Absolutely Fabulous

retirement in my industry was to be ‘famous’ and I thought that the only way I could capitalise on this is to become a public figure that people identify with. I’m not targeting people that are my age and above, I’m targeting people that are my age and younger, because they’re my clients of the future.”

Landers sees his presence on social media as not just for the good of his own brand, but, hopefully, for the good of his new location in Bunbury too.

When looking to set up shop in the port city, he knew he would get quizzed on why, after establishing himself in Claremont and East Victoria Park, he chose Bunbury for his next outpost.

“Bunbury, to me, was an area that was truly underestimated in terms of the taste level and wealth that’s in the south west of WA,” he said. “It was absolutely the perfect location because I saw it as very much the epicentre and the hub of the south west. I identified that it really suited my product placement in terms of offering a luxury service and a luxury take on gift giving and floral design.”

“I knew that I had a lot of brand strength and I knew I had a big following of people that would just be like, ‘that’s an interesting choice that he’s decided to open in Bunbury’. Hopefully, they will follow along, watch the success of my store there and then think ‘hmmmm, maybe Bunbury is something we should consider’. Bunbury has the potential to be the Byron Bay of WA, it really does.”

Though only in its infancy, Landers is confident in what’s to come for the Bunbury store.

“The future of Bunbury, for me, is that in time, I would love to just see the store organically grow into itself. I have no desire in Bunbury - where I rely on the love and support of the local community - to go in and try and take over,” he says.

“That’s not what I would ethically do but also, I don’t believe that’s what the community would like to see in terms of businesses coming into their space. When I look at the business in five years time, I hope I’ll have a destination space where people can come and they can feel safe, inspired, and just be part of what we do.” Visit matthewlanders.com 87a Victoria St, Bunbury

Glamping has never looked so good…

Escape the stress of everyday life and soak up the wonderful Australian bush without sacrificing luxury or comfort in our newly built adults only glamping tents. Overlooking the crystal clear waters of Logue Brook Dam and only an hour and half from Perth we are the perfect location for your next weekend getaway. The tents, nestled in the state forest, sleep 2 people - with a queen bed, small kitchenette, Nespresso coffee machine, kettle and bar fridge. Each glamping tent has its own private outdoor balcony, BBQ and fire pit (during winter months) and a glamping tent ablution block nearby. The tents are a welcome adults only alternative to our family cabins and caravan and camping tent sites, catering for all types of camping set ups and budgets. See you soon at Lake Brockman Tourist Park and Logue Brook Campground.