HELLO MY NAME IS PRESTON MCCLELLAN 3727 N. Pine Grove Apt. 409 Chicago, IL 60613 • preston.mcclellan@gmail.com • www.prestonmcclellan.com • 901.351.7322 • @p_mcclellan
MY SKILL SET- HOW I WORK
MY EDUCATION - WHAT I’VE STUDIED
Major: Master of Business Administration & Master of Sports Administration (Dual Degree) Expected Graduation: May 2014 3.9 GPA
Major: Journalism/Public Relations (B.A) Graduation: May 2012 Awards: Outstanding Public Relations Student 3.9 GPA
MY EXPERIENCE - WHAT I’VE DONE
WORK PLATFORMS- WHAT I KNOW
- Social/digital media management & development - Digital/Social Media - Graphic & Design - Adobe InDesign, PhotoShop, Powerpoint and Excel - Website maintenance & HTML - Sponsorship activation ideation and excution - Presentation and sales proposal design - Sales leads generation and business development - B2B Marketing (Traditiona & Digital) - Sponsorship measurement, valuation, and research - Client and account management
University of Memphis Tigers Athletic Media Relations Intern Dates: Aug. ‘08 - May ‘12 Duties: SID for Volleyball, Golf, and Tennis. Handled all media/PR functions for those sports. Helped department launch social media presence. Graphic Design. Event Management. Stats. Publication design. Memphis Grizzlies PR Intern Dates: 2012 NBA Playoffs Duties: Assisted the PR Department during the week on game days with game notes creation distribution, social media, & more. Ohio University Sports Administration Digital Media Graduate Assistant Dates: June ‘13 - May ‘14 Duties: All public relations/website/communications/digital strategy and content production for Ohio Center for Sports Admin. EA Sports Maui Invitational (Kemper Sports) Media Relations Assistant Dates: Oct. ‘13 - Nov. ‘13 Duties: Worked with Media Relations team to execute PR, Social/Digital strategy and also run the media operations team. Created graphics with social integration for maximum social exposure. Social Media for Armed Forces Bowl Game and Heart of Dallas Bowl Game Dates: Nov. ‘13 - Jan. ‘14 Duties: Created social strategy for each bowl game. Integrated digital graphics into social strategy to maximize exposure for @ ArmedForcesBowl, @HODBowl, and the Facebook pages for each bowl game. Columbus Blue Jackets Freelance Digital Media & Graphics Dates: Jan. ‘14 - May ‘14 Duties: Assisted Digital Media department with various social media and graphic design tasks. Worked with various departments to create infographics and other material to engage fan base and create maximum exposure via social channels. Navigate Research Marketing Coordinator Dates: March 14 - Present Duties: Social media management, business development, public relations outreach. Lead for content marketing. Work with internal teams to develop sponsorship and research solutions for clients. Game Theory Group Marketing and Public Relations Dates: March 14 - Present Duties: Lead contact for marketing, public relations, social media, and communications. Took Twitter handles from less than 300 followers to more than 6,000. Digital marketing and brand growth. Sporting News Media Freelance Sports Business Writer Dates: March 14 - Present Duties: Write stories that cover the business of sports www.sportingnews.com