EMAIL MARKETING JARGONS
There are several Digital Marketing Terms used in Email Marketing that one should familiarise oneself with. These marketing acronyms would help one understand the jargon that many in the business industry use. And it doesn’t matter whether you are a business owner, businessman or an average person, everyone should know the meaning behind such jargon words. Find out more at - emailnphonelist.com/blog/ ocanegra Baker Co. | 2020
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PL (Cost Per Lead)
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CPL or Cost Per Lead is the total cost of paying for quality Item 4 20%
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leads. This influences Customer Acquisition Cost Item 3 20%
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Cost Per Thousand or CPT is the cost allocated to a thousand names in the rental list. That is, it is a cost that an owner of list charges per email address.
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POP (Post Office Protocol)
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POP or Post Office Protocol is a much simpler protocol, which an email sender implements to send and receive texts from email servers easily.
PA (Cost Per Action)
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CPA or Cost Per Action/Acquisition is the technique of paying for advertisements to increase sales.
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TR (CLICK-THROUGH RATE)
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Clickthrough Rate is the calculation of the number of clicks per sent emails. It includes multiple clicks by a user.
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CPC or Cost Per Click is the technique of paying for clicks, regardless of what it does for your website
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P ( OST PER CLICK)
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