PRESTIGE EVENTS MAGAZINE

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EVENTS PRESTIGE NAOMI HEATON LONDON’S VENUE QUEEN GREAT EVENT BUILDINGS WORLD’S GREATEST HOSPITALITY RETREATS ROUND UP OF THE NEWEST AND COOLEST VENUES SOURCING SUSTAINABLE VENUES HOW TO PRODUCE A CARBON NEUTRAL EVENT 2022 print edition
16 CON TENTS 18. WORDS FROM THE WISE by Kevin Jackson 21. DRINK TO HOSPITALITY ROUND-UP 24. 60 SECONDS SUPPLIER FOCUS 30. ARTHUR SOMERSET: A TRIBUTE 37. MY GREAT EVENT BUILDINGS by Martin James Event Photography 46. VENUE FOCUS: HARRY POTTER PHOTOGRAPHIC EXHIBITION 54. VENUE FOCUS: THE OTHER HOUSE 56. VENUE FOCUS: PARK ROW 60. VENUE FOCUS: CHATEAUX DENMARK 67. LUXURY HOTELS FOR EVENTS by David Reay Scott at Blue Ice 32. MY 5 FAVOURITE VENUES by Claire Lee at Venue Queen 49. COVER FEATURE: NAOMI HEATON OF THE OTHER HOUSE
17 TEAM: FOUNDER / PUBLISHER: WESLEY MENDY.......................wes@prestigeeventsguide.com DIRECTOR / ONLINE EDITOR DAN BEARPARK..............dan@prestigeeventsguide.com EVENT MANAGER: SAMANTHA MENDY.......................sam@prestigeeventsguide.com ART DIRECTOR: ANTHONY GRIFFITHS....................................anthonyegriff@icloud.com FINANCIAL CONTROLLER: CHRIS CANTY............accounts@prestigeeventsguide.com Prestige Events magazine (est.2003) is an MX4 Ltd publication. www.prerstigeeventsmagazineblog.com OUR PARTNERS: HYP LIVE – Official Print Partner MARTIN JAMES PHOTOGRAPHY – Official Photographer 82. HOW TO SOURCE SUSTAINABLE VENUES by DRPG 86. SPOTLIGHT: CHEW AND THE ENGLISH TROPHY 88. SPOTLIGHT: CHEW AND SEED 90. SUSTAINABLE EVENTS SHOW 2021 MEASUREMENT REPORT 102. SPOTLIGHT: HOSPITALITY TITANS 104. LOOKING BACK: THE INSIGHT REPORT by AOK EVENTS 118. SPOTLIGHT: NEW AGENCY FOCUS –ALLPOINTS 123. AGENCY FACTFILES: Featuring DRPG, EMC3, Conference Care, Oddity, Awesome, etc

WORDS FROM THE WISE

Prediction is very difficult, especially about the future.”

That quote from Niels Bohr is so true. And even though I don’t have big crystal balls.....steady!

I can’t read tarots. And I’m not prone to visionary trances. I’m going to have a go because I’ve seen the future.

Or at least glimpsed it, as I hide behind the sofa of my daily life.

Guess what – it’s not all hover-boards and self-tying shoelaces, as much as my kids might wish it was The future is what we’ve got right now. Just, well, better. Take social media for example. We get it, we use it, and, in most cases, we like it. That doesn’t mean we always know exactly what to do with it.

We’ve added social media to events, and got a marriage made in heaven. But we need to go further, to use social as not just a piece of reportage but embedded in the event as a live amplifycation of content and truly extending reach

Letting your attendees forge their own connections.

Listening. Responding. Participating. So for me part of defining the future, lies in observing how we’re evolving.

All that second screen business is now

second nature to us.

The technologists might call it the ‘convergence of screen-based media’.

I call it ‘getting involved’.

Look at the biggest TV shows, we’re no longer viewers; we’re directly involved in the outcome. We can dig deeper, or wade in with our opinions.

More than anything, these shows are no longer just TV broadcasts. They’re live events with an unrivalled reach.

Rather than buying in big names, soon  brands themselves with take on ‘small C’ celebrity status, creating events that cut through the clutter and build deep engagement with both external and internal audiences, and with the recent Zoomification of the world (shut up its a word) the hybrid events that I predicted 8 years ago are now a reality.

But here is the kicker

Being able to tune into a key note from your office and head on down to the event to hear the closing presentation and then to watch recorded highlights of the panels is the future.   It’s a long time since marketing was about awareness. Our audiences are

no longer consumers.

They’re colleagues, cohorts and co-conspirators.

The more they feel empowered, the more they’ll get involved. They’re looking for entertainment and information.

More importantly, they want real, human connections, they want to be inspired.

The machines may be rising, but we’re still the ones in control.

And don’t ask me who’s going to win the World Cup. .

I’m sworn to secrecy

KEVIN

JACKSON

HOHHOHHOH

,

OHHH, GO ON

Kate O’Neil of House of Hospitality rounds up all the latest hospitality offerings when it comes to drinks, funky bar snacks, desserts, party games, sustainable offerings, and how to take off that often undervalued head of yours

Rum - Now craft gin has well and truly boomed, interest has moved into craft rum. None more funky than the small batch, handmade “Hoolie” Rum from Outlier Distillery on the Isle of Man - perfect for mixing but plenty of character too. (https://www.outlierdistilling.com/)

Funky Bar Snacks - with posh hotels scooping up bar awards globally, their trend for complimentary nibbles is catching on elsewhere. Think deep fried peanuts from the deep south USA, Salted Egg Yolk Fish Skins from Singapore, or Freeze Dried Avocado Chips. (www.barsnackninjas.shop)

21 DRINKS TO HOSPITALITY ROUNDED-UP
DRINKS TO HOSPITALITY ROUNDED-UP

Sugar Free / Keto Drinks - No longer the preserve of the diabetic, low sugar diets are taking off - think carb free mixers, sugar free syrups mixed into cocktails, and zero carb hard seltzers www.arrowtowndrinks.co.uk and “skinny beers” https://yabbabeer. co.uk/

Pre-Mixed Cocktails - lockdown created a whole industry of to-go cocktails made by bartenders who suddenly found themselves stuck at home - but the trend is here to stayadd ice and serve - the very best of them include Distil and Fil, who will supply everything from an at home treat through to a whole event service www.distillandfill.co.uk

Sustainable Drinks - we’re all looking at lowering our energy bills, and reusing and recycling. One Gin www. thespiritofone.com have created a new, art deco bottle, which once finished, reveals itself as a water carafe when the label is unpeeled. For events and venues using large volumes EcoSpirits - supply spirits wholesale in refill containers to reduce costs and glass usage. https:// ecospirits.global/next-generationecotote/

Social Fun & Games - It’s no longer acceptable to simply “have a drink” as a social activity - all the cool kids are combining imbibing with competitive team games. Head to Birdies in Battersea https://www. playbirdies.com for the ultimate mini golf and cocktail combo, or Roof East (www.roofeast.com), for an outdoor, street food vibe with boules, batting cages and more...

DRINKS TO HOSPITALITY

Terroir - exploring the environmental effects of where wine is produced has long been an industry trend, but now brands are putting more emphasis on the terroir of spirits. None more so than Renegade Rum, who have introduced full traceability for each bottle of their single cane rum. https:// renegaderum.com/

Drinks As Desserts - OK so this is the opposite of the Keto trend - swap out your dessert canapes for Bouvery CV sweet cocktails - everything from Espresso Martinis to Chocolate vodka shots www.bouverycv.com, as a pick me up to end the night!

Canned Wine - individual serves, in boxes, hampers, and self service bars post covid are all the range. Canvino have the best sparkling prosecco in trendy cans, in bianco and rose www. houseofcanvino.com

Healthy Hospo - 1 in 2 works in the hospitality industry report struggles with their mental health - so make sure you’re checking even temporary staff get proper breaks, fed well, and travel expenses. While you’re at it, support Healthy Hospo www.healthyhospo. com and So Let’s Talk www.soletstalk. co) who are working within the industry to promote healthier working practices.

Kate O’Neil House of Hospitality www.hoh-hoh-hoh.com Office: 0808 175 5154 Mobile: 07539 180 296

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ROUNDED-UP

60-SECOND SUPPLIER FOCUS: AUDIO VISUAL COMPANY FOR YOUR

WHAT MAKES YOU SPECIAL AT JLLIVE?

AUDIO VISUAL COMPANY FOR YOUR SPEED-DIA

60 SECOND SUPPLIER FOCUS:

L

We help our clients deliver sustainable broadcast quality events, exhibitions, and TV shows. As an ALBERT Certified Sustainable Supplier to the television and film industries, we have invested in premises that are 100% solar powered and have a number of electrical vehicles in the fleet. Most of our set and stage builds are digital and use the recyclable and reusable aluminium Aluvision frame system that can integrate LED wall panels and reusable digital and printed graphics, and 95% of our significant TV/Film/ Event lighting inventory is low energy

LED lighting, as is our huge stock of LED TV/computer screens. Within the JLL Group we have a courier company with access to the courier exchange. This allows us to hire small vans through to 44ft trailers to ship our equipment to site. The benefit of this is that often these vehicles will be used just prior to or post our jobs for other deliveries and collections, which minimises our impact on the planet. JLL Group are in discussions with ISLA an association focused on driving sustainability forward in the events industry.

WHO ARE YA?

I’m Christian Merefield at JLLive. We are delighted to be providing the AV equipment for the seminar and are also exhibiting at Sustainable Event Show 2022 at the iconic Barbican Centre

I CAN’T CHANGE THE WORLD ON MY OWN, BUT I CAN….

Provide more sustainable set, stage and technical solutions to the Events, Trade Show, Television, Film and Retail industries, where we now innovatively integrate our products and creativity with the use of recyclable Aluvision aluminium frames, digital set/stand solutions and the latest energy efficient LED lighting for events. Flexible, affordable and highly sustainable. Our Offices and Warehousing are on a new sustainable development and have EPC A+ rating. For equipment deliveries and logistics, we use the courier exchange, which has a vast network of vehicles which helps us to reduce cost, eliminates dead mileage and reduces our carbon footprint.

IF WE DON’T…..

Take climate change seriously NOW and act responsibly, we and future generations will suffer increasing temperatures, air pollution, dramatic weather events, droughts, famine and a significant loss of habitable land mass. We owe it to the planet and the human race to take steps NOW! The Sustainable Events Show, produced by the team at Prestige Events magazine, is a great opportunity to learn about how the Events and Exhibitions industries are tackling these issues head on and will give delates tangible solutions to help make their events more sustainable for the future.

5/ WHAT’S YOUR WEBSITE SO PEEPS CAN FIND OUT MORE? www.jl-group.co.uk

SPEED-DIAL

This year 2022 marked 10 years since the passing of one of our event and hospitality industry’s greatest figures, Arthur Somerset. The man behind the great event agency, Mask. The man who had time for absolutely everyone and anyone. The essence of the classy gentleman that our industry needs more of. We leave this floor to the words of some of Arthur’s family and friends

IN

MEMORIAM,

ARTHUR SOMERSET

RIP

IN MEMORY: ARTHUR
SOMERSET
…..

I feel so blessed to have been married to Artie. He always introduced me as his first wife. There weren’t any others

I was aware of and it always got a giggle.

I recall the first time we met in 1996 at a restaurant  in Spitalfields market near the Mask office. He kindly offered to look at my portfolio which became less about it and more about us. We joked and flirted a lot and I was spellbound by his extraordinary looks and gentlemanly manner and that baritone voice. Oh and that infectious, outrageous laugh!! Within months we staged a musical comedy duo at the Edinburgh festival, fell ridiculously in love and made three gorgeous children Iggy, Ivo & Oona. And that was all whilst successfully juggling Mask Events & Bolli Darling.

Losing him so suddenly was such a catastrophic blow. I went into shock for many months and was lucky that my friends and our mutual work colleagues rallied round as they carried me and my children through that tumultuous time. I still feel like he’s just next to me and have been working on a project that we started together.

I keep mentally writing to ‘Ask Arthur’ and he keeps giving even from the other side. He’s my guardian Angel. I can see him now  with his fabulous white suit and huge wings, gently steering the children and I this way and that!!

I honestly believe he also led me to meet my new husband François and, together, we brought Yvie, our youngest, into the world.

If you’d like to see what Artie has been

IN MEMORY: ARTHUR SOMERSET

helping with lately, (other than tinkling the ivories of his grand white piano in heaven!) check out Tan House Newland on Instagram. He’s asking you all to rally round to help get this venue off the ground and is apparently offering mate’s rates!! Artieinthesky@tanhousenewland.co.uk

Tanya Somerset, Director at Bolli Darling and first (..and only) wife of Arthur

Unique is a much overused word. But not when it came to Arthur Somerset. I feel so incredibly privileged to have known Arthur, and his amazing family, and travelled the world with him over many years. Arthur was a very special person. He was colourful, in every sense of the word and extraordinarily funny, often at the expense of those he met and found uninteresting. He was also a loving Father, Husband and Son. After ten long years, I still feel his loss deeply, but the influence his personality had on the events industry, not just in this country, lives on.

Robert Wright, CEO at Davies Tanner

I can’t believe it is ten years since we lost the great Arthur Somerset, one of the nicest, kindest, cleverest, most creative people I have known. Arthur was such fun to be around and was a very bold and ambitious event designer – the Superstructure at The Chainstore was so ahead of its time and really helped move the London corporate party market on to a place where creativity in design and food were really appreciated and valued. As for the after party? Arthur was the best fun ever! Sadly missed by us all.

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Mike Kershaw, Partner at Kershaw Partners

MY 5 FAVOURITE VENUES

32 MY 5 FAVOURITE VENUES

Clayton Manchester

https://www.claytonhotelmanchestercitycentre.com/

Every member of the team excelled from enquiry, to site visit (which was amazing!) to on the day. Nothing was too much trouble. From comfortable bedrooms, great flexible meeting space to the instagrammable staircase, the hotel delivers on every level.

Lygon Arms

https://www.lygonarmshotel.co.uk/

Always an amazing venue.  From the people, to the location, to the service and ambience.  It’s just a winner.   Great for exclusive use, great for smaller events, nothing is too much trouble.

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Claire Lee of VenueQueen selects her 5 favourite event venues
MY 5 FAVOURITE VENUES
34 MY 5 FAVOURITE VENUES

The Studio

https://studiovenues.co.uk/ 4 city centre locations which work really well from large events down to the small events.  From training and meetings, creative spaces, light and airy. From their room names and décor you know they are out for something different.  Flexible venues, flexible teams that deliver every time.

Wyboston Lakes https://www.wybostonlakes. co.uk/

What a venue, with everything on one site-not under one roof but on one site.  From hotel, to training centre, to golf, to water sports, to a spa. And each bit they do well with sustainability high on the agenda.  Great team, great versatile spaces.

Buxted Park https: //www.handpickedhotels. co.uk/buxtedpark

A stunning property on 312 acres, with everything you would expect from a 43 bedroom property. With the ability to host larger events and parties too.  Ideal for exclusive use for those that want something with a little bit of something different.  Team are great and flexible delivering on what the client wants.

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MY 5 FAVOURITE VENUES
MY GREAT EVENT BUILDINGS WITH MARTIN JAMES

As a photographer you can’t go wrong at the Hotel Grande Bretagne. With breathtaking views everywhere I turn such as the fabled Acropolis, regal Syntagma Square and the Parliament, lush Lycabettus Hill or the original Olympic Stadium. The Multi-Awarded 5 star Hotel Grande Bretagne offered me an unrivalled perspective of Athens’ mythical history. If you get the chance head to the Roof Garden Restaurant for the finest Mediterranean cuisine or the Winter Garden for afternoon tea.

Hotel Grande

Bretagne, Athens

MARTIN JAMES

Fairmont, Monte Carlo

Being commissioned to shoot this luxurious resort hotel in Monte Carlo with its top-notch restaurants, with rooftop pools, panoramic views over the sea and not forgetting the Formula One circuit. Add up to a winning combination for photographers alike and was a dream come true. Plus a great place to make new friends and busines connections.

MARTIN JAMES

The Gleneagles Hotel

I’ve never been so unprepared in regards to wearing the right clothing for a commissioned shoot. Gleneagles Hotel is a hotel near Auchterarder, Scotland and as we all know it can get cold in Scotland, not forgetting the wind chill too! Gleneagles is world-renowned for its golf and offers four courses for the most advanced players.

JAMES
MARTIN

Commissioned by Philips, the Evoluon reminded me of a UFO having landed in Eindhoven. Today, Evoluon is a place for events and congresses. Originally a science museum, the distinctively designed Evoluon in Eindhoven is now a sleek, modern conference centre. This famous landmark has secured the coveted Benelux’s highest possible rating, of ‘5 hammers’ and vaunts an events venue that can accommodate up to 1500 visitors.

Eindhoven Evoluon,

MARTIN JAMES

One of my favourite hotels in London. You really can escape the hustle and bustle of the big smoke and enjoy a new sense of luxury at InterContinental. One standout example is the floor 18, The Sky Bar. The bar has the most amazing views over the O2, Canary Wharf, Thames Barrier and Docklands. Glamorous and sophisticated with a cutting edge cocktail list you have to work your way through, drink by drink.

Intercontinental

at the O2

MARTIN JAMES

Sushi Samba

If you love sushi like me then you have to head to this restaurant. Photographing the view from the mezzanine floor overlooking the spectacular dining room below as well as views of the London skyline is a dream. I mainly shoot larger standing events across the 39th floor lounge and bar taking which incorporating a Japanese style bar.

MARTIN JAMES

HARRY POTTER

Photographic Exhibition

Immerse your guests in a magical dining experience amongst a backdrop of iconic behind-thescenes images from one of the most successful film series of all time. Harry Potter on location is a flexible space, perfectly suited for celebration dinners. Evening reception experiences allows guests to enjoy a more informal evening. These include a selection of food options including canapés, savoury / sweet bowl food. Following your experience guests can explore the photography on display and discover props before taking a seat on a broomstick and flying over London or adding a disco/ live music for an evening of entertainment.

VENUE FOCUS: HARRY POTTER PHOTOGRAPHIC EXHIBITION
VENUE FOCUS: HARRY POTTER PHOTOGRAPHIC EXHIBITION

NAOMI HEATON

STRIKING A POSE

Hi Naomi, you are the face and personality of The Other House. For the benefit of educating and inspiring the event organisers reading this, where did your life story start and how did it lead to where you are leading the ship on a series of London’s most exciting venue launches?

The journey to create a new category defining idea, a Residents’ Club, and the launch of The Other House, has roots in the very outset of my career at the advertising agency Saatchi & Saatchi. There the importance of understanding the consumer, their needs, how they behave and how you talk to them was key and has been a guiding principle in my approach since then.

Whilst there, a passion for buying, designing and renovating property to maximise returns subsequently turned into a full-time career. I could see that nobody was really catering to the needs of the foreign property investor –not being on the ground, they required a one-stop shop that would help them successfully find, purchase, refurbish and rent out properties. Enter my first company, London Central Portfolio (LCP), where I still serve as Chair. It broke the mould of the traditional estate agent who only represents the seller. It was the first company to act for the buyer and approach residential property as an alternative asset class to optimise returns. Firmly based on personal experience, it was something completely intuitive to me.  However, it represented a fundamental change

in the market, borne purely out of a recognition of what the market needs were and how we could be at the forefront of meeting them. LCP quickly grew into a full-service asset management company focusing on the residential sector and has been a foremost player and industry expert in the prime central London market since then.

The initial concept of The Other House came similarly from observing the behaviour and needs of those who rented our investment properties.

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NAOMI HEATON

What inspires you personally and professionally?

Disrupting the hospitality market as we know it and creating a completely new sector that is far more relevant to the current generation of travellers. Taking what was a concept on a piece of paper to delivering an innovative new brand and a 126,000-square-foot property that has just opened its doors in South Kensington. I’m absolutely passionate about The Other House and have found the journey both challenging and inspiring.

What are the origins of The Other House?

Our journey to the Other House started almost a decade ago, inspired by trendspotting within the London residential market. As owner and

CEO of property company London Central Portfolio, which specialises in the long-stay rental sector, it became clear that our clients were looking for something that didn’t quite exist. There was a marked shift to renting smaller units as people sacrificed space for location so they could be where it was all happening. Next came an increasing desire for stylish, aspirational interiors and, more recently, in an increasingly digital age, an expectation of services on demand.

I realised that our tenants were looking to combine their sense of place and home making with easy access to hotel-style services - you could say the ‘hotelisation’ of a residential offer. On the other hand, we could see that whilst the hotel market often excelled on providing service, they fell down on place making and a sense of belonging. That’s when we first recognised the need for a new look at the hospitality market. We conceptualised The Other House through a residential lens rather than a conventional hotel perspective to create a ‘residents club’, fusing the best of both offers. Think pied-àterre meets private club for all our residents to enjoy – whether they are staying a night, a month or a year. We are reinventing how people stay, providing a deep sense of place, ownership, and engagement with spaces that provide memorable guest experiences.

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NAOMI HEATON

What level of creativity has gone into your new venue’s?

As a new hospitality concept, we have done away with conventions and been able to look at design, operations and the guest experience with a fresh perspective. The result, as can be seen at our first Residents Club in South Kensington, is something entirely unique, that has been executed with huge attention to creative detail. The design concept is bold, layered and textured yet contemporary; it is whimsical, relaxing and certainly not hanging back!

It’s sophisticated as well as being comfortable – it is, of course, your other house for as long as you are in town. In terms of brand development and creativity, it’s not just about the interior design. It’s to do with how your brand messaging looks and feels and how it talks to your consumers. It’s how

you operate the Residents Club, how you interact with people, how they’re going to move around the space. We want that element of excitement and surprise to be at every touch point throughout the guest journey. What is your level of involvement on a daily basis?

As founder and CEO, I’m involved in every decision that is made throughout the business, down to the smallest of details - from menu design and invitations through to the overarching concept and expansion plans. Particularly at the infancy stage of bringing a new brand to life, its crucial that we stay true to our concept and vision. With that said, we have an incredibly wellseasoned team on side, from a variety of backgrounds, which makes the work much easier and all the more rewarding, when it’s done as a collaborative effort.

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NAOMI HEATON

What has been the process you’ve adopted in identifying and recruiting team members?

Hospitality is a people and service lead industry, so we take a people and personality first approach to recruitment and onboarding new team members. Our interviewing process is unconventional and involves role playing and ‘gamification’, as does much of our induction training and ongoing staff development. We are looking for personalities that stand out from the crowd, people who engage with people and with their surroundings and enjoy taking the initiative. We have been fortunate that team members have really identified with The Other House concept and want to be part of creating something entirely new, so we have been able to largely rely on word of mouth and strong industry connections

What’s your short-mid term strategy?

Right now we are entirely focused on our operations and offering at The Other House South Kensington. We have been going through our soft launch period throughout the summer and officially fully open from September. The feedback from residents has been terrific thus far and making sure our delivery and guest experience is exactly right is hugely important to us in terms of future development. We have two amazing new sites already secured in Covent Garden and Belgravia and aim to have five properties operational within prime central London within the next four years. From there, we will expand internationally, with New York being a likely first stop. Watch this space for an Other House near you!

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NAOMI HEATON

A HOUSE SUPREME

The Other House, South Kensington, will opened in summer 2022.  Ushering in a new sector within hospitality – “Resident’s Clubs” –disrupt the traditional sectors of hotels, serviced apartments, and private rentals, effortlessly combining home comforts with hotel-style facilities, whatever the length of stay, “your home for as long as you’re in town.”

54 VENUE FOCUS: A HOUSE SUPREME

VENUE FOCUS: A HOUSE SUPREME

Other House residents have access to the members’ club, including a screening room, two bars and a wellness area with vitality pool, gym, yoga studio and meditation areas. There are also two private dining rooms, a destination cocktail bar and a street café, which in the evenings is available for private events.

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VENUE FOCUS: PARK ROW

Park Row the first fully immersive DCinspired restaurant experience found anywhere in the world, opened in August 2021. Featuring five premium restaurant and bar spaces, Park Row combines multi-sensory storytelling with world-class food and drink that draws from some of Gotham City’s most famous (and infamous) residents, creating a gastronomic theme park for comic book fans and foodies. Situated within a stunning Grade II listed Art Deco venue within the heart of theatre-land, guests will step off the streets of Soho and descend into the DC universe via a secret door in Wayne Manor.

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57 VENUE FOCUS: PARK ROW

VENUE FOCUS: PARK ROW

The Monarch Theatre

This truly exhilarating 10 course tasting menu experience is housed in a twenty-seat private  room within Park Row, with surrounding 360 degree projection mapped walls. Complete with its own bar, this is one of the most unique events venues in the country. Perfect for celebratory, intimate events and product launches.

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59 VENUE FOCUS: PARK ROW

NEVER MIND THE BOLLOCKS, IT'S HERE AT LAST

Inspired by Denmark Street’s iconic history, Chateau Denmark is now open, mixing creative expression with fine architectural detail. The new and independent brand is set across 16 buildings, with 55 Session Rooms and Apartments featuring distinct design narratives reflecting each building’s history while dialling into the rebellious spirit of Soho.  Operated by CAW Ventures’ Carrie Wicks and Alan Petrie, Chateau Denmark is inspired by the street where things were never done by half measures. This sentiment is present throughout the design intent, guest experience and attitude. Fluid and spirited, Chateau’s highly skilled team will effortlessly glide from hosting affairs to facilitating the good times. With interiors from the award-winning Taylor Howes, the overall narrative imagines a time where punk rock and vintage gothic meet modern psychedelia with a timeless grandeur. From the Superior Session Rooms’ bold energy to the gothic drama of the Flitcroft Apartments, Chateau Denmark captures an old world aesthetic that’s bound with modern times.

overall narrative imagines a time where punk rock and vintage gothic meet modern psychedelia with a timeless grandeur. From the Superior Session Rooms’ bold energy to the gothic drama of the Flitcroft Apartments, Chateau Denmark captures an old world aesthetic that’s bound with modern times.

Session Rooms in The Now Building, accessed through Denmark Place are tiered in Superior, Luxury or Deluxe categories. Expect gold-trimmed, graffitied signature beds to full-blown psychedelia with bold colours and tactile rounded furnishings. The Deluxe rooms will also feature a ‘kitchenette maxi-bar’ — inviting Denmark Street’s culture of playfulness and hedonism.

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VENUE FOCUS: CHATEAUX DENMARK

Apartments are located in a collection of Grade II listed townhouses, a mews house and mansion buildings along Denmark Street. Starting from 35 SQM, expect grandeur through illustrative and evocative wallpaper with original timber panelling; along with a sculpted fireplace opposite the standalone roll-top bathtub on a marble plinth. With a full size maxi-bar and concealed doorway leading to the powder room along with paisley patterned headboards; the space is an adventure, with narrow nooks and restricted door heights — retaining each buildings’ heritage status. The largest apartments in the category follow a psychedelia design intent with open-plan layouts; expect opulent, intricate wallpaper against the rounded burgundy  velvet headboard, a curved black wet look sofa and a standalone bathtub. Meanwhile, other apartments capture punk accents with an unmistakable, raucous energy. Industrial finishes mix with decadent vintage styled furniture, featuring a ‘God Save The Queen’ motif; while walls are lined with heady artwork.

VENUE FOCUS: CHATEAUX

A number of Chateau’s apartments are housed in buildings that helped change the course of the British music scene multiple times over, here the Stones recorded their first album, Bowie hung out with Vince Taylor along with Lou Reed plus Chrissie Hynde and Vivienne Westwood passed through. In addition, album sleeve artwork designers Hipgnosis were also located here and worked on Black Sabbath, Led Zeppelin, AC/DC and Pink Floyd albums, while another  building was also home to musician hotspot La Giaconda.

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DENMARK
62 VENUE FOCUS: CHATEAUX DENMARK

The Signature Apartments feature in three buildings, with the unique 51 SQM ‘I Am Anarchy’, a duplex mews house situated behind No. 6 Denmark Street. In true punk spirit the apartment has been turned upside down with the living space upstairs, featuring Johnny Rotten’s storied caricatures of his fellow bandmates, the Sex Pistolsthe mews house’s one time residents. Meanwhile, the Murphy bed and the dj ports make it ideal for forgetting all about sleep. Serving as the epitome of punk prowess and versatility, this apartment features gloss black furniture, tartan blinds and statement graffitied chairs. Set adjacent to Denmark Street, 4 Flitcroft Street features the Flitcroft Apartments, finished in a vintage gothic aesthetic for those looking for an experience larger than life, featuring a hand carved four poster bed, stand alone bathtub, the grand stone fireplace and a balcony, these 93 SQM apartments overlook the St Gilesin-the-Fields Church and are a nod to the location’s poetic beauty.

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FOCUS: CHATEAUX DENMARK
VENUE
64 VENUE FOCUS: CHATEAUX DENMARK

VENUE FOCUS: CHATEAUX DENMARK

The Now Building is the largest of Outernet London’s immersive spaces. Its north-facing public atrium features a 360-degree creative canvas, courtesy of immersive media screens — the largest LED screens anywhere in the world. In addition, The Now Building’s top floor will be home to district neighbour and independent restaurant group Tattu, for their first London site. Inspired by traditional Chinese flavours and ingredients, Tattu will offer guests a sensory experience through a fusion of cooking, culinary display and luxury interiors. Additionally, throughout 2022, Denmark Street will see the arrival of Chateau Denmark’s lounge bar and basement club, along with a fitness and wellness space. Other district neighbours will include a recording studio and Outernet Live, where guests will have privileged access to watch, party, or perform at one of the live spaces, ranging from 360–2,000 capacity. Chateau Denmark will offer unprecedented connectivity, whether you’re staying for the night or for the year.

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LUXURY HOTELS FOR EVENTS

David Reay Scott of event agency, Blue Ice, gives us his ultimate list of luxury hotels for events and hospitality

DEFINE LUXURY

The fact of enjoying special and expensive things, particularly food and drink, clothes, goods and places

Ask anyone that question and they will come up with an example of their opinion of luxury, and they will always be different.

Having spent many years working with some of the world’s most luxurious hotels in luxury destinations I feel I am qualified to comment on my choice of luxury hotels, that I am sharing with you and recommend for events. I regularly attend ILTM (International Luxury Travel Market) in Cannes. Talking to hoteliers and buyers alike

A thing that is expensive and pleasant but not essential (Oxford English Dictionary)

we all agree that our clients have a level of expectation from luxury 5-star properties when it comes to décor, amenities and levels of service. The one thing that sets hotels apart is the philosophy and culture and management of that. But most important of all, the people who deliver it. We are all in a people business and it is the people that make the difference and create experiences. All these hotels have a great culture and great people.

Who Says You Can’t Mix Business With Pleasure?

Caribbean

Sugar Beach Resort - St Lucia Break from tradition and choose the lush rainforests and crystalline sands of this fabulous beachfront hotel for your corporate or special event. From

the refinement of the resort’s colonial Great Room to the secluded tropical idyll of the Sunset Deck.

Contact: Andre Van Der Bijl - andre@ mundusrepresentation.com

67 LUXURY HOTELS FOR EVENTS

Villa Dubrovnik - Dubrovnik - LHW

Situated on the doorstep of Dubrovnik and overlooking the Adriatic, this five-star seaside property provides the perfect venue to host a one-of-a-kind event The breath taking location next to the water is matched by first-rate catering.

Contact: Susie Da Silva - sdasilva@lhw. com

Hôtel Les Prés d’ Eugénie Maison

Guérard - Eugenie-Les-Bains, Landes

This is a gastronomic Disney Land a homage to amazing food. Created in 1974 by Christine and Michel Guérard, Les Prés d´Eugénie, a small Palace flush with nature, is a legendary place, nestled in a valley of the Landes de Gascogne, in the small village of Eugénie-les-Bains. The Estate covers 8 hectares, and is made up of 5 Historic Buildings, 45 rooms and suites, 3 restaurants, including one awarded with 3 Michelin stars, a Salon-Bar, a Thermal Spa and 7 poetic gardens (vegetable gardens, roses, water, boxwood, etc.).

The Guérard Family, supported by 180 “virtuosos” of happiness and perfectly accomplished work, offers their guests an enchanted experience, rich in meaning and out of time. Les Prés d’Eugénie is an emblematic House, recognized by numerous prizes and distinctions

Contact: Delpine Surun - d.surun@ relaischateaux.com

Croatia Ireland

France

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Ashford Castle Hotel and Country Estate County Mayo Villa Dubrovnik - Dubrovnik - LHW Hôtel Les Prés d’ Eugénie Maison Guérard Eugenie-Les-Bains, Landes
LUXURY HOTELS FOR EVENTS

Hotel Auberge du Jeu de Paume –Chantilly

Spread over 7800 hectares, the Domaine de Chantilly is peppered with historical monuments, prestigious sporting venues and natural landscapes, each proudly parading an illustrious history, imposing architecture, opulent splendour. This magical setting is ideal for quality private and business functions. The Great Stables can hold up to 600 people under the stunning 28m-high dome.

Contact: Andre Van Der Bijl - andre@ mundusrepresentation.com

Ashford Castle Hotel and Country Estate - County Mayo

This 800-year-old castle, situated in a spectacular 350-acre estate is truly remarkable as Ireland’s first and only Forbes Five Star Hotel and the former home of the Guinness family, Ashford Castle is truly a once-in-a-lifetime experience.

With rooms and suites tucked away in turrets, plush beds and incredible views, there’s no doubt why Ashford Castle wins the award for the most romantic hotel in Europe time after time. For the perfect stay that you will remember for years to come, it’s hard to imagine a more magnificent venue for your event, a true celebration of past, present and future.

Contact: Paula Carroll - pcarroll@ ashfordcastle.com

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France
Switzerland
LUXURY HOTELS FOR EVENTS
The Chedi - Andermatt - LHW

The Chedi - Andermatt - LHW

The inspiring setting, flexible conference rooms, and state-ofthe-art technology at The Chedi Andermatt make it a perfect destination for business meetings, conferences, and incentive travel. They also provide fantastic culinary options to keep your team fuelled and focused. When it is time to relax, you will have golf, skiing, cycling, hiking, spa treatments, and more to enjoy while bonding as a group. Not only will the setting and services here help you unwind, but the natural beauty of the Alps is sure to promote both creativity and productivity

Contact: Susie Da Silva - sdasilva@lhw. com

The Grand Hotel – Stockholm - LHW

Ever since Régis Cadier opened the doors of the hotel in 1874, they have taken arranging parties and creating ambiance and enjoyment very seriously. The venues cater to everything from intimate dinners to events of over 2,000 guests.

At the Grand Hôtel, Nobel Laureates, celebrities and everyday bon vivants have been meeting and mingling since it opened in 1874. Get together in a French 1700s milieu or create your own setting in one of our more contemporary rooms. The only limit is your imagination.

Contact: Susie Da Silva - sdasilva@lhw. com

Monaco

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Sweden
The One & Only Royal Mirage - Dubai Hotel Metropole Monte Carlo - LHW
UAW LUXURY HOTELS FOR EVENTS

Sweden

UAE

The One & Only Royal Mirage - Dubai

An arabesque ambience for memorable events. From breath taking weddings to intimate gatherings and gala events, your dream day begins at One&Only Royal Mirage. Let them take care of the finer details, so you can set about creating memories that last a lifetime. From gala dinners and grand gestures to intimate occasions and evening cocktails, their extraordinary venues promise the impact you desire to deliver magical events in spectacular Arabian Palace.

Contact: Amberley Shermon - amberlet.shermon@kerzner.com

Monaco Hotel Metropole Monte Carlo - LHW

This outstanding elegant hotel is a destination in its own right and its discovery is for the senses a source of wonder, emotion and dream. The architecture and decor are classic and timeless with a touch of modernism. Its Mediterranean and warm spirit distinguishes it from other hotels and brings it closer to an independent residence.

A discreet place of luxury without ostentation, with meeting rooms available to all those looking for an exceptional place to organize their events in the heart of Monte-Carlo. Guests are classic French cuisine, designed by Chef des Cuisines, Christophe Cussac, who has two stars. The innovative and personalized services surprise and delight its guests. A worldly and elegant hotel, it is a sparkling place of life that lives in symbiosis with the Principality.

Contact: Susie Da Silva - sdasilva@lhw.com

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Monaco UAW LUXURY HOTELS FOR EVENTS

With an Andalusian village-style feel, you can indulge in their elevated gastronomy offer with more than 15 restaurants and bars, experience sensational nightlife, relax at the spa and wellness facilities, enjoy openair venues, its botanical gardens, or play at a world-famous tennis court. It has everything you need to create a memorable event within its own grounds.

Puente Romano Beach Resort is your blank canvas.

Contact: Susie Da Silva - sdasilva@lhw. com

IKOS Resort - Andalusia

Venues in Amsterdam don’t get much more inspiring than those at the Conservatorium. Whether it’s an annual meeting or a business launch, a banquet or an auction, every gathering in the world’s most creative capital deserves a venue that’s equally imaginative. While many hotels hide their meeting rooms, they gave theirs pride of place, designing a special events tower, right in our landmark lobby. So whether you’re holding a concert for ten, or training for a hundred, it’s an inspired choice for any event, in the centre of the Conservatorium, in the centre of Amsterdam.

Contact: Massimo Kekel - Massimo. krekel@thesetcollection.com

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Puente Romano Beach Resort - Marbella
LUXURY HOTELS FOR EVENTS
Puente Romano Beach Resort - Marbella

Spain

Discover the art of personalized service to surprise your guests and create unforgettable events. At Bahia del Duque, they offer you a world of possibilities that will fascinate you. Rooms of different sizes and styles, idyllic outdoor locations and the impressive gardens surrounding the Hotel make the perfect setting for the celebration of your special event. At Bahía del Duque they believe that life has to be celebrated and for this reason they will provide you an incomparable environment make your event so successful that it will surprise your guests and remain in their memories forever.

Contact: Susie Da Sliva - sdasilva@Ihw. com

Netherlands

The Conservatorium HotelAmsterdam

Venues in Amsterdam don’t get much more inspiring than those at the Conservatorium. Whether it’s an annual meeting or a business launch, a banquet or an auction, every gathering in the world’s most creative capital deserves a venue that’s equally imaginative. While many hotels hide their meeting rooms, they gave theirs pride of place, designing a special events tower, right in our landmark lobby. So whether you’re holding a concert for ten, or training for a hundred, it’s an inspired choice for any event, in the centre of the Conservatorium, in the centre of Amsterdam.

Contact: Massimo Kekel - Massimo. krekel@thesetcollection.com

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Gran Hotel Bahia Del Duque - Tenerife - LHW
LUXURY HOTELS FOR EVENTS

Portugal

Portugal

Olissippo Lapa Palace Hotel - Lisbon - LHW

The Lapa Palace offers a stunning setting where you celebrate special occasions with style and elegance.. The privileged location in a quiet upscale neighbourhood in the centre of Lisbon, coupled with the richness of the hotel’s outdoor spaces, contribute to the date of your event staying forever in everyone’s memory. The Lapa Palace provides the ultimate in business facilities amid a resort atmosphere in one of Europe’s trendiest capitals.

Contact: Susie Da Silva - sdasilva@lhw. com

The Palacio Estoril Golf and Wellness Resort - Cascais

Palácio Estoril Hotel & Golf has been welcoming guests from the four corners of the globe since 1930. With its ambience of classical splendour, this conference and meetings hotel offers elegance and every comfort, complemented by its renowned hospitality. The Palácio is a five star hotel surrounded by extensive gardens with a pool and spectacular views over Estoril and the Bay of Cascais. The elegance of its facilities make it the ideal venue for all kinds of business events.

Contact: André Araújo e Sá - andre. sa@hotelestorilpalacio.pt

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Olissippo Lapa Palace Hotel - Lisbon - LHW
LUXURY HOTELS FOR EVENTS

Morocco

The Royal Mansour Hotel - Marrakesh - LHW

One of the most beautiful hotels in the world, it can be counted amongst the few establishments in the world that defy hotel excellence. Just a few steps away from the famous Jemaa El Fna square beats the heart of the Marrakesh Palace. Each area has been designed to intuitively take guests on a sensory journey. Every event for all occasions will be marked by the unparalleled spirit that dominates in this iconic Moroccan lifestyle palace. With its private riads, enchanting gardens, opulent lounges and restaurants, each area of the hotel is a celebration in itself.

Contact: Susie Da Silva - sdasilva@lhw.com

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Morocco
LUXURY HOTELS FOR EVENTS
The Royal Mansour Hotel - Marrakesh - LHW

The Mark Hotel - New York - Preferred Hotels

The Mark Hotel features a meeting room located on the second floor overlooking Madison Avenue and 77th Street. Designed by Jacques Grange, the meeting room boasts a residential feel with professional flair that is perfect for corporate meetings, social functions, and gatherings. The ambient, private Madison Room at the Jacques Grange-designed Mark Restaurant by JeanGeorges is ideal for both intimate celebrations and high-level business gatherings.

Contact: Tessa Whalley - twhalley@ preferredhotels.com

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USA
LUXURY HOTELS FOR EVENTS
The Mark Hotel - New York - Preferred Hotels

Cameron

Scotland

Inverlochy Castle Hotel - Fort William

Being in Scotland’s finest Country Hotel, you will enjoy the event of a lifetime, where every detail for your comfort and enjoyment has been carefully considered and one which you are sure never to forget. The area surrounding Inverlochy Castle is rich in landscape and history, to name but a few of these breath-taking placesthe falls at Glen Nevis, the monument at Glenfinnan and the mountains of Glencoe. The relaxed atmosphere is often inspiration enough for their guests and with the latest communications technology in their rooms, you can be sure that your ideas don’t get lost in the rarefied Highlands air.

Contact: Jo Beames - jbeames@ jg-collection.com

Cromlix House – Dunblane

House Hotel - Loch Lomond

Set on the shores of Loch Lomond in area of outstanding natural beauty (part of the Trossachs National Park)and a short drive from Glasgow International Airport, Cameron House provides the perfect environment in which to spark ideas, stimulate conversation, and focus minds. This remarkable location goes beyond the boardroom, bringing delegates together in a series of impressive function spaces and settings.

Contact: Claire Meir - cmeir@ cameronhouse.co.uk

When Scottish tennis superstar Andy Murray acquired Cromlix, close to his hometown of Dunblane, it signalled not only a return to his roots but the chance to reinvent the glorious era of grand country house living. He has transformed the elegant Victorian Perthshire mansion into a luxury 15-bedroom and Gate Lodge, five-star destination, perfect for an exclusive event. Set in 34 acres of secluded woodlands and garden grounds, with its own chapel and house loch. The hotel boasts a Chez Roux restaurant, offering reasonable priced menus that focus on using seasonal locally sourced produce wherever possible.

Contact: Jo Beames - jbeames@ jg-collection.com

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LUXURY HOTELS FOR EVENTS

Greece

The Lesante Classic Luxury Hotel and Spa - Zakynthos - Preferred Hotels

This relatively new property built amid nature’s vibrant green and the calming blue of the sky and the sea, is an oasis of sheer luxury. Here, with every step you take, a unique 5 star experience unfolds, designed to offer you comfort and relaxation. The extraordinary facilities that welcome you, from the elegantly decorated rooms, the impressive pools and the spa, to the impeccable service.

Contact: Tessa Whalley - twhalley@ preferredhotels.com

Myconian Collection – Mykonos

This group of 10 fabulous luxury hotels on the chic and stunning island of Mykonos are family owned and run, with warmth and attentiveness. They lay claim to some of the most beautiful settings and cater for all your needs and desires. From exclusive executive retreats for a dozen VIPs, to product launches or company extravaganzas for up to one thousand guests, they have done it all.

Contact: Jennifer Beales - jenniferbeales@btinternet.com

Italy

San Clemente Palace - Venice - LHW San Clemente Palace Kempinski is located on the private island of San Clemente overlooking the lagoon, minutes away from Piazza San Marco by complimentary boat, this exclusive retreat guarantees peace and privacy. The unique combination of event rooms and outdoor areas combined with fabulous Italian cuisine make San Clemente Palace the perfect choice for outstanding events.

Contact: Susie Da Silva - sdasilva@lhw. com

Grand Hotel Tremezzo - Lago di ComoPreferred Hotels

Evoking the exuberance and frivolity of the Belle Époque, celebrations at the Grand Hotel Tremezzo are glistening extravaganzas.

Iconic settings flaunting distinct personalities and mesmerizing lake views pair with the highest quality service. Transforming your once-in-a-lifetime moment into memories your clients will cherish forever.

The Grand was made for glamorous celebrations. An array of decadently decorated inside spaces await for your dream cocktail party, buffet, sit-down dinner, wine tasting and after party. The natural backdrop of Lake Como is nothing short of a masterpiece. Dramatic scenery setting the tone of your outdoor event under the stars. Contact: Tessa Whalley - twhalley@ preferredhotels.com

Mauritius

Constance Prince Maurice – LHW Designed by architectural mastermind Jean Marc Eynaud and designer David Edwards, Constance Prince Maurice is where style, space and architectural designs create the perfect hotel lifestyle. Set in an area of natural beauty amidst lush tropical greenery and private beaches, peaceful by day and night it is the perfect location for your clients to indulge their tropical dreams. The infinity pool and natural reserves add to the décor by instilling a sense of tranquillity

Contact: Susie Da Silva - sdasilva@lhw. com

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LUXURY HOTELS FOR EVENTS

My full list of incredible global resort venues for events at a glance

Caribbean

Sugar Beach Resort St Lucia Sandals Resorts Croatia

Grand Park Hotel Rovinj Villa Dubrovnik Dubrovnik

Falkensteiner Hotel and Spa Zadar Cyprus

The Anassa  Denmark

The Nimb Hotel Tivoli Gardens, Copenhagen France

The Grand-Hotel du Cap-Ferrat Côte D’Azur

Hôtel Les Prés d’ Eugénie Maison Guérard Eugenie-Les-Bains, Landes

Hotel Auberge du Jeu de Paume Chantilly Hotel Le Royal Monceau Raffles Paris Germany

Schlosshotel Kronberg Frankfurt

Fairmont Hotel Vier Jahreszeiten Hamburg Greece

The Lesante Classic Luxury Hotel and Spa Zakynthos

Myconian Collection Mykonos  India

Taj Lake Palace Hotel Udaipur Ireland

Ashford Castle Hotel and Country Estate County Mayo

The Merrion Hotel Dublin  Italy

San Clemente Palace Venice

Grand Hotel Tremezzo Lago di Como

Four Seasons Hotel Milan

The Cavalieri Hotel Rome

The San Domenico Palace Hotel Taormina, Sicily  Mauritius

Constance Prince Maurice  Mexico

Las Ventanas al Paraiso Resort Cabo San Lucas Monaco

Hotel Metropole Monte Carlo Montenegro

The Regent Porto Montenegro Morocco

The Royal Mansour Hotel Marrakesh Netherlands

The Conservatorium Hotel Amsterdam Portugal

The Palacio Estoril Golf and Wellness Resort Cascais

Olissippo Lapa Palace Hotel Lisbon Vila Vita Parc Resort and Spa Algarve Singapore

Raffles Hotel

Marina Bay Sands Hotel Scotland

Cameron House Hotel Loch Lomond Inverlochy Castle Hotel Fort William Cromlix House Dunblane Spain

Anantara Villa Padierna Palace Marbella

Puente Romano Beach Resort Marbella IKOS Resort Andalusia

Secrets Resort and Spa, Puerto Calero –Lanzarote

Gran Hotel Bahia Del Duque Tenerife Sweden

The Grand Hotel Stockholm Switzerland

The Chedi Andermatt Thailand

The Mandarin Oriental Hotel Bangkok Banyan Tree Phuket Turkey

The Four Seasons Hotel Istanbul

The Mandarin Oriental Bodrum UAE

The One & Only Royal Mirage Dubai

The Atlantis the Palm Dubai The Viceroy Abu Dhabi  USA

Ocean House Hotel Rhode Island

The Mark Hotel New York Hotel Bel-Air-Dorchester LA

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LUXURY HOTELS FOR EVENTS

How to source sustainable venues

Top tips from DRPG

The venue is one of the key components of an event, and many considerations can be made when sourcing venues that will contribute to reducing the impact that the event has on the environment. At DRPG, we put sustainability at the forefront of everything we do, and for us, it starts at the beginning of a project and is weaved into our creative solution.

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HOW TO SOURCE SUSTAINABLE VENUES

It’s about approaching things in a different way to make a positive change, and even those small adjustments to how an event is organised can make all the difference. Below are the top five considerations we make when sourcing a venue for our clients that allows us to make those important differences from the very start.

1.Location of the venue

Find a venue that is close to where most of the delegates are located to reduce travel times. For example, holding an event in Edinburgh when most of the attendees are based in London isn’t very considered. Venues that are located close to public transport are a plus, along with venues that offer a shuttle service to/ from the nearest train station or airport. In addition, those that encourage the use of electric cars by having charging stations in their car park is a benefit.

2. Accreditation

Look for venues that hold the Green Tourism Award as it demonstrates that they have committed to reducing their impact on the environment and have the accreditation to prove it. This is an easy thing to look out for as most venues will show the Green Tourism Badge logo on their website. In addition, those venues that hold an ISO accreditation, which we at DPRG are proud to have been awarded, is a bonus!

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SOURCE SUSTAINABLE VENUES
HOW TO
One of the finest hotels. Steeped in royal history. 10 acres of gardens 12 event spaces Up to 350 delegates 144 bedrooms 20 minutes from Heathrow 30 minutes from London The perfect event venue for meetings, team away days, gala dinners and Christmas parties. O ATL A NDS PA RKHOTEL . CO M 0 1932 847242 | INFO@O AT LANDSPARKHOTEL.COM

3. Reducing energy and waste

We want to work with venues that look to reduce their energy and waste consumption, and we engage in conversations around the strategies and measures venues have in place to do this. This can include: daylight enhanced meeting rooms, reducing plastic usage, the use of LED lighting, and even solar-powered facilities.

4. Locally sourced suppliers

Venues that use locally sourced and in-season ingredients are key for us. Displaying menus during lunch and dinner service that show where the ingredients have come from provides assurance to delegates, which has become so important.

5. Social responsibility

Being sustainable is much more than reducing the use of plastic, it’s about how socially responsible the venue is being. There are so many initiatives out there surrounding our industry now, it’s perfectly acceptable to ask about a

business’s values and how they work with their surrounding community and environment.

We want to work with venues that align with our sustainability values and commitments; using the above as a measure, we have created a traffic light rating system to make sourcing a sustainable venue for our clients much easier. We detail in our pitch documents and proposals what sustainable considerations our preferred venues are making, so our clients can feel confident from the start that their venue is contributing to reducing their impact and making a difference to the environment.

The journey of event sustainability seems to have been long and muted until recently so it’s great to see a greater portion of the industry working together to make a change, now. Whilst it may be a challenge for you to achieve top grades on all our five venue checks initially, start by at least asking the questions and having these conversations with suppliers. It’s this dialogue that shows, as organisers, we’re serious about our own values as well as our clients and stakeholders.

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HOW TO SOURCE SUSTAINABLE VENUES
Clare Fagg, Head of Penguins Project Management, DRPG

This blessed plot, this earth, this realm, this England*

Chew are official supporting promoters of the English Trophy at Frilford Heath

Frilford Heath hosted the English Trophy when the European Challenge Tour returned to English soil from September 8-11, 2022.

The English Trophy presented by Rocket Yard Sports Marketing and supported by Chew, took place across Frilford Heath’s Red Course, which has hosted several highprofile events over the past decade, including the 2013 English Amateur

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THIS BLESSED PLOT, THIS EARTH, THIS REALM, THIS ENGLAND

The English Trophy, presented by Rocket Yard Sports Marketing and supported by Chew took place across Frilford Heath’s Red Course, which has hosted several high-profile events over the past decade, including the 2013 English Amateur which saw Callum Shinkwin defeat Matt Fitzpatrick in the final. The Red Course has also hosted the 2018 Brabazon Trophy European Tour First Stage Qualifying School since 2011 and Regional Open Qualifying.

Frilford Heath, founded in 1908, has three 18-hole championship courses; the Red, Blue, and Green which provide golfers of all abilities with a true test. Two-time top tier winner Eddie Pepperell learnt his trade at Frilford Heath and still retains strong ties to the club; opening the par-three Yellow Course in 2018. The Yellow Course is designed to aid the development of all golfers, from the club’s best talents to those beginning their golfing journey.

The event was run in partnership with Chew, who brought their flare for event management, supplier sourcing and creating experiential experiences. Founded in 2013, Chew is a UK-based event management company that brings smart, slick, savvy event solutions to businesses on a global scale. Chew plan, execute and manage unique experiences that deliver tailored messages to engage audiences, and they delivered a myriad of engaging fan experiences at the event, bringing the public, the players and the tournament sponsors together.

Presenting the tournament was Rocket Yard Sports Marketing - a sports marketing and sponsorship agency whose sole mantra is that of ‘Your Next Customer is Probably a Sports Fan’. Rocket Yard Sports Marketing place a fundamental belief in the wide-reaching nature of sport and the positive impact it has on businesses and communities.

Matt Curran, Founder & Director of Chew said: “It was fantastic to work with Rocket Yard Sports Marketing on the English Trophy. The Chew team worked hard on the event, producing unique fan experiences and ensuring the event was totally unforgettable.”

Daryl Evans, Founder of Rocket Yard Sports said: “We’re hugely excited to be working with Chew. The event gave us a platform to demonstrate our sports marketing and sponsorship brokering abilities within the business of golf. With our vast experience within professional sports, it was great to deliver a memorable event on the Road to Mallorca schedule for players, sponsors and most importantly the fans.”

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BLESSED
*Quote by John of Gaunt in Shakespeare’s Richard II ENGLAND
THIS PLOT, THIS EARTH, THIS REALM, THIS

CHEW SOW THE SEED

The event industry is regularly the victim of bad press or terrible lack of recognition from the government (Covid lockdown, anyone?). Leading UK event agency, Chew, have intrinsically been aligned to supporting causes that improve the individual and environment. Chew have recently partnered up with SEED (Eating Disorder Support Service) to increase awareness of the Charity. Seed is a charity set up by ordinary people with first-hand experience of eating disorders to help those suffering with this devastating illness to have motivation, information and support to recover as well as helping support carers and loved ones in this process too.

For such a huge problem that affects 1.25 million in the UK alone, eating disorders are a mental health illness that is frequently misunderstood. They are serious mental and physical illnesses that can affect people irrespective of gender, age, body shape or weight. If left untreated they can result in serious medical problems. Indeed, they have the highest mortality rate of all mental health illnesses: 20% of people who develop an eating disorder will die, either from suicide or from the serious impact on physical health.

Where NHS services simply can’t cope with the increase in those presenting eating disorders, SEED are there to make sure no one is lost or left to get more unwell before treatment and support is implemented.

SEED believe in the power of positive partnerships and feel it is important to forge alliances with like-minded

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CHEW SOW THE SEED

Charitable organisations and Corporate Partnerships to not just raise awareness of Eating Disorders, but create CHANGE. Sharing information and knowledge is paramount to enable SEED to make an impact and drive this change.

You can learn more about SEED, get involved in helping to spread awareness and raise funds by visiting the website https://seed.charity/ or following us on social media channels. Alternatively you can contact us directly by emailing hello@seed. charity

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CHEW SOW THE SEED

TRACK, by EventDecision: Event Impact Assessment

Host organisation: Prestige Event Magazine

Event Date: 25th November 2021

Event: The Sustainable Event Show

Location: The Barbican, London

Date of assessment: 22nd November 2021

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NAVIGATION Introduction Results Boundaries Benchmark How to use this data Offset values Notes Use these links to navigate your report TRACK

Located in the heart of London’s South Kensington, following a £40 million development project, the Royal College of Music is now open for hire for events accommodating up to 400 including receptions, dinners, meetings, conferences and performances. With state-of-the-art technology and a professional in-house Studios team, we provide a bespoke service for events with a range of technical requirements.

venuehire.rcm.ac.uk E: venuehire@rcm.ac.uk T: +44(0)20 7591 4300

ORCHESTRATING EXCEPTIONAL EVENTS

TRACK

HELLO!

The Sustainable Event Show is the inaugural one-day show that creates a platform to build relations with likeminded parties, delivering sustainable solutions to the events industry

It is an exhibition that delivers enlightenment, education and discovery of up to 80 environmentally-friendly event venues, event services suppliers, and event technology companies that practice sustainability

The show will address the greatest modern-era challenge that members of the event industry have ever faced - how to bring together event buyers and events suppliers that both respectively need and practice event sustainability.

The Sustainable Events Show will be a net carbon-neutral event and as such has requested EventDecision to measure the emissions associated with the hosting of this event

"“The events industry has an enormous opportunity to “build back better” as we seem to finally emerge from the pandemic Only through a renewed focus on sustainability will the industry ensure its continuity and demonstrate that it is doing its part in facing the biggest challenge of all: climate change

We encourage all stakeholders in the global events industry to renew their efforts to find effective, collaborative, urgent solutions for the climate and sustainability; and use the Sustainable Events Show to advance in this direction”

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95 1144 Travel 33 4% Equipment Transport 25 8% Waste 0 1% Energy 3 6% Materials 30 5% Catering 6 6% THE SUSTAINABLE EVENT SHOW TRACK 2250 Exhibitor Travel Accomodation Catering Energy Materials Equipment Waste % 33 Nil 7 4 30 26 neg. Total estimated emissions associated with the Sustainable Event Show: 2.7 TCO2e 30 return flights 84 tonnes 180 return flights 19 tonnes

TRACK

BOUNDARIES

Included in calculations:

Heating/Cooling with the defined space for this event

Power consumed within the defined event space

Lifecycle of materials used specifically for this show

Transportation to & from the Barbican of all third-party goods associated with the event, predominantly Furniture

Audio-visual equipment

Travel for speakers, exhibitors and organisers (incl site inspections) for the show

Excluded:

Visitor travel to and from the show

Impact associated with OneWater, whose Scope 1,2, and 3 emissions are already accounted for F&B is not provided as part of the show and as such is excluded, bar an allowance for hot drinks for exhibitor set-up.

Calculation includes the relevant activities, materials and energy flows that are generated directly or indirectly during an event The resulting greenhouse gas emissions generated from activities and the use of resources are calculated throughout their entire lifecycle The dataset used to calculate the climate balance comes from the ecoinvent 3 6 database and follows the IPCC 2013 (Intergovernmental Panel on Climate Change) evaluation method This method uses greenhouse gas potential over a 100-year time horizon (GWP 100a)

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TRACK

EVENTDECISION BENCHMARKS

Illustration of approximate emissions by event format:

REGIONAL GLOBAL

LOCAL 0 0.5 1 1.5 2

Estimated Tonnes C02e per delegate

Based on calculations conducted by EventDecision from Mar-Nov 2021 for comparison purposes May be used for illustrative purposes only, not for ESG audit or offset reporting

Data included events from 250 to 1,200 delegates in virtual, hybrid and in-person events.

'Local' is defined as a geographical are where delegate travel <3 hours and excludes flights 'Regional' is defined as within a geographical area such as Western Europe and may include some short-haul flights 'Global' is defined as events where delegates may travel from any location and may include long-distance (>6hour) flights

97
VIRTUAL HYBRID IN-PERSON
98 ACCESSIBLE LUXURIOUS ONSITE TRAIN STATION WITH DIRECT LINKS TO READING AND PADDINGTON STAY AT OUR BEAUTIFUL ONSITE BOUTIQUE HOTEL THE LODGE FIND OUT MORE INFO AT NEWBURYRACECOURSE.CO.UK SOCIABLE MEMBERSHIPS AVAILABLE FROM £13 PER RACEDAY THRILLING 31 HEART POUNDING RACEDAYS THROUGHOUT THE YEAR

HOW TO USE THIS DATA TRACK

99

OFFSET VALUES

As a guide, to directly offset carbon emissions for the event, prices of CO2e correct as at 23 Sep 2021:

The Sustainability Show: 2 7 tCO2e Offset value < £62 00

*Assumption is made in this report that ZERO offset is provided by any mobility providers or accommodation providers. This can be accounted for in actual calculations if otherwise

These figures are indicative only, as consumption and hence emissions created via event and delegate activity are estimates at this time

Full step-by-step calculations for formal offset can be provided for offset customers, for verification and certification purposes

100
TRACK

TRACK

NOTES

NOTE: whilst meaningful, the calculations within this report are based on the brief provided and are estimates, until such time as a meaningful on-site audit is completed.

For a verifiable report please contact EventDecision.

No paper was used in the creation of this report.

0 miles were travelled in private or private transport in the creation of this report

Direct and Indirect emissions created by EventDecision in the compilation of this report are offset via verified CDM, Gold Standard and Plan Vivo projects on an annual basis

Created and compiled by EventDecision Ltd. www.eventdecision.com 22 Nov 2021

101

Industry Movers

Hospitality Titans: Supporting, nurturing and inspiring the hospitality industry

Hospitality Titans is a platform and membership programme that brings together industry experts in order to Support, Nurture and Inspire those within hospitality and beyond.

The platform offers networking opportunities, training, mentoring and industry insights to hospitality professionals, whether they’re just starting out in the industry or want to further immerse themselves in their field.

Support

Since the start of the pandemic, it has become incredibly easy for people to feel isolated and alone, especially whilst working in an industry that has felt personally targeted by continuous changes to rules and restrictions.

Hospitality Titans has created a community and safe space for hospitality professionals to spread love and positivity, while motivating them to be the very best that they can be in the industry.

Upon joining Hospitality Titans, members have access to support from a founding members board, packed full of hospitality experts from all corners of the industry. From Marketing to Law, Design to Tech and everything in between, Hospitality Titans has an expert that can provide mentorship in this complex field.

Nurture

The Hospitality Titans founding members board is filled with many talented business leaders; but above this, each and every one of them is passionate about bettering the future of the hospitality industry.

With connections spanning right across the industry, they have an ear to the ground with everything that is going on right now, including industry news and hot topics. Through regular meetings and events, the Titans aim to nurture new talent and ideas and help drive the hospitality industry forward.

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INDUSTRY MOVERS

Inspire

Monthly ‘Titans Talks’ offer the perfect opportunity for members to get inspired. Each event is based around a selected topic, with five panelists chosen to represent and start interesting discussions around this. This gives members the opportunity to listen and learn, ask questions and network, all over drinks and canapes in a fantastic London venue.

At these events, members can nurture their passion for the industry, getting to know and learning from other experts who love the field they’re in.

On top of this, every member is signed up to Hospitality Rewards, where they receive discounts on products and services across the UK, adding to the endless list of benefits Hospitality Titans has to offer.

The Co-Founders

Hospitality Titans was founded by Liam Norval, CEO at Posh Cockney, and Pete Warden, Hospitality Director at LXA, in 2020.

Liam Norval specialises in Marketing, PR, and Sales & Operations at Posh Cockney, a hospitality agency based in London. He has a proven track record in restaurant openings and managing many successful marketing campaigns that have achieved a fantastic ROI for his clients.

Pete Warden is the Hospitality Director at LXA, which specialises in strategic planning and market research for brands, as well as concept development, recruitment, operations and openings. Pete has opened numerous venues around Manchester and Birmingham, alongside launching

Planet Hollywood in Dubai as well as 80 restaurants in the Middle East. Pete then decided it was time to really put his stamp on things and started his own business, creating the hospitality arm of LXA in London.

The Board

The Hospitality Titans founding members board consists of industry experts from a diverse variety of fields. Board members regularly host their own ‘Titans Talk’ event, based on their specialist area.

Board members include Rupert Culme-Seymour (R3N Consulting Ltd & Seeking Out Solutions Ltd), Morris Greenberg (CDG Leisure), Matt Ford (Krowd), Shirann Rose (Sass Productions), Jim Robertson (Barrio Bars), Gary Sewell (Sintillate), Frederick Szydlowski (Embargo), James Rix (Crowdify Global), Ants Rixon (Entoria & Co), Ksenia Shuvakina (InHype), David Rooney (LXA), Wesley Mendy (Prestige Events Magazine), Gillian Hoffman (19 Events), Simon Hands (Madello Capital), Julian Hindmarsh (Howard Kennedy LLP), Michelle Moreno (QAB Leadership), Jason Gale (London Lifestyle Awards) and Lucy Beckwith (Stardust Festivals LTD).

Hospitality Titans has grown from strength to strength over the last two years. Now, they are looking to take on more members and make their community even bigger and better. To become a member of Hospitality Titans with 3 month free, follow this link: https://www.hospitalitytitans.co.uk/ membership/

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INDUSTRY MOVERS

New Rules of Engagement

Here, we at Prestige Events magazine, take a reflective look back at the in-depth Insight Report published by AOK Events. With the criticism often heard ‘what have we learnt from Covid lockdown?’, we think it’s fitting and fascinating to take a look at the report again, published in it’s full glory. Go grab a cup of coffee, it’s a good read….’

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Our ability as Brits to talk about the weather is part of our national characteristic - apparently the weather’s unpredictability gives us a fresh conversation starter on a regular basis. Put into context, the average British person spends the equivalent of four and a half months of their life talking about the weather!

Events have become a global conversation piece over the least 18-months as we’ve seen the impact of the pandemic played out through the Olympics, Football, The Oscars, and business events such as Mobile World Congress in Barcelona and closer to home The Championships, Wimbledon. Every nation has been blighted by cancellations and yet everyone has embraced new formats, new event methodologies and a resilience to wanting to meet face-to-face. It’s a conversation we are all involved in due to missed occasions and milestone celebrations. We’re all talking about how we miss interacting and engaging with each other - being social is a characteristic of every nation.

Rather than speculating about what’s ahead, we asked our clients for their thoughts and ideas on how they’ll be engaging with their people and their clients going forward, so we can try and grasp the implications of digitisation on our sector which has been built on shaking hands, shaking heads, and even shaking the roof down!

For an industry that took such a battering at the outset of the p-word we’ve largely all acclimatised to the situation and from AOK Events’ perspective we’ve adapted to the new face of employee and client events.

The message is thunderously loud: ○ Engagement is an absolute requisite for businesses. Events, experiences - engaging with people - is the lifeblood for conversation, creativity, and commercial success.

Yes, the formats have changed and yes, they will change again at some point, but for now, as the storm abates and restrictions are lifted in the UK, let’s enjoy bringing people together.

After all, events are a global conversation that we are all involved in one way or another.

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THE NEW RULES OF ENGAGEMENT

AOK Events undertook research to understand how organisations have been reacting to the pandemic in their working practices and how the unprecedented shift to remote working has impacted on client and employee events and experiences.

The quantitative study was carried out between August and September 2021 with responses from clients whose annualised buying power on events and experiences exceeded £50m.

The report points to a new outlook; a new rule book for face-to-face marketing and the event sector due to the probability that there will be no return to pre-pandemic business-as-usual. Event organisers need to adapt to new methods and metrics for engaging with clients, customers and teams: a new chapter for face-to-face marketing and New Rules of Engagement.

““

While every industry and every business is different, it’s critical that organisations reinvent and redefine “work” in the new world. We must change how we think about spaces, cybersecurity, meetings, travel, events and policies, and we mustn’t forget the ways employees find balance through their family, volunteer work, hobbies and more. We need to evolve the dated mindset that being in an office full-time is an actual business imperative.

World Economic Forum, The Future of Work

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PARTICIPANT PROFILES

Participants were directly involved in their organisations event spends comprising; learning & development, conferences and meetings, team builds, product launches and corporate hospitality. Respondents were decision makers or were party to, and helped to ratify, decisions.

Event types were broken down to understand the implications on employee - internal spends and client related – external spends.

67% of respondents were responsible for external events such as corporate hospitality, incentives, product launches and client entertaining.

33% were involved in internal events such as statutory learning, employee development, team building and summer and Christmas parties.

107 ADMINISTRATIVE 17%
SALES & BUSINESS DEVELOPMENT 9% FINANCE & PROCUREMENT 5% EVENT & SPONSORSHIP MARKETING & PR 43% 23% HUMAN RESOURCES: LEARNING & DEVELOPMENT 3%

A CHANGE IN OBJECTIVES

Face-to-face marketing is acknowledged for helping to engage, educate and entertain, internal and external audiences. The survey looked to better understand how event and experience objectives were adapting to a new set of work rules.

For the short term, until December 2021, corporates are using events to assert their brand presence most notably by: ○ engaging with their clients, suppliers and media ○ educating their teams and employees

SHORT TERM OBJECTIVES

External Events

ENGAGE

Build brand reputation 76.6%

Lead generation 61.7%

Build supplier and media relations 12.6%

Recognition program - incentive 8.5%

Imparting product knowledge via conference or webinar 42.6%

EDUCATE

Launch new product or service 25.5%

ENTERTAIN

Internal Events

ENGAGE

Awards ceremony 4.3% Client entertainment 66.1%

EDUCATE

Employee recognition 13%

Employee well-being 56.5%

Team build and reboot company culture 78.3%

Business meetings - planning 30.4%

Company updates 26.1%

Upskilling / training 4.3%

ENTERTAIN

Celebration - party 87.7%

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HOW PRIORITIES HAVE CHANGED

The survey asked how objectives had changed over the pandemic in regard to both internal and external events. Respondents were asked to indicate the three main objectives for their event spends in the summer of 2019 and to the present time up until December 2021 for a) employees and b) clients.

External Events

Most notably ‘entertaining clients’ has seen the biggest impact between 2019 and 2021 with an 11% decrease due to face-to-face entertaining being off the agenda for a considerable amount of time. Another key consideration is corporates needing to show a more conclusive ROI than relationship building. This is echoed in the 8% increase in ‘lead generation’ as a key objective for organisations investing in event marketing as part of their customer engagement strategy.

The focus on launching a new product or service saw a 33% increase over the pandemic due to many organisations changing and diversifying their product and services and the need for them to share their new business models with staff and/ or consumers.

Engaging with the media and supplier partners had a dramatic increase of 48% as corporates reached out to their wider network and built trust and their presence through affiliates, media and their relevant trade bodies and associations.

Internal Events

The pandemic forced organisations into a balancing act of protecting the health and safety of their employees and clients while continuing their business operations under a new normal.

With the majority of organisations adapting to new working in different places and spaces; internal events took on a whole new significance with objectives around employee duty of care seeing the biggest growth between 2019 and 2021.

Employee well-being, creating successful teams and employee experience strategies were impacted most during the pandemic as corporates became largely reliant on digital internal communications and fought to build positive and successful remote working cultures.

2021 vs 2019

Team build and reboot company culture + 38%

Employee well-being + 29%

Just as corporates adapted to new ways of working and collaborating digitally; digitisation had its own impact on internal communications. Traditional town hall meetings and company updates became less prescient as building company culture and employee welfare became a primary concern for many leaders.

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A NEW WAY OF WORKING

A hybrid routine of office and home is the evident new norm for corporate event planners. However, for an industry built upon and championing face-to-face interaction, what will the impact be?

There is a marked desire from planners to bring clients together in a face-to-face format.

EXTERNAL EVENTS

INTERNAL

Internal events take a predominantly online and hybrid stance and reflects cost savings associated with keeping training and learning virtual coupled with keeping employees remote.

Despite the dramatic increase in digital event formats and the significant cost savings on travel and expenses associated with attending events, corporates remain focussed on providing a format other than solely digital.

After

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EVENTS In person / shared experience
EVENTS EXTERNAL EVENTS INTERNAL EVENTS INTERNAL EVENTS Blend of online and F2F
only
EXTERNAL
Digital
““
almost two years of working remotely, it will be nearly impossible to demand people return to the office. Forbes

External

Face-to-face formats are a mainstay for client focussed events with the preference for business entertaining to unsurprisingly take place in person. However, as brands seek to maintain their presence with their clients there is marked diversification in customer engagement strategies through an increased use of formats that marry digital with a personalised, tangible output.

Corporate hospitality events such as tennis, rugby, football and theatre all feature high on the corporates wish list and events are all underwritten with strong Covid-protocols and cancellation policies. An emergent demand for events associated with the national teams following a successful summer are driving a vigour for in-person corporate hospitality for the rest of the year and beyond.

Engaging clients over the Christmas period is another major focus for corporates. Corporates are eager to engage and build trust via more social, informal events. However, continued nervousness around potential lockdowns in late autumn means that confirmations for large gatherings are scarce. Instead, corporates are securing their clients diary dates with innovative digital activations – virtual hospitality, rewards and gifting - that help to consolidate and boost relationships from the comfort of a client’s home environment.

Research shows that a fully engaged customer represents 23% more revenue than average. If you don’t have a customer engagement strategy, you could be missing opportunities to interact with customers and build a relationship with them.

Gallup

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WHATS COMING UP FOR THE REST OF 2021
““

The move to online learning and development for employees is set to continue as organisation’s recognise the costs savings and the added onus on health safety and the welfare of its employees. The most significant outcomes of the pandemic are the trenchant use of online, digitised formats for statutory learning, product learning and personal development and training.

Most workers have now been afforded the flexibility that they have always desired. However, coupled with the strain of the pandemic, the all-encompassing nature of remote working has been for many nothing short of overwhelming. The benefits of cutting out commutes and having more autonomy over your working life is undoubtedly favoured. Fears from an employer’s perspective regarding lower productivity have, for the most part, not been realised. The hindrances that exist today relating to loneliness, role conflict and communication are still rife, however.

Christmas is markedly on the agenda for employees, however, there is still confusion and apprehension around the best way to stage a company party. Whilst the shared outlook is that Christmas is not cancelled this year, there is apprehension about the best way to bring employees together to celebrate. With nervousness about potential future lockdowns and the risk of bringing all employees together in one place, there is an openness for more ‘alternative’ celebrations, such as virtual Christmas activities, gifting platforms, and hamper deliveries, as well as a focus on exclusive hires for those wanting to push ahead with an in-person party.

““

Over 80% said gifts have improved relationships with employees and/or clients, with 48% saying gifting delivered a substantial benefit. Chief among the benefits gained was making the recipient feel valued (45% reported substantial benefits), improved customer loyalty (43% substantial benefit) and improved employee retention (41% substantial benefit).

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Internal

Of the respondents who are responsible for external events; 80% state that they expect their budgets will increase in 2022 and beyond. This is in sharp comparison to the organisers of internal events who see budgets on employee events decreasing by 68%.

The polar outlook points to the fact that office culture should have settled into a happy-hybrid routine with new formats of employee experience embedded into a new workplace routine. Attention will therefore turn to re-igniting existing, past and prospect client relationships and engagement.

Most workers have now enjoyed the flexibility that they have always sought:

○ The benefits of cutting commutes and having autonomy over personal working life is undoubtedly favoured.

○ Employer’s fears over lower productivity have not been realised.

Flexibility and adaptability are the new corporate cornerstones and trust is the one norm that has not been affected in the post-Covid business glossary. It’s an exciting new chapter for face-to-face marketing and customer engagement that requires New Rules of Engagement for a new business dynamic.

A new rule book

Is your HR department aware and on-board with your upcoming face-to-face events?

Does your chosen venue have any sort of Covid-policy in place to protect your guests and speakers?

Is there a clause in place with your suppliers in case of cancellation or postponement due to Covid?

Can the event easily be segued from a face-to-face event to an online hybrid experience?

Is the delegate experience as good online as it is for the face-to-face guests?

If not, what will make it better?

Gathering your entire company together at Christmas may seem an alien notion still. Have you thought about departmental events? More importantly, have you thought about having a 2-3 day run at the same venue so all your employees get the same experience?

Spend wisely on events: AGMs are notorious for no shows from shareholders and Covid has exacerbated this. The days of booking the ballroom may currently be behind us until full consumer confidence in travel returns.

Mirror your goodwill through well planned giving. If you’ve curtailed face-to-face for the time being it doesn’t mean that your customer engagement strategy needs to be parked. A well-chosen gift goes a long way when delivered directly to your clients’ home.

113 2022 AND BEYOND
AOKnow - what we’re thinking at the moment

2020 was set to be a year of celebrations for AOK Events as we celebrated our 20th birthday. As we all know things didn’t quite play out as planned, however, with years of experience under our belts, a smaller but still amazing team and long-lasting relationships with our key clients, we adapted and embraced the challenge of enforced change.

The team showed dynamism and resilience and the globe’s quick move to digitised workplaces gave us the opportunity to be one of the first event management companies to pivot strategically into the business of virtual and online experiences and a new era for events.

Clients recognised the importance of regularly communicating with their teams and customers. The pivot to digital and hybrid paid dividends. We adapted, created new roles and internal processes and we developed a fulfilment division.

Whilst our own celebrations took a different form, we did positively mark 2020 as a milestone year for the business. Extraordinarily COVID 19 could be the best thing that ever happened to AOK Events.

114 AOK EVENTS LIMITED / THE ENGINE ROOMS / 150A FALCON ROAD / LONDON www.aokevents.com | 020 8222 8420

Virtual Kids Club

Laing O’Rourke

AOK Events created a two-week programme of virtual events that employees could use to help entertain their children during half-term.

We pitched our Kids Club concept to Laing O’Rourke after hearing that a number of employees were struggling with their work/life balance. We were tasked with coming up with a programme that allowed children from the age of 4-12 to take part in 5 x 1-hour slots during the day.

What we did

We built a branded registration website where parents could sign up their children for as many events as they wanted to take part in. Over the 10 day “run”, we arranged 50 events in total, made up of 17 different types of event, from storytelling to Escape Rooms, from Hip Hop dance classes to musical bingo. Each event was event managed by one of our event managers.

Results

Huge take up by Laing O’Rourke staff with many sessions “sold out”. The kids loved the activities and the feedback that we got was out of this world.

The number of kids that took part in the Kids Club far exceeded Laing O’Rourke’s expectations and every day, their HR Dept. was inundated with e-mails from their staff saying how great the programme was.

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OUR WORK

OUR WORK

Digital Gifting Platform

In it together - LinkedIn

AOK Events were asked to create a bespoke fulfilment website that would allow LinkedIn to interact with their clients throughout the pandemic, allowing them to send digital vouchers to clients from markets across EMEA. A token of appreciation in these extraordinary times.

What we did

○ Created a branded website inc. vanity URL full management of the process

○ Voucher fulfilment and communications with the client

○ A varied selection of digital and physical gifts sent to clients

○ Global reach, customised per region, different skins depending on the activity and time of year

○ GDPR compliant process

○ Created the ability to send different gifts to new, lapsed and current clients

○ Full tracking and response rates post-event

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ALLPOINTS HAVE CREATED A DREAM TEAM TO MAKE AMBITIONS, GROWTH AND EXIT STRATEGIES A REALITY

new studio offering which has been a huge success adding to our accelerated growth.”

Now, having worked with some of the biggest brands, businesses and agencies, Max recognised that a new and emerging set of challenges are being faced by business owners. Some of the most frequent include, market relevance, staff ing, market uncertainty, supply chain shortages, brand identity, Inflation and clarity on methods and options for acquisition and exit.

Max Fellows launches allpoints alongside a team of industry heavyweights which include former colleague Nick Robinson (former Clive Agency owner), Sarah Speake (former Google European CMO) and Sharon Kersley (former Head of Events at Sky) amongst other diverse top talent to form the next-generation brand and events business consultancy!

Building on the success of his original consultancy business founded in 2020, Max has been successfully delivering commercial growth and support for clients ranging from Wonder, Secret Cinema, Brands at Work through to Bearded Kitten, Matter and PSP AV to name but a few. David Woodcock, MD at PSP AV says “Max and the team have provided excellent insight and advice for us as a business. In a time of such disruption within our industry, it has been incredibly beneficial to have this support in accelerating the growth of the business. In addition, Max made invaluable contributions and guiding input in developing and launching our new studio offering which has been a huge success adding to our accelerated growth.”

UPWARD AND

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NEW AGENCY SPOTLIGHT: ALLPOINTS
Max fellows

Now, having worked with some of the biggest brands, businesses and agencies, Max recognised that a new and emerging set of challenges are being faced by business owners. Some of the most frequent include, market relevance, staffing, market uncertainty, supply chain shortages, brand identity, Inflation and clarity on methods and options for acquisition and exit.

These challenges, amongst others, reinforce the reasoning, core offering and unique approach of the new allpoints strategic consultancy. Max Fellows, founder shared “there are currently no independent consultative offerings available that take such a bespoke approach to help event business owners and leaders. The needs and levels of support required by agencies, brands and businesses has changed dramatically over recent years with a significant shift in focus and urgency of businesses wanting to achieve their ambitions, be that growth, an acquisition, or an exit - which is where we come in.”

119
AND EXIT'S
NEW AGENCY SPOTLIGHT: ALLPOINTS
Sarah speake

The undisputed leading speed networking event for event organisers since 2011

Bringing the events community even closer

Enabling event organisers to achieve 1 months work in just a half day!

Creating senior level connections with suppliers that emails and bots can’t achieve

GREAT CONNECTIONS CREATED |GREAT SAVINGS CREATED |GREAT MEMORIES CREATED …AND IT’S ALL FREE

“These events are great. Get to meet so many people in just such a short amount of time. So many new suppliers that you can build relationships with”

Matt Curran, Chew Events

“So many different suppliers...venues to social media agencies.. so many useful contacts in the industry to help you build your business”

Lucinda Baldwin, Orange Events

“Met so many fantastic (event) brands…did 4 weeks work in just 4 hours”

Alison Towle, Live Nation

“It’s my first time here and it was actually really good! Great learning about everyone and how adapted suppliers are for sustainability”

Amy Morgan, EMC3

“You spend 10 minutes with everyone which is the perfect amount of time to make that connection”

Charlotte Crisp, Mazars

www.2020club.co.uk

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Due to the nature of these new, complex and evolving challenges, the allpoints team have been carefully selected based on their industry-leading skill sets comprehensibly covering strategic support across 5 vertical service offerings. These are HR, Culture and D&I, Brand and Marketing, Leadership, Operations and Processes, Mergers, Acquisitions, and Exits, Non-Executive Director services and lastly Commercial Growth and Sales.

As a stand-alone service or as part of a new relationship, it starts with a strategic business review which produces a comprehensive report and prioritised roadmap highlighting the key areas in need and what actions are required to achieve success. A tailored allpoints team is then curated to deliver the required help, meaning clients get a completely bespoke team, only investing in the services they require in order to fulfil their full potential.

To find out more about allpoints or to get in touch visit www.fromallpoints.co.uk

LI: https://www.linkedin.com/ company/from-allpoints/ IN: @from_allpoints Email: hello@fromallpoints.co.Uk

121
Sharon Kersley
NEW AGENCY SPOTLIGHT: ALLPOINTS
Nick robinson

AGENCY FACTFILE

AGENCY FACTFILE

DRPG

YEAR FORMED: 1980

EVENTS YOU SPECIALISE IN

Conferences, awards, exhibitions, AGMs, experiential, product launches, incentives, all of which are equally offered in live, hybrid and virtual formats.

COMPANY DISTINCTION

DRPG were the first global agency to gain the international standards ISO14001 and ISO20121 which sit next to their most significant accolade to date, the 2022 Queen’s Award for Enterprise: Sustainable Development.

As well as being listed in Best Companies’ Top 100 Large Companies in the UK, they proudly hold the Investors in People Platinum Standard, because they believe in an employee experience that helps their team members grow and achieve their full potential.

When it comes to their service offering, DRPG have recently been awarded Best Virtual Event Production Agency at Eventex and have previously won Best Large Agency at Conference Awards 2019.

COMPANY MODUS OPERANDI:

For over 40 years, DRPG has been delivering everything from video, events and digital, right through to research, strategy and creative communications. Specialised teams work together to deliver multi-channel campaigns entirely in-house for a wide range of clients and brands, for both external and internal audiences worldwide. www.drpgroup.com

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AGENCY FACTFILE

emc3

YEAR FORMED: 1999 EVENTS WE SPECIALISE IN:

Experiential live, virtual and hybrid events for:

• conferences

• incentives

• exhibitions and trade shows

• corporate celebrations

• educational events

• product launches

• marketing events

• award ceremonies

• roadshows

• venue sourcing

CLIENTS: We work with a variety of clients within the financial, tech, software, gaming, security and internet industries. Including clients such as:

GOOGLE, Linkedin, HubSpot, Rapid7, Drift, Bullhorn, NYU, Miro, Twilio, Gong, VaynerMedia (VeeCon), Snyk, Oyster, Quickbase, Backbase, LaunchDarkly, Recorded Future, Peak, Lokalise, ParcelLab, IterableComplyAdvantage, GitLab, Orca, SaaSleads.io, Follow Up Boss, Volaris

TCI Fund Management, Ververica, GP Bullhound, Bluebay, British Society for Rheumatology

STAND-OUT EVENTS CREATED/PRODUCED Hubspot INBOUND, Google Premier Awards, LinkedIn Talent Connect Veecon, G2 Reach COMPANY DISTINCTION

emc3 is an award-winning events agency dedicated to making every moment count, both for their clients, and their team. With a special focus on mental health, company culture, flexible remote working and sustainability, they believe in ensuring that the business, and the team, grow sustainably.

COMPANY MODUS OPERANDI: mission: to produce game-changing experiences powered by strategy, content and creativity, underpinned by their commitment to a sustainable future for events. vision: to make every moment count www.emc3.com

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AGENCY FACTFILE

Awesome YEAR FORMED: 1997

EVENTS YOU SPECIALISE IN

Conferences, Exhibitions, Incentives, Product Launches, Fashion shows, Charity events, Summer and Christmas Parties, Weddings, Away days, Team building activities, Private dining experiences and everything in between!

CLIENTS:

Variety of corporate clients from small enterprises to large conglomerates: Asos, Instagram, Adidas, M&S, Itsu, Pret, Nike, Porsche, Meta, Honda, BCG, Wurth, BlackRock and many more.

STAND-OUT EVENTS CREATED/PRODUCED:

Music Manager Awards, Screen Awards, Cornerstone conferences, Golden Joystick Awards, Instagram product Launches

COMPANY DISTINCTION

Awesome hosts its own venues, operates a free venue finding service and owns a variety of in-house subsections of the company such as Awesome AV, Awesome FX and large format printing. We are committed in producing events as sustainably and ethically as possible. Awesome are incredibly proud to announce our investment in a new £250,000 electrical sub-station installed in Corams Fields in 2021 to reduce our carbon emissions by 95%.

After being whittled down into plastic pellets, 3500 square meters of carpet from the venue was recycled for conversion into toothbrushes, hairbrushes and other plastic and recyclable products.

A few of our achievements:

• Conference Awards winner

• The London venue awards

• Prestige events- Cool Venue Awards

• Event Awards winner

COMPANY MODUS OPERANDI:

We are a strong driving force in creating the best experience for corporation events throughout Europe. At Awesome we use imagination, passion, creativity and individuality in every project that we do. We aim to deliver the most imaginative and spellbinding experience we possibly can for any brief. www.awesome-events.co.uk

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AGENCY FACTFILE

Conference Care

YEAR FORMED: 1995

EVENTS YOU SPECIALISE IN

Venue finding specialists for conferences and events

Digital event planning and management

Event management

Carbon Consultancy – providing sustainable solutions for meetings and events Group Accommodation

CLIENTS:

Abbvie, Royal London, Nestle, P&G, AstraZeneca

STAND-OUT EVENTS CREATED/PRODUCED

Chartered Institute of Fundraising annual conference for 400 delegates Institute of Student Employers annual conference for 600 delegates

Carbon Consultancy project for Association of Colleges annual conference for 1,200 delegates

Virtual training event for global cosmetics company for 2,500 delegates

COMPANY DISTINCTION

M&IT Gold winner 6 times for best intermediary agency (more than 40 employees) Passionate about sustainability – carbon neutral as a business for 11 years and working towards B – Corp status

Living wage accredited Good business charter accredited ISO 27001 – Information security management Investors in people accredited

COMPANY MODUS OPERANDI:

We’re Conference Care and we’ve been venue finding, organising, and managing amazing events for our customers since 1995. We know how to plan a showstopper event and we believe in providing specialist, personal, and professional solutions focused on meetings and events. Our flexible and collaborative approach means that you’ll find the perfect venue, the best digital platform for your online event, all whilst taking care of your social responsibilities. We’re an ethical and sustainable company with a great reputation, carbon neutral and Living Wage accredited, furthermore, we’re working towards our B-Corp status.

www.conferencecare.com

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AGENCY FACTFILE

Oddity Events & Marketing

YEAR FORMED: 2018

EVENTS YOU SPECIALISE IN Conferences and brand activations

CLIENTS: Asthma + Lung UK, Coalition for Global Prosperity, Diageo, GoDaddy, Global Witness, Heathrow, Huawei, Malaria No More UK, Michelin Connected Fleet, Publishers Association, Reall, Trade Association Forum, University of Greenwich, Zindi

STAND-OUT EVENTS CREATED/PRODUCED: Heathrow Sustainable Aviation Fuel activation, Diageo Pub Quiz hosted by Claudia Winkleman, GoDaddy Back to Business Roadshow, Publishers Association 125th Anniversary Celebration, UmojaHack Africa 2022.

COMPANY DISTINCTION

Conference News’ Start-up agency of the year 2020, MIA Outstanding Team of the Year 2020. Specialists in inclusive event design for people with disabilities.

COMPANY MODUS OPERANDI: We specialise in delivering events with personality to influential audiences in order to help shape public policy, raise awareness of major issues and drive social change. www.oddityevents.com

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AGENCY FACTFILE

Priti Raichura Events

YEAR FORMED: 2017

EVENTS YOU SPECIALISE IN

Our award-winning company provides planning, design and event management services for luxury, bespoke, weddings, private parties and corporate events. From small intimate dinners to large and glamorous affairs, weddings and parties.

CLIENTS: Couples wanting to Marry, Pukaar News, Toyota, RAF, Police, ITV News.

STAND-OUT EVENTS CREATED/PRODUCED

An award winning business woman with a reputation for excellence, Priti Raichura is in demand as a speaker at weddings as she not only designs bespoke weddings, but also conducts the role of Master of Ceremonies at many weddings on request by her clients and as a consultant for venues and hotels. As an expert in her field, Priti has worked with a diverse array of international brands from Leicester Curry Awards to FNX India, to Toronto Curry Awards. She has led on designing and organising celebrity weddings in Mumbai and rubbing shoulders with Bollywood Stars. Priti enjoys working with clients overseas and her portfolio continues to grow in India, Spain, Turkey, Portugal and Malta where her professionalism and success have been recognised and praised.

COMPANY DISTINCTION

An award winning company. The woman behind the successful running of the business - Priti Raichura ensures the event is executed just the way her client wants it. Priti herself takes time to get to know her client and spends time to understand what they want to showcase. To her, every event is an art, it’s about bringing the desired outcomes to life regardless of it being a wedding, conference or an awards ceremony. While some event management companies approach every event in the same way, Priti Raichura Events find every event as a unique experience that reflects what their client wants. With a flare for creativity and communication Priti leads and manages the overall event ensuring smooth running and coordination.

COMPANY MODUS OPERANDI: She, with her magic wand, makes it all happen. www.pritiraichura.com

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AGENCY FACTFILE

Eaton Event Hire

YEAR FORMED: 2018

EVENTS YOU SPECIALISE IN Meetings, Product Launches, Conferences, Training, Incentives, Parties, Exhibitions

CLIENTS: Corporate Clients and Non-Corporate Clients

STAND-OUT EVENTS CREATED/PRODUCED

– Worked with large international clients and UK based clients. These include events for High end clients.

COMPANY DISTINCTION

Corporate event Planner of the year award. We believe in making our events sustainable as much as possible.

COMPANY MODUS OPERANDI: Customer Service is the forefront of our business www.eatoneventhire.co.uk

Legacy Events

YEAR FORMED: 2016

EVENTS YOU SPECIALISE IN Sustainable corporate events

CLIENTS: Spotify, Red Bull, University of Brighton

COMPANY DISTINCTION

Legacy is a sustainable event management agency and consultancy. We are a certified B-Corp and have received awards from Conference Awards 2020, CN Agency Awards 2020, the Golden Bridge Awards 2020, among others.

COMPANY MODUS OPERANDI:

Legacy is a sustainable event management agency and consultancy. Every year we produce events for a variety of clients, from small networking meetings for twenty or thirty people, to conferences and awards ceremonies for hundreds of guests. Our guiding light is sustainability, it is a fundamental part of all the services that we offer. Our mission is to help companies plan and deliver sustainable events that have reduced carbon footprint, environmental impact and create positive change in the world.

www.legacy-events.com

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