Chair's Message

A SECOND GLANCE AT SOCIAL MEDIA

What’s the first thing that comes to mind when you hear the words “social media”? For some of you, it may be things like “waste of time,” “overwhelming,” or “too expensive.”

At times, it can certainly feel like all these things; however, for me – above anything else – it’s “necessary.” Why? Because social media allows me to connect with people who I normally wouldn’t be able to interact with.

Now if you share any of those other sentiments listed above, you’re not alone. Managing everything digital can be stressful. I have some good news for you though: if social media is not a passion of yours, there are a plethora of professionals who can fill that role.

As far as the expense, recognize that not investing in your online brand comes at an even greater cost. Plus, many of our insurance carrier partners offer ways to help with both the cost and the execution – from co-branding, to discounts for vetted vendors, to free or very affordable “set it and forget it” plans.

In this edition of Primary Agent, Daniel Smith of Market Retrievers makes a strong case to dive into digital and offers tips to get started. You’ll also find an interview with Karyn Miller – president of Hinkle Insurance Agency, an IA&B member agency in Lancaster, PA – who discusses her agency’s social media efforts, among other topics.

People are increasingly living their lives in front of a screen, and social media is where they consume information. Consumers often develop their first opinion of your agency on social media, so what will they learn about you and your team? If you haven’t made the investment to prioritize your agency’s digital presence, now is the time.

Until next time,

Sarah Brown, CIC, CRM, AFIS

Chair of the Board