Media and Communications

KEY ACHIEVEMENTS

Improvements in design, consistency, content, and visibility of publications, social networks, and YouTube channel

Creation of 10 bilingual videos promoting the Center’s work

Strengthening collaboration with Prescott College’s Office of Marketing and Admissions

Documentary Photography class during the "identity and culture" activity

The Media and Communication Program incorporates a wide range of components that include: the maintenance of a large photographic database, creation and care of the Center’s exhibitions, and support for making diffusion materials, workshops, reports, teaching materials, etc. This season, the Program focused on supporting the creation of materials to promote the Center’s Programs, such as videos, infographics, pamphlets, and posters that highlight the work carried out by the staff during a year full of challenges and adaptations. In addition to updating the photographic database and accompanying visiting groups and Prescott College classes to document their experiences.

Media and Publications

• Creation of diffusion and didactic materials to highlight the work of the Center • Set up of the first photographic exhibition focused on the biodiversity of the region • 10 bilingual videos to support the annual campaign and dissemination of work in community projects • 5 electronic bulletins communicating the work of the Center

Social Media

3,500 Likes

557 Views

873 followers

100 new

Followers

Impact: Systematic and authentic communication transmitted across diverse platforms increases information exchange, fundraising, networking, and conservation action.