Agent Voices: Dana Page

IA&B Member Agent Dana Page shares her perspectives on diversity and inclusivity in the insurance industry.

Dana N. Page, CIC, API, AU, AIC

Job title: President

Agency: Craig S. Mader Insurance & Performance & Mader Insurance

Location: Gambrills, MD

What’s your favorite part of working in insurance?

People are my motivation for working in this industry. Whether providing home, auto, commercial, or life insurance, I’m in a field that restores people after devastation and provides tools to help them build generational wealth and security. Because of this universal need, community is built into every transaction, touchpoint, and conversation. That’s what I love about this business.

What do you consider the independent agency channel’s greatest strengths and weaknesses when it comes to diversity?

A major strength is being able to represent various top-tier carriers with solid products. This allows independent agents to diversify our coverage offerings so we’re not turning down business.

As for weaknesses, minorities and women are still underrepresented in the insurance broker industry, particularly among agency principals and owners. A broader pool of visionaries can only enrich and expand our position in the marketplace and benefit the people we serve. We need a path to make that happen.

How can our industry be more inclusive?

Our industry needs to respond not only to diverse communities and people groups. We must accommodate diversity of thought and direction in a post-COVID marketplace. Products and services must expand to offer solutions for the growing wave of entrepreneurs, investors, and individuals whose new normal encompasses multiple disciplines, ways of living, thriving, and building legacy.