COLLECTION Orms launches a fabric and wallpaper brand, Form

Happy Medium

From bespoke textiles and eco-friendly ink to local design and detail-driven execution, the launch of Form by Orms is sure to spark joy in any homemaker

S O T N A S A Y A R U S , Y U P S R E D N A V L U A P : S L E D O M ; L E U N A M N O N N A H S : T X E T

orm by Orms, the textile printing arm and the newest addition to the Orms Print Room & Framing offering, has launched a range of luxurious natural textiles featuring the designs of both upcoming and established local artists, who now have an intriguing new medium on which to showcase their work.

Featuring over 100 designs by local artists, the Form Design Library has been carefully curated and showcases a variety of collections, which include ‘Botany ’ , ‘This isAfrica ’ , ‘ Abstract’ and more.These ranges are updated regularly, creating an ever-evolving archive of SouthAfrican design ready to be printed onto textiles and wallpaper.

Orms aims to remove the barriers to entry that often exist in creative industries, inviting artists of all walks of life and levels of experience to submit their work for inclusion in its growing library.

Not only can customers choose artists ’ designs to print onto a textile from the Form collection, but they can also provide their artwork or photograph.The Form textile range includes ample options, from thin cotton ‘ sheeting fabric ’ to a thick upholstery textile, a selection of hemp and more.And, true to Orms ’ s commitment to sustainability and innovation, these are all-natural, and some also have an organic component. In addition, and noting Orms ’ s aim to honour ‘ a conscious connection with the fabric ’ , all prints are made using eco-friendly waterbased pigment ink. ‘ Art is taking on a life of its own and living beyond just a canvas hanging on a wall, ’ says Form founder Jenny Ferrini. ‘This is really exciting – and it has been great to see the artists ’ enthusiasm. ’ ormsdirect.co.za

COLLECTION

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A KARLA HYMAN TEXTILE PRINT COVERS THE BED LINEN AND CUSHIONS AND THE MODEL WEARS A HAT BY JULIA BUCHANAN

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TEXTILE PRINT BY SARCH DESIGNS, TROUSERS AND NECK TIE BY JULIA BUCHANAN AND JEWELLERY FROM PHILIPPA GREEN & IDA ELSJE