4 minute read
WHAT’S BREWING
A WRAP UP OF THE LATEST APPOINTMENTS IN THE GLOBAL COFFEE INDUSTRY.
Cory Bush – Chief Executive Officer, Beyers Koffie
After 25 years, Marco Ciaramelli will be handing over his duties as Chief Executive Officer of Beyers Koffie and its subsidiary companies to Cory Bush, effective from the end of December 2021. Bush joins Beyers as its CEO after serving as Managing Director of Sucafina in Belgium and Complete Coffee Limited in the United Kingdom and is expected to bring a focus on sustainability and innovation to his new role. “I would like to thank Marco for turning Beyers Koffie into the world-class coffee company it is today. Together with the team, I will continue taking coffee further by adding premiumisation options and new approaches to the private label coffee world via its efficient and flexible manufacturing plants in Belgium and Italy,” says Bush.
Starbucks has announced the promotion of Leo Tsoi to Chief Executive Officer of Starbucks China. Serving as Starbucks China’s Chief Operating Officer and President of Starbucks Retail for the past five years, Tsoi has led efforts to grow Starbucks footprint across the Chinese mainland to 5200 stores across more than 200 cities today. “Leo has relentlessly pushed the envelope on innovation in China where customer loyalty and love for the Starbucks brand is unmatched,” says Kevin Johnson, President and CEO of Starbucks. “I have great confidence in Leo’s ability to continue building the relationships we have with our Chinese customers through our rapidly growing store footprint, market-leading digital ecosystem and customer engagement, and robust innovation pipeline.”
On 1 September, Martin Zouhar was appointed WMF’s new Executive Vice President SEB Professional PCM and Hotel and is now responsible for WMF’s coffee machines and hotel businesses. Zouhar will manage brands within the professional business, including WMF, Schaerer, Curtis, and HEPP. As a member of the WMF Executive Leadership Team, Zouhar will report directly to Oliver Kastalio, CEO of WMF. “I am delighted that we have gained Martin Zouhar, a proven strategist with a great deal of experience in the international arena, whom I know well and hold in very high esteem from my work on the Executive Committee of Groupe SEB,” says WMF CEO Oliver Kastalio.
Shelley Broader – Board of Directors, Dutch Bros Coffee
Serving in a range of executive-level roles with more than 13 years’ experience as a public board member, Shelley Broader has been appointed to the Board of Directors for drive-thru coffee chain Dutch Bros Coffee. Broader has led a variety of multinational brands across the sectors of mass retail, apparel, grocery, banking, and wealth management, at companies such as Chico’s FAS and Walmart International. “Dutch Bros is an exciting, fresh brand that truly resonates with its customers and strives to exceed their expectations,” says Broader. “I have a passion for fast growing companies with an energetic, inclusive culture built on customer excellence, product innovation, and digital transformation. I look forward to continuing that work with Dutch Bros.”
Brad Pitt – Global Brand Ambassador, De’Longhi
De’Longhi has launched its first international campaign directed by Oscar-winning Director Damien Chazelle and featuring new global brand ambassador, Brad Pitt. The domestic coffee machine and appliance manufacturer says the acclaimed actor’s passion for coffee combined with a love for architecture, design and art, positions him as the perfect ambassador and somebody who truly mirrors the De’Longhi brand itself. “To me, coffee is not just a drink. It creates connections, it allows you to carve a moment for yourself; to pause and enjoy the moment. I find this ability to stop, appreciate the moment and life in general – to be typically European and to me – truly inspiring,” Pitt says.
Waheed Zaman – Board of Directors, Farmers Brothers
Waheed Zaman, CEO of W&A Consulting, has joined the Board of Directors of American coffee roaster Farmers Brothers. Previously Zaman served as Senior Vice President, Chief Corporate Strategy and Administrative Officer at the Hershey Company where he updated the brand’s corporate strategy and leveraged technology to improve decision making and operational perception. “Waheed brings operational expertise and deep knowledge of technology and cyber security to the Farmer Brothers Board of Directors team,” says Deverl Maserang, CEO of Farmers Brothers. “We’re excited to work with him and leverage his leadership and technical expertise as we continue to drive integration and organisational efficiencies across our nationwide operations.”
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