ISABEL & BEAU

THE WEDDING OF

PHOTOGRAPHER: BRINNA B PHOTOS

PREMIER VENDORS

photographer / BRINNA B PHOTOS venue / SLEEPY RIDGE WEDDING flowers / FORGET ME NOT cake / BAKING BLONDE CO dress / VERONICA MICHAELS shoes / JJ’S CUSTOM KICKS

Let’s Create

Your Moment

by Kelsey Whetten of Simply Larue Floral

When I get asked what I do for a living and I respond with wedding florist, you can imagine the amount of interesting responses I get. I know that my job is out of the box and not one you hear all the time, so I am used to getting asked lots of questions. I’ll chat your ear off about how I am the luckiest girl in the world to be doing what I love every single day. The question I have noticed I get asked the most is “What made you want to do that?” I usually respond with the basic answer, it’s my love for weddings, creating beautiful spaces or I simply love to work with pretty flowers. Though all those things are true, as I started to say these answers repeatedly, I realized that wasn’t the real reason I do this. I started to ask myself, “what is the real reason I want to be a wedding florist?

As I pondered, these thoughts were going through my mind. What is your passion behind this job? If you think about it, my job doesn’t save lives, no one will die without flowers at their wedding, it isn’t a big social movement, I’m not changing anyone’s lives in a big way, and if you think about it literally it is unnecessary for your basic life needs. So why am I passionate about it, why does this matter to me? Why have I pulled countless all-nighters to get every arrangement for a wedding perfect? What is my why behind hustling so hard for every client that I work with? I sat there for a while trying to dig deep with myself to figure out my why. I concluded an idea that I now shape my whole business around. I create moments. This whole life we live is trillions of moments, one leading to another. We have fun moments, frustrated moments, happy moments, angry moments, big moments, intimate moments, and all kinds of moments that make up this beautiful thing we call life. For me, and most likely many others, I believe your wedding day has some of the happiest moments of your life. My job as a florist is to create the moment you have been dreaming about and will never forget.

This thought stemmed because of some weddings I did very early on and sadly the client wasn’t happy with end results on some aspects. Its hard to admit but no one is perfect and we all make mistakes, especially in business. Along with feeling terrible about not delivering what they wanted, I tried to figure out where I went wrong and how I could do better for my future clients. I found that my thought process behind how I created designs for my clients was all wrong. With new clients we always have a consultation to begin and go over all their inspiration pictures so I can get a visual of what they are looking for. When I was starting out with this business, I would see client’s inspiration pictures and I would think to myself “oh that’s not cute at all, I’ll take pieces of that and make it better!” Which “better” was my interpretation of what it should be, I wasn’t making this for them anymore by thinking this way. The thing about beauty is that it truly is in the eye of the beholder. I wasn’t doing my job by turning the client’s vision into mine, my purpose as the florist is to find out their style and vision so that I can tell their story.

“Let’s create your moment”

is now the slogan of my company and I have implemented things into my process with clients to understand their story and vision better so I can provide magical moments on their big day. Being a florist is more than playing with pretty flowers all day or making beautiful spaces. I consider myself in the business of making unforgettable moments for others, and that is why this business is special to me.

Credits: Photo: @cecharvard Florist: @simply.larue.floral Dress: @averyaustinofficial Tux: @dctuxedos Venue: @sleepyridgeweddings