Pretty Magazine by Sophie Louise Rust

Pretty

Pretty Magazine

Pretty

â&#x20AC;&#x2DC; I donâ&#x20AC;&#x2122;t like standard beauty without

Pretty

beauty - there is no strangeness â&#x20AC;&#x2122;

Pretty Pretty

Contents Editor s Letter Behind the Scenes Pretty Loves

Flawless Face

Beauty Suite

Pretty Boy Pretty

hard

work

Products Products Products

Pretty

contents

Photoshoots Fabulous Lash shoot All about the eyebrows Cupcakes galore

Features Opinion

Doe Deere Interview

Buddhist Beauty

Faith and Faces

IMATS Beauty School Dropout

Pretty

Editorâ&#x20AC;&#x2122;s

Welcome

...

Pretty

Behind the scenes

Pretty

loves...

All For Eve Lipstick

Pretty

Products

Mir Skincare

OCC Liptars

Face Atelier

Mac Fix +

Pretty

opinion

Sophie

Pretty

opinion

‘I’ve been told by ‘kind’ friends that I resemble an albino twelve year old, except for the dark uncontrollable eyebrows... great. ‘

Pretty

â&#x20AC;&#x153; What I have to say is far more important than how long my eyelashes are.â&#x20AC;? Walter Scott Makeup by Katy Messer Photography by Jonathan Ryan Direction by Sophie Louise Rust Model - Jessica Tobert

Pretty

‘Always remember that true beauty comes from within — from within bottles, jars, compacts, and tubes.’

Pete’s Almanac

Pretty

Doe a Deere, a fabulous Deer... Interview by Sophie Louise Rust

Pretty

Interview

Model, Entrepreneur, Blogger, Musician, Make-up artist. You name it Doe Deere can do it. Pretty caught up with Doe to talk about her makeup line, Lime Crime, living in a homeless shelter and the controversy which set the blogosphere alight.

Pretty

Interview

You may not have heard of her yet but it’s only a matter of time before Doe Deere (real name Xenia Vorotova) and more importantly her fledgling makeup brand, Lime Crime begin to pop up on your radar. This New York fashionista has had her fingers in several creative pies for years but has now decided to try her hand at the hard to crack beauty biz. Her hard work is already proving fruitful with exposure on MTV’s Buzzworthy, an article in Nylon and Nylon TV coming to video her home, ‘The Unicorn House’. A self confessed ‘Unicorn Queen’, it hasn’t always been glitter and sparkle for Doe. A Russian immigrant who moved to the US with her mother and sister to live with her mother’s abusive boyfriend, they eventually ended up in a homeless shelter. With the help of those around them, they overcame adversity and Doe is now a successful entrepreneur. Oh, and there were the accusations which sent the blogosphere on fire and caused Doe to threaten legal action and make a defensive YouTube Video. No questions were off limits when Pretty talked to the one and only Doe Deere...

Pretty

â&#x20AC;&#x2DC;Unicorns and anything magical inspires me.. Anything glittery sparkling, fantastical makes me oh so very happy! â&#x20AC;&#x2122;

Pretty

Hey Doe ! You’ve talked in the past about coming to America from Russia, how hard was the transition?

Obviously it was a huge move, how do you feel your life experience - from growing up in Russia, to living in a homeless shelter in the States affected your outlook and work ethic?

On your blog you call yourself the ‘Unicorn Queen’! Why a Unicorn over another mythical creature?

Interview

But you’ve previously mentioned that you identify as a goth, how do you manage to fit this in with the light and sweetness of Candyfuture!? (Doe’s current inspiration is a movement she calls ‘Candy future)

You just mentioned Glee and whether on your blogazine or with Lime Crime, you cite ‘Glee’ as something very important to you - what is glee and why is it so special?

As an entrepreneur who has followed many different paths - music, fashion etc why did you decide to make cosmetics your next challenge?

Pretty ‘When you’re feeling down, nothing can pick you up better than a touch of glitter or a stroke of bright blue lipstick.’

Pretty

I’ve heard you created Lime Crime as you felt there was a niche in the market?

So how does Lime Crime differ from other makeup brands?

In 2009, accusations started to appear on the internet that Lime Crime’s Eye Dusts were the same as wholesale mineral makeup companies and that Doe was simply repackaging and selling them at a higher cost. Bloggers wrote long articles comparing swatches from Lime Crime and these other companies and labelling Doe a ‘scam artist’,as well as listing other offences allegedly committed by Doe over the years. In her defense she threatened legal action against those who were spreading defamatory comments and posted a controversial YouTube video, defending Lime Crime and denouncing the haters. Last year, there was some controversy about the line, which you decisively refuted, how did this affect you?

What’s the process like when you’re coming up with ideas, be it for the colours or names of new products like the lipsticks?

Why do you think some bloggers created such a frenzy about it?

Pretty

moving on How did you become so confident with makeup?

or public figure a beauty makeover who would you choose and why?

What would be your biggest advice for those looking to start a career in the makeup and cosmetics industry? Why is makeup so important?

What can be expected next from Lime Crime? $/(; : @6<9 -(=6<90;, 3662 (; the moment?

Other than Lime Crime, which brands do you enjoy using?

and which products couldnâ&#x20AC;&#x2122;t you live without?

If you could give any celebrity

Finally,

What makes Pretty?

you

Since speaking to Pretty Magazine, Doe Deere announced that her Lipstick line was going to be launched in Space NK in both the US and the UK. It subsequently launched in April 2010 and is now available in a store near you

Pretty

â&#x20AC;&#x2DC;The most beautiful thing in the world is a peaceful and loving mindâ&#x20AC;&#x2122;

Pretty Life can be pretty hectic and sometimes we all need to take a minute, sit down, cross our legs and chill out. We had a chat with Buddhist and ex Beauty PR Amy Lund about inner beauty and conflicts with her work in the beauty industry. So grab a cushion, take some deep breaths and for the next few minutes, relax and reflect. I’ve been a Buddhist for almost 10 years. I ‘took refuge’ which is a ceremony when you ‘become Buddhist’ when I was 21. I wasn’t born into the religion but my Mum discovered Buddhism when I was a child so I was familiar from a young age with the philosophy and with meditation. It’s not an evangelical religion though so I found my own way to it. I was living in New York, working for a magazine having achieved so many of my dreams at a young age. Many people turn to religion at a low point in their lives but I turned to it at one of the best times of my life when I was seeking spiritual success, not just worldly success. I’ve worked in beauty since I was at school age 16 - my first job was behind the make-up counter in Boots. I continued to work in beauty retail through university. After university I worked for magazines before moving into health and beauty PR for five years, with clients including The Sanctuary Spa and The Sanctuary beauty range and GHD styling irons and haircare. A move back home to Yorkshire led to a return to journalism and I now specialise in health and beauty writing. Buddhism is about individual choice and I choose to be vegetarian. I have turned down a PR job promoting a beauty brand which is known for conducting animal tests. However, this is a personal choice and my own interpretation of Buddhism which teaches us to respect animals. Buddhism emphasises inner beauty through creating virtuous minds of love and patience. The teachings say that these positive minds karmically result in beauty (although this is not the main motivation for cultivating positive minds - the main motivation is more altrusitic!). Buddhists are encouraged to embrace beauty by making beautiful offerings and visualising beautiful things as offerings. Buddhism gives guidelines rather than strict rules and these are more about what you do with your mind and your motivation. Buddhism helps me to balance myself and I’ve discovered that true peace comes within, rather than seeking it from material objects. However, beauty is not to be shunned but embraced and offered. The most beautiful thing in the world is a peaceful and loving mind. This can radiate on anyone’s face.

Pretty

Faith and

Faces :

the big business of beauty and religion

Pretty

Feature

‘We all know that our cosmetics include ingredients that perhaps we wouldn’t choose to be putting on our face but for the sake of beauty and convenience, most of us manage to push these thoughts to the back of our mind ’

Pretty

Feature

Shaindee Cosmetic rules for the Sabbath

Pretty

online

Donâ&#x20AC;&#x2122;t forget to log onto our website www.prettymagazine.co.uk

for an extra dose of Pretty

â&#x20AC;&#x153; The eyebrows form but a small part of the face, and yet they can darken the whole of life by the scorn they expressâ&#x20AC;?

Pretty

Makeup - Katy Messer Photography - Jonathan Ryan Makeup - Rebecca Mcmahon Stylist - Sophie Louise Rust

Demetrius

Photography - Jonathan Ryan Stylist - Sophie Louise Rust Model - Davina Stennett

Pretty

Fake Flawless

Pretty

PRETTY FACE

Pretty

IMATS 2010

Pretty

imats

Pretty

I then spent the next hour or so wandering around the stalls, getting the lay of the land and not buying anything (honest, guvâ&#x20AC;&#x2122;nor!).

Pretty

makeover

Pretty

Whoâ&#x20AC;&#x2122;s a

boy then?

pretty

Joseph Pedro

Pretty

Frederic Malle Bois Dâ&#x20AC;&#x2122;Orage

pretty boy

REVive Lip Renewal with EPG Epidermal Growth Factor

Pretty Leaf and Rusher

Bill Jealousy Wanderlust Travel Kit

Pretty Revivify C Revitalizing Facial Compound

pretty boy

GoSmile Touchup Kits

Pretty

Beauty k School Dropout Pretty

Sophie

Pretty

Feature

Pretty

Feature

Pretty

Pretty Hard Work

Pretty

Feature

Pretty

â&#x20AC;&#x2DC;Taking joy in living is a woman's best cosmetic.â&#x20AC;&#x2122;

Pretty

products

Pretty 24/7 Glide on Eyepencil

URBAN DECAY AND ILLAMASQUA

Primer Potion

Eyeshadow Boxes

Pretty

products Cream Blushers

Liquid Metals

Lipglosses

Pretty MAC Eyeshadow

Brushes

Fluidline Gel Eyeliners

Pretty

products Guide to mac eyeshadow finishes FROST

LUSTRE

MATTE

SATIN

VELUXE

VELUXE PEARL

VELVET

Pretty Velvet Touch Eyeliner

Brushes

Extreme Artliner

Pretty

products Blush compacts

Duo Eyeshadows

GOSH AND TOO FACED

NATURAL eye palette

Pretty BENEFIT AND BOBBI BROWN Moon Bean and High Beam

Erase Paste

Babecake

Pretty

products

Bronzer in Natural

Shimmer Bricks

Foundation

Pretty CHANEL, NARS AND BOURJOIS Le

Vernis Colour

Nail Blushes

Aqualumiere Gloss

Foundation

Pretty

products

Albatross Night Porter Eyeshadow

Liner

So Laque nail polish

ContouR Clubbing eyeliner

effect mascara

Pretty

When you look at a cupcake youâ&#x20AC;&#x2122;ve got to smile

Pretty

â&#x20AC;&#x2DC;Remember that the most beautiful things in the world are the most useless; peacocks and lilies for exampleâ&#x20AC;&#x2122;

Pretty

Pretty Spring 2010