MoMa.BIZ, a project for the mobility to & from business and industrial zones 19/10/2010 Title: Industrial and business parks: here comes the Mobility Manager Summary: Industrial parks are often difficult to reach, frequently located on vacant land on the periphery of medium-sized cities and so the car becomes the only means by which workers can reach them. The Mobility Management for Business and Industrial Zones (MoMa.BIZ) aims to alleviate this problem and reduce substantially car use and therefore curb C02 emissions.
Text: The Mobility Management for Business and Industrial Zones project (MoMa.BIZ) involves six zones located outside of small and medium cities in five EU countries (Bulgaria, Italy, Estonia, Spain and UK). It aims at producing a model which can be replicated throughout the EU to achieve a more environmentally constructive mobility to and from work for those working in these zones. Its aim is to produce alternatives to the almost exclusive use of the car (used by 80% of those working in the industrial parks under consideration) while guaranteeing the flexibility demanded by employees in their transport options. The strategy is based on consensus building among the people involved through exchange of information and the creation of local mobility groups coordinated by an area mobility manager. Instead of rushing automatically to their steering wheels for the journey to work, people are encouraged to find solutions suitable to their work patterns in special planning sessions together with their area-mobility manager and provide the decision makers with the results of the surveys thus obtained. The project involves a series of stages. From an opening conference on the transfer of expertise to the organisation of an international seminar on transport on demand and on to the collection of data through a questionnaire administered to some 20,000 workers in the BIZ parks included in the study, the project will produce videos for each one of the six parks, one before and one after the implementation of the mobility plans. Other methods to be used will include an ad hoc website to exchange experiences between partners, common communication tools such as press releases, newsletters, SMS and advertising on local newspapers and a certain number of hours of special training for decision makers in each industrial park leading to the creation of a network of experts in mobility management to be used as a reference point for other small and medium cities with business parks served at present only by the motor car. PRESS4TRANSPORT is funded by the European Commission's Directorate-General for Research under the Seventh Framework Programme for Research and Technological Development (FP7)
The final result should be the creation of a mobility management methodology to be implemented in business parks and to be adopted by small and medium cities throughout the EU. The project, of 30 months duration, which aims to involve 8.993 small and medium enterprises, was launched on May 1st 2010 and is funded under the Intelligent Energy Europe programme. Contact: http://moma.biz Organisation: iMpronta48.it
Mobility Management for business and Industrial Zones (MoMa.BIZ) is a European project funded under the Intelligent Energy Europe programme. The project will implement an innovative mobility management methodology and mobility labelling at six Business and Industrial Zones (BIZ) located in small/medium cities of five European countries (Bulgaria, Italy, Estonia, Spain & UK). The long-term objective is to replicate the methodology throughout the EU, contribute to energy efficiency in transport and decrease greenhouse gas emissions. Similar mobility issues are indeed observed in European BIZ, which are characterised by very few alternatives to private car for home-work mobility (80% car use), mainly due to two factors: the location of BIZ in remote areas (poor offer on public transport) and the demand of employees for flexibility in their transport options. MoMa.BIZ will then rely on: - a strong international partnership to exchange information and competences; - the activation of a Local Mobility Groups coordinated by area-mobility-managers; - a participatory planning of the actions locally; - home-work mobility surveys; - training on mobility management for decision makers. MoMa.BIZ commenced on May 1st 2010 and has a duration of 30 months. The public will be kept up to date with the project’s results and news, through the project’s website http://moma.biz/ (the first “draft” is already on and it will be finalized shortly) and press releases.
PRESS4TRANSPORT is funded by the European Commission's Directorate-General for Research under the Seventh Framework Programme for Research and Technological Development (FP7)