THE BUSINESS OF DOING GOOD UNDERSTANDING THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY TO YOUR REPUTATION Learn three straightforward steps to taking a more proactive approach to corporate social responsibility, integrating it into your business model, and using it as a powerful differentiator between you and your competitors. By Tracy Pawelski, PPO&S Senior Communications Counsel Your agency’s reputation is its most valuable asset. Contributing to that trusted reputation is the role corporate social responsibility (CSR) plays in how your clients, employees, and communities feel about the emotional appeal of your brand. Clients know that you are in the business of insurance, but they increasingly want to know that your business
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shares their values. Given the option, employees will choose to work for employers they feel good about, ones that conduct themselves in ethical, peoplefocused ways. Communities are more apt to give a warm welcome to businesses that that strive to make a positive impact on the world, especially at the neighborhood level. JULY 2021
