On The Front Foot Issue 15

Page 30

BROADCASTING

5G’S FORECASTED REVOLUTION OF SPORTS BROADCASTING Matt Stagg, Director of Mobile Strategy at BT Sport, details how the future trillion-dollar network is set to transform the way fans engage with and view sport. Technology bares the power of being able to offer innovation across almost every industry and sports is no different to that. It allows us to know whether a ball has crossed the goal line, it can track the real-life data of athletes when they are competing and has allowed us to enjoy sport from the comfort of our home. It is the latter, sports broadcasting, that is seeing some of the greatest advancements that could lead to a

30 | OTFF ISSUE 15 ★ APRIL 2021

revolutionised viewing experience for those who wish to engage with it. The rolling out of 5G networks across the country is signalling new and unprecedented opportunities for those who believe they can exploit its potential – and its potential is mind-blowing. 5G, appears to be different that any of its 3G and 4G predecessors, following Intel’s 5G Economics of Entertainment Report, that forecasts it could bring US$1.3 trillion in new revenues for the media and entertainment industry by 2028, adding that by 2025, 57 per cent

of global wireless media revenues will be generated using the technology. “It’s the sheer scale of it,” started Matt. “With 4G, it allowed for streaming and better browsing but 5G will impact not just the way our fans can consume it, there’s lots of changes there, but it will totally revolutionise the way we make content. “When you look at some of the lower tiered sports, we’re already remotely producing them and many we would produce over bonded 4G, but that does not provide a guaranteed service level


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