==== ==== Selling Jewelry Secrets They Didn't Want You To Know. www.sellingjewelry.org ==== ====
If you want to learn how to sell jewelry at craft fairs and jewelry shows, it's a good idea to begin with some market research. However proper preparation alone is not going to guarantee success for your event. In this article, I will explain how to master the art of selling at shows and fairs by focusing on all the necessary steps you need to take before, during and after the event. All three play an important role in not only your performance at the show, but also the future success of your jewelry business. Preparation before the show is an extremely important factor in your overall success. Don't let little problems ruin the big day, you have to be prepared for any situation. You have to make sure you are set up in a prime location, know what is or is not provided for vendors by the event promoter, how much lighting is available in the area and more. It is your responsibility to communicate all of this with your event promoter when you register to become a vendor. Other important details involve your potential customer base. What is the average age range of the people who will be attending? What types of items do they tend to spend the most money on? These will help determine what kind of jewelry you must bring to the jewelry show. Next, you need to know your competition. Many of these people have been selling their jewelry at these fairs and shows for years. How are they pulling in the business? What makes their booth stand out? What is the price range they are charging? You have to know all of these things in order to really do it right the first time. Go to a few show before you make the plunge, write down any questions you might have. Speak to a promoter or representative to get an idea of what you should expect. After you do all the prep work for the big day, it's finally time to see if people like and are willing to buy your jewelry. Remember, this is not the time to be passive, your jewelry will not sell itself. You are there to do the selling so communicate with your customers. Give them the background story about how you started making your jewelry, what inspires you and so on. You are not just selling the jewelry, you are also selling the person who made them. Also keep in mind that the presentation of your jewelry is of the utmost importance. Make sure you have enough lighting, display racks, a mirror, business cards, enough change, etc. Make a list of all the things you need to bring to the event so you don't end up forgetting something. Keep your booth uncluttered, use a neutral backdrop and display a variety of colors and styles to show your versatility. Packaging is also something that cannot be overlooked. It might seem insignificant, especially at a craft fair, but it will really set you apart from the other vendors and give your customers the impression that you are running a professional business. A lot of effort goes into selling at one of these events, but if you do it right you will be greatly rewarded. Just because the show is over does not mean that your work is done. In fact what you do with your time after the show can help you generate more business than the show itself. Have you ever heard that it's easier to sell to someone who has already bought from you? In fact, it's much easier and you you can do it too. All you need to do during the show is get your name or brand out there
by giving people your business card or print out brochures to pass out at the event. If you have a presence online, make sure to include the url of your website, blog or online marketplace that you sell from. There's always the possibility that people will go home, find that business card or brochure and decide to go online to see what else you have to offer. Make a sign up sheet and bring plenty of pens for people to fill out their contact information whether they buy from you or not. Use that to build a relationship with them by sending out online newsletters to promote any new products you make or inform them about an upcoming show you plan on attending. If you have their home address, you can use offline marketing tactics such as sending them postcards with pictures of your products every once in a while. All these little things add up to big results.
Amy is an avid jewelry maker who likes to help others turn their jewelry making craft or hobby into a successful business. If you enjoyed this article and would like to learn more about selling jewelry at craft fairs and jewelry shows, check out this Profitable Jewelry Display Booth Ideas Squidoo lens. If you are interested in learning other ways to sell jewelry beyond craft fairs and jewelry shows, find out more with these Jewelry Business Guides [http://verydesigner.com/jewelry-businessguide].
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==== ==== Selling Jewelry Secrets They Didn't Want You To Know. www.sellingjewelry.org ==== ====