Typography portfolio #3

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TYPE OGRAPHY P O R T F O L I O


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TYPE OGRAPHY P O R T F O L I O


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TABLE

OF

CONTENTS

1. Former Airlines / Helvetica Neue, light 2. Strausa 3. Former Airlines / Helvetica Neue, light 4. Helvetica Neue, Condensed bold / Helvitica 5. Helveltica Nue, Ultralight 6-7. Baskervile / Strasua / Minion Pro / Didot 8. Helvetica Neue, Ultralight 9-Bauhaus 10-14. Hoefler Text / Cochin / Blessed Day / Minion Pro / Bangla MN 15. Helvetica, Light / Helvetica Neue, Ultralight 16-23. Gill Sans 24. Helvetica Neue, Ultralight 25. Helvetica Neue, Ultralight / Helvetica / Blessed Day 26. Helvetica Neue, Ultralight 27 Blessed Day 28-29. Helvetica, Light / Helvetica Neue, Ultralight / Helvetica Neue, Condensed Bold 30. Helvetica Neue, Ultralight 31. Didot


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SPREADS

U X

SNAPS! SKETCH BOOK

snap!

TYPEFACE The art + design Journal

POSTER issue No. 8 vol. 12 milton glaser massimo vignelli

paula scher alvin lustig paul rand


U

T he

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art o f

biqui

By P r e s t o n M c K e e

E v e ry d ay

T

t y p e i n e v e ry d ay l i f e ype founder, printer, stone cutter and lacquer ware professional. In 1750 he set up a printing business, but it took him until 1757 to produce his first book. However, during those seven years he was an impressive

innovator, not only in the construction of the printing press but even in the inks and papers he prepared. Among Baskerville’s most noted works are Milton’s Paradise Lost and Paradise Regained, Book of Common Prayer, and his Bible of 1763 — generally considered to be his finest achievement. As Cambridge University owned the patent to that Bible version and the Prayer Books, they stipulated that Baskerville should actually take his printing presses to Cambridge to print them. It wasn’t until the 1920s that Baskerville finally won the attention he had always merited. The American classical typographer Bruce Rogers (designer of the Centaur typeface, among others) was in large


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itous Type

part behind the modern revival of Baskerville’s typefaces. Now, dozens of type foundries have their own versions and derivatives.

Benjamen Franklin (who already had a successful

strokes and embellishments in his printed typeface.

printing business) was an admirer of Baskerville (they

Baskerville is categorized as a transitional typeface

met in Birmingham in 1758), and returned to the US with

in-between classical typefaces and the high contrast

Baskervilles’s work, popularising it through its adoption

modern faces. At the time that John Baskerville

as one of the standard typefaces employed in federal

decided to switch from owning a japanning business

government publishing Baskerville, designed in 1754,

to a type foundry, Phillipe Grandjean’s exclusive

is most known for its crisp edges, high contrast and

Romain du Roi for Louis XIV had circulated and been

generous proportions. The typeface was heavily

copied in Europe. Before you can begin to determine

influenced by the processes of the Birmingham-bred

what the composition of a particular paragraph will

John Baskerville, a master type-founder and printer,

be, you must first decide on a working thesis for your

who owed much of his career to his beginnings. As

paper. What is the most important idea that you are

a servant in a clergyman’s house, it was his employer

trying to convey to your reader? The information in

that discovered his penmanship talents and sent

each paragraph must be related to that idea. In other

him to learn writing. Baskerville was illiterate but

words, your paragraphs should remind your reader

became very interested in calligraphy, and practised

that there is a recurrent relationship between your

handwriting and inscription that was later echoed in

thesis and the information in each paragraph.


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BROCHURE


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By:Pr

e s t o n


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GIRL

Girl Skateboards is a Torrance,

wheels, hoodies, trousers, bearings,

California based skateboarding company

belts, wallets, skateboarding films and

that was started in August 1993 by Rick

many other accessories The distribution

Howard, Mike Carroll, Megan Baltimore,

company houses the following brands:

and Spike Jonze. Their primary product is

Girl Skateboards, Chocolate Skateboards,

professionally endorsed skateboard decks.

Royal Skateboard Trucks, Ruby Republic,

They also make shirts, hats, skateboard

and Fourstar Clothing.


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Sean

MALTO Malto originates from Leavenworth, KC, United States .He has an older brothers named Justin Malto and Chris Malto. Ever since he was young Malto enjoyed skating and most of the time skated with people that were older. At the age of 13 he was able to grind down handrails and skate large gaps and stairs and got sponsored by Escapist Skate Shop in

Sean wins street league skate skate competition in his home town of Kansas City, MO

Kansas City. He got on Girl as flow and since then has been on. He was also on DC but later left to join Etnies. He is now currently on Nike SB as well as Skullcandy


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Mike Mo Capaldi Michael Capaldi was born

March 27, 1990. popularly known as MikeMo Capaldi, is a professional “regular”footed skateboarder who gained popularity following his video part in Forecast, a video produced by professional skateboarder, Paul Rodriguez. After breaking his wrist skating a handrail, Capaldi proceeded to avoid handrail skateboarding and explained in a 2013 interview that “I don’t like rails”.

Mike Mo making really hard tricks look easy.


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Capaldi stated in a 2013 interview that the best thing about his membership with the team is: “Because Girl to me, that’s my childhood dream sponsor, so the fact that I’m on my dream sponsor is probably the coolest thing you can have; and is Girl is tight as fuck, so.” Capaldi also revealed later in the interview that he does not engage in any preparation or rituals prior to skateboarding, but that he has observed other skateboarders, that he considers some of the best, undertake routines prior to the act of skateboarding.

Capaldi resides in Simi

Valley, California, United States (US) with his girlfriend. However, in 2013, Capaldi revealed that even though Simi Valley is his home town, it is “time to move”


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Eric KOSTON Eric making sure the coast is clear to shred

Eric Koston (born April 29, 1975)

the skatepark/website “The Berrics�

is a Thai American professional

(with professional skateboarder Steve

skateboarder and company owner. He

Berra). Koston was born in Bangkok,

has been featured in the Tony Hawk

Thailand in the same hospital as fellow

video game series, and the Electronic

professional skateboarder Alphonzo

Arts (EA) video games Skate and

Rawls .Koston was raised in San

Skate 2 .Koston co-owns both Fourstar

Bernardino, California, United States

Clothing (with Guy Mariano) and

and began skating in 1986.


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Snaps!

THE ART + DESIGN JOURNAL, ISSUE No.8, VOL. 12, ALVIN LUSTIG, PAUL RAND, MILTON GLASER, ALEX STEINWEISS,CIPE PINELES, MASSIMO VIGELLI, ANDY WORHOL,PAULA SCHER, SAUL BASS

D

oing SNAPS every week taught me all different ways to edit and make your copy

look more readable and the different things you can do to text. They really were fun to do. I liked doing them but at times they got a little overwhelming. But all in all SNAPS really helped me and I know I will always go back to the things I learned while creating them.


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The art + design Journal snap!

issue No. 8 vol. 12 alvin lustig paul rand milton glaser

alex steinweiss

cipe pineles massimo vignelli andy worlhol paula scher saul bass


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cipe pineles

milton glaser paul rand

The art + design Journal alvin lustig alex steinweiss saul bass massimo vignelli issue No. 8 vol. 12 snap!

andy worlhol

paula scher


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The art + design Journal issue No. 8 vol. 12

andy worlhol

saul bass

massimo vignelli

milton glaser

snap!

paula scher alvin lustig paul rand alex steinweiss cipe pineles


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cipe pineles milton glaser The art + design Journal paul rand alvin lustig snap! saul bass massimo vignelli andy worlhol alex steinweiss issue No. 8 vol. 12 paula scher


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alvin lustig milton glaser

alex steinweiss

andy worlhol

issue No. 8 vol. 12 The art + design Journal


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snap!

The art + design Journal

issue No. 8 vol. 12 ass b l d sau l ran g ti u pa n lus er i h alv la sc les u e pa n pi er e s p a i l c g hol n lto worl eiss i m y nw nelli d i n e a st vig x o e al m ssi a m


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character study


Character Study

X

THE letter X In Ancient Greek, ‘Χ’ and ‘Ψ’ were among several variants of the same letter, used originally for / kʰ/ and later, in western areas such as Arcadia, as a simplification of the digraph ‘ΧΣ’ for /ks/. In the end, more conservative eastern forms became the standard of Classical Greek, and thus ‘Χ’ (Chi) stands for /kʰ/ (later /x/). However, the Etruscans had taken over ‘Χ’ from

western Greek, and it therefore stands for /ks/ in Etruscan and Latin. The letter ‘Χ’ ~ ‘Ψ’ for / kʰ/ was a Greek addition to the alphabet, placed after the Semitic letters along with phi ‘Φ’ for / pʰ/. (The variant ‘Ψ’ later replaced the digraph ‘ΦΣ’ for /ps/; omega was a later addition.) There has been much mostly fruitless debate about the origins of these added letters.

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LYRIC POSTER


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Sketch

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This a sticker from a cool store I like thats right down the street fom my house.

I just love

art.

This here is a UFO going hyperspeed. I believe in intelligent life on other planets.

This guy is bumbed cause his solar system is being sucked theough a black. hole.


BOOK

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More alien stuff. He is abducting a human right in front of his house.

This is what happens when you drink to much

This is just stuff I doodle all the time. But everytime they are different so it makes them more interesting.

This guys eating some nasty stuff.


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TYPE FACE POSTER


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firmin 1783 “I’m not the kind of person who trie to be cool or trends I’m definitely an y, individual.”

The Didot family were active as designers for about 100 years in the 18th and 19th centuries. They were printers, publishers, typeface designers, inventors and intellectuals. Around 1800 the Didot family owned the most important print shop and font foundry in France.

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