FOCUS Sustainability

of what drives the other company towards its goals. One party may not be aware of the other company’s targets or ethos around sustainability,” Seddon said.

Seddon believes looking at contractual discussions through a sustainability lens can lead to better relationships with suppliers and service providers. It can lead to stronger partnerships around shared goals. It is about having a different conversation with existing stakeholders and recognising that sustainability is important to them.

“It’s important to have as full a relationship as possible with those key suppliers and service providers,” said Seddon. “Sustainability can often be a good way to do that. It’s not a discussion about commercial terms; it’s about working with commercial stakeholders, customers, employees, regulators, unions, and the local community. Some might even consider the media as a stakeholder as well. A comprehensive stakeholder map can lead to significant benefits for an organisation.”

Organisational change comes with strategy

Seddon pointed out that organisational change is critical to implementing a sustainability strategy.

“I recently met with a client that Cress has been working with for two or three years,” she said. “Our work helped them build internal capacity around sustainability. They are kicking goals and making great progress on their own. From a standing start, we now have mature conversations around sustainability issues, metrics, and targets. They also highlight the flow-on benefit for their staff. The company found that the staff are reacting positively by talking about sustainability and what they are doing.”

The organisation employs many young people for whom sustainability is crucial for retention. Seddon pointed out that being able to tell people that they are making a difference at work is an indicator of sustainability as a critical HR tool.

“When doing our analysis, we found that staff went home at the end of the day to tell their friends and families that they are making a difference. The sustainability strategy impacts the family at a personal level and business performance level.”

For more information, visit www.cress.au or www.hydroflux.au

Across Australia, Iplex pipe and packaging recycling centres are ready to receive your PVC and Iplex PE offcuts and Timber scallops.

About Pipeback

As part of our sustainability commitment, Iplex has established Pipeback, our very own stewardship program for recycling PVC pipe offcuts, Iplex PE pipe offcuts, and timber packaging.

In providing this service, Iplex aims to support our customers in minimising waste to landfill at the early stages of pipe installation works. Our Pipeback program supports Australia’s focus on reducing plastic waste and is contributing to the circular economy. BOOK

Accepted materials include PVC pipe offcuts, Iplex PE pipe offcuts and timber packaging

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