STAFF PROFILE
Get to Know … Megan Fioretta, ABC Brand Manager
Years with IA&B: It will be five in November.
Role at IA&B: I am responsible for all things visual. That includes the whole process from marketing strategy, research, and graphic design. I lead IA&B through rebranding in 2018 and continue to maintain the brand standard as we grow. I design this magazine as well as customer flyers, annual membership booklets and quarterly training schedules. I also produce all in-house videos.
Best part of your job: I get to do what I love every day, with a talented and collaborative team that always strives for the best. I really enjoy crafting communication that makes complex topics easy to understand - which makes insurance a good match!
What’s the ABC designation? It stands for Accredited Business Communicator. I earned the designation from the International Association of Business Communicators through a three step process of strategic plan portfolio review, oral exam on crisis communication and written exam on industry standards and ethics.
What keeps you busy outside of work? My kids. I have two very energetic boys, ages 4 and 8. Over the summer, we spend a lot of time swimming in their grandparents' pool. My favorite hobby is cross stitch but I haven't been able to stitch much recently because I have been learning to create cross stitch patterns to sell. Thanks to audiobooks and digital libraries, I am also an avid reader. My book club became an awesome support system during shutdown. We started meeting virtually every weekend to talk books and play games.
You can reach Megan at: 800-998-9644, ext. 605 MeganF@IABforME.com
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