MHD SUPPLY CHAIN
CONNECTING THE DOTS WITH TOTAL SUPPLY CHAIN VISIBILITY
Internationally renowned supply chain visibility provider project44 recently launched its first Australian office. MHD talked with the new team about its visibility platform – and why project44 is uniquely positioned to address today’s supply chain challenges across Australia and New Zealand.
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hile founded fairly recently (2014), project44 – a worldleading end-to-end visibility solutions provider – has quickly rocketed to international success, says Archival Garcia, Vice President and General Manager for ANZ and SEA, at project44. “At a high level, our platform connects to any asset that moves inventory at any mode, end-to-end,” Archival says. “Whether it’s ocean, air, rail, truck, van, rickshaws, SpaceX – we’re going to be connected to it. And we will provide to our customers visibility of every shipment and order level.” The Chicago-born company derives its name from the history of two famous highways. Route 66, an American transportation icon established in hometown Chicago in 1926 – and for decades the ‘Main Street of America’ – after several decades could no longer serve the demands of the country’s burgeoning supply chain and economy. In 1953, Highway 44 opened as Route 66’s first major bypass – paving the way for a newly connected nation and supply chain. It is this latter piece of transportation infrastructure which lends its name to project44, whose ambition is to connect the global supply chain through complete international visibility. In furtherance of this ambition, project44 recently opened its first ANZ office in Melbourne – bringing its internationally renowned competence and reputation down under to better serve and connect the southern hemisphere.
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The new project44 team has deep local knowledge and experience – its leadership sporting impressive career credentials across APAC’s supply chain sector.
PROJECT44’S ADVANCED VISIBILITY PLATFORM project44’s Advanced Visibility Platform is its primary offering – a state of the art visibility platform offering unprecedented connectivity, Archival says. “Our platform, which is API-driven, and is built specifically for connectivity, is the connective tissue between different applications and modalities in supply chain that exist now and continue to evolve,” he says. “We get different sources of data, whether it’s from WMS, TMS, the carrier, telematics, satellites, and so on. We cleanse that data to deliver the right information at the
right time, to the right user.” By connecting all the dots, the platform provides data that allows users to track and have full visibility at any point in time, he adds. “And because we track more than one billion shipments annually, we’ve already dealt with so much data, we’ve seen how global movements work, and we’ve developed very smart AI to provide things like predictive analytics and predictive ETA – all the visibility and tracking capabilities needed by customers to proactively manage their shipments.” Archival says that in addition to visibility and milestone tracking,
