PR EM IER 2020 LISTING PRESENTATION
THE RE/MAX COLLECTION
Sophistication. Elegance. Class.
The RE/MAX Collection is an international selection of luxury properties offered by real estate’s most prolific global network. Houses listed under The RE/MAX Collection brand are properties which are worth twice the average sales price within your local market. Clients working with agents who specialize in The RE/MAX Collection receive unparalleled service and an unforgettable experience. RE/MAX luxury agents have access to world-class tools, including The RE/MAX Collection luxury-home marketing program which provides exclusive advertising incentives and distinct marketing tools. Agents of The RE/MAX Collection are the industry’s top professionals, backed by the most respected name in real estate. Listing a luxury property is no ordinary task, so you shouldn’t have to rely on any ordinary agent.
THE POWER OF RE/MAX
Nobody sells more real estate than RE/MAX
RE/MAX is the most powerful brand in real estate. Whether you are buying, selling, investing, or renting, the RE/MAX network of over 104,000 agents and 7,000 offices in over 100 different countries provides the most comprehensive global, national, regional, and local coverage. In northern Illinois, RE/MAX has over 100 offices and nearly 2,400 agents. In 2019 alone, RE/MAX agents in northern Illinois completed almost $9 billion in transactions. RE/MAX agents are the most productive, experienced, and knowledgeable in the industry. With expert agents utilizing our worldwide network, state-of-the-art technology, and leveraging the unrivaled brand recognition of RE/MAX, we are able to obtain the best results for our clients. Our history of outstanding results proves RE/MAX agents intimate knowledge of the real estate market which attracts more buyers and sellers than any other brand. When clients want to work with the most professional and experienced agents during the buying and selling process, they turn to the agents of RE/MAX Northern Illinois.
GLOBAL REACH
World Class Reach You never know where your next buyer will come from. RE/MAX is in more than 95 countries. Through RE/MAX, your listings are displayed in nearly 50 languages and over 65 currencies.
A WINNING EDGE
Best in Sales and Brand Awareness
AGENT BIOGRAPHY
Experienced agents make the difference Frank Polancic Real Estate Professional Email: frankpolancic@gmail.com Phone (Call/Text): 312-286-4706 Home Office: 855-475-1717
BIOGRAPHY I have been a top producing Realtor in Chicago for over 24 years. During this time I have helped hundreds of people successfully sell their home and/or buy their next dream home. I’ve been featured on Fox News for my groundbreaking use of feng shui in buying and selling homes. Finally, I have been sought out by many different organizations to speak about real estate, investing and feng shui. EDUCATION University of Illinois, Champaign-Urbana - Finance The Mike Ferry Organization - Real Estate Coaching and Sales Training Coached by The Mike Ferry Organization Extensive Landmark Education Training Programs including: The Landmark Forum, ILP Introduction Leadership Program, Money Seminar, The Wisdom Course, Partnership Explorations, Effectiveness Seminar Exclusive Feng Shui Training by Master Yu Attend Sales Seminars Regularly Trained Law of Attraction practitioner by Dory Willer and Michael Losier CNE – Certified Negotiation Expert Designation – Chicago Association of Realtors BOLD – Build a Life by Design – Keller Williams Trained & Paid Motivational Speaker – Joe Friedman NLP (Neural Linguistic Programming) Training - Matthew Ferry PROFESSIONAL AFFILIATIONS Chicago Association of Realtors CAR National Association of Realtors NAR Multiple Listing Service MLS Realtor.Com, Chicago Tribune Online, Zillow, Trulia
TESTIMONIALS
Unparalleled dedication to client service “Frank Polancic is an excellent realtor committed to getting results. He approaches his work with integrity and enthusiasm. He demonstrated his commitment to helping me find the right place for me by taking the time to get to know and to assess my lifestyle and personality. He was able to quickly zero in on the best building and unit for me... Overall, Frank is an excellent realtor who works hard for his clients and is genuinely committed to making sure his clients are happy. I refer all of my friends to Frank. In addition, he’s a lot of fun - which is a great perk when you spend this much time with someone!“ - Dr. Lynne Wagner | Lincoln Park “Frank worked hard to sell our condo in Chicago. He kept us up to date on all activity in the area and sold it in a relatively short time in a bad market. We would definitely call Frank again.” - John Poynter | Old Town “Frank Polancic understands real estate. When I decided to make an offer on a property, Frank assessed the market using a four-quadrant approach that looked at both overall real estate trends and trends specific to the neighborhood. As a result, I avoided a bidding war which would have resulted in me overpaying for the property. Now that I am happily situated in my new house, I can say with certainty that Frank puts his clients first. Frank’s emphasis on meeting the needs of the client shows an integrity that is rarely seen these days. I was so impressed by Frank’s dedication that I referred my brother.” - Richard Kelly | Portage Park & Lakeview “Frank is a genuine, honest businessman. We truly enjoyed working with him and appreciated his professional opinion. It was evident that he has worked as a Chicago Realtor for approximately 15 years. He is knowledgeable in both property values and neighborhoods in the city. Thanks to his help we were able to purchase a profitable investment property in a relatively short period of time. We love our new home and neighborhood!” - Karl and Teresa Hjerpe | Old Town & Lincoln Park
OBJECTIVES
Working together to meet your goals OUR OBJECTIVE: To sell your home... In the shortest amount of time For the highest amount possible And with the most favorable terms. Working together, we will strive to meet these goals.
As your agent I will: • Help you determine the highest possible selling price • Present a list of suggested repairs, if necessary • Recommend reputable repair companies • Take professional pictures for marketing purposes • Share your home with our extensive global network • Enter your home in the local listing service • Advertise your home to ensure the greatest exposure to buyers • Guide you through the process. We’re a team, working together
SERVICES
Excellence and Professionalism Selling your home is one of the most significant transactions of your life. I take my responsibility very seriously, and approach this task with sensitivity, concern and the highest professionalism. Thank you for this opportunity.
As your agent I will: • Prepare a comparative market analysis • Refer to other professionals (stager, contractors, etc) if needed • Present all offers to you • Facilitate negotiations • Monitor progress – ensure everything is on track • Inform you of obstacles that may threaten a closing • Monitor the buyer’s loan approval • Be present at closing to ensure a successful transaction
MARKETING EXPERTISE
We have access to the latest marketing tools
Technology developed by RE/MAX is designed to publish listings on multiple digital platforms in order for your home to receive maximum exposure. From websites to mobile apps, your listing is accessible to millions of people across the globe. HOW DOES IT WORK? Through thousands of inter-connected RE/MAX websites and millions of registered users are able to connect to your property on-line, view listing details, and receive updates. With the complete, unrivaled package of digital solutions created by RE/MAX, more attention is drawn to your property, potentially shortening the amount of time your home is on the market.
PROMOTING YOUR LISTING
RE/MAX is the market leader
MARKETING CAMPAIGNS RE/MAX marketing campaigns spread across a wide spectrum of media platforms such as internet website ads, billboards, television, Sirius XM radio, sports sponsorships, RE/MAX Hot Air Balloon flights, and more. Our goal is to promote the strength of the RE/MAX brand in order to inform consumers that they are dealing with knowledgeable, experienced agents who provide first class service. DIGITAL PRESENCE Advertisements on Hulu, Social Media, and ordinary web pages constantly remind potential clients that RE/MAX is an industry leader in multiple real estate categories. Along with digital marketing campaigns, RE/MAX maintains a strong digital presence through a variety of on-line and mobile friendly tools designed to make buying or selling a home simple. CUSTOM MARKETING Through RE/MAX Design Center, an on-line software platform containing over 2,000 designs of RE/MAX branded products, custom marketing materials can be created to help advertise your property through several forms of media in a diverse array of markets. From print to digital media, agents can create tri-fold brochures, fliers, property cards, postcards, on-line advertisements, and more to create excitement and share your listing.
PRICING YOUR PROPERTY
Determining the correct listing price
Developing an initial listing price is a thoughtful, deliberate process designed to immediately attract prospective buyers. RE/MAX agents have the tools and experience to analyze multiple market factors, assess property value, and determine the best listing price. HOW IS THE PRICE OF THE PROPERTY DETERMINED? Home prices are determined through a Competitive Market Analysis (CMA). The CMA process looks at features of your property (location, number of rooms, amenities, square footage, lot size, etc.) and compares these against similar homes in your neighborhood and the surrounding areas that have been recently sold. The CMA also takes into account transaction activity, interest rates, availability of credit, stability of the financial markets, and supply and demand in your market. HOW IMPORTANT IS THE ORIGINAL LIST PRICE? Extremely. During the first two weeks a property is listed, it will receive its highest number of on-line views. In this period of maximum exposure, buyers are vetting multiple factors about your property. Regardless of everything your home features, if the price is too high people will cross it off their wish-list and move onto the next property. *Based on information provided by the National Association of Realtors
WHAT HAPPENS IF THE LIST PRICE IS TOO HIGH? If the listing price is too high it may become necessary to lower the listing price. Depending on the timing of the listing and market conditions, this price correction may do little to generate additional interest. In case no additional interest is generated, the continual lowering of the selling price may take place. This process not only costs a seller time but it may cost money as well.
PREPARING & STAGING YOUR HOME
First impressions are everything
WHY STAGE YOUR HOME? In today’s competitive market sellers are doing more and more to separate themselves from the competition. Before your home is listed it must be in ‘model home’ condition. Here are a few critical tasks which need to be completed before your home hits the open market. DEEP CLEANING Even with regular cleaning, over time dirt can build up in hard to reach places. Giving rooms a thorough deep clean can remove caked on dirt and eliminate odors. No matter how a property is staged, if dirt and odors are present, potential buyers will focus on the negative aspects instead of the positive potential. DE-CLUTTER While it’s great to show off your sense of taste and decor, sometimes too many items in one spot can resemble clutter. Remember, buyers are purchasing your home, not your belongings. Clean and empty surfaces showcase the selling points of your property and cut down on possible distractions. LANDSCAPING Curb appeal makes a powerful and lasting impression. Make sure bushes and trees are trimmed, weeds are pulled, and the lawn is raked and mowed. A maintained exterior not only increases curb appeal, it gives the impression of a well maintained home both inside and out. CHOOSING COLOR People have a variety of tastes for different color pallets. Colors viewed as ‘bold’ or ‘warm’ to one person may come across as gaudy and distasteful to another. Color choices can even make large rooms look smaller than they really are. Neutral colors, while not always exciting, invite buyers to focus on the elements a room has to offer. MAINTENANCE Are there known repairs which need to be made? If so, address them. Take care of ‘big ticket’ repairs before placing your home on the market. Obvious flaws which have been ignored can cause a buyer to overlook the positive features of your home. Catching up on overdue maintenance items can also improve the value of your property.
SHOWING
Preparation and presentation
While you organized your home to be in tip-top shape during the staging process, keeping everything in pristine condition is extremely important. Below are a couple of important tips to keep your property looking presentable to aid and possibly accelerate the selling process:
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Maintain a regular cleaning regimen
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Keep everything neat and organized including closets and other storage areas.
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Make sure circulation areas (exterior pathways, entrances, hallways, spaces between furniture, etc.) are obstacle free.
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Keep shades raised during the day to fill your home with natural light. Double check that all light bulbs and fixtures are in working order so there is ample light for evening and nighttime showings.
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Make sure all linens (bathroom towels, hallway rugs, bed sheets, etc.) are clean.
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Keep bathroom and kitchen counter tops clean and free of personal items.
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Have pets? Keep them out of the house during showings. If your animal is prone to excessive shedding, vacuum furniture and rugs daily.
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If you’ve already vacated your home, stop by weekly to dust and maintain the landscaping. Even though the property is vacant, dirt can be tracked in from showings and the grass, plants and trees will continue to grow.
NEGOTIATIONS 101
Doing more from sale to sold Sometimes real estate negotiations can be quick. Other times there can be a fair amount of back and forth. At RE/MAX, is it our goal to guide our clients through negotiations and do everything in our power to get you the best deal possible. Throughout the negotiation process you can always count on the following traits from our agents: COMMUNICATION There are a lot of moving parts in a real estate transaction. We believe clear lines of communication are essential in order to form a strong agent-client team. LOYALTY A RE/MAX agent works for you! Whether you’re buying or selling, it is our obligation to always work in your best interests. TRANSPARENCY We’ve got nothing to hide. Whether the news is good or less than desirable, our agents are upfront and understand the importance of keeping everyone informed every step of the way. RELENTLESSNESS Sometimes things don’t go as planned. Regardless of the negotiations, a RE/MAX agent will search for solutions to overcome any obstacle. Negotiations may occur at any time prior to closing. Don’t worry. Your RE/MAX agent is always by your side with the know-how to deal with all negotiable topics. Some of the most common topics are: PRICE In every real estate transaction the final sale price is almost always negotiated. Everything from supply and demand to the weather can affect a purchase price. CONTINGENCY PERIOD & CLOSING DATE Sellers need time to relocate. Buyers need time to obtain financing. It is critical in every real estate deal that a transaction time frame is established to benefit both the buyer and seller. A contingency period will help motivate a buyer to satisfy their lender requirements. A closing date will motivate a seller to complete their relocation process in a timely manner. INSPECTION Often times a buyer will hire a third party inspector to investigate the physical condition of the property. A final inspection report may flag problems which need to be remedied. CONTRACT Buyers and sellers need to reach a mutual agreement for many items such as financing terms, potential inspection issues, and the closing date. Once all the negotiable topics are settled, it’s time to make sure everything is in writing. A final contract between the parties will guarantee agreements are enforceable and legally binding.
CLOSING
Completing the process In order for the closing to take place, both buyer and seller must settle the final fees of the real estate and financial transaction. These fees are known as closing costs. Closing costs may vary from transaction to transaction and city to city. Your RE/MAX agent will guide you through all the ins and outs of all the applicable closing costs in order to prepare for a successful and smooth closing.
Below is a list of items which represent a typical closing. Additional costs and who is responsible for covering them may vary. Seller pays for - Agent Commissions - Property Survey - Tax Proration - County Transfer Tax Buyer pays for - Appraisal - Credit Report - Inspection Fee - Underwriting Fee - Processing Fee - Tax Service - Settlement Closing - Escrow Taxes & Insurance Both parties pay for - Attorney Fees - Title Insurance - Recording Fee
MOVING
Guidance in your Relocation There’s a lot to think about while preparing for the big move. Below are a couple of important items you should have on your to-do list.
- Finalize date and time the movers will arrive at your home.
- Don’t forget to give your new address to friends and relatives!
- Visit your local post office to pick up and complete a change of address form.
- Transfer club and gym memberships. If you are unable to transfer a membership, cancel those you will no longer use.
- Change address and update contact information with banks, credit cards, and other companies from which you receive a monthly bill. - Stop by the DMV to change driver’s license/state ID. If you are moving out of the country, make sure your passport is up-to-date.
- Notify old and new schools in order to transfer school records and begin the registration process. - Disconnect utilities and make arrangements to have utilities activated before occupying your new home.
- Contact your insurance company to transfer policy coverage
- Should your move necessitate a change in doctors, request a copy of your medical records from current doctors.
- If needed, identify a new local pharmacy to have future prescriptions filled. Re-fill current prescriptions before moving.
- Leave behind warranties and user manuals for appliances you are not bringing with you.
ONE WORLD, ONE SEARCH. GLOBAL.REMAX.COM provides international exposure to your listing and can generate leads from buyers around the world.
GLOBAL.REMAX.COM averages 850,000 RE/MAX listings from over 95 countries and territories, making it one of the largest global listing inventories of any real estate brand. Plus, listings are viewable in more than 50 lanuages and over 65 currencies.
P RE MIER