Paddock Magazine
Media Kit 2016
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OVERVIEW Spanning across multiple platforms including digital, print, tablet, email & social media, Paddock Magazine maintains its dialogue with the evolving global motorsports business market and consumer, recognizing today’s modern opinion leader uses multiple channels to communicate. Print editions distribution includes Europe, Middle East, United States, Canada, Australia, and South East Asia & South America. Paddock Magazine has an expected print run of 12,000 copies per edition. The publication is aimed at exclusive readers involved in the business of highend motorsport series, with an emphasis on Formula 1. Over a third of copies are sent out to subscribers and potential clients, with a further 25% distributed at selected locations and events. We distribute magazines to some Formula 1 Grand Prix races, top five star hotels and private aviation companies during racing weekends.
Global reach: Print ThePaddockMagazine.com Social Media Email Tablet Total Reach
Ed ‘Luckas’ Marcinonis, +44 203 286 7455, eluckas@thepaddockmagazine.com
12,000 50,285 27,296 40,644 3,452 133,677
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READER PROFILE
They are the power brokers of international motor racing, from Team Principals and driver managers to sponsorship heads and broadcaster CEOs. They are wealthy jet-setters, leading entrepreneurs and executives who drive stylish cars, own yachts and travel by private jets. They know the value of luxury and wield significant spending power in their personal and professional lives. Motorsport’s opinion leaders are highly successful executives who hold senior positions and earn higher incomes than most readers of alternative business and current affairs publications. The global readership constitutes one of the best target audiences for luxury goods and services advertisers. Owning the best in fashion, arts, personal accessories, automobiles and property is a necessity for them. Readers also form one of the most attractive audiences for travel advertisers, as they regularly travel to destinations around the world for both business and pleasure.
CIRCULATION DEMOGRAPHICS: Paid/Bulk Subscriptions Single Copy Total Circulation Rate Base Total Audience Median Age Median HHI Gender – Male / Female Education – Graduated College + Employment Status – Employed Profile of Affluent Audience Average Household Income Average Household Net Worth Gender – Male/Female
Ed ‘Luckas’ Marcinonis, +44 203 286 7455, eluckas@thepaddockmagazine.com
11,200 3,500 14,700 12,000 52,920 46,4 134,350 82% / 18% 83% 82% 364,000 1,800,000 82%/12%
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AUDIENCE
Purchasing Power Purchased at least one holiday last year Own a cellar of fine or vintage wines Own a second holiday home abroad Would spend 3,000+ to replace an expensive watch Has spent 4,500+ on a jewellery item in last year
42% 20% 18% 24% 17%
Travel Took at least one return air trip Took three or more return air trips Took six or more air trips Flew first, business or by private air charter Are prepared to live abroad
94% 89% 73% 42% 52%
Purchasing Decisions Involved in purchasing decisions at their companies Prepare or approve budgets Research products and services for potential purchases Participate in a group that makes the final decision Make the final decision
89% 71% 51% 43% 41%
Ed ‘Luckas’ Marcinonis, +44 203 286 7455, eluckas@thepaddockmagazine.com
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PRINT RATE CARD IN EURO:
Double Page Spread First DPS DPS Guaranteed DPS
1 Month 17,500 16,100 14,600
3 Months 15,750 14,490 13,140
6 Months 14,000 12,880 11,680
12 Months 12,250 9,660 8,760
Full Page Back Cover Inside Front Cover Inside Back Cover Single Page
1 Month 13,200 11,750 10,250 8,000
3 Months 11,800 10,575 9,225 7,200
6 Months 10,560 9,400 8,200 6,400
12 Months 7,920 7,050 6,150 4,800
Half Page Half Page DPS Half Page Guaranteed Half Page
1 Month 8,800 5,100 4,400
3 Months 7,920 4,590 3,960
6 Months 7,040 4,080 3,520
12 Months 5,280 3,060 2,640
Ed ‘Luckas’ Marcinonis, +44 203 286 7455, eluckas@thepaddockmagazine.com
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PRINT RATE CARD IN USD:
Double Page Spread First DPS DPS Guaranteed DPS
1 Month 20,500 19,000 17,000
3 Months 18,500 17,000 15,500
6 Months 16,000 15,000 13,500
12 Months 14,500 11,500 10,500
Full Page Back Cover Inside Front Cover Inside back Cover Single Page
1 Month 15,500 13,900 12,000 9,000
3 Months 14,000 12,500 10,900 8,500
6 Months 12,500 11,000 9,500 7,500
12 Months 9,000 8,000 7,000 5,500
Half Page Half Page DPS Half Page Guaranteed Half Page
1 Month 10,000 6,000 5,000
3 Months 9,000 5,400 4,500
6 Months 8,000 4,500 4,000
12 Months 6,000 3,500 3,000
Ed ‘Luckas’ Marcinonis, +44 203 286 7455, eluckas@thepaddockmagazine.com
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2016 EDITORIAL CALENDAR
Issue
Theme
Copy Deadline
On Sale
January 2016
Circuit Promoters Special
4 January
9 January
February 2016
Season Preview, Top 50 Hotels
2 February
6 February
March 2016
Australian Grand Prix, Corporate Hospitality Special
24 February
27 February
April 2016
Bahrain & Chinese Grand Prix, Executive Travel
25 March
29 March
May 2016
Russian, Spanish & Monaco Grand Prix, 100 Most Powerful People in Formula 1
25 April
29 April
June 2016
Canadian & Austrian Grand Prix, Sponsorship Agencies Special
26 May
30 May
July 2016
Austrian, British & Hungarian Grand Prix, Luxury Property Special
24 June
30 June
August 2016
German, Belgian & Italian Grand Prix, Private Aviation Special
24 July
29 July
September 2016
Singapore Grand Prix, Superyachts Special
22 August
26 August
October 2016
Malaysian & Japanese Grand Prix
23 September
28 September
November 2016
United States, Mexican & Brazilian Grand Prix
24 October
28 October
December 2016
Abu Dhabi Grand Prix, Luxury Goods Special
20 November
24 November
Ed ‘Luckas’ Marcinonis, +44 203 286 7455, eluckas@thepaddockmagazine.com
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WRITERS
Kipras Sumskas – Editorial Director.
Harry Miltner – Story Writer.
Brian Sims – Columnist.
Dessislava Jeleva – Columnist.
Being in charge of the magazine’s editorial content, he’s somewhere between crazy and reliable. Usually, at both ends.
A Scottish-born, Austria-based motorsport business expert, Managing Director at HM Sports and the absolute master of words on wheels.
Over forty years of Brian’s experience in various areas of motorsport is converted into valuable advice for the critical reader. The column title says it all – “Money, Egos & Speed”.
Her sincere and sharp opinion on Formula 1 affairs is what’s keeping people interested every month. A true hitlady of the sport with a huge motorsport community following
James Parrish – Columnist.
Lena Siep – Columnist.
K ároly Méhes – Columnist.
Niharika Ghorpade – Columnist.
Working with leaders that want to develop commercially successful motorsport sponsorships, James helps businesses generate a greater commercial return. Currently he works extensively with Formula E and Formula 1 at Rush Sports & Entertainment.
Lena has over ten years of experience in working as a PR Manager for internationalautomotive companies and racing teams, and she now runs her own business as a Communications Consultant.
Károly has been working as a Formula 1 correspondent for the past 25 years. He wrote more than two dozens of F1 books and now regularly surprises us with interesting history columns.
Extremely passionate about Formula 1, this perceptive writer and blogger shares her thoughts about the internal world of high-end motorsports in style
Ed ‘Luckas’ Marcinonis, +44 203 286 7455, eluckas@thepaddockmagazine.com
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EDITORIAL DEPARTMENTS
DATA
COLUMNS
FEATURES
LIFESTYLE
SPECIAL STORIES
Bite-sized information and articles covering in detail the nuts and bolts of Formula 1. This includes subjects such as finding the right team for the sponsor, sports media coverage around the world and some other unique view points.
Our reputation for exclusivity is reinforced through monthly columns from the leading business minds of the motorsport world.
In-depth understanding and original features on the personalities, current affairs and issues that matter the most.
A showcase of the most cutting edge products from teams and sponsors. There is also analysis of how celebrities are used to promote sponsors’ involvement in the sport and profiles of destinations visited by the drivers. Formula 1’s social responsibility is also highlighted through profiles of the drivers’ charitable involvements.
Different each month, the very exclusive Paddock magazine special features are the ones to look for. A range of various companies or big players is examined accordingly to the subject at hand. Such sectors as watches, yachts, finances, private aviation and other important backgrounds of Formula 1 are challenged here.
Ed ‘Luckas’ Marcinonis, +44 203 286 7455, eluckas@thepaddockmagazine.com
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TABLET Engage our audience with interactive units Tablet devices have reinvented how we tell stories, how consumers interact with our content, and how advertisers connect with our audiences, all while maintaining the design fidelity and engagement of a print magazine. They also offer complete portability: Paddock Magazine’s content will be everywhere our readers go. One of the largest Tablet presence of any Motorsports Publisher • •
3,000 to 4,000 monthly downloads 25,000+ downloads to date of Paddock Magazine Tablet App
High engagement and satisfaction proven in 2 Paddock Magazine Tablet surveys • Readers are spending an average of 40 minutes • Overall satisfaction is extremely high, with 88% satisfied • User friendly features lead to high reader engagement • Readers are seeking even more slideshows, video, and interactive content
Interactive features include • Portrait and Landscape mode • Ads with five links per page • Multi page slideshows • Info hotspots
Ed ‘Luckas’ Marcinonis, +44 203 286 7455, eluckas@thepaddockmagazine.com
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TABLET RATE CARD 2,000 – a base rate for portrait & landscape mode advertisement. No PDF replicas are accepted. Advertisers can include up-to 5 unique URLS per ad unit. Due to OS compatibility, all URL’s cannot go to every destination. The Apple iOS does not allow for any Adobe Flash content to be displayed.
500 Audio Only 1,000 Slideshow 1,000 Video 1,500 Hotspots 1,500 Scrolling Ad 3,500 Path Finder 4,500 Customizable 360 6,000 Virtual Tour TBC Custom Advertising
Ad opportunity with up to 3 embedded audio or narration tracks (totalling up to 2 minutes). Includes 1 link. Ad opportunity featuring up to 10 photo images. Includes up to 3 links that can be placed on any static (non-interactive) page areas and which can each drive to a unique URL. Ad opportunity with a 60-second video cached in the device. Can play full-screen or embedded in the page. Includes 1 link. Ad opportunity with up to 5 hotspots that expand to reveal information when tapped. Hotspot can include text or flat images. Includes up to 3 links, which can each drive to a unique URL. Ad opportunity featuring 2-4 pages of smooth-scrolling creative. Includes up to 4 links (maximum of 1 link per page), which can each drive to a unique URL. Ad opportunity that takes readers on a visual journey of product discovery. A product-related icon travels around the ad page(s), revealing product attributes as it moves. Can be up to 3 pages total. Includes 1 link. Ad opportunity showing 360° revolution view of a single product, with the ability to change colours and backgrounds. Includes up to 3 backgrounds and 3 links, which can each drive to a unique URL. Ad opportunity with full interactivity offering self-guided experience. Includes full 360° rotation of a product with up to 5 informational hotspots. Includes up to 5 links (not available within videos or rotating objects), which can each drive to a unique URL. Prices for production and space/media quoted based upon scope of request.
Ed ‘Luckas’ Marcinonis, +44 203 286 7455, eluckas@thepaddockmagazine.com
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WEB Audience ThePaddockMagazine.com provides original and unique coverage of the major motorsports business categories – executive travel, corporate hospitality, sponsorship. From desktop to mobile and video, our content spans every device and every occasion – connecting you with consumers in the context that makes your messages work best. Our website is also suitable to luxury goods and services providers. With dozens of new stories each month, ThePaddockMagazine.com offers advertisers a largely unduplicated audience to extend their reach to their customers. Since its launch in 2008, ThePaddockMagazine.com has been developing and expanding all areas of its content in line with technological advances, visitor numbers and demands. A dedicated website team collaborates with the Paddock print team to produce all original content on the site and to expand coverage of features and news stories from the print edition.
30,000 page impressions per month 6,000 web monthly unique users Dwell time: 8 minutes Pages per user: 8 82% Male, 18% Female
ThePaddockMagazine.com uses responsive design in order to be compatible on mobile phones, tablets and smart televisions. This enables ads to be far more impactful than on a standard website. You can also tailor these banner ads so that a different ad appears for mobile users to the ad that appears for desktop users. If you want to target your banner ads by device, different sizes of banners will need to be provided.
Ed ‘Luckas’ Marcinonis, +44 203 286 7455, eluckas@thepaddockmagazine.com
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WEB COST PER MILLE Leaderboard Rectangle Ad Ad in Po-Up Floating Ad Layered Ad Corner Peel Ad Banner Ad Ad in Exit Pop-Up
52.00 49.00 69.00 59.00 89.00 55.00 33.00 49.00
72.00 68.00 96.00 82.00 124.00 77.00 46.00 68.00
78.00 73.00 103.00 88.00 134.00 82.00 50.00 73.00
22.00 20.00 24.00 23.00 31.00 26.00 19.00 20.00
29.00 28.00 33.00 32.00 43.00 36.00 26.00 28.00
33.00 30.00 36.00 34.00 47.00 38.00 28.00 30.00
COST PER DAY Leaderboard Rectangle Ad Ad in Po-Up Floating Ad Layered Ad Corner Peel Ad Banner Ad Ad in Exit Pop-Up
Ed ‘Luckas’ Marcinonis, +44 203 286 7455, eluckas@thepaddockmagazine.com
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CONTACTS The Paddock Magazine is published by Destination Grand Prix Ltd. Unit 4, Willows Gate Stratton Audley, Bicester Oxon OX27 9AU, United Kingdom. Printed in EU 12 times a year.
Advertising: Ed ‘Luckas’ Marcinonis, Managing Director +44 203 286 7455 eluckas@thepaddockmagazine.com
Editorial: Kipras Sumskas, Editorial Director +44 203 095 4391 kipras@thepaddockmagazine.com
Art Markos, The Americas and Canada +1 805 695 2020 art@thepaddockmagazine.com
Social: Laura Kirk, Social Media Manager laura@thepaddockmagazine.com
Justin Rakauskas, Europe and Middle East +44 203 823 6898 justinas@thepaddockmagazine.com
Design: Ovidijus Talijunas ovisjust@icloud.com
Ed ‘Luckas’ Marcinonis, +44 203 286 7455, eluckas@thepaddockmagazine.com
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