Voice and Tone Based on the headline, “When was the last time YOU took a field trip?�, the voice should be slightly humorous and thoughtful, intuitive and playful.
The body copy and music alike should make the audience go to an unlimited and magical place of wonder.
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02 - VOICE AND TONE
The tone should be childlike, talking to the child at heart in the audience, whether young or old.
“When was the last time You took a field trip?�
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02 - COLOR PALETTE
Fonts Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut adipiscing pharetra metus nec adipiscing. Duis at lectus tincidunt nulla porta aliquam. Sed lacus dolor, ultrices id sollicitudin ut, laoreet at enim. Morbi vel dictum nisi. Etiam vitae eros urna.Vestibulum eleifend sem id nisi feugiat molestie. Fusce pulvinar porttitor arcu, ornare porta lorem facilisis a. Ut nisi metus, ultricies at laoreet pellentesque, pharetra in tellus.
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02 - FONTS
Ad Headline Filmotype LaSalle
Subhead / Body copy Gill Sans Regular
Headers / Navigation Gill Sans Light