Afriag magazine by prenesh naidoo

December 2015 - March 2016

Tobacco information in this magazine is not aimed at the public and is exclusively an advisory and information source for the tobacco trade. Tobacco products should not be sold to anyone under the age of 18 years.

ATM AFRICA is a manufacturing plant that was set up in 2012, in the capital city of KwaZulu-Natal, Pietermaritzburg, South Africa. The main purpose of this plant is to manufacture and distribute brands of cigarettes that are competitively priced and more readily available to the local market. The plant boasts high tech modern machinery that conforms to government legislature in terms of its manufacturing process. The plant is also set to Toll Manufacture Cigarettes and to supply Cigarette Filter Rods and Non Tobacco Materials for both the local and export markets, thereby generating income for the local government. This plant uplifts the local community by creating job opportunities for the local community. ATM is a BBBEE (Broad-Based Black Economic Empowerment) company whose goal and vision is to distribute wealth across a broad spectrum of the South African Society. Immense value is placed on Social responsibility to nonproﬁt organizations and under privileged communities. Social upliftment in the work sphere and in the community that surrounds the company is of the utmost importance and very close to the heart of the CEO of ATM Africa.

ATM brands have created much hype in the local and international tobacco industry. Market research has the ATM Team bringing about fresh and quality guaranteed products that appeal to people of all sectors of the market. Prices are bench marked to our government’s minimum pricing stipulation and at the same time these brands are made affordable to all, ensuring that the traders and the end users are in a “win-win” situation. Being in the market for a mere three years, ATM Africa has already captured a good percentage of local market share. Participation in Trade Shows and advertising in Trade Magazines has given both the Company and brands much exposure. The rapid growth in the Market has had Management relook at plant expansion, which was originally scheduled as a ﬁve year plan. In order to feed this growing market this plan has been brought forward and implemented. This of course is a feather in the cap for the team. In tandem with plant expansion there are other “new” product lines that will ripple out into the ever growing Tobacco Market.

www.atmafrica.com

AFRIAG Tobacco, Agriculture, Logistics, Clearing & Forwarding

AFRIAG ALFALFA Farming operation

VIRGINIA Tobacco Leaf to Cigarette

AFRIAG Ofﬁcial Distributor of ATM Products

AFRIAG Officials The A-Team

CK Brand Development

CK Corporate Gifts

Consumer Interaction Taking our brand to the people

CK Water VIP Lounge & Mandela Day Marathon

CK Water Ofﬁcial Launch

Quality at affordable prices Ofﬁcial ATM Tobacco products

Our best selling brand Introducing CK Duel

CK Hookah Shisha Tobacco

CK Electronic Cigarette

CK Energy A captivating energy boost!

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AFRIAG Magazine

AfriAg runs a ﬂeet of refrigerated trucks into Africa. Our services extend from South Africa to Zambia, Zimbabwe, Mozambique and Malawi. Our business deals with Blue Chip companies in the above areas. Clients include Worldnet, Schenker, Padenga and the Gatsby Foundation. We have ofﬁces in South Africa, Mozambique, Hong Kong, London and the UAE. We transport pharmaceuticals for the United Nations into Africa. We are the largest perishable exporter by airfreight on IAG cargo, better known as British Airways, this we freight from Johannesburg. We airfreight perishables from Africa to Finlays, Wealmoor and MWW, who in turn supplies supply Tesco, Sainsbury’s and Waitrose. We trade fruit and vegetables into Europe and UK both by sea and airfreight. We have an exclusive sea freight agreement with MSC as our carrier of choice. We run an agricultural service in the Northern Cape of South

AFRIAG Magazine

Africa, cutting, raking and baling of Alfalfa (Lucern) for the Middle East. We supply dairies and animal feed traders, a few of our clients are Jenaan (Abu Dhabi), Al Ain Dairies and Agility. We supply UAE, Saudi Arabia and Korea. We hold the rights for Fastjet PLC Airlines in South Africa. Whatever we can own, sell and logistically move in our integrated chain we will. We manufacture and distribute cigarettes in South Africa for the African continent and are looking to expand into the Middle East. We are involved in the following companies; listed company AfriAg PLC on the AIM stock exchange (London), ATM Africa, PFC Integration and the AfriAg group of companies. Yusuf Kajee is an entrepreneur and has run many diversified businesses. He has the unbelievable skill of breaking cartels and taking businesses to a new corporate level. Yusuf runs the day-to-day marketing, finance and strategy of the group. Paul de Robillard is an entrepreneur who traded as a sole proprietor until 2004. He then sold his logistics business to Lonrho PLC. Paul runs the day-to-day logistics and operations of the group. Both the above entrepreneurs are supported by world class accounting and legal companies matched by the same in staff. The internal controls of the group are well administered. We are both challenged daily by publicity due to the nature of the businesses we are involved in. The controversy arising from our past sale of businesses, and the forging ahead of challenging the cartels publically, and dominating certain select high profile businesses, is apparent. We are in the process of moving our administration hub into the Emirates, due to the sound economic conditions and the ability to make foreign payments globally, which bodes well for an integrated logistics and trading model. We look forward to developing mutually beneficial relationships as we strengthen our position globally.

AFRIAG Magazine

www.afriag.com

AFRIAG Magazine

Agriculture Division

PFC Alfalfa farming & baling ops Northern Cape, South Africa. Alfalfa harvesting with KRONE BIG M 420.

Large scale Alfalfa harvesting with KRONE BIG M 420, these are the heavy duty machinary we use.

A few of our machinary and equipment used for harvesting & raking Alfalfa - (DOUGLAS DEPO IN SA).

AFRIAG Magazine

Alfalfa baling with KRONE BIG PACK, baling of Alfalfa is also done at night with high volume stocks.

High volume baling of authentic, rich in vitamins Alfalfa, baling and stacking using KRONE 1290.

Authentic final product - Mineral rich Alfalfa with great leave retention.

AFRIAG Magazine

Agriculture Division

Alfalfa is taken to independent wet & dry labs for authentification, examining and grading.

PERTEN DA 7250 is used for sampling product on intake and dispatch plus moisture probes and core sampling.

Alfalfa is tested and analysed to produce a final product for effecient consumption.

AFRIAG Magazine

After alfalfa has been tested and cleaned, the final product is weighed and transported in Bales.

The final product of alfalfa is covered with element resistant tarp to protect it, it is then tagged for export.

silica bags fitted to containers & custom tines for loading, there after containers will be packed for shipment.

AFRIAG Magazine

Tobacco Division

AFRIAG Magazine

Tobacco, Agriculture, Logistics, Clearing & Forwarding

AfriAg Tobacco Division, is the official Distributor of ATM Products. The AfriAg team has been assigned to

introduce

the

ATM

Africaâ&#x20AC;&#x2122;s

Tobacco products into the Local and International Market. Introducing a NEW Brand has proven to be no easy task but is being made exciting by the unique and colourful packaging and the introduction of an ever growing range. The

range

expansion

gives

individual a Life Style Choice. From one of the ďŹ nest smoking cigarettes to a life line drinking water, packaged in one.

AFRIAG Magazine

A Few of our

In SOUTH AFRICA

AFRIAG Magazine

Tobacco Division

Rina Chetty

Tobacco Division

Dino Karriem

Sales & Marketing (National)

Sales Rep (Gauteng)

21 Portland Road, Mkondeni, Pietermaritzburg Mobile (+27) 82 431 1777 Tel (+27) 33 386 8199 Fax (+27) 33 386 9199 rc@afriag.co.uk

21 Portland Road, Mkondeni, Pietermaritzburg Mobile (+27) 82 691 9777 Tel (+27) 33 386 8199 Fax (+27) 33 386 9199 dk@afriag.co.uk

Aslam Asmal

Tobacco Division

Nkosinathi Nene

Sales Rep (Gauteng)

Sales Rep (Kwazulu Natal)

21 Portland Road, Mkondeni, Pietermaritzburg Mobile (+27) 82 936 0456 Tel (+27) 33 386 8199 Fax (+27) 33 386 9199 aa@afriag.co.uk

21 Portland Road, Mkondeni, Pietermaritzburg Mobile (+27) 78 438 4340 Tel (+27) 33 386 8199 Fax (+27) 33 386 9199 nn@afriag.co.uk

Ismail Kajee

Agriculture Division

Deon Rossouw

Sales Rep (Kwazulu Natal)

Sales & Marketing

21 Portland Road, Mkondeni, Pietermaritzburg Mobile (+27) 82 942 7860 Tel (+27) 33 386 8199 Fax (+27) 33 386 9199 afriag.co.uk ik@afriag.co.uk

21 Portland Road, Mkondeni, Pietermaritzburg Mobile (+27) 82 708 6386 Tel (+27) 33 386 8199 Fax (+27) 33 386 9199 dr@afriag.co.uk

AFRIAG Magazine

Deon van Schalkwyk Clearing & Forwarding

21 Portland Road, Mkondeni, Pietermaritzburg Mobile (+27) 83 733 7753 Tel (+27) 33 386 8199 Fax (+27) 33 386 9199 dvs@afriag.co.uk

Fransie Booysen Logistics & Air Cargo

21 Portland Road, Mkondeni, Pietermaritzburg Mobile (+27) 71 301 8689 Tel (+27) 33 386 8199 Fax (+27) 33 386 9199 fb@afriag.co.uk

Toby Williams Sales & Marketing

21 Portland Road, Mkondeni, Pietermaritzburg Mobile (+27) 82 785 8373 Tel (+27) 33 386 8199 Fax (+27) 33 386 9199 toby@catoproduce.com

AFRIAG Magazine

Ck started as a playful brand that was set to be an ever changing brand in terms of artwork and design. No one envisage this brand going places like it has. Everyone that sees this brand for the ﬁrst time breaks out into a huge smile when they realize that they are holding a packet of cigarettes. We have been told that it looks like a pack of tissues whilst others say it is so pretty it has to be something edible. This uniquely different packaging has people holding onto their empty boxes and looking for a use for the empty pack.

The growth with the Ck brand has taken us by surprise with its soft fun ﬁlled looks. The South African Market has fallen in love with this brand and demanded for a “masculine” brand though many men smoke one of the variants. To appease the market ATM Africa has given us the MORE that is wanted in the following packaging. Official launch of these new packs will take place in ALL Provinces in South Africa in 2016.

AFRIAG Magazine

Promotional items are used to incentivize Staff at the Cigarette kiosk. These complimentary products or give away items attract much attention and is much sought after by Staff and Customers alike. We ďŹ nd this to be a very good tool in Marketing or communicating our brands to everyone. We often look for items that people can relate and make use of in their daily lives. It is a constant reminder of the Company and the brands that the Company supports.

AFRIAG Magazine

Taking our

BRANDPeople to the

Woman in Business Event of 2015 The Woman in Business event was hosted at Uncle Tomâ&#x20AC;&#x2122;s Hall in Soweto. It was an enjoyable event for each guest that attended, but it was equally as great for sponsors like ourselves. It was really inspiring and motivating to engage with remarkable women who have been in the industry for more than 20 years - women who are breaking the norm in what was once a male dominated industry. The function was such a success, backed by inspirational speakers, great food and wine and not forgetting the fabulous goody bags. At the end of the day every business woman left the event ready to conquer the world.

AUTOMECHANICKA 2015 ATM Africa show cased their brands at the Johannesburg 2015 Automechanika Show. Being at the Show also exposed them to other Exhibitors who smoke and were keen on changing from their current brands. They received much positive feedback from smokers who sampled their brands. There where enquiries everyday on where these brands where available for them to procure in future. It is amazing that though the brands are available at the local Pick n Pays, Spars and Makro, they sadly did not know of their availability. Many promised to ask for them by name or they would take their empty packets when out shopping for cigarettes. They had received a call from Makro Alberton who enquired on their experience and feedback of the Show. It was also noted that the CK brand that is currently at their store is depleted in terms of their shelf stock. They claim it was the ripple effect from the Automechanika Show. Much hype was created at the ATM stand as they gave away trendy shopping bags, water etc. that was ďŹ&#x201A;aunted by all those that had visited the stand. ATM Africa will be engaging in more activations throughout the year, so if you are 18 years and over follow them on social media as it is a life style change.

AFRIAG Magazine

Partly sponsored by

Water

August 2015 “KEEP RUNNING THE LEGACY” at the fastest growing marathon in Africa. Runners throughout the world have the opportunity to celebrate the life and commemorate the legacy of Nelson Rolihlahla Mandela, the father of our nation, and the world icon who led South Africa through its most difﬁcult period in history. The custodians of the Mandela Day Marathon are making the event more accessible to a greater diversity of participants offering the ﬂagship 42Km Mandela Day Marathon together with a 21Km Half Marathon and a 10Km Road Race.. Afriag has played an integral role in being the main sponsor of the Ck water to the race and we are hoping to follow through with this sponsorship for the years to follow. The Ck Water was and will be the life line to this race throughout history.

The fabulous VIP Ck Lounge was set up at Joe Cools Restaurant and Bar at the Durban Beach front. The ofﬁcial opening of the Ck Lounge was on the 4th of July in time to enjoy the Vodacom Durban July AFTER PARTY. Though many where tired from the day at the races, many made their way to the Ck VIP Lounge opening. The lounge has received much attention from the inception of its opening. It draws people as it sets them apart from the rest of the guests at Joe Cools. Joe Cools is a restaurant by day and a night club by night that draws people from all walks of life looking for simple yet sophisticated pleasure.

Water Division

WARNING: WATER IS ADDICTIVE

AFRIAG Magazine

Ck water was introduced to the Market in July 2015. The demand has grown over the months not because it is priced right but it is a saving grace to many communities.

The Ck brand is a young, exciting and vivacious brand that is calling out to summer. In keeping with the Market the brand label is undergoing a change.

The lack of rain has brought about great constraints to water usage in KZN, South Africa. This unforeseen demand has got us looking and incorporating a new size. Initially it was just the 500ml bottles however now we had to look at bottling 1Lt and 5 Lt bottles.

The official launch of the Ck Branded water will be in Dubai and in its home town Durban this December 2015.

www.ckwater.co.za

AFRIAG Magazine

Tobacco Division

AFRIAG Magazine

Tobacco Division

AFRIAG Magazine

Introducing CK Hookah. A quality product offering a variety of mouth watering flavours that will dazzle your taste-buds. Pure passion went into creating and producing the best flavours using only the finest ingredients.

Ck Hookah - The

Only Choice!

AFRIAG Magazine