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ARE YOU SURE YOUR COMPETITORS ARE BEHIND TODAY? You should always be on the alert for what your competitors do every day. In a quickly developing business world, it is crucial to watch what you do and what other businesses apply in order to stay afloat and succeed. There are moments when you face unwanted situations, one of which is an unexplainable fall in sales. ‘What is the cause of such a turn?’ you may wonder. To get to the root of the issue, think about the ways your rivals use to promote and carry out their businesses. What if they started to offer more tempting prices or products? Competitor monitoring may bring answers to many questions like this. http://price-analytic.com
Monitor Your Competitors In order to be better and stand out in the shared marketplace, you need to learn all weak spots of the competing medium and heal all your potential vulnerabilities. Competitor monitoring is an extensive notion and some of its specific manifestations are price, product and diversity studies. Just consider one instance when your e-store suddenly stops making as much money as before without any clear reason (i.e. you experience no technical issues). Quite possibly, your nearest competitors introduced more gripping products or lowered costs to attract more of your clients. If you are aware of these competitor endeavors revealed by means of monitoring, you will certainly do your best not to let a price drop-off happen. Furthermore, you will investigate the ways of how to comply with current market tendencies and developments. http://price-analytic.com
Watch Market Changes Changes drive success. Where some businesses expect to gain profits by delivering standard offers, more prosperous companies hunt after innovations. Professional competitor monitoring services help figure out what the origin of these changes is (pricing updates, new products or marketing approaches) and how they modify the market leaders’ chart. Competitor monitoring lets you get to know the situation and choose the tactics – either to defend or to attack.
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Discretion Does Matter Monitoring of competitors is a very strong and effective thing, but you have to be watchful. Be discreet and careful. Once rivals find out you zoom in on them seriously, they will look for the way to strengthen their position and weaken yours. However, information collected by competitor monitoring tools is not obscure. It can be accessible by nearly everyone, thus monitoring services are aimed at making sure it is properly compiled and rendered. When you have all this at hand, you can answer the question, 窶連re you sure your competitors are behind today? http://price-analytic.com
INTRODUCTION TO MONITORING: YOU’RE ONE STEP AWAY FROM MAKING A SPLASH Monitoring services are aimed at various objectives – to track brand changes, progress of competitors and feedback of current customers. Well, there are many types of monitoring, so today we will look through the most common ones. Surprisingly, many businesses refuse from benefits delivered by monitoring simply because there exists some ambiguity around it. If you want to excel and let your strongest competitors lag behind you, keep reading. Taking into consideration the fact that your company is specialized in a certain business area, it is safe to say that definite types of monitoring will be of more use than others. For a start, let’s make a brief introduction of monitoring dealing with brand, competitors and social media.
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Brand monitoring Allows getting the information of how customers review your brand. Does it have mostly positive comments on the Internet?
Competitor monitoring Is focused on figuring out and comparing prices & products offered by rivaling companies. Does any revision happen in prices or the range of products? Why does it take place? Will it have any impact on your success?
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Social media monitoring Should not be underestimated. This segment has developed significantly over recent years and now clients can deal with multiple channels for sharing facts about your business. Please, devote some time to learning what the Internet community says about you. Chances are clients have already expressed hints of how to make your assortment of products better. Right now it is high time to determine precise advantages of incorporating monitoring tools. If you manage a cafÊ, you might benefit from social media monitoring. Why? Visitors often leave comments on forums and other chatting hubs after having a dinner at eateries. Also, in case you know that your industry is very competitive, consider using price and product monitoring. Thus, you won’t worry about pricing set by similar businesses. You will never lose actuality when you are aware of their prices and make appropriate adjustments to suggest more tempting rates. In fact, people tend to google the facts about goods, prices and companies selling them before purchases. They may not decide to acquire them online but once posted, the word about your brand will be within hearing. Whichever monitoring type you pick as a preferred one, be sure there are always means and tools within monitoring services that will stand you in good stead. Stay tuned to learn more about tips and hints of competitor and brand monitoring in our nearest releases!
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How to get round competitors in e-commerce From our previous posts you already know what monitoring is and what it does. Today we would like you to have a look at price monitoring. When you are aware of prices set by competitors, you have more chances to catch new customers by applying lucrative costs. All companies dealing with sales in highly competitive markets have to analyze various aspects of pricing on a regular basis. Price monitoring is a truly simple thing, especially if there are services which do all routine tasks instead of you and for your sake. Let’s view an example. Some company called ‘Lucky Sales’ has been online for 5 months. It offers products at low and moderate prices but has many rivals among well-known market participants. Without a proper pricing strategy ‘Lucky Sales’ can only hope to stay afloat. And that’s when a good competitor price monitoring tool is of help. Why are we so confident in its power? It’s really easy to guess. Clients often google costs and reviews before actually buying something. They may not necessarily purchase from your online store right away, but by constantly suggesting optimum prices, you will attract more customers and deprive them of your direct rivals. http://price-analytic.com
Smart pricing ‘Lucky Sales’ will keep engaging new clients by maintaining the correct balance between too low and too high costs. The company will be able to promote its merchandize using promotion actions without the need of underselling.
Smart competition The skill of foreseeing changes (improvements, aggravations) in the competitive medium is important. As you keep using price monitoring services, you become more experienced and can potentially predict when your competitors start losing their clients. Even if the picture painted using ‘Lucky Sales’ is not your business case, try the tool and feel obvious advantages. At this point, business owners still have little information of this kind. Before many companies learn this key to success, check it out yourself. Chances are price monitoring will become an integral part of daily price control practices, but since almost nobody exploits it, it’s high time to probe it.
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3 major things needed to succeed in ecommerce When we hurry to work, traffic annoys us, but everything changes if traffic is considered as a term in your ecommerce business. We are used to thinking that it’s bad on the street. So what about much traffic on your website? The truth is it’s not the number that matters as such. Professionals pay attention to conversion, and it’s fair. What is conversion rate for? Our primary specialization is competitor price monitoring. Undoubtedly, this thing will give you the trusted data on up-to-date prices, but that’s not all. You should see about other important angles as well. Generally speaking, all customers follow the same behavior: they hunt for the most lucrative prices before buying something. Even if prices on your website are competitive, online users may not come across your selling place. Revise your SEO and make sure you are ranked properly in search engines. It’s totally your occupation to extend your presence on the internet and let more shoppers learn about you. Build strong links to your website, and you will feel the discrepancy soon afterwards. Now, when you already know and (potentially) utilize these 2 powerful tools (competitor price monitoring and SEO), it’s a good moment to mention the third major thing used in ecommerce. http://price-analytic.com
Supposedly, buyers visit your online store and navigate through it yet leave without taking any action. How do you know the percentage of such cases? Conversion rate optimization (abbreviated as CRO) will help you answer this and many more questions. The reason why prospective clients walk away may not lay on the surface, so devote time to doing your own investigation (review the layout, check how easy it is to navigate on your site, get heat maps, etc.). We would suggest you to hook Google Analytics which tells you bounce rates and gives navigation paths for free. So 3 major things that predetermine and influence the flow of events in the ecommerce field come to: 1. Tracking prices of competitors via monitoring tools 2. Using SEO perks 3. Optimizing conversion With these brief guidelines at hand, you can go and start improving your ecommerce source right now.
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HUNDREDS OF DIRECTORS AND MARKETOLOGISTS LAUNCH PRICE-ANALYTIC DAILY AND SOLVE A NUMBER OF TASKS Effective revaluation Use up-to-date information about competitors to compare and correct your own prices Time saving Spend 5 minutes a day on monitoring, forget about complex and effortful methods of collecting prices
Convenient analytics Evaluate the data you are interested in by means of analyzing convenient and comprehensible tables Data automation Automate your work – export and update the data from your files in any format http://price-analytic.com
Why do over 500 clients use PRICE-ANALYTIC’s solutions to monitor prices? To run a business effectively, large and small companies need systematic monitoring and tracking of market changes. Do you monitor prices on a daily basis? Do you want to always be ‘in fighting trim’ and instantly react on the slightest market fluctuation? We suggest you to save time, simplify your routine work and fully automate the investigation of the competitive medium. PRICE-ANALYTIC is a service allowing to possess information about the actions of competitors and draw correct conclusions about your own price policy based on the data analysis. As a result of conducted monitoring, you get an opportunity of learning the dynamics of market processes influencing the company’s activity and making prompt corrections to the marketing strategy. http://price-analytic.com
Support Put any questions and receive quick responses from the manager Easy setting PRICE-ANALYTIC is easy to use and setup. Also, it doesn’t require any special training. You will create a report with a necessary data set in a hassle-free way Data export and integration by API Use any quantity of goods and competitors, hook new sources – websites for monitoring regardless of their parameters
Daily reports Arrange daily collection and export of data and receive reports with prices of online retailers in Microsoft Office Excel tables http://price-analytic.com
WHO IS THE TARGET AUDIENCE OF PRICE-ANALYTIC? SMALL BUSINESS OWNERS
Control of quality and effectiveness of pricing and team work, strategic market analysis THE MANUFACTURERS’ MARKETING DEPARTMENT Control of RRP and MRP. Analysis of violators. Analytics of competitors. ONLINE STORE MANAGERS Prompt revaluation and reaction on deviations from the optimal pricing strategy http://price-analytic.com
DO YOU HAVE ANY QUESTIONS LEFT? WE WILL ANSWER SOME OF THEM RIGHT NOW? Can you process 30,000 goods? In a working, customized mode a user will need to press only one ‘Launch’ button to get a report. The program operates at a speed allowing to process 10,000 goods per hour. How do you calculate the price of the service? In order to answer your question about the price, we have to analyze the source and make a calculation. For that, we need the link to your source website, good parameters (such as article, name, price, availability, promotion event, etc.). http://price-analytic.com
DO YOU HAVE ANY QUESTIONS LEFT? WE WILL ANSWER SOME OF THEM RIGHT NOW? How much does your support cost? We provide support and are ready to answer your questions regarding our products for free Mon-Fri from 10 am to 6 pm (Moscow time). Can you install PRICE-ANALYTIC on our server/ computer/notebook? Yes, it is possible to install our software on your equipment by a custom request. Contact the sales department to learn the details.
http://price-analytic.com
DO YOU HAVE ANY QUESTIONS LEFT? WE WILL ANSWER SOME OF THEM RIGHT NOW? How do I gain access to your service? In order to start monitoring prices, you need to submit an application on our website. You will gain access to a free demo version and will be able to conduct investigations of competitors online from any browser.
What is the payment procedure and is it possible to pay by the agreement? You can pay both by the agreement and via the website. The payment is made online in the real-time mode right after the order is submitted. It is possible to pay with VISA, MasterCard and BELCARD bank cards via the Assist system. http://price-analytic.com
DO YOU HAVE ANY QUESTIONS LEFT? WE WILL ANSWER SOME OF THEM RIGHT NOW? Can I trust your company? CatalogLoader has been involved in the development of software for e-commerce since 2009. Over this time we have created 180 effective programs for suppliers, manufacturers, online stores, web studios and freelancers. How does it work? The service will extract prices from source websites by the algorithm which is optimal for your data. In the personal cabinet, you can download Excel reports with results and save them to your PC. http://price-analytic.com
Amazon & Steam Price Tracking or any other site monitoring info@price-analytic.com
http://price-analytic.com