End-to-End Integrated Marketing Solutions for Brand owners by iMS Global

In conversation with Abraham Prabhakar Managing Director Asia business, iMS Global

Abraham Prabhakar has joined iMS Global as Managing Director, Asia business. Previously he has had rich and what he calls, ‘educative, rewarding and successful’ association with industry leaders Nordson, Heidelberg and Kodak. “I have had a successful professional journey so far which has been educative as well as rewarding in all previous organisations I have been associated,” says Abraham Prabhakar.

His forte remained driving growth of company revenues and improving the performance of sales and service teams and personnel management. He proved as an inspiring mentor and coach displaying exceptional financial skills. Building new business, securing customer loyalty and forging strong relationships with internal and external business partners were other areas of speciality. Earlier being associated with printing and packaging fields, he is now associated with pre-press and designing area. When we asked him about this shift, he says, “Mine is a unique journey – I started with Package and Packaging, then joined Printing and Packaging (Offset), then Prepress and Printing (Digital and Flexography) and now Creative – Pre Media – Prepress – Repro – Printing and Packaging. My journey in packaging is complete!”

Abraham Prabhakar’s wife is a dedicated Dentist, his son is pursuing his Masters in Engineering Management in the US and his daughter is perusing her Bachelors in Visual communication and film making. With the hobby of always being a good guide and advisor to his clients in finding the right solution professionally; personally, he also maintains a regular fitness schedule which may be a walk, a 6 kilometres cycling or swimming.

iMSGlobal is an ISO 9001:2015 certified company which has diversified business experience in artwork production, pre-press, repro, conceptual prototype, print production management and E-commerce image albums etc. With operations in Mumbai,India; Shanghai China and Singapore, it is basically a Pre Media Agency providing endto-end solutions for Brand owners globally.

What makes iMS Global different from others iMS Global is one among very few that offeran end-to-end solution. “When I say end-toend,we provide Creative Design - Adaptive Graphics Design – Art Work Management– Prepress – Repro and Print Production Management,” states Abraham.

“For example, speaking about sustainability,our Print Production Managers (PPMs) arethe interface between the brand owners and printers and PPM’s constantly, with their vast experience in various printing technologies– Offset / Flexo / Gravure and Digital,make suggestions in the right processes,conversion of print processes to sustainable process and improvements like reduction in number of colours, using the right screens but attain the right densities and make the brand more sustainable,” he emphasises.

iMS Global collaborates with clients, their agencies and print vendors to develop the best possible branding solutions for complete success in retail environments. It addresses every stage of the process from developing supplied strategic brand identity to producing creative, pre-press, colour and print production management process. “We are passionate about delivering excellence in the execution of design through to physical print and packaging,” he says.

“Implementing an engaging and high impact consumer brand strategy is an incredibly complex task with enormous potential for error, delays and budget blowouts. We offer our clients a flexible end-to-end bespoke solution that addresses every stage of the branding, packaging and sales activation process. We recognise every client is different and we tailor our services to meet your requirements,” continues Abraham.

iMS Global helps customers discover, develop and ignite their vision and consumer strategy, and test their communication touch points to make sure they work in the real world. They provide creative solutions to packaging problems in a collaborative, empowering and joint brand guardianship role, ensuring excellent outcomes in the colour management and print process.

Some of iMSGlobal’s esteemed client partners are Unilever, Kellogg’s, Quorn, McCain, Nestle, Coca Cola etc. and they are growing. Vibe Creative is a subsidiary of iMS Global which offers Clear enticing consumer creative solutions.

“We help define brand’s visual identity and help them grow it from a seed of an idea, through to the final visuals across all printed packaging to create the right consumer impression every time. Our unique blend of expertise ensures brands always have tailored bespoke services to suit their needs,” adds Abraham.

“We work the way our clients work, by understanding their workflow and processes and adapting ours to match,” he concludes.