESIGN & LIVING FOCUS. The combination of luxurious large images and beautiful graphic design gives PREMIERE DESIGNERS a wow factor. Our larger text makes the publication easy to read for the affluent target buyer. There is no other online design & shelter magazine that rivals our design aesthetic. Our large images and clean graphic design creates a magazine that is visually appealing. This makes it much easier for your message to really get seen. Our format with full page ads and hot links to your own website communicates a very upscale environment and showcases advertisers like no other online luxury shelter venue. PREMIERE DESIGNERS engages the foremost Designers, Architects, Antique Dealers, Wineries, Destinations, Eco and luxury living experts to bring the reader the best of what is new and exciting in great design & living. We provide the ideal showcase for advertising your products and services about luxury living & furnishings, destinations, wine & spirits, outdoor living, travel, featured homes, beauty products, jewelry & watches, charities, art, & antiques, etc. All supported by lush imagery and luxury living editorial.
PREMIERE DESIGNERS
5
Great feature editorial in every issue.
IN EVERY ISSUE
FAB 4: 4 Fabulous new pieces that can make a room fantastic. ART & ANTIQUITIES: Unique Art & Antiques from around the world. ESCAPE: Great destination getaways. MACHO: The latest great trends, products & ideas men love. LUXE FINDS: Luxurious items with great design and appeal. DOLCE VITA: Restaurants, recipes, wine & spirits. DESIGN STUDIO: The latest work by Top Design Talent & how great looks get made. THE COLLECTIVE: Online only and clicks & mortar places to source great pieces and ideas. TOP TALENT: Designers, Architects, Artists, Brands & Product Designers tell us how they do it. HAUTE HOMES: Luxury Real Estate finds and directory.
PREMIERE DESIGNERS
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Your target market
is paying attention at Premiere Designers. Hollywood Bungalow residential project by Interior Designer James Saavedra.
CALENDAR
2010 EDITORIAL CALENDAR Issue I: Artwork Deadline, February 16th. March 1st Publication. Live Work & Play with Great Design. Escape to Wine Country: Wine, Design & Relaxation. Outdoor Style: New Design and Great Classic Design of furniture and outdoor spaces. Issue II: Artwork Deadline, May 20h. June 1st Publication. All American Style: Living in style Coast to Coast. Destination Design: Escapes around the world. Great architecture, design & art. Homes, hotels and spas. Fun in the Sun: Summer wine & cuisine, entertaining, yachting, sailing, beaches, backyard retreats and fab sunny activities. Giving by Design: Charitable events with great causes and great style. Issue III: Artwork Deadline, August 19th. September 1st Publication. Destination La Dolce Vita: Great international locales known for the best lifestyle, cuisine, wine & spirits. Galleries of Art: Great world wide destinations for collectors of fine art. Painting, sculpture and other fine art showcased in galleries with great design & architecture. Luxury Materials: Showcase of fabrics, surfaces, cabinetry, doors, hardware, etc. Issue IV: Artwork Deadline, November 17th. December 1st Publication. Celebrating Chic Living & Design. Rooms with a View: Fabulous homes, apartments and penthouses with incredible views from New York to Milan. The Reading Room: The art and design of today’s reading retreats. Reviews of new luxury design and lifestyle books. All that Glitters: Gorgeous jewelry & other bling objects for personal adornment & beyond.
PREMIERE DESIGNERS
9 Garden Photography by Georgianna Lane
EDITORIAL
Blend of new & classic. US & International Editorial Content. Great Design & Living features to match the interests of today’s savvy consumers.
OurClient Engagement is off the charts! Get noticed by your target market.
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Page views per visit. 1,908,270 /month*
28.79
PREMIERE DESIGNERS
Minutes per visit.*
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DEMOGRAPHICS
VISITORS
RED AREAS ARE CONCENTRATIONS OF OUR VISITORS.
90,870 Visitors/Month.* 1,908,270 page views/month.* Visitors are 80% United States, 20% International.*
CIRCULATION / REACH
Pass along is projected at 3x our visitors due to email and print sharing.
272,610 Monthly Reach. Reach is currently increasing every month.
AMAZING CLIENT ENGAGEMENT
21 PAGE VIEWS PER VIST on average vs. most competitors at 1-3 pages/visit.* 28.79 MINUTES PER VISIT on average vs. most competitors at 1-3 minutes/visit.* 14% Bounce rate. Lower bounce rate is better. Most competitors have 40-80% bounce.* 174,000 Google listings by all websites - providing independent endorsement of our
site. Dramatically higher than many competitor sites that have been live for up to 15 years.*
MEMBER DEMOGRAPHICS Based on member survey data.
54% Female
46% Male
AGE 51.89 Average
HOUSEHOLD INCOME 86% Over $100,000
43% Over $250,000
EDUCATION
University Degree or Higher 77% Post Graduate University Degree 36% * Site data analysis & independent rankings/statistics by google.com and Alexa.com 01.23.10.
Every area.
We are leading the competition
PREMIERE DESIGNERS
in
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Premiere Designers versus Competition 01.25.10 Statistics from the independent sources of Alexa.com and Google.com.
Time on site/visit in minutes
Page Views/visit
30
25
Average visit time on the website in minutes, per visitor.
25
Unique pages viewed per visit on average. Each page is counted once.
20
20 15 15 10 10
5
5
0
0 PremiereDesigners.com RobbReport.com Departures.com TownandCountryMag.com Foodandwine.com EliteTraveler.com
Google listings
Networking.
Number of Unique websites writing about the brand.
PremiereDesigners.com RobbReport.com Departures.com TownandCountryMag.com Foodandwine.com EliteTraveler.com
Bounce rate
Lower is better
Number of visitors who leave after viewing one page.
200000
80
180000
70
160000 60 140000 120000
50
100000
40
80000
30
60000 40000 20000 0
20 10 0
PremiereDesigners.com RobbReport.com Departures.com PremiereDesigners.com RobbReport.com Departures.com TownandCountryMag.com Foodandwine.com EliteTraveler.com TownandCountryMag.com Foodandwine.com EliteTraveler.com
Leader.
PREMIERE DESIGNERS
Follow the
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Premiere Designers Visitors & Reach / Month 01.25.10
90000 270000 80000 240000
70000 210000
60000 180000 50000 150000
40000 120000
30000 90000
20000 60000 10000 30000
August
September
October
November
December
January
Collaborate. Network.
Interactive
magazine
PREMIERE DESIGNERS
hyperlinks take targeted traffic directly to your own website.
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GET VISIBILITY
Do you want to really get seen by affluent buyers? Wouldn’t it be cool if buyers would really engage with your ad, share your information and help you network? ....Digital magazines are the answer.
Digital Magazine Ads Grab More Attention than Print By Douglas Quenqua, ClickZ, Mar 11, 2008
The digital magazine market still represents only a fraction of its print counterpart, but a study to be released today suggests that people who subscribe to magazines online are more engaged with the advertising than those who read them in print. Conducted by The Harrison Group for San Francisco-based Zinio, which publishes digital versions of titles such as “Men’s Health,” “Kiplinger’s” and “Jet,” the study says that 35 percent of digital magazine subscribers pay more attention to the ads than they do when reading physical magazines. It also suggests readers put a high value on ads that let them connect directly with advertisers, a distinct advantage to digital publishing. “Readers feel that the ads are much more interesting, and are much more eager to engage with them because they are interactive,” said Jeanniey Mullen, global VP and CMO of Zinio and a ClickZ columnist. “This is a key finding.” Eighty-five percent of respondents said they considered it a benefit to be able to click on ads in digital magazines and interact directly with the advertiser.... Among the studies other key findings was that almost half (47 percent) of respondents didn’t have print subscriptions to the magazines they subscribed to digitally. Top reasons for subscribing to a digital magazine rather than its print version included immediate delivery and access to content, the ability to store issues on one’s computer, and the perception that digital subscriptions are less harmful to the environment. The study, titled “Engage the Page,” was conducted online over a two-week period with 1,500 randomly chosen Zinio subscribers.
This is a partiial article. Read the entire article at clikz.com.
REPRESENTATIVES Judith Oppenheimer Wine Brands
614- 824-4895 650-207-0628
jkoanson@gmail.com Dave Shogren
707-529-1060
PREMIERE DESIGNERS
dave.shogren00@gmail.com
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Call us!
Reserve your pages.
RATE CARD
PREMIERE DESIGNERS THE NEW DESTINATION FOR GREAT DESIGN & LIVING INTRODUCTORY GENERAL ADVERTISING RATES FULL MAGAZINE PAGE $2500
MAGAZINE 2 PAGE SPREAD $3500
MAGAZINE COVERS $3200 Cover Spreads $4480
PREMIUM POSITION OR POST DEADLINE AD INSERTION +10% to guarantee.
MINI-MAGAZINE EXCLUSIVE ADS $895 per Full Page/month. Mini-Magazine website section is a menu of individual articles. Some are from our full magazine & others are unique to the Mini-Magazine. Each article has a maximum of 4 ads placed at the end of the article. Ads have a full page hyperlink to your own website.
FULL PAGE SIZE & SPECS
Artwork should be Adobe 1998 or CMYK. Minimum of 300 dpi. 9” X 11.5” Provide 1/4” bleed all sides. Viewable size is 8.5” x 11”. For best Search Engine Optimization, do not embed text. Send high resolution artwork to: advertising.pd@gmail.com
PAYMENT TERMS
All display advertising requires payment with artwork, unless terms are extended in advance by Premiere Designers. If terms are extended, full pay-
ment is due upon receipt of invoice. Make checks payable to Premiere Designers LLC.
Lively &
Informative Content means high page views & valuable client engagement.
PREMIERE DESIGNERS
Cost Efficient
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marketing.
Reduce your own marketing costs by
taking advantage of our extensive online marketing efforts, rapidly increasing marketshare, extremely high client engagement, effective network marketing and online savvy.
INTRODUCTORY SPECIAL ADVERTISING RATES MAGAZINE SHOWROOM RATES
4x Frequency Fractional Page Ads and DesignMarket Advertorial. 1/4 Page - $850 1/3 Page - $1350 1/2 Page - $1695 1 Page - $ 3250 (max 4 items/page)
MAGAZINE REAL ESTATE & CATALOG PROMOTIONS $1495 Per magazine page 2 Page magazine spread $1895
MAGAZINE PRODUCTION FEES $95/HOUR
WEBSITE HOME PAGE FEATURED PLACEMENT
$595/mo. Rotating top 4 FURNISHINGS products. Get the most views. $3200/mo. $995/week. Link to mini-site, brand mini-site or Designer Portfolio.
MINI SITES ON PREMIERE DESIGNERS WEBSITE
Starting at $2995 Per month +2000 set-up fee. Request a quote on your project.
MARKETING PACKAGE FURNITURE BRAND OR ANTIQUES
$599/mo. Or, $2995/ prepaid 6 Mo. Membership & $5500/prepaid annual. HUNDREDS of full pages of coverage for this AMAZINGLY AFFORDABLE fee. Up to 300 home furnishings pieces shown and for sale. Upload your own beauty shots of projects, products and images 24/7. Brand mini site slideshow. Showcase a full catalog of your own items. Product image cutout work included. Direct contacts from buyers. Included in our searchable database.
DESIGNER MARKETING PACKAGE
Requires approval for membership. $289 Per month +3% of sales through Premiere Designers website. Your own showroom. Up to 13 of your own curated collections. HUNDREDS of full pages of coverage for this AMAZINGLY AFFORDABLE fee. Up to 300 home furnishings pieces shown and for sale through your collections. Designer mini site of room collections, portfolio and pieces for sale.
PREMIERE DESIGNERS
Your market
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discovers you on Premiere Designers.
marketing advantage
PREMIERE DESIGNERS is the
you have been looking for.
Utilize our extensive online marketing efforts.
MAGAZINE SPONSOR
Hyperlinks send traffic directly to your own website.
$500/month Homepage presence as sponsor of magazine articles. Only available to brands with a marketing package or mini-site. Your brand name Links to a marketing mini site. Rotates with others.
WEBSITE BANNER ADS
Banner ads link to mini sites on Premeire Designers website. Only available to brands with a marketing package or mini-site. Creates traffic to your own mini-site on Premiere Designers. Homepage - $500/week- xlarge only. Other pages - $500/month-xlarge, $350/month-large, $250/month-medium. Sizes: XL - 650x190 pixels, L - 320x190 pixels, M - 240x90 pixels
GUEST BLOGGER ACCOUNT
$285/Month (All blogs monitored for appropriate content) Includes direct access to upload your own relevant blogs.
PARTNERS PROGRAM - INCREDIBLE VALUE
$39,500 Prepaid 1 YEAR PARTNERSHIP ($85,000 value) 6x ad pages in the magazine per year. 1 Year mini site - One time annual set up/changes included. Magazine Sponsor. Home page banner ad - links to mini site. Partner ad link & listing in 4x editions of the magazine. Guest blogger account, if requested.
PREMIERE DESIGNERS
The new Destination for Great Design & Living
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CONDITIONS
PREMIERE DESIGNERS THE NEW DESTINATION FOR GREAT DESIGN & LIVING ADVERTISING GENERAL CONDITIONS A. The advertiser and its agency, if there is one, each represents that it is fully authorized and/or licensed to publish the entire contents and subject matter contained in its advertisement including (1) the names, portraits and/or pictures of any persons: (2) any copyrighted material: (3) any testimonials contained in any advertisements submitted to and published by the publisher. B. In consideration of the publisher’s acceptance of such advertisements for digital and/or print publication, the agency and the advertiser will identify and save harmless the publisher against all loss, liability, damage and expense of any nature arising out of the copying, printing, or publishing of it’s advertisement, including without limitation, reasonable attorney’s fees resulting from any claims or suits arising out of publication. C. Conditions, other than rates, are subject to change by publisher without notice. D. All contents of advertisements are subject to publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at any time, for any reason, without liability, even though previously acknowledged or accepted. E. Positioning of advertisements is at the sole discretion of publisher. F. Publisher shall not be liable for errors in key numbers. G. Publisher cannot guarantee that cancellations or changes in orders from advertiser or its agency will be made after the closing date.
H. All insertion orders are accepted subject to provisions of current rate card. Rates are subject to change upon notice from publisher. Cancellation of space reservations for any reason (including change in rates by the publisher) in whole or in part by an advertiser will result in adjustment of the rate (short-rate) based on past and subsequent insertions to reflect actual space used at the earned frequency or volume rate. I. Publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement or for any remedy beyond the return of any amount paid for an ad for any error in the ad. In no event shall publisher be liable for indirect or consequential damages. J. Publisher shall have the right to hold advertiser and/or its advertsing agency jointly and severally liable for such monies as are due and payable to publisher for advertising which advertiser or its agency ordered and which advertising was published. K. No conditions other than those set forth in the rate card shall be binding on the publisher unless specifically agreed to in writing by the publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions submitted by or on behalf of the advertiser when such condition conflicts with any provisions contained within this rate card. L. Publisher is not liable for delays in delivery in the event of acts of God, action by any government or quasi-governmental entity, fire, flood, accidents, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation inter-
ruption of any kind, work slowdown, or any condition beyond the control of publisher affecting production or delivery in any manner kind, work slowdown, or any condition beyond the control of publisher affecting production or delivery in any manner. M. All advertisements must be clearly identifiable as such with a trademark or signature of the advertiser, or the word “Advertisement” may be placed with copy, which in publisher’s opinion resembles editorial copy. N. Failure to make insertion orders correspond in price or otherwise with the rate schedule is regarded only as clerical error and publication is made and charged upon the terms of the schedule in force without further notice. O. It is the responsibility of the advertiser and it’s agency to ensure that all inserts and other advertising comply with the U.S. postal regulations and other applicable Federal and State laws and regulations. P. As used in this section entitled “General Conditions,” the term “publisher” shall refer to any/all PremiereDesigners.com, Premiere Designers Magazine and Premiere Designers LLC, it’s officers and staff. Q. Submission of any advertisement, insertion order, space reservation or position commitment shall constitute acceptance of the foregoing General Conditions.
Relax...
Premiere Designers is the marketing advantage you have been looking for. New economy. New rules.
New ways to create client engagement and gain new business.